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    Tennis Market

    ID: MRFR/CR/20857-HCR
    128 Pages
    Sakshi Gupta
    October 2025

    Tennis Market Research Report By Court Surface (Hard Court, Clay Court, Grass Court, Carpet Court, Indoor Court), By Player Type Level (Professional, Recreational, Beginner, Intermediate, Advanced), By Activity Type (Singles, Doubles, Mixed Doubles, Coaching, Practice), By Equipment Type (Tennis Racquets, Tennis Balls, Tennis Shoes, Tennis Strings, Tennis Bags) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Tennis Market Infographic

    Tennis Market Summary

    The global tennis market is projected to grow from 7.86 USD billion in 2024 to 16.11 USD billion by 2035.

    Key Market Trends & Highlights

    Tennis Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 3.77 percent from 2025 to 2035.
    • By 2035, the global tennis market valuation is anticipated to reach 30.8 USD billion, reflecting a steady increase.
    • in 2024, the market is valued at 7.86 USD billion, indicating a robust foundation for future growth.
    • Growing adoption of advanced training technologies due to increasing athlete performance demands is a major market driver.

    Market Size & Forecast

    2024 Market Size 7.86 (USD Billion)
    2035 Market Size 16.11 (USD Billion)
    CAGR (2025 - 2035) 6.74%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    Tennis Market Trends

    The global Tennis market continues to witness a positive trajectory driven by several key factors. Firstly, tennis is becoming more and more accessible and popular, which has led to a rise in players and fans across the world. Secondly, popularity of tennis has been boosted by the growing desire for wellbeing and fitness. It provides a full workout as well as opportunities for social engagement. Technological developments have also been crucial in bringing about cutting-edge training techniques, apparatus and court surfaces. Better player performance and a more captivating experience for viewers and players have resulted from these improvements.

    The Global Tennis Market demonstrates a robust trajectory of growth, driven by increasing participation rates and heightened interest in professional tournaments, suggesting a vibrant future for the sport.

    U.S. Department of Commerce

    Tennis Market Drivers

    Market Growth Projections

    The Global Tennis Market Industry is projected to experience substantial growth, with estimates indicating a market value of 20.5 USD Billion in 2024 and a potential increase to 30.8 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate of 3.77% from 2025 to 2035, suggesting a steady expansion driven by various factors. The increasing popularity of tennis, coupled with rising participation rates and advancements in equipment, contributes to this optimistic outlook. As the industry evolves, stakeholders are likely to capitalize on emerging opportunities, further enhancing the market's dynamics.

    Health and Wellness Trends

    The Global Tennis Market Industry is positively influenced by the growing emphasis on health and wellness among consumers. Tennis is recognized as an effective means of physical fitness, promoting cardiovascular health, agility, and coordination. As individuals increasingly prioritize active lifestyles, tennis serves as an appealing option for exercise and social interaction. This trend is reflected in the rising number of recreational players and the establishment of tennis clubs that cater to health-conscious individuals. The market's projected growth to 20.5 USD Billion in 2024 may be partly attributed to this shift in consumer behavior, as more people seek enjoyable ways to maintain their fitness.

    Increasing Participation Rates

    The Global Tennis Market Industry experiences a notable increase in participation rates, driven by various initiatives aimed at promoting the sport. National federations and local clubs are actively engaging communities through grassroots programs and youth development schemes. For instance, in several countries, tennis associations report a rise in junior memberships, indicating a growing interest among younger demographics. This trend is expected to contribute to the market's expansion, with participation rates potentially influencing the projected market value of 20.5 USD Billion in 2024. As more individuals take up the sport, the demand for equipment, coaching, and facilities is likely to surge.

    Rise of Professional Tournaments

    The Global Tennis Market Industry benefits from the rise of professional tournaments, which attract substantial viewership and sponsorship. Major events such as Grand Slam tournaments and ATP/WTA tours generate significant media coverage and fan engagement. The increasing prize money and sponsorship deals associated with these tournaments enhance the sport's visibility and appeal. This trend is likely to contribute to the market's growth, as heightened interest in professional tennis encourages participation at the grassroots level. The projected compound annual growth rate of 3.77% from 2025 to 2035 suggests that the popularity of these events will continue to drive market expansion.

    Global Expansion of Tennis Programs

    The Global Tennis Market Industry is witnessing a global expansion of tennis programs, particularly in emerging markets. Countries in Asia, Africa, and South America are increasingly investing in tennis infrastructure and training programs to nurture local talent. This expansion is supported by international organizations that aim to promote tennis as a universal sport. The establishment of academies and training centers in these regions is likely to enhance participation and elevate the overall standard of play. As these initiatives gain traction, the market is expected to experience sustained growth, potentially reaching a value of 30.8 USD Billion by 2035.

