Global Tennis Market Overview
Tennis Market Size was estimated at 4.9 (USD Billion) in 2023. The Tennis Industry is expected to grow from 7.86 (USD Billion) in 2024 to 13.24 (USD Billion) by 2032. The Tennis Market CAGR (growth rate) is expected to be around 6.74% during the forecast period (2024 - 2032).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Tennis Market Trends Highlighted
The global Tennis market continues to witness a positive trajectory driven by several key factors. Firstly, tennis is becoming more and more accessible and popular, which has led to a rise in players and fans across the world. Secondly, popularity of tennis has been boosted by the growing desire for wellbeing and fitness. It provides a full workout as well as opportunities for social engagement. Technological developments have also been crucial in bringing about cutting-edge training techniques, apparatus and court surfaces. Better player performance and a more captivating experience for viewers and players have resulted from these improvements. Increase of professional tennis players and rising tournament funding have also fueled the market's expansion. In the tennis industry, recent developments point to a move toward data analytics and individualized training. Data-driven insights are being used by coaches and players to pinpoint areas of weakness, improve performance, and create customized training plans. In addition, incorporation of technology into tennis equipment, including sensors and smart racquets, offers useful measurements and insights that help players monitor their development and improve their methods.
Tennis Market Drivers
Rising popularity of tennis among recreational players
Tennis has also become an increasingly popular recreational activity for people of all ages and skill levels. There are many factors contributing to the rise in recreational tennis activity, including the general increase in the popularity of health and wellness activities, the growing number of tennis courts being built, and the increasing affordability of tennis equipment. In the following years, it is expected that the growing popularity of participatory tennis will continue to be one of the key factors driving the growth of the overall tennis market globally.
Growth of the professional tennis circuit
Another major driver of growth in the global tennis market is the expansion of the professional tennis circuit. Due to increasing popularity among fans and a greater number of sponsorships and endorsements of professional tennis players, the tournament and prize distribution are expanding today. Market tendencies indicate that the growth of the professional tennis circuit will continue to foster development in the global market in the medium term.
Technological advancements in tennis equipment
Apart from that, the development of new materials and technologies that will make tennis rackets, strings, and balls more powerful, durable, and easier to use will also affect the growth of the global tennis market. All these developments can make the play always ready and not so hard in use for tennis players at any level, and the popularity of this game will increase in the offing.
Tennis Market Segment Insights
Tennis Market Court Surface Insights
By court surface, the global tennis market is segmented into hard courts, clay courts, grass courts, carpet courts, and indoor courts. Of these, the hard court segment accounted for the largest revenue share in 2023 and is expected to continue to dominate over the forecast period. The growth of the hard court segment can be attributed to their durability, ease of maintenance, and suitability for play. Hard courts have increased demand among professional players and players of all skill levels due to their uniform bounce and pace. These factors influence the growth of the segment.The clay court segment is expected to grow significantly over the forecast period as demand for clay court tournaments grows. Clay courts are slower due to the use of clay, which favors a baseline game and provides more chances for the players to outlast the opponent. The Grand Slam tournament, the French Open, uses clay courts and has led to demand in the segment. The grass court segment does not show significant growth, as the surface is limited in functionality. Grass courts are the fastest of the courts and have little bounce, leading to a unique playing style.Grass courts are used in the oldest, most prestigious Grand Slam tournament, Wimbledon. These factors cause the segment to grow. The carpet court, an indoor facility, is another segment that shows a lower level of growth. The carpet court is by far the fastest and most consistent in terms of bounce. CARPET COUT is the fastest facility in tennis and facilitates a fast game and fast shot. Carpet courts are common in indoor facilities for year-round play. The growth of the carpet court can be attributed to the indoor court segment, which is also increasing as the game is being shifted all year round due to the weather in some regions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Tennis Market Player Type Level Insights
The Global Tennis Market is segmented by Player Type Level into Professional, Recreational, Beginner, Intermediate, and Advanced. The Professional segment is expected to hold the largest share of the market in 2023 due to the high level of competition and the increasing popularity of professional tennis tournaments. The Recreational segment is expected to grow at the fastest rate during the forecast period due to the increasing popularity of tennis as a recreational activity. The Beginner segment is expected to account for a significant share of the market due to the increasing number of people taking up tennis as a new hobby.The Intermediate segment is expected to grow at a moderate rate due to the increasing number of players who are improving their skills. The Advanced segment is expected to account for a small share of the market due to the high level of skill required to play at this level.
