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    South Korea Bidets Market

    ID: MRFR/CR/44896-HCR
    128 Pages
    Snehal Singh
    September 2025

    South Korea Bidets Market Research Report By Type (Ceramic Bidets, Over Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, Others), By Category (Electronic, Manual), and By End Use (Residential, Commercial) - Forecast to 2035

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    South Korea Bidets Market Research Report - Forecast Till 2035 Infographic
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    South Korea Bidets Market Summary

    The South Korea bidet market is projected to grow from 0.89 USD billion in 2024 to 2 USD billion by 2035.

    Key Market Trends & Highlights

    South Korea Bidets Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 7.64 percent from 2025 to 2035.
    • By 2035, the bidet market in South Korea is anticipated to reach a valuation of 2 USD billion.
    • In 2024, the market is valued at 0.89 USD billion, indicating a robust growth trajectory.
    • Growing adoption of advanced hygiene technologies due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 0.89 (USD Billion)
    2035 Market Size 2 (USD Billion)
    CAGR (2025-2035) 7.64%

    Major Players

    Brondell, TOTO, Hansgrohe, Samsung Electronics, Duravit, Villeroy and Boch, Inax, Fujitsu General, LG Electronics, Kohler, Roca, Bio Bidet, Geberit, American Standard, Coway

    South Korea Bidets Market Trends

    In South Korea, the bidet market is witnessing notable growth driven by rising hygiene awareness among consumers. The increased focus on personal health and cleanliness has led to a surge in demand for bidets as an alternative to traditional toilet paper. Many consumers are becoming more environmentally conscious, recognizing the sustainability benefits of using bidets, which reduce paper waste. Additionally, the fast-paced lifestyle of South Koreans results in a heightened interest in efficient and innovative bathroom solutions.

    Smart bidets featuring advanced technology, such as heated seats, adjustable water pressure, and dryer functions, are gaining popularity, reflecting the trend toward incorporating modern conveniences into daily life. Opportunities in the South Korean bidet market are emerging from urbanization and the increase in new residential constructions. With more people living in apartments and compact spaces, there is a growing demand for space-saving bathroom solutions, which bidets can provide. Additionally, as the trend of home renovation continues, incorporating bidets into modern bathrooms can attract consumers looking to enhance their home facilities.

    Recent times have also seen a shift in consumer preferences towards high-tech features, with smart bidets being integrated into home automation systems. This trend aligns with South Korea's reputation for technological advancement and the widespread adoption of smart devices. Retail channels are increasingly diversifying, with online platforms becoming a preferred shopping method for many consumers. As local manufacturers expand their product lines to include various styles and functionalities, the market is likely to see further innovation and customization, meeting the evolving needs of South Korean customers.

    Market Segment Insights

    Bidets Market Type Insights

    The South Korea Bidets Market showcases a diverse range of types, contributing to its overall revenue and growth dynamics within the industry. As consumers increasingly prioritize hygiene, comfort, and convenience, each type of bidet offers unique advantages tailored to various preferences and lifestyles. Among these types, Ceramic Bidets feature prominently due to their aesthetics and durability, often being preferred for permanent installations in modern bathrooms. Over the Rim Bidets provides a cost-effective solution that enhances standard toilets, appealing to budget-conscious consumers looking for upgrades without complete replacements.

    Toilet Seat Bidets have gained traction for their ease of installation and user-friendly functionalities, appealing to individuals seeking both comfort and technological enhancements like heated seats and adjustable water pressure. Meanwhile, Handheld Bidets offer versatility and portability, allowing users to personalize their washing experience, which has attracted a segment of consumers favoring mobile hygiene solutions. Portable Bidets cater particularly to travel enthusiasts, providing convenience on the go, thus addressing a growing niche in the market. The inclusion of various types also signifies the market's adaptability to evolving consumer needs and preferences.

