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Tire Pressure Monitoring System Market Share

ID: MRFR//3215-CR | 188 Pages | Author: Swapnil Palwe| March 2024

In the fiercely competitive landscape of the Tire Pressure Monitoring System (TPMS) market, companies employ various market share positioning strategies to gain a competitive edge and carve out a significant space for themselves. One common strategy is differentiation, wherein firms emphasize providing distinctive characteristics or higher quality than competing organizations. Investing in research and development companies aim at designing creative TPMS technologies that meet the regulatory standards apart from additional functions like real-time monitoring predictive maintenance or even incorporating vehicle telematics.

Another popular method is cost leadership, where businesses seek to become the lowest-cost producers in a given market. This approach demands good production processes, economies of scale and careful cost management. How can they reach price-sensitive customers and get a market share by providing TPMS solutions at the low cost but without compromising on quality? This strategy becomes very effective where prices are the key determining factor for consumers.

Market segmentation is another crucial aspect of the TPMS market positioning. Companies study the variety of demands from their target audience and design products accordingly. By way of example, certain consumers may place a greater emphasis on advanced features while others will have more interest in simplicity. By providing a variety of TPMS offerings that are suitable for different customer groups, businesses can address more customers and translate to larger market share. This strategy entails having in-depth knowledge of customer preferences and demands across different regions and demographics.

Collaboration and partnerships are another important strategy in the TPMS market. These alliances between companies can be with automobile manufacturers, aftermarket service providers or technology firms in order to increase their market presence. Companies can expand their outreach by incorporating TPMS technology into new vehicles or partnering with service centers to facilitate aftermarket installations. These partnerships also provide access to complementary resources and expertise, encouraging innovation while speeding up the market penetration.

In addition, proper marketing and branding are also essential for establishing market share positions. Companies spend millions in developing a powerful brand image that attracts consumers. One of the ways to affect customer perceptions and choices is proper communication of benefits as well as unique selling propositions for their TPMS products. By ensuring consistent quality, reliability and customer service helping in building brand loyalty aids companies to not only maintain their retains customers but also attract new ones leading towards market share growth.

In the dynamic nature of the TPMS market, it is essential to stay up-to-date with technological progress. With that in mind, companies able to invest heavily in leading edge technological innovation can position themselves as the market leaders. This involves continuous research and development efforts to integrate the latest sensor technologies, connectivity solutions, and data analytics capabilities into their TPMS offerings. By offering state-of-the-art solutions, companies not only meet the evolving needs of consumers but also establish themselves as pioneers in the market.

Tire Pressure Monitoring System Market Overview


Tire Pressure Monitoring System Market Size was valued at USD 6.9 Million in 2023. The Tire Pressure Monitoring System Market industry is projected to grow from USD 8.2 Bn in 2024 to USD 22.3 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 8.1% during the forecast period (2024 - 2032). The Tire Pressure Monitoring System Market is consistently growing due to the growing adoption of tire pressure monitoring system (TPMS) in modern across globe and technological advancement within the automotive industry. Furthermore, growing demand for the safety in the vehicle is likely to drive the market throughout the forecast year.


Figure1: Tire Pressure Monitoring System Market, 2019 - 2032 (USD Million)


Tire Pressure Monitoring System Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Tire Pressure Monitoring System Market Opportunity




  • Increasing Sales of Luxury Cars




Increasing sales of luxury cars around the world due to their level of comfort as well as safety features. Moreover, the rising trend of luxury electric vehicles is boosting the demand in the TPMS market. Growth of features in the vehicle, shift in consumer preference from SUVs to sedans, as well as rising disposable incomes have been boosting the demand for premium vehicles across the world. Premium cars provide a high level of safety features, thus providing opportunities for the market.


