Bidets Market Research Report - Global Forecast till 2032

Bidets Market Research Report Information By Type (Ceramic Bidets, Over the Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, and Others), By Category (Electronic and Manual), By End Use (Residential and Commercial), and By Region (North America, Europe, Asia-Pacific, and Rest Of The World) – Market Forecast Till 2032

ID: MRFR/CR/8687-CR | 90 Pages | Author: Snehal Singh | March 2023         

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Global Bidets Market Overview


Bidets Market Size was valued at USD 28.14 Billion in 2022. The Bidets market industry is projected to grow from USD 29.8 Billion in 2023 to USD 47.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2023 - 2032). Urbanization growth, high disposable income, and use of opulent decor in luxury hotels, are the key market drivers enhancing the market growth.


Global Bidets Market Overview


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Bidets Market Trends


Ever-increasing housing demand is driving the market growth


To ensure bathroom cleanliness and to give consumers a comfortable experience, toilet seats are crucial bathroom fixtures. Due to the rising need for housing, the toilet seat industry is anticipated to experience rapid expansion. Over the past few years, the industry's focus has shifted from non-electronic toilet seats to electronic toilet seats. Japan is one of the world's top producers of cutting-edge smart toilet seats, which are in high demand from nations like China and the United States. The heated seat and automatic dryer are two built-in features of contemporary smart toilet seats that are more popular with consumers in smart homes. Additionally, there has been a significant increase in knowledge of sanitation and hygiene.


The expanding middle class and rising middle class income increase the demand for significant house upgrading and refurbishment, which favourably affects the worldwide toilet seat industry. Customised, germ-resistant toilet seats are becoming more and more in demand, particularly from wealthy people. Home improvement and remodelling expenditures in the United States totaled more than USD 350 billion, according to Home Improvement Industry Statistics. Approximately 13 million projects were also started in the United States in 2018. The development of toilet infrastructure in the segment has been boosted by the significant rise of housing and projects. Innovative toilet systems with antimicrobial components have been introduced by a number of firms, including Kohler and TOTO, Jaguar, and Parryware, to stop the transmission of bacteria and germs. For instance, Kohler released the $7000-or-so Numi 2.0 in 2019. With an integrated Amazon Alexa speaker, the smart toilet offers heated seats, warm water cleaning, and automated lid opening. Manufacturers of toilet seats are working on products that can be combined with smart technologies, which is anticipated to have a beneficial impact on market expansion. The feature-rich and expensive smart toilet seats need a lot of installation and maintenance. Repair services are costly and difficult for users to afford for any flaw or damage in their operation.


The reasons that are projected to fuel the expansion of the bidet market are rising urbanisation, increasing disposable income, and the use of opulent accessories in high-end hotels. The market for bidets is expected to expand as people become more conscious of the importance of maintaining personal hygiene and using less toilet paper. Installation of a bidet lessens the need for toilet paper, which also lessens pollution. The widespread use of bidets by elderly people, who benefit from their ease of cleaning, is one factor driving the expansion of the worldwide bidet market. One of the main elements predicted to fuel the market growth for bidets is the increasing older population of the world. This motivates producers of bathroom fixtures like bidets, which support the maintenance of cleanliness and personal hygiene for the elderly population. In addition, the prevalence of arthritis cases and other health issues are expected to drive up demand for bidets as a key component of personal hygiene.


Growing environmental concerns along with rising levels of consumer hygiene and comfort, increasing numbers of commercial and residential construction projects, changing lifestyles coupled with rising levels of disposable income, and the role that electronic bidets play in preserving the ecological balance because they use less water and less paper are just a few of the major and significant factors that are likely to affect the environment. Thus, driving the Bidets market revenue.


Bidets Market Segment Insights


Bidets Type Insights


The Bidets market segmentation, based on Type, includes Ceramic Bidets, Over the Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, and Others. Ceramic bidets segment dominated the market in 2022. This is due to the rise in popularity of fashionable bidets.


Bidets Category Insights


The Bidets market segmentation, based on Category, includes Electronic and Manual. Electronic segment dominated the market in 2022. In the approaching years, the electronic toilet seat market is anticipated to expand significantly. Smart toilet seats include a self-lift mechanism that, with the aid of a hydraulic lift mechanism built into the unit's base, raises the seat before use and automatically lowers it after use.


Bidets End Use Insights


The Bidets market segmentation, based on End Use, includes Residential and Commercial. Residential segment dominated the Bidets market in 2022. Throughout the projected period, both developed and developing economies are likely to see a significant increase in the usage of these toilet seats. Globally, the importance of smart homes and buildings is growing due to changing demographic preferences and increased household awareness for energy conservation, which is anticipated to positively affect the growth of the toilet sector. Smart infrastructure patterns, such as smart toilets, are embedded into these smart homes. Additionally, residential users favour innovative technologies and services, which is anticipated to significantly impact segmental growth.


