Spirulina Market

Wide Application in Food Products as Natural Colorant to boost the market growth

The growing health concerns among consumers and the negative health impact of artificial food colorings have led to an increased demand for plant-based food products. Clean labeling and robust growth of minimally processed foods have led to the broad incorporation of spirulina as a natural food colorant in various food products such as smoothies, jellies, and drinks. The manufacturers are developing new enhanced techniques for extracting more amount of phycocyanins from spirulina for commercial use.

Additionally, The robust availability of other synthetic colorants in the market like indigo carmine and brilliant blue is a significant restraint for the market of spirulina. The extraction efficiency of synthetic food colors is comparatively more than that of spirulina. Moreover, the phycocyanin extraction procedure is time-consuming and costly as compared to synthetic food colors. These factors have negatively impacted the spirulina market. 

The increasing awareness of health and wellness among consumers appears to be a primary driver for the Global Spirulina Market Industry. As individuals seek natural and nutrient-dense food sources, spirulina, known for its high protein content and rich array of vitamins and minerals, gains traction. In 2024, the market is valued at approximately 0.64 USD Billion, reflecting a growing preference for superfoods. This trend is likely to continue as more consumers incorporate spirulina into their diets for its potential health benefits, suggesting a robust demand trajectory that could propel the market further.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific is witnessing significant market growth due to the abundant production of spirulina in countries like Korea, Indonesia, and China. The wide incorporation of spirulina in nutraceuticals for the manufacturing of protein-rich dietary supplements has aided in market expansion. The increasing demand from the cosmeceutical industries is also driving the spirulina market in the region

Figure 3:  SPIRULINA MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe is one of the leading markets owing to its growing demand from manufacturers for natural food colors in processed foods. France and the United Kingdom are the potential markets for spirulina due to the increasing demand from the food and beverages sector, such as bakery and confectionery. The consumers' preferences are shifting towards minimally processed foods with enhanced aesthetic appeal – such trends have benefitted the market performance of clean-label ingredients including spirulina.

North America is anticipated to witness significant growth in the forthcoming years. The U.S. is one of the leading countries followed by Canada due to the increasing demand for natural food colorings. The U.S. is also one of the major consumers and exporters of spirulina due to its broadened application spectrum. The manufacturers are incorporating spirulina in bakery, dairy, and confectionery products. The rising trend of clean-label and natural ingredients in the region is expected to propel its market growth.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Spirulina market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Spirulina industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Spirulina. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Spirulina industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Spirulina industry to benefit customers and expand the market sector. The Spirulina market has recently given medicine some of the most important advantages. Major hair care product market players, including I.D. Parry Limited (India), Jiangxi Alga Biotech, DIC Corporation, Tianjin Norland Biotech Co. Ltd., and others, are attempting to increase market demand by funding R&D initiatives.

Parry's Organic Spirulina is the Flagship product developed through intense research and development in the field of microalgae technology over more than 2 decades. Parry's Spirulina is one of the richest sources of Phyto pigments, Proteins, and other essential nutrients.

Also, Tianjin Norland Biotech Co., Ltd is a professional manufacturer of algae products in China. We built up six standard algae farms and a processing plant in Erdos Lake of North China with 350,000㎡ farms, and more than 1000 greenhouses to cultivate Spirulina, Chlorella as well as Haematococcus pluvialis, they own good technologies for algae harvesting, drying, and sterilizing. Now, Tianjin Norland becomes the leading supplier of algae products in the world.