Canada Stevia Market Size was estimated at 52.13 (USD Million) in 2024. The Canada Stevia Industry is expected to grow from 60(USD Million) in 2025 to 200 (USD Million) by 2035. The Canada Stevia Market CAGR (growth rate) is expected to be around 11.567% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Canada Stevia Market is witnessing notable trends driven by a growing health consciousness among consumers. As Canadians increasingly seek low-calorie and natural alternatives to sugar, stevia, a natural sweetener derived from the leaves of the Stevia rebaudiana plant, is gaining popularity. Many consumers are becoming more aware of the potential health risks associated with sugar consumption, leading to a shift towards healthier lifestyles. This trend aligns with the Canadian government's initiatives promoting nutritional guidelines aimed at reducing sugar intake across the population.
Opportunities are emerging for Canadian producers and retailers to capitalize on the rising demand for stevia-sweetened products, particularly in the beverage sector, where many companies are reformulating their products to meet this consumer preference.The versatility of stevia in various food applications, from baked goods to sauces, presents significant opportunities for innovation within the Canadian market. The growing trend of clean-label products further encourages the use of stevia, as consumers prefer items with simpler ingredients. Recent times have highlighted an increase in collaborations between food manufacturers and stevia producers in Canada, aiming to bring forth diverse product offerings.
Additionally, the expansion of organic and non-GMO stevia options resonates well with Canadian consumers who prioritize sustainability and ethical sourcing. The enhancing research into the potential health benefits of stevia, such as its role in blood sugar management, adds to its appeal, suggesting that the Canadian Stevia Market has a promising growth trajectory as it adapts to evolving consumer preferences and health trends.
Canada Stevia Market Drivers
Growing Health Consciousness Among Consumers
In recent years, there has been a significant increase in the number of Canadian consumers who are more health-conscious and actively seeking healthier alternatives to traditional sweeteners. According to Health Canada, 61% of Canadians reported that they pay more attention to the ingredients in their food. This trend has led to rising demand for natural sweeteners like stevia as consumers opt to reduce their sugar intake and seek products with lower-calorie content.The Canada Stevia Market Industry is benefitting from this shift as companies such as Pure Via and Truvia actively promote their stevia-based products, which are often perceived as healthier options compared to artificial sweeteners and regular sugar. Additionally, organizations like the Canadian Sugar Institute have noted that public awareness campaigns around sugar's adverse health effects have influenced consumer behavior, thereby aiding the market growth of stevia in Canada.
Government Support for Sugar Reduction Initiatives
The Government of Canada has been increasingly supportive of initiatives aimed at reducing the sugar content in food and beverages. With the launch of the Healthy Eating Strategy by Health Canada, which seeks to improve nutrition and reduce the population's sugar intake, the emphasis on using alternative sweeteners like stevia is more pronounced. With public guidelines highlighting the health implications of excessive sugar consumption, food manufacturers are more inclined to formulate products with stevia.
In fact, a study by the Canadian Institute for Health Information found a 12% increase in the number of food and beverage manufacturers reformulating products to reduce sugar content in the last five years. This proactive stance by the government not only encourages innovation in the Canada Stevia Market Industry but also creates a conducive environment for the growth of stevia-based products.
Rising Demand for Low-Calorie and Natural Sweeteners
The growing preference among consumers for low-calorie and natural sweeteners is fueling the demand for stevia in the Canada Stevia Market Industry. A survey conducted by the Canadian Sugar Institute found that 45% of Canadians are interested in trying new low-calorie sweeteners that are derived from natural sources. As consumers become more inclined to prioritize health and wellness in their dietary choices, stevia stands out due to its zero-calorie profile and plant-based origin.
SweetLeaf, Monk Fruit in the Raw and similar brands are seizing the opportunity by adding more stevia-rich items to their lines. The Canadian Consumer Packaged Goods Association notes that ongoing product innovations support this trend, underscoring a fast-moving industry adjusting to what shoppers want.
The Canada Stevia Market exhibits a robust and diverse range of products classified primarily under the Type segment, which includes Liquid Extract, Powder Extract, and Stevia Leaves. This segmentation allows for tailored products that meet consumer preferences and industry demands, thereby driving Canada Stevia Market revenue effectively. Liquid Extract has become increasingly favored for its versatility in sweetening beverages and cooking applications, appealing to both consumers and food manufacturers seeking natural alternatives to refined sugars.Meanwhile, Powder Extract is popular for incorporation into dry food products and is preferred for its longer shelf life and ease of use in baking applications.
