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Bidets Market Research Report - Global Forecast till 2030

Bidets Market Research Report: Information By Type (Ceramic Bidets [Floor Mounted and Wall Mounted], Over the Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, and others), Category (Electronic and Manual), End-Use (Residential and Commercial), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Specialty Stores and Others] and Non-Store-Based) and Region (North America, Asia-Pacific, Europe and the Rest of the World) - Forecast till 2030

ID: MRFR/CR/8687-HCR | December 2022 | Region: Global | 90 Pages         

Bidets Market

Bidets market is projected to present a 6.2% CAGR to reach USD 1.24 billion by 2030.


By Type Ceramic Bidets Over the Rim Bidets Toilet Seat Bidets Handheld Bidets Portable Bidets Others
By Category Electronic Manual
By End-Use Residential Commercial

Key Players

  • Bio Bidet (US)
  • Alpha Bidet (US)
  • Brondell Inc. (US)
  • Toto Ltd. (Japan)
  • 2GoProducts LLC. (US)
  • Kohler Co. (US)
  • Amigo (US)
  • Tushy Inc. (US)
  • Big John Products Inc. (US)
  • Genie Bidet (US)


  • Growing importance of personal hygiene
  • Launch of innovative products
  • Increasing growth of the organized retail sector
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Bidets Market Overview

According to the global Bidets Market analysis, the current market is anticipated to reach the market value at a 6.2% CAGR throughout the review period. However, the global market for Bidets is predicted to register a market size of approximately USD 1.24 billion by the end of the year 2030. In general, a bidet is a bathroom fixture that is extensively used to clean human excreta after the use of the toilet.

The rising importance of personal hygiene, the launch of innovative products, convenient usage, and effective marketing strategies are some major growth driving factors in the global Bidets Market. Moreover, the rising organized retail sector in developing countries is estimated to thrive the global market growth during the review period. The global market has significant opportunities because of the reduced pollution, reduced toilet paper, and growing awareness of hygiene living.

The worldwide Bidets Market has been segmented based on the type, end-users, and category segment. Further, the type segment has been segmented into ceramic bidets, toilet seat bidets, portable bidets, over-the-rim bidets, handheld bidets, and others. The end-user segment is further categorized into commercial and residential. Based on the category segment, the global market for Bidets has been classified into two categories such as manual and electronic. Geographically, the worldwide Bidets Market has been divided into various locations like Asia Pacific, North America, Latin America, Europe, and the rest of the world. Out of all, the European Bidets Market is projected to dominate the global market during the assessment period.

Covid-19 Impact Analysis

The Covid-19 pandemic has directly affected various products sales and distributions in many industries. During this pandemic, many countries have sealed their borders under lockdown and shutdown and imposed social distancing norms to curb the virus spread. Moreover, the Covid-19 pandemic has disrupted the raw materials supplies. As a result, product shortages and reduced production capacity has been raised. Thus, it has been predicted to rise the bidets price for a certain period. 

However, the market players of the Bidets Market have adopted many new strategies to enhance the market growth in the forecast period. For instance, it has shown moderate growth in the current period. 

Market Dynamics

  • Market Key Drivers

The global Bidets Market trends are expanding because of the growing importance of personal hygiene among consumers globally. Moreover, the launch of innovative products and convenient usage of the bidets is booting up the Bidets Market Growth during the forecast period. Additionally, the increasing growth of the organized retail sector in various developing countries is driving the market's growth. 

Recently, the Japanese government has announced that more than 76% of Japanese homes have installed electronic bidets (e-bidets). Also, approximately 60% of Korean homes have installed the product. The increasing installation in the Asia Pacific region generates a higher market Value during the forecast period. 

  • Market Opportunities

The Bidets Market Trends projected to have more opportunities for the market players during the forecast part due to the reduced toilet papers, reduced pollution, and rising awareness of hygiene living.

Furthermore, the adoption of effective marketing strategies of the market players is bringing significant opportunities for the market. 

  • Market Restraints

According to the Bidets Market Outlook report, the high cost of the product and raw material might hamper the global market growth during the forecast period. 

Another factor that can hinder the market is limited awareness of bidets among consumers.

  • Market Challenges

The present Bidets Market Value might change and face major challenges due to the stringent regulations by the government and changing preference of the consumers over the brand. 

Moreover, the unprecedented covid-19 pandemic has disrupted the supply chain and production, bringing more challenges to the market. 

Cumulative Growth Analysis

As per the Bidets Market Outlook report, the global market has huge growth potential, but the unprecedented challenges slow down the market growth.

For instance, the contributions of different regional market leaders are strengthening the global Bidets Market Size to grow in the upcoming years. 

Market Segmentation

  • By Category:

The global Bidets market has been classified into manual and electronic in terms of category segment. 

In 2021, the electronic segment was accounted to generate more sales due to the advancements in the electronic industry that resulted in the power-saving device's launch. For instance, this segment is anticipated to acquire a higher growth rate in the review period due to introducing consumer-friendly innovative and new features. 

