Bidets Market Research Report - Global Forecast till 2027

Global Bidets Market Research Report: Information By Type (Ceramic Bidets [Floor Mounted and Wall Mounted], Over the Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets and others), Category (Electronic and Manual), End-Use (Residential and Commercial), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Specialty Stores and Others] and Non-Store-Based) and Region (North America, Asia-Pacific, Europe and the Rest of the World) - Forecast till 2027

ID: MRFR/CR/8687-HCR | February 2021 | Region: Global | 90 pages

Market Scenario


Global Bidets Market size is projected to reach approximately USD 2.51 Billion by 2026, at a CAGR of 5.39% from 2020 to 2026. A bidet is a bathroom fixture specifically used after using the toilet to clean human excreta. The classic bidet was initially launched in France in a form that is similar to a bathtub fixture located next to the toilet with taps on one end. However, with continuous technological advancements and R&D by market players have given rise to the modern version of bidets. Modern bidets are either handheld water sprayers or separate seats with water spraying nozzles that can be installed over toilet seats.


The impact of COVID-19 has directly affected the distribution and sales of different products across industries. Many countries are under lockdown and have sealed their borders to curb the spread of the virus. The impact of COVID-19 on logistics has disrupted the supply of raw materials, which has further resulted in reduced production capacity and, thus, product shortages. These factors are expected to cause a price rise in bidets in the short run.


Market Synopsis


Global Bidets Market has witnessed high growth in recent years. The high importance of bathroom hygiene and proper cleansing of soiled areas after bowel movement has directly boosted the demand for bidets among consumers across the globe. Moreover, convenient to use for consumers suffering from obesity and disabilities as well as for children has further surged the sales of bidets worldwide in 2019. Bidets are available as both manual and electronic mechanisms. Bidets are constantly creating traction among consumers as it offers interesting features as well as a safe alternative over the use of toilet papers. Diseases in private areas have become highly common due to lack of bathroom hygiene, which in turn has boosted the demand for bidets across the world.


Market USP


Introduction of smart features in bidets such as automatic adjustment of temperature, nozzle movement, and cleansing.


Market Drivers



  • Increasing importance of personal hygiene: The high chances of allergies or fungal reactions in un-clean private areas of humans have created the need for proper measures in maintaining hygiene after a bowel movement. This, in turn, boosted the sales of bidets across the world in 2019.



  • Convenient usage



  • Launch of innovative products



  • Effective marketing strategies



  • Growth of the organized retail sector in developing countries


Market Restraints



  • High prices


Segmentation


By Type



  • Ceramic Bidets: The ceramic bidets segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. Ceramic bidets are conventionally used in European and South American households owing to its elegant finish and low cost. Modern features such as hot water and functionality to adjust the water temperature are further expected to drive global sales during the forecast period.



  • Over the Rim Bidets



  • Toilet Seat Bidets



  • Handheld Bidets



  • Portable Bidets



  • Others


By Category



  • Electronic: This segment is projected to register a higher growth rate during the forecast period owing to the introduction of new and innovative features that are consumer-friendly. Moreover, advancements in the electronic industry have led to the launch of power-saving devices that has further fueled the segmental sales across the world in 2019.



  • Manual


By End-Use



  • Residential: This segment accounted for the larger market share in 2019 and is projected to grow at a moderate rate during the forecast period. Bidets are highly popular in several countries of Europe and Asia-Pacific. An increasing number of households is expected to drive the segmental growth during the forecast period.



  • Commercial


By Distribution Channel



  • Store-Based: A majority of the bidets are sold through store-based retailers since stores offer the facility of touch and feel followed by a product demonstration. This segment has been further divided into supermarkets & hypermarkets, specialty stores, and others. The supermarkets & hypermarkets segment dominated the market in 2019.



  • Non-Store-Based


By Region



  • North America



  • Europe: Europe dominated the global bidets market in 2019 as bidets are a popular bathroom fitting in European households and hotels. The growing importance of personal hygiene and precautions for allergies and bacterial growth in human genital areas are anticipated to directly boost the demand for the bidets market in Europe during the forecast period.



  • Asia-Pacific: Asia-Pacific is a new revenue pocket for the bidets market. The growing spending power of the population in China, India, and South East Asian countries has created an opportunistic market for the existing players. Increasing awareness among consumers about personal hygiene and product benefits is driving the growth of the market in the region.



  • Rest of the World


Key Players



  • Alpha Bidet (US)

  • Bio Bidet (US)

  • Toto Ltd. (Japan)

  • Brondell Inc. (US)

  • Kohler Co. (US)

  • 2GoProducts, LLC. (US)

  • Tushy Inc. (US)

  • Omigo (US)

  • Genie Bidet (US)

  • Big John Products, Inc. (US)



Report Scope:
Report Attribute/Metric Details
  Market Size   2026: USD 2.51 Billion
  CAGR   5.39%(2020–2026)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, Category, End-Use, Distribution Channel and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Alpha Bidet (US), Bio Bidet (US), Toto Ltd. (Japan), Brondell Inc. (US), Kohler Co. (US), 2GoProducts, LLC. (US), Tushy Inc. (US), Omigo (US), Genie Bidet (US), Big John Products, Inc. (US)
  Key Market Opportunities   The impact of COVID-19 has directly affected the distribution and sales of different products across industries
  Key Market Drivers

  • Increasing importance of personal hygiene
  • Convenient usage
  • Launch of innovative products
  • Effective marketing strategies\r\nGrowth of the organized retail sector in developing countries


  • Frequently Asked Questions (FAQ) :


    Global Bidets Market would observe growth from the years 2020 to 2026.

    Global Bidets Market will be gaining a valuation of USD 2.51 Billion by the year 2026.

    At a CAGR of 5.39%, the Global Bidets Market will gain prominence.

    The factors such as rising importance of personal hygiene Convenient usage, Launch of innovative products, and Effective marketing strategies of the Global Bidets Market.

    North America, Europe, Asia-Pacific are the regions grabbed the maximum share of the Global Bidets Market globally.