Tennis Market Activity Type Insights
The Global Tennis Market is segmented by Activity Type into Singles, Doubles, Mixed Doubles, Coaching, and Practice. Among these segments, Singles is expected to dominate the market in the coming years due to its popularity and wide participation. Singles involve one player against another, making it a highly competitive and thrilling format. The increasing number of professional tennis tournaments and the growing popularity of tennis academies for singles training are driving the growth of this segment. Doubles, which involves two players on each side, is also gaining traction.The strategic and cooperative nature of doubles play attracts many recreational and competitive players. The growth of mixed doubles, which combines male and female players, is another notable trend in the market. Mixed doubles fosters inclusivity and provides a unique competitive experience. Coaching and Practice segments play a crucial role in developing tennis skills and nurturing future players. The increasing demand for personalized coaching and the rise of tennis academies are major factors fueling the growth of these segments. Practice sessions, whether individual or group-based, are essential for improving technique, fitness, and overall performance.These segments provide opportunities for players of all levels to enhance their skills and advance their game.
Tennis Market Equipment Type Insights
The Equipment Type segment plays a crucial role in driving the Global Tennis Market revenue, with each category catering to the specific needs of tennis players. Tennis Racquets hold a significant market share, driven by technological advancements and increasing popularity of the sport. Tennis Balls, another essential component, are segmented based on their performance characteristics and target different playing styles. Tennis Shoes are designed to provide support, stability, and comfort during gameplay, contributing to the segment's growth. Tennis Strings, available in various materials and tensions, influence the power, control, and spin imparted to the ball.Lastly, Tennis Bags cater to the storage and transportation needs of players, offering convenience and durability. The Global Tennis Market segmentation provides valuable insights into the preferences and requirements of tennis enthusiasts, enabling manufacturers to tailor their offerings and drive market expansion.
Tennis Market Regional Insights
The regional segmentation of the Global Tennis Market offers valuable insights into the market's dynamics across different geographic regions. North America holds a significant share of the market, driven by the presence of numerous tennis enthusiasts and well-established tennis infrastructure. Europe follows closely, with a large fan base and a rich history in the sport. The Asia-Pacific region is witnessing substantial growth, fueled by increasing participation in tennis and the emergence of promising players. South America, the Middle East, and Africa (MEA) regions also contribute to the market, with growing interest and investments in tennis development.This segmentation enables businesses to tailor their strategies to meet the specific needs and preferences of each region, maximizing their market penetration and growth opportunities.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Tennis Market Key Players And Competitive Insights
In the Tennis Market report, a detailed analysis of the market analysis and recent industry updates was offered. It identifies major players in the tennis market, including both buyers and sellers and offers trends and information on the sport. Major players in the Tennis Market industry are continuously developing advanced technologies and techniques to cater to professional and recreational players. They are also investing in research and development to enhance the performance and durability of the product. Leading Tennis Market players are expanding their global footprint, establishing new manufacturing facilities and expanding their distribution channels. In addition to this, Tennis Market development is also supported by the increasing popularity of tennis and growing participation of the tennis players. The tennis market's competitive landscape is highly competitive, as several established players have joined the market.Yonex – This company is a major player in the tennis market. This Japan-based company is one of the leading manufacturers of tennis products, including rackets, strings, shoes and apparel. The company sells its products in over 140 countries and is endorsed by many professional tennis players. The company is known for its high-quality products. Head, This Austria-based company is another major player in the tennis market. The head produces a varied range of tennis products, including rackets, strings, shoes and apparel. The company has several distribution channels in more than 100 countries. Head is also known for its innovative product range and is endorsed by top tennis players. Babolat – This France-based company is also a major player in the tennis market. This company is known for its excellence in the manufacturing of rackets. Its rackets are very popular among professional and recreational tennis players. The company also manufactures a wide range of other tennis products, including strings, shoes and apparel. The company operates distribution channels in over 100 countries. Wilson Sporting Goods – This is the leading American manufacturer of tennis products, including rackets, strings, shoes and apparel. This company is another major player in the Tennis Market industry. The company's rackets and other products are known for their high quality. The company operates distribution channels in over 100 countries.