    As the South Korean population becomes more health-conscious and environmentally aware, the demand for innovative and efficient bidet solutions has surged. Collectively, the segmentation of the South Korea Bidets Market not only highlights consumer preferences but also reflects broader trends in sustainable living and hygiene practices, paving the way for increased market opportunities and advancements in product offerings. Each type, with its unique characteristics, contributes significantly to shaping the overall market landscape, driven by factors such as technological advancements, consumer education, and lifestyle shifts that focus on improved sanitation and comfort.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Bidets Market Category Insights

    Bidets Market Category Insights

    The South Korea Bidets Market has been experiencing steady growth, attributed to rising awareness regarding personal hygiene and comfort among consumers. Key segments within this market are Electronic and Manual bidets, each catering to varying consumer preferences. Electronic bidets are gaining traction, driven by their advanced features, including adjustable water temperature, pressure controls, heated seats, and air dryers, making them a popular choice among tech-savvy consumers seeking enhanced comfort and convenience. Meanwhile, Manual bidets remain significant due to their straightforward functionality, affordability, and low maintenance, which appeals to budget-conscious households.

    Overall, the diversity in the offerings allows for a wide range of preferences to be met, contributing to the dynamic nature of the South Korea Bidets Market. Factors such as increasing disposable incomes, a growing aging population, and a shift towards eco-friendly hygiene solutions are key contributors to the overall positive market growth. As the market evolves, it presents ample opportunities for innovation and product differentiation in both electronic and manual categories.

    Bidets Market End-Use Insights

    Bidets Market End-Use Insights

    The South Korea Bidets Market, particularly in the end-use segment, showcases significant diversity, primarily divided into Residential and Commercial applications. The increasing focus on hygiene and comfort has driven strong demand for bidets in residential settings, where they have become an integral part of modern bathroom designs. This trend is further supported by growing consumer awareness around personal hygiene and health benefits associated with bidet usage. In commercial spaces, bidets are gaining traction, especially in the hospitality and healthcare sectors, where enhanced guest experience and patient comfort are priorities.

    The rising tourism sector in South Korea also plays a pivotal role in boosting the commercial segment, as hotels and restaurants adopt bidets to attract international visitors accustomed to such amenities. The South Korea Bidets Market revenue thus reflects a favorable environment for both segments, supported by cultural shifts and evolving consumer preferences. As the market continues to mature, the demand dynamics within these segments are expected to evolve, presenting numerous opportunities for growth within the industry.

    The South Korea Bidets Market statistics suggest a promising landscape moving forward, particularly as innovations in technology and design further elevate the user experience.

    Get more detailed insights about South Korea Bidets Market Research Report - Forecast Till 2035

    Key Players and Competitive Insights

    The South Korea Bidets Market is characterized by its rapidly evolving landscape, where consumer preferences and advancements in technology have led to increased competition among various brands. The market is underscored by a growing emphasis on hygiene and comfort, coupled with a cultural shift that embraces modern bathroom conveniences. Companies are increasingly innovating their product offerings to capture the attention of discerning consumers seeking not only functionality but also stylish design and eco-friendliness. This competitive arena sees both international and local players striving to carve out their niche, utilizing unique value propositions that resonate with South Korean customers.

    Understanding the dynamics among these competitors is crucial for identifying market trends, growth opportunities, and potential threats. Brondell has carved out a respectable presence in the South Korea Bidets Market, known for its commitment to delivering high-quality products that align with consumers' priorities of comfort and efficiency. The brand has focused on integrating advanced technology into its bidet solutions, offering features such as heated seats, adjustable water pressure, and customizable settings that enhance user experience. Brondell's strengths lie in its ability to combine affordability with premium features, making its products accessible to a wider audience.

    Moreover, the brand emphasizes sustainability through energy-efficient designs, appealing to environmentally conscious consumers in South Korea. This strategic approach positions Brondell favorably in a market where health, hygiene, and eco-friendliness are increasingly crucial considerations for buyers. TOTO stands as a formidable player in the South Korea Bidets Market, recognized for its premium offerings and extensive product range that includes various types of bidets and washlets. With a strategic focus on innovation and user-centric design, TOTO's products often feature state-of-the-art technology, such as advanced cleansing systems, air dryers, and deodorizing functionalities.

