Global Synbiotic Products Market Overview
Synbiotic Products Market Size was estimated at 8.97 (USD Billion) in 2022. The Synbiotic Products Market Industry is expected to grow from 9.66(USD Billion) in 2023 to 18.7 (USD Billion) by 2032. The Synbiotic Products Market CAGR (growth rate) is expected to be around 7.62% during the forecast period (2024 - 2032).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Synbiotic Products Market Trends Highlighted
The global synbiotic products market has witnessed notable growth in recent times, driven by increasing health awareness and consumer demand for functional foods and beverages. The rising prevalence of chronic diseases, digestive disorders, and immune system deficiencies has propelled the adoption of synbiotic supplements, which offer a combination of probiotics and prebiotics to support overall health and well-being. Additionally, the growing popularity of personalized nutrition and tailored dietary recommendations has further fueled the demand for synbiotic products. The market is expected to continue its upward trajectory in the coming years as consumers seek proactive health solutions and integrate more functional ingredients into their diets.
Synbiotic Products Market Drivers
Rising Prevalence of Digestive Disorders
The rising incidence of digestive disorders, including irritable bowel syndrome (IBS) and Crohn’s disease, among others, is driving the demand for synbiotics. These products have been found to relieve the symptoms of various digestive disorders by improving the balance of beneficial flora in the gut and reducing inflammation. The increase in awareness about the importance of gut health in overall well-being is another factor contributing to the growth of the synbiotics market as consumers are increasingly opting for preventive measures to keep their digestive systems healthy.
Growing Demand for Functional Foods and Beverages
The global synbiotic products market industry is growing rapidly due to increased consumer demand for functional foods and beverages. Synbiotic products such as yogurt, kefir, and kombucha are perceived as convenient and effective ways to improve gut health and overall well-being. Moreover, the rising popularity of plant-based diets is also driving the demand for synbiotic products. It can compensate for the lack of animal products, which are a source of certain nutrients in the human diet.
Government Support for Probiotic Research
Gut health is becoming vital for most governments worldwide, and as a result, they are supporting the research on probiotics and synbiotics. It has been possible due to the fact that people develop a better understanding of the relevance of gut microbiota to such deplorable health conditions as obesity, diabetes and cardiovascular diseases. Moreover, the availability of research grants fosters extensive work and development of new synbiotic products as well as their application through the Global Synbiotic Products Market Industry.
Synbiotic Products Market Segment Insights
Synbiotic Products Market Product Type Insights
Global Synbiotic Products Market Segmentation by Product Type Symbiotics Capsules Symbiotics Tablets Symbiotics Powders Symbiotics Liquids Symbiotics Gummies The Global Synbiotic Products Market is segmented based on Product Type into Symbiotics Capsules, Symbiotics Tablets, Symbiotics Powders, Symbiotics Liquids, and Symbiotics Gummies. The Symbiotics Capsules segment held the largest market share in 2023, and it is expected to maintain its dominance during the forecast period. The growth of this segment can be attributed to the convenience and ease of use of capsules, as well as their ability to deliver a precise dosage of synbiotics.Symbiotics Tablets are expected to witness significant growth during the forecast period. The growth of this segment can be attributed to the increasing popularity of chewable tablets, which are easier to consume than capsules. Symbiotics Powders are expected to grow at a steady pace during the forecast period. The growth of this segment can be attributed to the increasing demand for powdered supplements, which are perceived to be more natural and easier to mix into food and beverages. Symbiotics Liquids are expected to witness moderate growth during the forecast period, owing to their convenience and portability.Symbiotics Gummies are expected to grow at a rapid pace during the forecast period. The growth of this segment can be associated with the increasing popularity of gummy supplements, which are perceived to be more enjoyable and convenient to consume.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Synbiotic Products Market Application Insights
The application segment that the global synbiotic products market is divided into are dietary supplements, functional foods, beverages, pet food, pharmaceuticals, and cosmetics. Based on the CAGR percentages, dietary supplements hold the overall largest market size as a result of the increasing consumer preference for health and wellbeing. The functional foods and beverages segment is also gaining importance with the rise in probiotics and prebiotics awareness. However, the pet food segment is expected to grow fastest in the few upcoming years due to the higher number of pet owners as well as their humanization trend.At the same time, pharmaceuticals and cosmetics applications will also facilitate the general synbiotic products market growth.