  • By Type:

Based on the type of segment, the worldwide market has been categorized into Over the Rim Bidets, Portable Bidets, Toilet Seat Bidets, Handheld Bidets, Ceramic Bidets, and others.

In 2021, the ceramic bidets segment was predicted to account for the largest Bidets Market Share, and it is estimated to expand at a moderate pace in the review period. 

  • By Distribution Channel:

The worldwide market has been segregated into non-store-based and store-based, depending on the distribution channel segment. 

Of these two, the store-based retailers are holding the dominant position to sell most of the bidets during the forecast period. Further, this segment is sub-divided into supermarkets & hypermarkets, and others. In 2021, the supermarkets & hypermarkets segment was projected to lead. 

  • By End-Use:

The current Bidets Market has been classified into commercial and residential based on the end-user segment.

In 2021, the residential segment was accounted to register the larger Bidets Market Share and is estimated to expand the market growth at a moderate rate in the assessment period. In the countries like the Asia Pacific and Europe, the demand for bidets is high. Thus, the residential segment is estimated to grow in the forecast timeframe due to the number of households.

Regional Analysis

Based on the geographical segment, the global Bidets Market has been segmented into various locations such as North America, Asia Pacific, Europe, and the rest of the world. 

In 2021, the Bidets Market of Europe was anticipated to dominate the global market due to the popular use of bidets in the bathroom of various European hotels and households. Moreover, the demand for the European market is expanding during the assessment period due to the increasing precautions for bacterial growth and allergies in human genital areas and the increasing importance of personal hygiene.

According to the Bidets Market AnalysisAsia-Pacific regional market is a new revenue pocket. This region brings huge opportunities for the existing market player as the population in China, Southeast Asia, and Indian countries has increased income sources. Additionally, the growing awareness among consumers about product benefits and personal hygiene is boosting up the regional market growth.

Competitive Landscape Analysis

As per the Bidets Market Analysisthe worldwide market has huge competition across various regions. The potential market leaders are giving huge efforts to enhance the market growth. These market leaders are:

  • Bio Bidet (US)

  • Alpha Bidet (US)

  • Brondell Inc. (US)

  • Toto Ltd. (Japan)

  • 2GoProducts, LLC. (US)

  • Kohler Co. (US)

  • Amigo (US)

  • Tushy Inc. (US)

  • Big John Products, Inc. (US)

  • Genie Bidet (US).

These market leaders use different strategies and tactics to propel the Bidets Market Growth in the research period. Additionally, these market leaders are investing huge amounts in the research and development of bidet products. 

Recent Developments 

Recently, the prominent player TOTO Ltd, a leading producer of ceramic sanitary, has launched high-end washlet bidet toilets. This product is proposed to attract more customers or users under the NEOREST NX brand and help various organizations or firms to capture an additional market share. 

Report Overview

As per the Bidets Market Forecast report, the report is consisting of different market dynamics such as market drivers, opportunities, restraints, challenges, and cumulative growth. Moreover, the report explains the recent developments and competition across the world to measure the performance of the global Bidets Market

Furthermore, the Bidets Market Size is growing with the collective efforts of the market players. These players are applying promotional strategies to enhance the market size in the coming years. 

Segmental Table:

By Type

  • Over the Rim Bidets

  • Portable Bidets

  • Toilet Seat Bidets

  • Handheld Bidets

  • Ceramic Bidets

  • Others

By Category

  • Manual 

  • Electronic

By Distribution channel

  • Non-store-based 

  • Store-based

By end-user

  • Commercial

  • Residential


Report Scope:

Report Attribute/Metric Details
  Market Size   USD 1.24 Billion
  CAGR   6.2%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, Category, End-Use, Distribution Channel, and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Bio Bidet (US), Alpha Bidet (US), Brondell Inc. (US), Toto Ltd. (Japan), 2GoProducts, LLC. (US), Kohler Co. (US), Amigo (US), Tushy Inc. (US), Big John Products, Inc. (US), Genie Bidet (US)
  Key Market Opportunities   Adoption of effective marketing strategies of the market players
  Key Market Drivers   Growing importance of personal hygiene, Launch of innovative products, Increasing growth of the organized retail sector

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Frequently Asked Questions (FAQ) :

Global bidets market would observe growth from the years 2022 to 2030.

Global bidets market will be gaining a valuation of USD 1.24 billion by the year 2030.

The major contenders in the global market are Bio Bidet (US), Alpha Bidet (US), Brondell Inc. (US), Toto Ltd. (Japan), 2GoProducts, LLC. (US), Kohler Co. (US), Amigo (US), Tushy Inc. (US), Big John Products, Inc. (US), Genie Bidet (US).

At a CAGR of 6.2%, the global bidets market will gain prominence.

North America, Europe, Asia-Pacific are the regions grabbed the maximum share of the global bidets market globally.

The factors such as rising importance of personal hygiene Convenient usage, Launch of innovative products, and Effective marketing strategies of the global bidets market.