Additionally, the growth in the trend of electric luxury vehicles across the world is rocket fueling the TPMS market. Moreover, rising awareness about the advantage of luxury cars is encouraging millennial youth as well as factors that are producing an opportunity in the market. Growing demand for electric vehicles is contributing to the TPMS market. Several luxury car manufacturers have installed TPMS for example, in May 2022, Hyundai will introduce three Genesis luxury electric vehicles in the European market. The automakers' premium Genesis SUV GV80 and G80. Thus, the growth in the sales of premium vehicles is creating an opportunity for tire pressure monitoring systems.


Tire Pressure Monitoring System Market Technology Segment Insights:


Tire Pressure Monitoring System Type Insights


Based on technology, the Tire Pressure Monitoring System Market is segmented into direct TPMS & indirect TPMS. The direct TPMS segment held the majority share in 2022, contributing around ~85 % to the market revenue. Direct TPMS involves the use of sensors installed inside the tires to constantly measure the air pressure and wirelessly transmit the readings to the vehicle's onboard computer. These sensors are usually placed on the wheel valve stem or integrated within the wheel and are engineered to withstand tough conditions such as heat, moisture, and vibration. One of the benefits of Direct TPMS is its ability to deliver precise and dependable tire pressure readings. Additionally, it can detect sudden pressure drops, which is crucial in avoiding tire blowouts and other tire-related issues.


Tire Pressure Monitoring System Market Vehicle Type Segment Insights:


Tire Pressure Monitoring System Vehicle Type Insights


Based on vehicle type, the global tire pressure monitoring system is segmented into passenger cars, light commercial vehicles, and heavy commercial vehicles. The passenger cars segment held the majority share in 2022 contributing around ~68% to the market revenue. The passenger car TPMS market is driven by the growing need for safety and fuel efficiency. Underinflated tires can increase the chances of accidents, reduce fuel efficiency, and cause tire wear. TPMS provides real-time tire pressure information, enabling drivers to take prompt action if the pressure drops below acceptable levels. This helps to prevent accidents and minimize maintenance costs related to tire wear. Moreover, the government regulations mandating the installation of TPMS in new vehicles have also contributed to the growth of the passenger car TPMS mark.


Figure2: Tire Pressure Monitoring System Market, by Vehicle Type, 2022 & 2032 (USD Million)


Tire Pressure Monitoring System Market, by Vehicle Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Tire Pressure Monitoring System Market Sales Channel Segment Insights:


Tire Pressure Monitoring System Sales Channel Insights


Based on sales channel, the global tire pressure monitoring system is segmented into OEM and Aftermarket. By sales channel, OEM segment holds the majority market share in 2022 contributing majority of the market share. The TPMS systems that are installed by OEMs meet the specific requirements and standards of the automakers and are rigorously tested for accuracy, durability, and reliability. Since most new vehicles come equipped with TPMS as standard equipment, the OEM channel is the primary sales channel for TPMS systems. The TPMS systems that are installed by OEMs offer several benefits, including seamless integration with the vehicle's onboard computer, accurate and reliable monitoring, and a long lifespan. The OEM TPMS systems have several advantages over aftermarket systems. Since the OEM TPMS systems are integrated into the vehicle's design, they offer better accuracy and reliability than aftermarket systems.


Tire Pressure Monitoring System Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Europe, consisting of the Germany, UK, France, Italy, Spain, and rest of Europe, stands at the forefront of technological innovation in Tire Pressure Monitoring System Market. The European TPMS market is expanding as a result of rising safety regulations implemented by both governments and automotive manufacturers. TPMS is an electronic system that monitors tire pressure and alerts drivers when the pressure falls below a specified level, mitigating the risk of accidents. The European Union has required TPMS in all new vehicles, leading to an increase in TPMS installations in passenger vehicles, which comprise a significant portion of the European automotive market. TPMS has also been integrated into commercial vehicles, such as trucks and buses, owing to their high mileage and the need for better fuel efficiency. The rising demand for safety features in vehicles is one of the main drivers of the European TPMS market.


Figure3: Tire Pressure Monitoring System Market Size By Region 2022&2032


TIRE PRESSURE MONITORING SYSTEM MARKET SIZE BY REGION 2022&2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Further, the major countries studied in the market report are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, South Korea, South Africa, UAE, Saudi Arabia, Argentina and Brazil.