Synbiotic Products Market Health Benefit Insights
The Global Synbiotic Products Market is segmented by health benefits into digestive health, immune health, cardiovascular health, cognitive health, and bone health. The digestive health segment is expected to hold the largest market share in 2023, owing to the rising prevalence of digestive disorders such as irritable bowel syndrome (IBS) and Crohn's disease. The immune health segment is projected to grow at the highest CAGR during the forecast period, driven by increasing consumer awareness about the importance of immune health and the role of synbiotics in boosting immunity.The cardiovascular health segment is anticipated to account for a significant market share due to the increasing incidence of cardiovascular diseases such as heart disease and stroke. The cognitive health segment is expected to witness steady growth, supported by the growing demand for products that promote brain health and prevent cognitive decline. The bone health segment is projected to grow at a moderate pace, driven by the increasing prevalence of osteoporosis and the growing demand for products that support bone health.
Synbiotic Products Market Distribution Channel Insights
The Global Synbiotic Products Market segmentation by distribution channel consists of online retailers, supermarkets, hypermarkets, pharmacies, health food stores, and direct-to-consumer sales. Online retailers are expected to hold the largest market share due to the increasing popularity of e-commerce and the convenience it offers to consumers. The Global Synbiotic Products Market revenue from online retailers is projected to reach USD 4.2 billion by 2024, growing at a CAGR of 8.5%. Supermarkets hypermarkets are another major distribution channel for synbiotic products, with a market share of around 30%.Pharmacies and health food stores also account for a significant portion of the market. Direct-to-consumer sales are expected to grow in the coming years due to the increasing awareness of the health benefits of synbiotic products.
Synbiotic Products Market Regional Insights
The Global Synbiotic Products Market is segmented regionally into North America, Europe, APAC, South America, and MEA. North America is expected to dominate the market in 2023, accounting for a market share of around 38.5%. The region's large and aging population, coupled with the rising prevalence of chronic diseases, is driving the demand for synbiotic products in North America. Europe is expected to be the second-largest market, followed by APAC. The APAC region is expected to witness the fastest growth over the forecast period due to the increasing awareness of the health benefits of synbiotics and the growing middle-class population in the region.South America and MEA are expected to account for a smaller share of the global market but are expected to grow at a steady pace over the forecast period.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Synbiotic Products Market Key Players And Competitive Insights:
Major Synbiotic Products Market players are continuously making efforts to develop innovative products to carry on with the market trend. The major Synbiotic Products Market players are investing heavily in research and development, launching new products being the most preferred strategy. Moreover, the major Synbiotic Products Market manufacturers are focused on different strategies as well, such as merger acquisition, partnership, regional expansion, etc, to enhance their share in the Synbiotic Products Market.The Synbiotic Products Market industry is competitive in nature, with several major international key players focused on expanding their market base and production volume across different regions. Continuing with this notion, key players majorly involved in the Synbiotic Products Market are Danone, among others.Danone is a France-based multinational company that holds a strong presence in the Synbiotic Products Market. Danone has its symboitc product range through Activia, which is a flavored yogurt with Bifidus ActiRegularis and Actimel, which is a drinkable yogurt. The two are consumed and recognized all over the world. Part of Danone’s success is as a result of its wide network distribution and its concentrating on product research and development.Key players in the Synbiotic Products Market industry are consistently rallying for a strong manufacturing base, which in turn has led to notable product launches. The Synbiotic Products Market industry is characterized by intense competition with key players in the market involved in product launches, partnerships, joint ventures and investment in marketing campaigns to enhance market share and improve production volume across the regions.
Key Companies in the Synbiotic Products Market Include
- Lallemand Health Solutions
- Biothera
- Nutraceuticals Group
- Nature's Way Products LLC
- Hansen Holding A/S
- Yakult Honsha Co., Ltd.