    Technological Advancements in Equipment

    Technological innovations play a pivotal role in shaping the Global Tennis Market Industry, particularly in the development of advanced tennis equipment. Manufacturers are increasingly incorporating cutting-edge materials and design techniques to enhance performance and player experience. For example, the introduction of lightweight rackets and high-performance strings has attracted both amateur and professional players. This trend not only boosts sales but also encourages new players to enter the sport, thereby expanding the market. As the industry evolves, the anticipated growth to 30.8 USD Billion by 2035 may be significantly influenced by these advancements, which cater to the evolving preferences of consumers.

    Market Segment Insights

    Tennis Market Court Surface Insights

    Tennis Market Court Surface Insights

    By court surface, the global tennis market is segmented into hard courts, clay courts, grass courts, carpet courts, and indoor courts. Of these, the hard court segment accounted for the largest revenue share in 2023 and is expected to continue to dominate over the forecast period. The growth of the hard court segment can be attributed to their durability, ease of maintenance, and suitability for play. Hard courts have increased demand among professional players and players of all skill levels due to their uniform bounce and pace.

    These factors influence the growth of the segment.The clay court segment is expected to grow significantly over the forecast period as demand for clay court tournaments grows. Clay courts are slower due to the use of clay, which favors a baseline game and provides more chances for the players to outlast the opponent. The Grand Slam tournament, the French Open, uses clay courts and has led to demand in the segment. The grass court segment does not show significant growth, as the surface is limited in functionality.

    Grass courts are the fastest of the courts and have little bounce, leading to a unique playing style.Grass courts are used in the oldest, most prestigious Grand Slam tournament, Wimbledon. These factors cause the segment to grow. The carpet court, an indoor facility, is another segment that shows a lower level of growth. The carpet court is by far the fastest and most consistent in terms of bounce. CARPET COUT is the fastest facility in tennis and facilitates a fast game and fast shot. Carpet courts are common in indoor facilities for year-round play.

    The growth of the carpet court can be attributed to the indoor court segment, which is also increasing as the game is being shifted all year round due to the weather in some regions.

    Tennis Market Player Type Level Insights

    Tennis Market Player Type Level Insights

    The Global Tennis Market is segmented by Player Type Level into Professional, Recreational, Beginner, Intermediate, and Advanced. The Professional segment is expected to hold the largest share of the market in 2023 due to the high level of competition and the increasing popularity of professional tennis tournaments. The Recreational segment is expected to grow at the fastest rate during the forecast period due to the increasing popularity of tennis as a recreational activity.

    The Beginner segment is expected to account for a significant share of the market due to the increasing number of people taking up tennis as a new hobby.The Intermediate segment is expected to grow at a moderate rate due to the increasing number of players who are improving their skills. The Advanced segment is expected to account for a small share of the market due to the high level of skill required to play at this level.

    Tennis Market Activity Type Insights

    Tennis Market Activity Type Insights

    The Global Tennis Market is segmented by Activity Type into Singles, Doubles, Mixed Doubles, Coaching, and Practice. Among these segments, Singles is expected to dominate the market in the coming years due to its popularity and wide participation. Singles involve one player against another, making it a highly competitive and thrilling format. The increasing number of professional tennis tournaments and the growing popularity of tennis academies for singles training are driving the growth of this segment.

    Doubles, which involves two players on each side, is also gaining traction.The strategic and cooperative nature of doubles play attracts many recreational and competitive players. The growth of mixed doubles, which combines male and female players, is another notable trend in the market. Mixed doubles fosters inclusivity and provides a unique competitive experience. Coaching and Practice segments play a crucial role in developing tennis skills and nurturing future players. The increasing demand for personalized coaching and the rise of tennis academies are major factors fueling the growth of these segments.

    Practice sessions, whether individual or group-based, are essential for improving technique, fitness, and overall performance.These segments provide opportunities for players of all levels to enhance their skills and advance their game.

    Tennis Market Equipment Type Insights

    Tennis Market Equipment Type Insights

    The Equipment Type segment plays a crucial role in driving the Global Tennis Market revenue, with each category catering to the specific needs of tennis players. Tennis Racquets hold a significant market share, driven by technological advancements and increasing popularity of the sport. Tennis Balls, another essential component, are segmented based on their performance characteristics and target different playing styles. Tennis Shoes are designed to provide support, stability, and comfort during gameplay, contributing to the segment's growth.

    Tennis Strings, available in various materials and tensions, influence the power, control, and spin imparted to the ball.Lastly, Tennis Bags cater to the storage and transportation needs of players, offering convenience and durability. The Global Tennis Market segmentation provides valuable insights into the preferences and requirements of tennis enthusiasts, enabling manufacturers to tailor their offerings and drive market expansion.

    Get more detailed insights about Tennis Market

    Regional Insights

    The regional segmentation of the Global Tennis Market offers valuable insights into the market's dynamics across different geographic regions. North America holds a significant share of the market, driven by the presence of numerous tennis enthusiasts and well-established tennis infrastructure. Europe follows closely, with a large fan base and a rich history in the sport. The Asia-Pacific region is witnessing substantial growth, fueled by increasing participation in tennis and the emergence of promising players.