As Canadian consumers increasingly seek healthier food and beverage options, Stevia Leaves is gaining traction due to their whole-food appeal and awareness of clean-label products. The growing interest in organic and natural food products in Canada aligns with government initiatives promoting health and wellness, which significantly impacts Canada Stevia Market data. Significant opportunities also arise from the ongoing evolution towards plant-based diets among Canadians, which further confirms the importance of this segment in the overall market growth.Each type contributes uniquely to fulfilling consumer demands, while the rising trend of wellness and health consciousness among Canadians continues to amplify the significance of these product types in the Stevia industry.
The constant evolution in processing techniques plays a vital role in enhancing the flavor profile and stability of these extracts, thereby addressing some of the challenges faced in the market. Overall, the Type segment of the Canada Stevia Market presents a promising landscape with numerous opportunities for growth, driven by consumer preferences, market trends, and a shift toward healthier lifestyle choices.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Canada Stevia Market, particularly the Nature segment, is seeing notable growth driven by shifting consumer preferences toward healthier and more natural sweetening options. The demand for Organic Stevia has substantially increased, reflecting heightened awareness of health and wellness among Canadian consumers. This inclination is aligned with broader global trends emphasizing the usage of organic ingredients in various food and beverage sectors. Regular Stevia also plays a crucial role in the market, providing an accessible and cost-effective alternative for consumers and manufacturers alike.Both types contribute to the product diversity in the market, catering to varied consumer needs and preferences. The increasing popularity of natural sweeteners is expected to further propel the Canada Stevia Market, bolstered by government initiatives promoting healthier food products. As consumers continue to seek out low-calorie and sugar-free options, the Nature segment remains significant in driving market growth, thereby impacting overall Canada Stevia Market revenue and statistics in the coming years.
The Application segment of the Canada Stevia Market exhibits a robust landscape where diverse categories cater to the growing demand for natural sweeteners. In particular, the Residential and Retail sector has garnered significant attention, driven by increasing consumer awareness regarding health and wellness. Similarly, the Commercial segment, encompassing various food services and enterprises, plays a crucial role in promoting stevia as a viable sugar alternative. Within specific categories like Dairy and Frozen Desserts, there is a notable shift as manufacturers seek to incorporate lower-calorie options appealing to health-conscious consumers.Bakery and Confectionery industries also demonstrate a strong inclination towards stevia for its sweetness combined with reduced calorie content.
Sweet and Savory Snacks, along with Beverages, present substantial opportunities, as trends leaning towards healthier choices lead consumers to opt for products sweetened with stevia. Tabletop Sweeteners have become essential in households where individuals prefer zero-calorie sweeteners for their daily beverages. Additionally, Dietary Supplements reflect a growing consumer trend towards functional foods where natural ingredients take precedence.This diversity in applications highlights the Canada Stevia Market as a dynamic and expanding industry segment, meeting evolving consumer needs for healthier products.
The Canada Stevia Market is experiencing significant growth, driven by evolving distribution channels that cater to changing consumer preferences. The distribution channel segment is crucial as it plays a pivotal role in making stevia products accessible to a broader audience. In Canada, both offline and online channels are competing to establish their presence, with offline channels relying on traditional retail frameworks while online channels capitalize on the rise of e-commerce. The importance of offline distribution networks cannot be overstated, as they include grocery stores, health food shops, and specialty stores that provide consumers with direct access to stevia products.
Conversely, the online segment is gaining traction due to increased internet penetration and a shift towards convenience shopping, allowing consumers to explore a diverse range of stevia-based offerings from the comfort of their homes. This dynamic between the two channels fosters robust market competition, providing opportunities to enhance consumer engagement and drive growth. Additionally, the rise of digital marketing strategies by brands is enhancing consumer awareness and education about the benefits of stevia, further fueling the demand within Canadian households, which increasingly seek healthier and natural sweetener alternatives amid rising health consciousness.
Canada Stevia Market Key Players and Competitive Insights:
The Canada Stevia Market has witnessed significant growth driven by the increasing demand for natural sweeteners as consumers seek healthier alternatives to traditional sugar. This competitive landscape is characterized by numerous players striving to strengthen their position through innovative product offerings and strategic collaborations. Companies are focusing on conducting extensive research and development to meet the ever-evolving preferences of health-conscious consumers. The market is also shaped by regulatory frameworks, consumer education, and awareness regarding the health benefits of stevia, which create both challenges and opportunities for businesses operating in this sector. The landscape is dynamic, with companies consistently adapting to market trends and consumer demands, making competitive insights essential for stakeholders to understand and leverage effectively.
