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Specialty Elastomers Market Share

ID: MRFR//3166-HCR | 140 Pages | Author: Priya Nagrale| April 2024

Companies competing in the Specialty Elastomer market must develop successful market share positioning strategies. Companies often differentiate their specialty elastomers from competitors. This may involve generating new formulas, improving product performance, or making industry-specific elastomers. Companies can gain market share and loyal customers by offering unique features.

Pricing methods also affect Specialty Elastomer market share. Some companies use cost leadership to attract a wide client base by offering high-quality elastomers at low prices. However, enterprises highlighting superior quality, advanced characteristics, or unique uses may target niche consumers willing to pay more for specialized elastomers using premium pricing techniques.

Distribution routes are vital for market share positioning, thus corporations optimize their reach. Strategic partnerships with distributors, manufacturers, and retailers can make specialty elastomers more accessible. An effective distribution network increases market share by improving accessibility and visibility.

In the Specialty Elastomer market, firms spend in R&D to create new products or improve current ones. Companies may address changing market needs and attract clients seeking cutting-edge solutions by staying ahead of technology. Additionally, environmentally friendly or sustainable elastomers might attract environmentally concerned consumers, increasing market share.

The Specialty Elastomer market has many strategic collaborations. Partners, especially in similar businesses, can create synergies that boost market positioning. Joint ventures, licensing, and co-marketing enable mutual growth and market presence. Collaborations can also help specialty elastomer makers access new technologies and markets, improving their competitiveness.

Market share positioning requires customer-centric approaches and recognizing and meeting target consumers' needs. Excellent customer service, technical assistance, and tailored solutions may build client loyalty and favorable word-of-mouth. Customers that are satisfied are more loyal and advocate the company, increasing market share over time.

Companies wanting to expand their Specialty Elastomer market share often use market expansion tactics. Entering new regions, increasing product applications, or branching into related product categories are examples. Identifying untapped markets or product gaps helps organizations grow their customer base and market position.

Specialty Elastomer Market OverviewThe Specialty Elastomer Market is estimated to be valued at over 38,000-kilo tons and is projected to grow with 6.50% CAGR during the forecast period, 2022-2030.

The term elastomer is commonly used for rubber, especially in terms of the vulcanizates. Elastomers are the elastic polymers that exhibit viscoelasticity, i.e., both elasticity and viscosity, at the same time, along with a low Young's modulus and high failure strain compared to other materials. Additionally, the elastomers are an amorphous polymer, which exists above its glass transition temperature. This enables considerable movement of the material and helps it retain the softness at ambient temperature. The specialty elastomers possess excellent resistance to various chemicals and high temperature, high tensile strength with low shrinkage and better design flexibility.  On account of these beneficial physical properties, the specialty elastomers are majorly used in adhesives and sealants and molded flexible parts in the automotive, construction, and consumer goods industries. Generally, all the elastomers are thermoset, which can be converted into thermoplastic through vulcanization to improve the stability, durability, and viscosity of the rubber. Automotive is one of the most significant applications, which consumes over 35% of the overall elastomer production across the globe. In addition, these types of elastomers are also used in numerous applications such as electronic equipment, medical devices, and footwear, among others.


The primary factor favoring rapid market growth for the specialty elastomers is surging demand for the product in the major end-use industries such as automotive, construction, and consumer goods. In addition, the greater adaptability of specialty elastomers in a wide range of applications and its high recyclability are driving the market growth during the forecast period. According to MRFR analysis, the global elastomer market is expected to grow at a considerable CAGR of more than 5% during the forecast period, which is expected to fuel the demand for specialty elastomer during the forecast period. Moreover, the increasing use of specialty elastomers in manufacturing rigid foams and rapidly increasing construction activities around the world is likely to boost the demand for the product during the forecast period. There is a growing demand for lightweight, yet durable elastomeric materials with high resistance to impact, heat, and chemicals, in the automotive industry. The medical industry is another major consumer of the specialty elastomers, which is projected to grow at a robust CAGR during the review period. This mainly attributed to increasing demand for the product in manufacturing safety equipment and protective gloves.


However, the stiff competition from green or biodegradable elastomers and volatile raw material prices may hamper the market growth in the coming years.


Regional Analysis


The Specialty Elastomer Market has been segmented into five key regions—North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America.


In 2018, the market in Asia-Pacific accounted for the largest market share of more than 45% owing to high demand for the product in the major end-use industries such as automotive, consumer goods, construction, and medical. Additionally, the favorable government policies for infrastructure development, healthcare sector, and small & medium scale industries may favor the market growth for specialty elastomers in this region. The North American market is projected to grow at a healthy CAGR during the forecast period on account of increasing reconstruction activities and surging demand for the elastomeric materials in the well-established automotive and aerospace and defense industries in this region. Europe is another substantial market for specialty elastomers. This can be attributed to the increasing demand from the automotive industry, along with the medical sector. The market for specialty elastomers in the Middle East & Africa and Latin America is estimated to grow at a considerable CAGR owing to high investment potential and steady growth of almost all the major end users of the specialty elastomers such as construction, automotive, and other industrial applications.


Segmentation


The Specialty Elastomer Market has been segmented based on Type, Application, and Region.


Based on Type, the global market has been divided into thermoplastic elastomers (TPE) and thermosetting elastomer (TSE). The TPE segment is further classified into thermoplastic olefin (TPO), thermoplastic polyurethane (TPU), thermoplastic vulcanizate (TPV), styrene block copolymer (SBC), and others. The TSE segment is further classified into styrene-butadiene rubber (SBR), butyl rubber, polybutadiene rubber (PBR), nitrile rubber, ethylene-propylene rubber (EPM), and others.


Based on Application, the Specialty Elastomer Market has been categorized into automotive, medical, consumer goods, building & construction, electrical & electronics, industrial, and others. The global specialty elastomer market has been studied with respect to five key regions—Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa.


List of Key Players in the Specialty Elastomer Market 


The prominent players operating in the Specialty Elastomer Market are 



  • BASF SE (Germany),

  • Dow (US),


  • JSR Corporation (Japan),

  • LANXESS AG (Germany),

  • LG Chem. (South Korea),

  • Zeon Corporation (Japan),

  • KURARAY CO., LTD (Japan),

  • PJSC "Nizhnekamskneftekhim" (Russia),


  • Covestro AG (Germany),

  • Teknor Apex (US)

  • Exxon Mobil Corporation (US).


Recent Development News•July 2021 - Celanese and ExxonMobil Chemical have entered an agreement, which will see the former acquiring the other company’s thermoplastic vulcanizate business. TPVs find applications in various end sectors, such as construction, automotive, medical, industrial, and appliance. This acquisition is expected to strengthen Celanese’s current specialty elastomers range, allowing it to bring an extensive series of functionalized and advanced solutions to targeted areas, such as medical, sustainability, and future mobility.•May 2021 - Trinseo is set to sell its entire synthetic rubber business to Synthos for a total of USD 491 million. This deal will be over by 2022. The deal should cover Trinseo's manufacturing facility in Schkopau, Germany, coupled with the research-and-development units. The products manufacturers will be solution styrene butadiene rubber (SSBR) along with emulsion styrene butadiene rubber (ESBR). The facility also produces neodynium PBR (Nd-PBR), and nickel polybutadiene rubber (Ni-PBR).


Intended Audience



  • Specialty elastomer manufacturers

  • Traders and distributors of specialty elastomer

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory

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