Figure 1: Bidets Market, by End Use, 2022 & 2032 (USD Billion)


Bidets Market, by End Use, 2022 & 2032


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Bidets Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Bidets Market dominated this market in 2022 (45.80%).  The United States has been a major participant in terms of bidet sales due to its enormous population and a significant number of households with both adults and children who use bidets on a daily basis. Further, the U.S. Bidets market held the largest market share, and the Canada Bidets market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: BIDETS MARKET SHARE BY REGION 2022 (USD Billion)


BIDETS MARKET SHARE BY REGION 2022


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Bidets market accounted for the healthy market share in 2022. Due to their tighter hygiene regulations, which frequently need some kind of water source to be available at all times regardless, Europe has been hesitant to embrace these types of gadgets, with only Spain and France having any substantial numbers in terms of usage rates. Further, the German Bidets market held the largest market share, and the U.K Bidets market was the fastest growing market in the European region


The Asia Pacific Bidets market is expected to register significant growth from 2023 to 2032. Since they were first incorporated into their cultures by traders returning from trade trips to Europe with goods like cooking spices or even new forms of entertainment like films, these units are more common in some Asian countries than others. They have also gained in popularity, largely because of how inexpensive they are in relation to everyday commodities like toilet paper, which enables people to use them without touching surfaces when necessary while still having the opportunity to buy more expensive items down the road if they so choose. Moreover, China’s Bidets market held the largest market share and the Indian Bidets market was the fastest growing market in the Asia-Pacific region.


Bidets Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Bidets market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Bidets industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Bidets industry to benefit clients and increase the market sector. In recent years, the Bidets industry has offered some of the most significant advantages to medicine. Major players in the Bidets market, including Lixil Corporation, Duravit AG, Toto Ltd., Kohler Co., Roca Sanitario, S.A., Bidet Toilets Store, Drummond Bathroom Ltd., 2Go Products, LLC, Laufen Bathrooms AG, and Brondell, are attempting to increase market demand by investing in research and development Types.


Water heaters and related parts are among the products that Saudi Ceramic Co. manufactures and sells. Additionally, the business imports relevant machinery, tools, and other supplies. It has three reporting segments Ceramic tiles and sanitary ware, which produces and distributes ceramic and porcelain tiles and sanitary ware products; Water heaters, which produces and distributes electric water heaters; and Ceramic pipes, which produces and distributes clay pipes for sanitary ware and sewage networks. Saudi Ceramic Company said in January 2023 that it would build a new porcelain tile factory in the kingdom of Saudi Arabia in the fourth quarter of 2024, with a capacity of 8.25 million square metres.


Cabinetry, tiling, home interior, and other related items are all produced and sold globally by Kohler Co (Kohler), in addition to engines and power production systems. Bathroom sinks, faucets, soap and lotion dispensers, cabinets, chairs, cutting boards and colanders, liquid-cooled engines and chaise lounges are among Kohler's product offerings. It sells these items under a number of different names, including Kohler, Sterling, Kallista, Ann Sacks, and Robern. The smart toilet was introduced by Kohler Co. in January 2019 and has features including built-in speakers, ambient lighting, and support for Amazon Alexa and Google Assistant.


Key Companies in the Bidets market include



  • Lixil Corporation

  • Duravit AG

  • Toto Ltd.

  • Kohler Co.

  • Roca Sanitario, S.A.

  • Bidet Toilets Store

  • Drummond Bathroom Ltd.

  • 2Go Products, LLC

  • Laufen Bathrooms AG

  • Brondell


Bidets Industry Developments

For Instance, April 2022 In Al Quoz 3, Dubai, the Al Qama Group inaugurated its main RAK Ceramics showroom. The showroom, which is 5000 square feet in size, features sanitary ware and tiles made by RAK Ceramics.


Bidets Market Segmentation


Bidets Type Outlook



  • Ceramic Bidets

  • Over the Rim Bidets

  • Toilet Seat Bidets

  • Handheld Bidets

  • Portable Bidets

  • Others


Bidets Category Outlook

  • Electronic

  • Manual


Bidets End Use Outlook

  • Residential

  • Commercial


Bidets Regional Outlook

  • North America

    • U.S.

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Bidets Report Scope
Report Attribute/Metric Details
Market Size 2022 USD 28.14 Billion
Market Size 2023 USD 29.8 Billion
Market Size 2032 USD 47.5 Billion
Compound Annual Growth Rate (CAGR) 6.00% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Category, End Use, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Lixil Corporation, Duravit AG, Toto Ltd., Kohler Co., Roca Sanitario, S.A., Bidet Toilets Store, Drummond Bathroom Ltd., 2Go Products, LLC, Laufen Bathrooms AG, and Brondell
Key Market Opportunities Rise in awareness of hygienic living and gradually reducing toilet paper use
Key Market Dynamics The increase in urbanization, high disposable income, and use of luxury accessories in high-end hotels




Frequently Asked Questions (FAQ) :

The Bidets market size was valued at USD 28.14 Billion in 2022.

The market is projected to grow at a CAGR of 6.00% during the forecast period, 2023-2032.

North America had the largest share in the market

The key players in the market are Lixil Corporation, Duravit AG, Toto Ltd., Kohler Co., Roca Sanitario, S.A., Bidet Toilets Store, Drummond Bathroom Ltd., 2Go Products, LLC, Laufen Bathrooms AG, and Brondell

The Ceramic Bidets Type dominated the market in 2022.

The Electronic Category had the largest share in the market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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