In the Canadian Stevia Market, Tate & Lyle stands out as a formidable player, leveraging its strong portfolio of products centered around natural sweeteners. The company’s commitment to delivering clean-label solutions resonates with the growing trend of health-conscious consumers seeking alternatives to sugar. Tate & Lyle has established a robust distribution network across Canada, ensuring that its products are readily available to a wide range of customers. The company's strengths lie in its extensive expertise in food science and innovation, enabling it to consistently introduce high-quality stevia extracts that cater to diverse applications in food and beverage. Moreover, Tate & Lyle's sustainable sourcing practices and focus on transparency have enhanced its reputation among both consumers and business partners within the market.
ADM is another key player in the Canada Stevia Market, recognized for its broad portfolio of plant-based ingredients and focus on sustainability. The company offers an array of stevia products designed to meet the specific needs of various sectors, including food and beverage, nutraceuticals, and personal care. ADM benefits from a strong market presence, bolstered by its extensive research and development capabilities that drive innovation in stevia formulations. The organization's strengths are further enhanced through strategic partnerships and collaborations aimed at expanding their stevia product offerings in Canada. Additionally, ADM's mergers and acquisitions efforts in recent years have allowed it to consolidate its position and broaden its capabilities, ensuring they remain competitive in the evolving landscape of natural sweeteners. Their commitment to sustainability continues to resonate with consumers who prioritize ethical sourcing practices, positioning ADM favorably in the marketplace.
Tate & Lyle
Food Spectrum
Sweet Green Fields
SweeGen
Sovereign Flavors
Blythewood Pharmacy
Zevia
Natures Flavors
Green Leaf Foods
Stevia Corp
Pure Circle
Sunwin Stevia International
Cargill
Herbalife Nutrition
The Canada Stevia Market has seen notable developments recently, particularly regarding growth in market valuation among key players such as Tate and Lyle, Cargill, and Sweet Green Fields. As the demand for natural sweeteners rises, the market has grown significantly, with Canadian consumers increasingly favoring stevia over artificial sweeteners. In December 2022, SweeGen announced a partnership focused on leveraging innovative sweetening solutions, which align with consumer health trends. Additionally, Stevia Corp has reported an increase in production capacity to meet the burgeoning demand for stevia extracts. Regarding mergers and acquisitions, there have been discussions involving ADM and Pure Circle concerning a potential regional collaboration, although specific details on the transaction are yet to be disclosed publicly. No definitive acquisitions were reported in the last few months involving the targeted companies. The last two to three years have also witnessed various legislative changes promoting the use of plant-based sweeteners aimed at reducing sugar intake among Canadians, enhancing growth potential for stevia-related companies. The recent growth trends and strategic partnerships are likely to continue shaping the industry dynamics in Canada.
Liquid Extract
Powder Extract
Stevia Leaves
Organic
Regularaa
Residential/Retail
Commercial
Dairy and Frozen Desserts
Bakery and Confectionery
Sweet and Savory Snacks
Tabletop Sweeteners
Packaged Food Products
Beverages
Dietary Supplements
Others
Offline
Online
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 52.13(USD Million) |
| MARKET SIZE 2024 | 60.0(USD Million) |
| MARKET SIZE 2035 | 200.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 11.567% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Tate & Lyle, ADM, Food Spectrum, Sweet Green Fields, SweeGen, Sovereign Flavors, Blythewood Pharmacy, Zevia, Natures Flavors, Green Leaf Foods, Stevia Corp, Pure Circle, Sunwin Stevia International, Cargill, Herbalife Nutrition |
| SEGMENTS COVERED | Type, Nature, Application, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Rising health-conscious consumer demand, Expansion in food and beverage sectors, Growing preference for natural sweeteners, Increased use in dietary supplements, Government support for natural products |
| KEY MARKET DYNAMICS | growing health consciousness, increasing demand for natural sweeteners, regulatory support for stevia usage, rising applications in food industry, competitive pricing strategies |
| COUNTRIES COVERED | Canada |
Frequently Asked Questions (FAQ) :
The Canada Stevia Market is expected to be valued at 60.0 million USD in 2024.
By 2035, the overall market is projected to reach a valuation of 200.0 million USD.
The expected CAGR for the Canada Stevia Market from 2025 to 2035 is 11.567%.
By 2035, the Powder Extract segment is projected to dominate with a valuation of 90.0 million USD.
Liquid Extract is expected to be valued at 70.0 million USD, while Stevia Leaves will reach 40.0 million USD.
Major players include Tate & Lyle, ADM, Sweet Green Fields, SweeGen, and Cargill among others.
The Powder Extract segment is valued at 25.0 million USD in the year 2024.
The Liquid Extract segment is expected to grow from 20.0 million USD in 2024 to 70.0 million USD by 2035.
There are emerging trends focused on health and natural sweeteners, which present significant opportunities.
There is a growing consumer preference for natural sweeteners, driving the demand for stevia extracts.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