    South America, the Middle East, and Africa (MEA) regions also contribute to the market, with growing interest and investments in tennis development.This segmentation enables businesses to tailor their strategies to meet the specific needs and preferences of each region, maximizing their market penetration and growth opportunities.

    Tennis Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    In the Tennis Market report, a detailed analysis of the market analysis and recent industry updates was offered. It identifies major players in the tennis market, including both buyers and sellers and offers trends and information on the sport. Major players in the Tennis Market industry are continuously developing advanced technologies and techniques to cater to professional and recreational players. They are also investing in research and development to enhance the performance and durability of the product. Leading Tennis Market players are expanding their global footprint, establishing new manufacturing facilities and expanding their distribution channels.

    In addition to this, Tennis Market development is also supported by the increasing popularity of tennis and growing participation of the tennis players. The tennis market's competitive landscape is highly competitive, as several established players have joined the market.Yonex – This company is a major player in the tennis market. This Japan-based company is one of the leading manufacturers of tennis products, including rackets, strings, shoes and apparel. The company sells its products in over 140 countries and is endorsed by many professional tennis players. The company is known for its high-quality products.

    Head, This Austria-based company is another major player in the tennis market. The head produces a varied range of tennis products, including rackets, strings, shoes and apparel. The company has several distribution channels in more than 100 countries. Head is also known for its innovative product range and is endorsed by top tennis players. Babolat – This France-based company is also a major player in the tennis market. This company is known for its excellence in the manufacturing of rackets. Its rackets are very popular among professional and recreational tennis players.

    The company also manufactures a wide range of other tennis products, including strings, shoes and apparel. The company operates distribution channels in over 100 countries. Wilson Sporting Goods – This is the leading American manufacturer of tennis products, including rackets, strings, shoes and apparel. This company is another major player in the Tennis Market industry. The company's rackets and other products are known for their high quality. The company operates distribution channels in over 100 countries.

    Key Companies in the Tennis Market market include

    Industry Developments

    The global tennis market is projected to reach USD 8.9 billion by 2032, exhibiting a CAGR of 6.14% during the forecast period (2024-2032).

    The market growth is primarily driven by the increasing popularity of tennis, the growing number of tennis players, and the rising demand for tennis equipment and accessories.Recent news developments and current affairs in the global tennis market include: In January 2023, the International Tennis Federation (ITF) announced the launch of a new global tennis league, the ITF World Tennis Tour, which will provide a pathway for players to progress from the junior ranks to the professional level. In March 2023, the United States Tennis Association (USTA) announced a partnership with Amazon to broadcast the US Open on Amazon Prime Video, making it the first Grand Slam tournament to be exclusively streamed on a digital platform. In May 2023, Wilson Sporting Goods announced the launch of its new Clash 100 Tour tennis racket, designed for advanced players seeking power and control.These developments indicate a positive outlook for the global tennis market, with continued growth expected in the coming years.

    Future Outlook

    Tennis Market Future Outlook

    The global tennis market is projected to grow at a 6.74% CAGR from 2025 to 2035, driven by increasing participation rates, technological advancements, and rising sponsorship investments.

    New opportunities lie in:

    • Develop smart tennis equipment integrating AI for performance analysis.
    • Expand grassroots programs to enhance youth engagement in tennis.
    • Leverage digital platforms for virtual coaching and training sessions.

    By 2035, the tennis market is expected to exhibit robust growth, reflecting a dynamic and evolving landscape.

    Market Segmentation

    Tennis Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Tennis Market Activity Type Outlook

    • Singles
    • Doubles
    • Mixed Doubles
    • Coaching
    • Practice

    Tennis Market Court Surface Outlook

    • Hard Court
    • Clay Court
    • Grass Court
    • Carpet Court
    • Indoor Court

    Tennis Market Equipment Type Outlook

    • Tennis Racquets
    • Tennis Balls
    • Tennis Shoes
    • Tennis Strings
    • Tennis Bags

    Tennis Market Player Type Level Outlook

    • Professional
    • Recreational
    • Beginner
    • Intermediate
    • Advanced

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 7.86 (USD Billion)
    Market Size 2035 16.11 (USD Billion)
    Compound Annual Growth Rate (CAGR) 6.74% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Wilson, Head, LiNing, Diadem, Ashaway, Dunlop, Prince, Volkl, Kirschbaum, Topspin, Babolat, Gamma, Yonex, Tecnifibre
    Segments Covered Court Surface, Player Type Level, Activity Type, Equipment Type, Regional
    Key Market Opportunities 1 AIpowered tennis coaching2 Personalized tennis training3 Virtual tennis competitions4 Smart tennis equipment5 Tennis-themed entertainment
    Key Market Dynamics The growing popularity of tennis as a fitness activity Increasing participation in tennis tournaments Rising demand for high-quality tennis equipment Technological advancements in tennis rackets and balls Expansion of tennis facilities and infrastructure
    Countries Covered North America, Europe, APAC, South America, MEA
    Market Size 2025 8.39 (USD Billion)

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    Tennis Market 16.11 Billion and Grow at a CAGR of6.74% by 2025 -2035

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