Tortilla Market Share

Global Tortilla Market Overview

Tortilla Market Size was valued at USD 35.8 Billion in 2022. The Tortilla market industry is projected to grow from USD 37.7 Billion in 2024 to USD 57.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.45% during the forecast period (2024 - 2032). Increased health concerns among consumers and the increased dependence on a vegan diet, and the growing use of tortillas as wrappers are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Tortilla Market Trends

• Increasing number of the health-conscious consumers is driving the market growth.

The market CAGR for tortillas is being driven by the rising number of health-conscious consumers. The increasing awareness of health consciousness among customers in the market ly has fueled the expansion of the industry in the market worldwide. The use of tortillas in the form of wrappers is another factor boosting the expansion of the market. The tortillas are less fatty and delicious and are high in folic acid; these are made from wheat and corn; the latter is rich in protein, thus helping in minimizing the risk of diseases caused by protein deficiency.

The vitamins availed by the tortillas are important for healthier hair, skin, and nails. Tortillas are versatile and nonexpensive, which makes them applicable in different recipes, removing any barriers to their large adoption as a healthy substitute for other foods that may consist of harmful chemicals or proteins. Tortillas are a potential substitute for bread, and the increase in the popularity of ready-made dishes is boosting the market growth. The tortillas include calcium, magnesium, vitamins, and lipids in sufficient amounts for maximum body development and are utilized to treat different bone disorders. Therefore, people have always opted for plant-based and organic foods. The tortillas are devoid of extra preservatives or chemical components, which makes them apt for the consumption of humans. The tortilla market is expected to grow with continuous R&D, rising disposable income, product standardization, and investment in advanced technologies and innovations.

The altering lifestyle of the consumers is a prime factor promoting the growth of the tortilla market because of the busy schedules, increase in the urban working population, and deteriorated health conditions are some of the major factors. The consumers find the nutritional properties of tortillas, mainly the vitamin B3 and fiber, to be beneficial, thus increasing the consumption by the health-conscious consumers. The tortillas are also label-friendly because they consist of identifiable components like maize or wheat, vegetable oil, salt, and water. The tortillas are also a rich source of fiber and are also available in gluten-free forms, offering a nutritional advantage that has raised their consumption among consumers. Thus, driving the Tortilla market revenue.

Tortilla Market Segment Insights

Tortilla Nature Insights

The Tortilla market segmentation, based on nature, includes organic and conventional. The conventional segment dominates the market, accounting for the largest market revenue. Conventional farming is beneficial and economical for the farmers to obtain more share as this method is best for large-scale production and is cost-effective. The conventional tortilla is prepared using the raw material grown in conventional farming. Pesticides, chemical herbicides, and other chemicals are used to grow raw materials like wheat, corn, and others. On the other hand, the organic segment is being adopted at a fast rate.

Tortilla Source Insights

The Tortilla market segmentation, based on source, includes wheat and corn. The corn segment dominates the market in the tortilla market ly. The corn tortillas are low in fat and sodium and contain potassium, fiber, and calcium. Most of the corn tortillas are made in stores through an industrial nixtamalization process, which enhances the nutritional profile of maize tortillas. These tortillas have many health benefits as fiber is essential for cardiac health and digestion health and magnesium for the brain, heart, and muscle, and customers are leaning towards the health factor because of the changing lifestyle.

Figure 1: Tortilla Market, by Source, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Tortilla Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Tortilla market area will dominate this market due to the increase in the presence of main market players and the fast adoption of the Mexican diet in different countries of this region. There is a large and accessible supply of raw materials required for making tortillas in this region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: TORTILLA MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Tortilla market accounts for the second-largest market share due to the increasing number of people switching to a vegan diet because of the rising cases of obesity and allergies related to the consumption of other products in this region. Further, the German Tortilla market held the largest market share, and the UK Tortilla market was the fastest-growing market in the European region.

The Asia-Pacific Tortilla Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rising investment and product launches by the international market players in this region. Moreover, China’s Tortilla market held the largest market share, and the Indian Tortilla market was the fastest-growing market in the Asia-Pacific region.

Tortilla Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Tortilla market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Tortilla industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Tortilla industry to benefit clients and increase the market sector. In recent years, the Tortilla industry has offered some of the most significant advantages to the food industry. Major players in the Tortilla market, including La Tortilla Factory, PepsiCo Inc., Siete Family Foods, Reser’s Fine Foods, Aranda’s Tortilla Company Inc., Grupo Bimbo SAB de CV, Easy Foods Inc., Catallia Mexican Foods, Tyson Foods Inc., and others, are attempting to increase market demand by investing in research and development operations.

PepsiCo Inc, founded in 1965, is an American multinational snack, food, and beverage corporation headquartered in Harrison, New York. The business of the company encompasses every aspect of the food and beverage market. The company deals with the manufacturing, distribution, and marketing of its products. The company possesses 23 brands having over 1 billion dollars in sales, and the company has operations all around the world and distributes the products throughout 200 countries. PepsiCo is the second-largest food and beverage business in the world on net revenue, market capitalization, and profits. In March 2021, a new brand line was introduced by PepsiCo by the name of Hilo Life. These are the tortilla chips that are obtained uniquely from almond flour and have only 4 grams of net carbohydrate and 9 grams of protein per serving of chips.

La Tortilla Factory was established in 1977 by Jose and Mary Tamayo as the very first taquerias in Sonoma County. It is an innovative company under the leadership of the third generation of the Tamayo Family. La Tortilla has grown to be one of the largest and most famous tortilla brands in existence, distributing tortillas at most main retailers nationwide. In September 2020, two new variations in the product portfolio of the tortilla were launched by the La Tortilla Factory. These tortillas are Organic Low Carbohydrates, Whole Wheat, Low Carbohydrate High Fiber Quinoa, and Flax Tortillas. The former tortillas are made by organic practices, with a net carbohydrate intake of 5 per serving, and the latter is a blend of quinoa and wheat flour.

Key Companies in the Tortilla market include

• La Tortilla Factory


• PepsiCo Inc.


• Siete Family Foods


• Reser’s Fine Foods


• Aranda’s Tortilla Company Inc.


• Grupo Bimbo SAB de CV


• Easy Foods Inc.


• Catallia Mexican Foods


• Tyson Foods Inc.

Tortilla Industry Developments

July 2020: PepsiCo's Frito-Lay division has decided to invest around 200 million dollars to stretch its snack manufacturing operations in Perry, Georgia. This will include the addition of two new manufacturing lines, from which one will be used for producing Fritto-lay tortilla chip products.

February 2019: A leading grain-free, plant-based, and dairy-free products maker, Siete Family Foods secured a 90-dollar million investment from Stripes Group LLC to fund the expansion plan of the company.

December 2018: Reser's Fine Foods, a company that manufactures and distributes fresh and refrigerated prepared foods, announced an investment of nearly 3.2 million dollars in Halifax to spread its business of tortilla.

Tortilla Market Segmentation

Tortilla Nature Outlook

• Organic


• Conventional

Tortilla Source Outlook

• Wheat


• Corn

Tortilla Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• Australia


• South Korea


• Australia


• Rest of Asia-Pacific


• Rest of the World


• Middle East


• Africa


• Latin America