Tonic Water Market Research Report – Forecast to 2030

Tonic Water Market Research Report Information: by Type (flavoured, non-flavoured), by Packaging Type (bottles, cans), by Distribution Channel (store based, non-store based), by Region (North America, Europe, Asia-Pacific, RoW) - Forecast Till 2030

ID: MRFR/F-B & N/4982-HCR | February 2021 | Region: Global | 100 pages

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Tonic Water Market overview

According to the latest research report, Due to the general rising popularity of delectable, carbonated beverages infused with therapeutic properties, the global tonic water market size is predicted to increase considerably between 2020 and 2030. Tonic water, often known as Indian tonic water, is a beverage in which quinine has been dissolved. Tonic water is becoming more popular among customers, owing to an increase in the desire to drink modifiers and the bitter flavor of tonic water caused by quinine.

Tonic water was initially utilized for its ability to both avoid and cure malaria, according to legend. The active ingredient is an alkaloid found in the peel of the cinchona bark and is used to treat various ailments. In addition, the quinine concentration of tonic water is thought to be beneficial in the treatment of muscle cramps. Although most tonic water currently includes less quinine than pharmaceutical formulations and is flavored to lessen the intense sour aftertaste, it is still used mostly for its flavor rather than its medicinal properties. Some of the other factors driving this growth include the usage of tonic water in margaritas as a drink enhancer and for soothing dehydration with its strong taste. Furthermore, the sparkling effect of tonic water under ultraviolet lights attracts the attention of children, teenagers, and young adults. Tonic water looks fluorescent when exposed to direct sunshine because quinine is reactive to UV radiation, caused by the fact that it contains quinine. Because of its use in cocktail preparations, including its medicinal properties, the market is likely to expand steadily during the forecast timeframe. tonic water market makers are anticipated to build additional product flavorings over the forecast timeframe.

This report contains all the information on the global tonic water market analysis and its strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other essential factors. And a detailed analysis of the tonic water market forecast for 2030 is also included in the report.

 Covid 19 Analysis

The COVID-19 outbreak has had a significant influence on the tonic water market outlook. Because of the lockdown, clubs, diners, taverns, and breweries are closed, and client visits are completely prohibited. Buyers stocked up on drinks in the early phases of the shutdown, reducing the effect on off-trade transactions. Due to social alienation, the lockdown has created a great chance for ecommerce channels.

Market Dynamic          


People's growing expendable cash due to modernity, the advertising of tonic water as a combination using liquor, popularisation of tonic water due to many versions available, and overwhelming demand for tonic water on media and the internet is driving the tonic water market growth.


Sugar and flavorings are added by a range of vendors on the market. As a result of these medical benefits, tonic water's worldwide demand continues to rise.


The adverse consequences of excessive tonic water intake are significant restrictions on the global tonic water market value.


However, the bitter taste of quinine is covered by sugar, which is intended to pose a danger in an increasingly health-conscious global world where health awareness is gaining center stage.

Cumulative Growth Analysis

Consumers appreciate quality drinks and are ready to pay a premium for unique items. As a consequence, quality mixers like tonic water are becoming more popular. The revival of the cocktails fad in developing markets has increased sales of super-premium tonic water. Healthy tonic water is also increasing in popularity among customers due to its lower added sugar than typical diet tonic water. Businesses are also introducing innovative naturally flavored water in this category sector to meet customers' dietary and taste preferences. Tonics with low calories are available from Sodastream.

Value Chain Analysis

According to the report, The tonic water market has been divided based on the tonic water, the packaging type of tonic water, the distribution channel of tonic water, and the region of tonic water. Based on kind, the market has been divided into two categories: flavored and non-flavored. The tonic water market has been divided into two categories based on the packaging used: bottles and cans. The market has been divided into two categories depending on distribution channel: store-based and non-store-based.

Segmentation Overview

The tonic water market is segmented on the kind of tonic water, the packaging type of tonic water, the distribution channel of tonic water, and the region of tonic water. The global tonic water market trend is expected to witness decent growth during the forecast period.

By Application

The Application is segmented into kinds of packaging used: bottles and cans.

By end-users

The market is segmented into store-based and non-store-based.

Regional Analysis

According to the reports, According to geography, the market has been divided into North America, Europe and Asia-Pacific. The North American tonic water market was further divided into the Canada, United States, and Mexico. Drink mixers, such as tonic water, are becoming popular in the European area, which accounts for the region's market dominance in this category. Historically, British commanders serving in the Indian Army were given tonic water to treat malaria, as per reports.

Competitive landscape

Due to the vast number of local and foreign companies, the global tonic water market share is extremely fragmented. In North America, Europe, and Asia, the industry participants have a large market share. Fever-Tree has recently added mixers for additional spirits in addition to tonic water. In addition to lemonade, nowadays, it offers ginger ale and Madagascan cola. Like the business's tonic water, several of those beverages are flavored.

Major Key Players

  • Fever-Tree (UK)

  • Dr Pepper Snapple Group (US)

  • SodaStream International Ltd. (Israel)

  • A.S. Watson Group (China)

  • Fentimans (UK)

  • Seagram Company Ltd. (Canada)

  • White Rock Beverages (US)

  • Hansen Beverage Company, Inc. (US)

  • Stirrings (US)

  • East Imperial (New Zealand)

Report Overview

The following report comprises of –

  • Market overview

  • Covid 19 Analysis

  • Market Dynamic

  • Drivers

  • Opportunities

  • Restraints

  • Challenges

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segmentation Overview

  • By Application

  • By End-Users

  • Regional Analysis

  • Competitive landscape

Recent Developments

Fentimans will introduce a new line of 200ml mixers and tonics in May 2021. For the new 200ml mixer line, Fentimans will use the same 100-year-old artisanal approach to make Ginger Beer, Tonic Water, and Rose Lemonade. Fentimans also has a wide variety of colourful and flavorful tonics that may be used with a wide variety of spirits.

In February 2020, Love Tonic, a fresh mixer brand in the United Kingdom, debuted a quinine-free tonic water that may be mixed with gin, tequila, vodka, whiskey, or rum without diluting the flavour.

In November 2017, Schweppes introduced Schweppes 1783, a selection of naturally flavoured quality mixers that, according to the firm, blend ideally to produce a range of servings that are aimed to elevate spirits to a higher level of sophistication.

Global Market, by Type

  • Flavored

  • Non-flavored

Global Market, by Packaging Type

  • Bottles

  • Cans

Global Market, by Distribution Channel

  • Store Based

  • Non-Store Based

Global Market, by region

North America

  • US

  • Canada

  • Mexico


  • Germany

  • France

  • Italy

  • Spain

  • UK

  • Rest of Europe


  • Japan

  • China

  • India

  • Australia & New Zealand

  • Rest of Asia-Pacific

 Rest of the World (RoW)

  • South America

  • Middle East

  • Africa

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Frequently Asked Questions (FAQ) :

Europe is predicted to lead the tonic water market.

Flavored tonic water will dominate the tonic water market.

Demand for drink mixers and increasing use in vodka-based and gin alcoholic drinks are the key factors driving the tonic water market.

Cans will have the largest share in the tonic water market.

Key players profiled in the tonic water market include East Imperial (New Zealand), Stirrings (US), Hansen Beverage Company, Inc. (US), White Rock Beverages (US), Seagram Company Ltd. (Canada), Fentimans (UK), A.S. Watson Group (China), SodaStream International Ltd. (Israel), Dr Pepper Snapple Group (US), and Fever-Tree (UK).