Spain and Portugal Bakery Products Market Research Report Information By Type (Cakes & Pastries, Breads, Biscuits & Cookies, Tortillas, and Others), By Category (Fresh and Frozen), By Nature (Organic and Conventional), By Claim (Gluten-Free, Sugar-Free, Low-Calorie, and Multi-Claim), By Consumer Group (Gen Z, Gen X, Millennial and Baby Boomer), By End User (Residential and Commercial), and By Distribution Channel (Segmented Into Supermarkets & Hypermarkets, Specialty Stores, Online and Others) - Forecast Till 2032

Spain and Portugal Bakery Products Market Overview

Spain and Portugal Bakery Products Market Size was valued at USD 9,806.24 million in 2023. The Spain and Portugal Bakery Products industry is projected to grow USD 10,181.78 Million in 2024 to USD 13,981.76 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.04% during the forecast period (2024 - 2032). 

The increasing demand for artisanal and specialty breads in the Spain and Portugal bakery products market reflects evolving consumer preferences towards high-quality, unique, and traditionally crafted bread varieties. Artisanal bread differs significantly from mass-produced bread in terms of its production process, ingredients, and flavors. Moreover, one of the key drivers behind the demand for healthier bakery options is the growing awareness of the importance of a balanced diet in promoting overall health and well-being. Consumers are increasingly educated about the nutritional content of the foods they consume and are actively seeking out products that offer higher nutritional value. Furthermore, government initiatives and public health campaigns aimed at promoting healthier eating habits have also played a significant role in driving the demand for healthier bakery products in Spain and Portugal.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Spain and Portugal Bakery Products Market Trends

• Increasing Demand for Artisanal and Specialty Breads 

The rising demand for artisanal and specialty breads in the Spain and Portugal bakery products industry reflects evolving consumer preferences towards high-quality, unique, and traditionally crafted bread varieties. Consumers increasingly value the authenticity, flavor complexity, and nutritional benefits offered by artisanal bread, which are often perceived as healthier and more natural alternatives to industrially produced bread. Artisanal bread production involves traditional methods that prioritize quality over quantity. Artisans often use natural ingredients, including high-quality flours, water, salt, and sometimes sourdough starters, which contribute to the distinctive taste and texture of the bread. 

The fermentation process in artisanal breadmaking allows for the development of complex flavors and textures, resulting in bread with a crispy crust and a soft, airy interior. This contrast in texture and the depth of flavor are key factors driving the popularity of artisanal bread among consumers seeking an elevated culinary experience. Furthermore, the resurgence of interest in artisanal bread can be attributed to a broader cultural shift towards rediscovering and preserving culinary traditions. In Spain and Portugal, where bread holds significant cultural and historical importance, there is a growing appreciation for the craftsmanship and heritage associated with traditional breadmaking techniques. Artisanal bakeries often emphasize local and regional ingredients, drawing inspiration from centuries-old recipes and baking methods passed down through generations. As consumers become more conscientious about the origin and production methods of their food, artisanal bread offers a transparent and authentic alternative to industrially processed bread.

Additionally, the demand for specialty bread, including gluten-free, organic, and whole-grain varieties, reflects changing dietary preferences and health-conscious consumer behavior. With increasing awareness of the potential health benefits of alternative grains and ancient grains, such as spelled, quinoa, and kamut, consumers are seeking out bakery products that align with their dietary restrictions and wellness goals. Specialty breads cater to a diverse range of dietary needs and preferences, offering options for individuals with gluten sensitivities, wheat allergies, or those simply looking to incorporate more nutritious ingredients into their diet.

Spain and Portugal Bakery Products Type Insights

The Spain and Portugal Bakery Products market segmentation is based on type, into cakes & pastries, breads, biscuits & cookies, tortillas, and others. The bread segment accounted for the largest market share of 48.47% in 2022 and is likely to register a CAGR of 3.74% during the projected period. Bread is a staple food in Spain and Portugal, deeply ingrained in the culinary traditions of both countries. From crusty artisanal loaves to soft sandwich bread, the bread segment encompasses a wide variety of products to suit different tastes and preferences. In Spain, popular bread types include rustic sourdough (pan de masa madre), baguettes (barras de pan), and traditional Spanish breadsticks (Palo). Portugal boasts its assortment of bread, with favorites like broa de milho (cornbread) and pão de centeio (rye bread). The bread segment caters to consumers seeking convenient and versatile options for everyday meals, with a growing interest in healthier, whole grain, and artisanal bread varieties.

Figure 1:  Spain and Portugal Bakery Products Market, by type, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Spain and Portugal Bakery Products Category Insights

The Spain and Portugal Bakery Products market segmentation, based on category, fresh and frozen. The fruit segment accounted for the largest market share of 69.77% in 2022. Fresh bakery products encompass a wide range of goods that are baked and sold within a short timeframe, often within the same day or shortly thereafter. These products include bread, pastries, cakes, and other confectionery items that appeal to consumers seeking the taste and texture of freshly baked goods. In Spain and Portugal, the tradition of enjoying freshly baked bread and pastries is deeply ingrained in the culinary culture, making this segment particularly significant. Consumers in these regions prioritize the quality, taste, and aroma of freshly prepared bakery items, which drives demand for products that are baked on-site or sourced from local bakeries.