The North American market for tire pressure monitoring systems (TPMS) is predicted to experience a moderate rate of growth in the forthcoming years, fueled by various factors. These include heightened safety concerns, government regulations mandating the use of TPMS in vehicles, and the increasing prevalence of connected cars. The trend of connected cars is expected to have an even greater impact on the adoption of TPMS, as these systems can be integrated with other vehicle sensors and connected to the internet to enable real-time monitoring. Furthermore, the adoption of TPMS in the country is expected to be driven by rising safety concerns and the growing trend of connected cars. In summary, the North American TPMS market is projected to grow at a moderate pace in the near future, driven by a combination of government regulations, safety concerns, and the increasing prevalence of connected cars.


The Asia Pacific TPMS market is expected to experience several key trends in the coming years, including rising awareness about the benefits of TPMS among drivers and fleet owners, increasing government regulations mandating the installation of TPMS in new vehicles, growing demand for passenger cars and light commercial vehicles in the region, and technological advancements in TPMS systems, such as the development of wireless TPMS systems. Japan and South Korea are also expected to be major markets, due to the presence of established automotive industries and high levels of consumer awareness about vehicle safety. Some of the key players operating in the Asia Pacific TPMS market include Continental AG, Denso Corporation, NXP Semiconductors, Robert Bosch GmbH, Schrader International, and ZF Friedrichshafen AG, among others. These players are focusing on product innovation and strategic partnerships to gain a competitive edge in the market.


Tire Pressure Monitoring System Key Market Players & Competitive Insights


With a strong presence across different verticals and geographies, the Tire Pressure Monitoring System Market is highly competitive and dominated by established, pure-play vendors. These vendors have a robust geographic footprint and partner ecosystem to cater to diverse customer segments. The Tire Pressure Monitoring System Market is highly competitive, with many vendors offering similar products and services.


The major players in the market include NXP Semiconductors, The Goodyear Tire & Rubber Company, ZF, Friedrichshafen Ag, Shanghai Baolong Automotive Corporation, Bh Sens Group, Cub Elecparts Inc.  and Others. ZF Friedrichshafen AG is focused on leveraging business opportunities in the global market. The company develops innovative products and solutions by investing extensively in R&D to increase its global market share. Further, the company spent around USD 3,645 million on research & development expenditure which also includes the growth of commercial vehicle segment up to 17% in 2022. It also focuses on strategic contracts, and partnerships with other players in the value chain to offer combined solutions to increase its regional presence.


Key Companies in the Tire Pressure Monitoring System Market include



  • NXP Semiconductors

  • The Goodyear Tire & Rubber Company

  • ZF Friedrichshafen AG

  • Shanghai Baolong Automotive Corporation

  • Bh Sens Group

  • Cub Elecparts Inc.

  • Others


Tire Pressure Monitoring System Industry Developments



  • In June 2023, The Goodyear Tyre & Rubber Company unveiled racing tyres with the real-time intelligence capability to record tyre pressure and temperature, which will be featured on the Le Mans racing championship on 10th June.

  • In June 2022, Samsara's Inc has collaborated with General Motors for optimizing cloud-based fleet management. Samsara's platform is installed on the vehicle dashboard which will provide vehicle insight such as fleet vehicle location, fuel usage and levels, speed as well as tire pressure along with additional operations data on the platforms.


Tire Pressure Monitoring System Market Segmentation:


Tire Pressure Monitoring System Technology Outlook



  • Direct TPMS

  • Indirect TPMS


Tire Pressure Monitoring System Vehicle Type Outlook



Tire Pressure Monitoring System Sales Channel Outlook



  • OEM

  • Aftermarket


Tire Pressure Monitoring System Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Rest of Asia Pacific



  • Middle East & Africa

    • GCC Countries

    • South Africa

    • Rest of Middle East & Africa



  • South America

    • Chile

    • Brazil

    • Rest of South America



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