Key Companies in The Tennis Market Include
- Wilson
- Head
- LiNing
- Diadem
- Ashaway
- Dunlop
- Prince
- Volkl
- Kirschbaum
- Topspin
- Babolat
- Gamma
- Yonex
- Tecnifibre
Tennis Market Industry Developments
The global tennis market is projected to reach USD 8.9 billion by 2032, exhibiting a CAGR of 6.14% during the forecast period (2024-2032). The market growth is primarily driven by the increasing popularity of tennis, the growing number of tennis players, and the rising demand for tennis equipment and accessories.Recent news developments and current affairs in the global tennis market include: In January 2023, the International Tennis Federation (ITF) announced the launch of a new global tennis league, the ITF World Tennis Tour, which will provide a pathway for players to progress from the junior ranks to the professional level. In March 2023, the United States Tennis Association (USTA) announced a partnership with Amazon to broadcast the US Open on Amazon Prime Video, making it the first Grand Slam tournament to be exclusively streamed on a digital platform. In May 2023, Wilson Sporting Goods announced the launch of its new Clash 100 Tour tennis racket, designed for advanced players seeking power and control.These developments indicate a positive outlook for the global tennis market, with continued growth expected in the coming years.
Tennis Market Segmentation Insights
Tennis Market Court Surface Outlook
-
- Hard Court
- Clay Court
- Grass Court
- Carpet Court
- Indoor Court
Tennis Market Player Type Level Outlook
-
- Professional
- Recreational
- Beginner
- Intermediate
- Advanced
Tennis Market Activity Type Outlook
-
- Singles
- Doubles
- Mixed Doubles
- Coaching
- Practice
Tennis Market Equipment Type Outlook
-
- Tennis Racquets
- Tennis Balls
- Tennis Shoes
- Tennis Strings
- Tennis Bags
Tennis Market Regional Outlook
-
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2023 |
4.9 (USD Billion) |
| Market Size 2024 |
7.86 (USD Billion) |
| Market Size 2032 |
13.24 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
6.74% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Wilson, Head, LiNing, Diadem, Ashaway, Dunlop, Prince, Volkl, Kirschbaum, Topspin, Babolat, Gamma, Yonex, Tecnifibre |
| Segments Covered |
Court Surface, Player Type Level, Activity Type, Equipment Type, Regional |
| Key Market Opportunities |
1 AIpowered tennis coaching2 Personalized tennis training3 Virtual tennis competitions4 Smart tennis equipment5 Tennis-themed entertainment |
| Key Market Dynamics |
The growing popularity of tennis as a fitness activity Increasing participation in tennis tournaments Rising demand for high-quality tennis equipment Technological advancements in tennis rackets and balls Expansion of tennis facilities and infrastructure |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The global tennis market is expected to reach a valuation of USD 4.9 billion by 2023, growing at a CAGR of 6.74% to reach USD 13.24 billion by 2032.
North America is expected to dominate the global tennis market throughout the forecast period, followed by Europe and Asia Pacific. Emerging markets in Latin America and the Middle East & Africa are also expected to contribute to the market growth.
The recreational segment is expected to account for the largest market share, driven by the growing popularity of tennis as a sport and fitness activity. The professional segment is also expected to witness significant growth due to the increasing number of professional tennis tournaments and leagues.
Some of the key competitors in the global tennis market include Wilson Sporting Goods, Head NV, Babolat VS, Yonex Co., Ltd., Dunlop Sports, Tecnifibre, Prince Global Sports, LLC, Ashaway Racket Company, GOSEN, and Gamma Sports.
The growing popularity of tennis as a sport and fitness activity, the increasing number of professional tennis tournaments and leagues, and the development of new technologies and materials are some of the key trends driving the growth of the global tennis market.
The high cost of tennis equipment and facilities, the limited availability of tennis courts, and the lack of awareness about tennis in some regions are some of the challenges facing the growth of the global tennis market.
The global tennis market is expected to grow at a CAGR of 6.74% from 2023 to 2032.
The major factors driving the growth of the global tennis market include the rising popularity of tennis as a sport and fitness activity, the increasing number of professional tennis tournaments and leagues, and the growing disposable income in emerging markets.
The global tennis market is highly competitive, with a number of established players. The market is dominated by a few large companies, such as Wilson Sporting Goods, Head NV, and Babolat VS. However, there are also a number of smaller companies that compete in the market.
There are a number of key opportunities for growth in the global tennis market. These include the growing popularity of tennis as a sport and fitness activity, the increasing number of professional tennis tournaments and leagues, and the growing disposable income in emerging markets.