Figure 1:  Spain and Portugal Bakery Products Market, by Category, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Segment Insights

Spain and Portugal Bakery Products Nature Insights

The Spain and Portugal Bakery Products market segmentation, based on Nature, includes organic and conventional. The regular segment held the majority share in 2022 concerning the Spain and Portugal Bakery Products industry revenue. Organic bakery products have gained significant traction among consumers in Spain and Portugal due to their perceived health benefits and environmental sustainability. These products are made from ingredients that are grown without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), aligning with the preferences of health-conscious consumers who prioritize natural and minimally processed foods. Moreover, the organic bakery segment caters to individuals with specific dietary preferences, such as vegetarians and vegans, who seek products that adhere to their lifestyle choices. Customer behaviors and cultural aspects also have an impact on the normal sugar content category. Regular sweetness is in line with local palates in Spain, where balanced flavors are frequently preferred in cuisine.

Figure 1:  Spain and Portugal Bakery Products Market, by Nature, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Spain and Portugal Bakery Products Distribution Channel Insights

The Spain and Portugal Bakery Products market segmentation, based on distribution channels, includes supermarkets & hypermarkets, specialty stores, online, and others. The supermarkets & hypermarkets segment accounted for a higher market share in 2022 and is expected to witness the highest CAGR. One of the primary distribution channels in this region is supermarkets and hypermarkets. These retail giants offer a wide array of bakery products, ranging from bread and pastries to cakes and cookies. The convenience of one-stop shopping attracts a significant portion of consumers who seek both quality and variety in their bakery purchases. Moreover, supermarkets and hypermarkets often leverage promotions and discounts to attract customers, further boosting sales in this segment.

Figure 2:  Spain and Portugal Bakery Products Market, by Distribution Channel, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Spain and Portugal Bakery Products Key Market Players & Competitive Insights

The Spain and Portugal bakery products market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive, with all the players competing to gain maximum market share. Intense competition, and frequent changes in government policies, and regulations are key factors that impact market growth. The vendors compete based on cost, product quality, reliability, and aftermarket services. The vendors must provide cost-efficient and high-quality bakery products to sustain their presence in an intensely competitive market environment. The leading players, as mentioned above, are dominating the market due to their advanced product offerings, high industry experience, and geographic reach. These players can establish their presence worldwide through strategic partnerships and acquisitions during the forecast period. Players with access to better technologies can develop unique and innovative products, which could render the competitors’ offerings obsolete. The competitive environment in the market is likely to intensify further due to technological advancements.

Key Companies in the Spain and Portugal Bakery Products market include.

• Grupo Bimbo, S.A.B. de C.V. (Mexico)


• Panamar Bakery Group (Spain)


• MonBake (Spain)


• Europastry SA (Spain)


• DANESITA (Portugal)


• Panidor (Portugal)


• Panike (Portugal)


• Confeitaria Carlos Gonçalves, Lda. (Portugal)


• Vicky Foods (Spain)


• Atrian Bakers (Spain)


• Pastisart (Spain)


• CODAN ESPAÑA S.A. (Spain)


• El Pequeño Molino SA (Spain)


• M&C Bakery (Spain)

Spain and Portugal Bakery Products Industry Developments

In 2024, Bimbo launched a new whole grain bread called Bimbo Integral 100%, designed to offer a healthier option with 100% whole grains and added fiber.

In 2024, Panrico introduced Panrico Tarta Choco & Nuez, a chocolate and walnut cake, aimed at providing a rich, indulgent treat with a balance of sweet and nutty flavors.

January 2024: Grupo Bimbo has acquired a Spain-based gluten-free bakery company, Amaritta. Grupo Bimbo described Amaritta as having a “leadership” position in the gluten-free bakery category in Spain.

March 2023: Grupo Bimbo has announced its arrival in Romania following the acquisition of the Vel Pitar bakery. Vel Pitar operates ten bakeries in Romania, employs roughly 1,800 associates, and includes a diversified portfolio with more than 12 recognized brands of bread and other products.

Spain and Portugal Bakery Products Market Segmentation

Spain and Portugal Bakery Products Type Outlook

• Cakes & Pastries


• Breads


• Biscuits & Cookies


• Tortillas


• Others

Spain and Portugal Bakery Products Category Outlook

• Fresh


• Frozen

Spain and Portugal Bakery Products Nature Outlook

• Organic


• Conventional

Spain and Portugal Bakery Products Claim Outlook

• Gluten-Free


• Sugar-Free


• Low-Calorie


• Multi-Claim

Spain and Portugal Bakery Products Consumer Group Outlook

• Gen Z


• Gen X


• Millennial


• Baby Boomer

Spain and Portugal Bakery Products End User Outlook

• Residential


• Commercial

Spain and Portugal Bakery Products Distribution Channel Outlook

• Supermarkets & Hypermarkets
  
  
  
  • Specialty Stores
  
  
  • Online
  
  
  • Others