    The company's strong market presence is bolstered by its reputation for durability and reliability, catering to consumers who seek quality investment in bathroom fixtures. Furthermore, TOTO has engaged in strategic partnerships and collaborations, enhancing its competitive edge while expanding its service offerings in South Korea. The focus on high-end models allows TOTO to dominate the premium segment of the market, while their ongoing commitment to research and development ensures they remain a key player, continually adapting to the changing needs of South Korean consumers.

    Key Companies in the South Korea Bidets Market market include

    Industry Developments

    In the South Korea Bidets Market, recent developments highlight a growing emphasis on technological integration. Companies such as TOTO and Samsung Electronics are innovating with smart features, leading to increased consumer interest and investment in more advanced products. Notably, Brondell and Kohler have showcased eco-friendly models, aligning with South Korea's commitment to sustainability. In terms of market dynamics, recent months have seen a rise in bidet sales, influenced by heightened hygiene awareness stemming from the global pandemic and rising healthcare concerns.

    On the merger and acquisition front, there have been no recent notifications regarding significant transactions among the major players like Duravit, LG Electronics, or Bio Bidet in South Korea. Moreover, the overall market valuation for these companies has witnessed substantial growth, reflecting a broader trend toward home improvement and hygiene-enhancing products. The period from 2021 to 2023 has borne witness to notable market shifts, with consumers increasingly prioritizing high-tech and efficient bathroom fixtures, fostering a more competitive landscape among local and international brands.

    Market Segmentation

    Bidets Market Type Outlook

    • Ceramic Bidets
    • Over the Rim Bidets
    • Toilet Seat Bidets
    • Handheld Bidets
    • Portable Bidets
    • Others  

    Bidets Market End Use Outlook

    • Residential
    • Commercial

    Bidets Market Category Outlook

    • Electronic
    • Manual  

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 0.89(USD Billion)
    Market Size 2025 1.0(USD Billion)
    Market Size 2035 2.0(USD Billion)
    Compound Annual Growth Rate (CAGR) 6.504% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Brondell, TOTO, Hansgrohe, Samsung Electronics, Duravit, Villeroy and Boch, Inax, Fujitsu General, LG Electronics, Kohler, Roca, Bio Bidet, Geberit, American Standard, Coway
    Segments Covered Type, Category, End Use
    Key Market Opportunities Growing eco-conscious consumer base, Rising demand for smart features, Increasing hygiene awareness post-COVID, Expansion of e-commerce platforms, Government push for sustainability initiatives.
    Key Market Dynamics growing health awareness, premium product demand, eco-friendly initiatives, technological advancements, increasing urbanization
    Countries Covered South Korea

    FAQs

    What was the expected market size of the South Korea Bidets Market in 2024?

    The South Korea Bidets Market was expected to be valued at 1.0 billion USD in 2024.

    What is the projected market size for the South Korea Bidets Market by 2035?

    By 2035, the South Korea Bidets Market is projected to be valued at 2.0 billion USD.

    What is the expected compound annual growth rate (CAGR) for the South Korea Bidets Market from 2025 to 2035?

    The expected CAGR for the South Korea Bidets Market from 2025 to 2035 is 6.504%.

    Who are the key players in the South Korea Bidets Market?

    Key players include Brondell, TOTO, Samsung Electronics, and Kohler.

    What is the market size of Ceramic Bidets in 2024?

    The market size for Ceramic Bidets in 2024 is valued at 0.25 billion USD.

    What are the market prospects for Toilet Seat Bidets by 2035?

    The market for Toilet Seat Bidets is projected to reach 0.6 billion USD by 2035.

    What market value was expected for Portable Bidets in 2024?

    Portable Bidets were expected to have a market value of 0.1 billion USD in 2024.

    What is the growth outlook for Over the Rim Bidets from 2025 to 2035?

    The market for Over the Rim Bidets is expected to grow significantly, reaching 0.3 billion USD by 2035.

    How is the Handheld Bidets market projected to perform by 2035?

    The Handheld Bidets market is projected to grow to 0.4 billion USD by 2035.

    What are the main growth drivers for the South Korea Bidets Market?

    The growth drivers include increasing consumer awareness and demand for hygiene and comfort.

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