- Winclove Probiotics
- UAS Laboratories LLC
- Deerland Probiotics Enzymes, Inc.
- PROBI
- Nestle SA
- Danone SA
- iHealth
- Probi AB
Synbiotic Products Market Industry Developments
The global Synbiotic Products Market is poised to grow significantly over the next decade. The market is expected to reach a valuation of USD 18.7 billion by 2032, exhibiting a CAGR of 7.62% during the forecast period 2024-2032. This growth can be attributed to the increasing prevalence of digestive disorders and the rising awareness of the benefits of synbiotics.Recent news developments in the Synbiotic Products Market include the launch of new products, such as Synbiotic Yogurt by Danone, and the acquisition of synbiotic ingredient manufacturers by major food and beverage companies. These developments indicate the growing interest in synbiotics from both consumers and industry players.Current affairs in the Synbiotic Products Market include ongoing research on the health benefits of synbiotics. Studies have shown that synbiotics can improve digestive health, boost the immune system, and reduce the risk of chronic diseases. This research is expected to further drive market growth in the coming years.
Synbiotic Products Market Segmentation Insights
Synbiotic Products Market Product Type Outlook
- Symbiotics Capsules
- Symbiotics Tablets
- Symbiotics Powders
- Symbiotics Liquids
- Symbiotics Gummies
Synbiotic Products Market Application Outlook
- Dietary Supplements
- Functional Foods Beverages
- Pet Food
- Pharmaceuticals
- Cosmetics
Synbiotic Products Market Health Benefit Outlook
- Digestive Health
- Immune Health
- Cardiovascular Health
- Cognitive Health
- Bone Health
Synbiotic Products Market Distribution Channel Outlook
- Online Retailers
- Supermarkets Hypermarkets
- Pharmacies
- Health Food Stores
- Direct-to-Consumer Sales
Synbiotic Products Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
8.97 (USD Billion) |
| Market Size 2023 |
9.66 (USD Billion) |
| Market Size 2032 |
18.7 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.62% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Lallemand Health Solutions, Biothera, Nutraceuticals Group, Nature's Way Products LLC, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., Winclove Probiotics, UAS Laboratories LLC, Deerland Probiotics Enzymes, Inc., PROBI, Nestle SA, Danone SA, iHealth, Probi AB |
| Segments Covered |
Product Type, Application, Health Benefit, Distribution Channel, Regional |
| Key Market Opportunities |
Increasing consumer awareness of gut health Growing demand for functional foods and beverages Rising prevalence of chronic diseases Expanding product portfolio Technological advancements in synbiotic production |
| Key Market Dynamics |
Rising health concerns Growing consumer awareness Increasing demand for functional foods Technological advancements Product innovation |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
As of 2023, the global synbiotic products market is estimated to be around 9.66 billion USD.
The global synbiotic products market is expected to reach 18.7 billion USD by 2032, exhibiting a CAGR of 7.62% during the forecast period.
North America is currently the largest market for synbiotic products and is expected to maintain its dominance during the forecast period.
Synbiotic products are primarily used in the food and beverage industry, followed by the dietary supplements industry.
Some of the key players in the global synbiotic products market include Danone, Nestlé, Yakult, and DuPont.
The increasing prevalence of digestive disorders, rising consumer awareness about gut health, and the growing demand for functional foods are key factors driving the growth of the global synbiotic products market.
Regulatory complexities, the high cost of research and development, and the limited availability of raw materials are some of the challenges faced by the global synbiotic products market.
The growing popularity of plant-based synbiotics, the increasing adoption of personalized nutrition, and the emergence of novel delivery systems are key trends shaping the global synbiotic products market.
The COVID-19 pandemic has had a positive impact on the global synbiotic products market as consumers have become more focused on their health and immunity.
The global synbiotic products market is expected to continue growing in the coming years, driven by the increasing prevalence of chronic diseases and the rising demand for preventive healthcare solutions.
