As per MRFR analysis, the South America Software Analytics Market Size was estimated at 607.98 (USD Million) in 2023. The South America Software Analytics Market Industry is expected to grow from 663(USD Million) in 2024 to 1,720.87 (USD Million) by 2035. The South America Software Analytics Market CAGR (growth rate) is expected to be around 9.058% during the forecast period (2025 - 2035)
Key South America Software Analytics Market Trends Highlighted
The South American Software Analytics Market is currently experiencing a number of significant trends that are being driven by the growing demand for data-driven decision-making in a variety of sectors. The region's governments are actively promoting digital transformation initiatives, which in turn encourages companies to implement advanced analytics solutions. The primary motivation behind this initiative is the necessity for improved operational efficiency and enhanced consumer experiences.Â
The adoption of software analytics tools is on the rise, particularly among industries such as finance, retail, and healthcare, as local businesses increasingly appreciate the value of data insights. The South American market presents substantial opportunities for exploration. Many organizations are still in the early phases of implementing analytics solutions, which provides opportunities for expansion. Small and medium-sized enterprises (SMEs) are a valuable segment, as they are increasingly in search of scalable and cost-effective analytics tools to compete with larger organizations. Additionally, the proliferation of cloud computing is allowing businesses in South America to access sophisticated analytics capabilities without the need for substantial initial investments, thereby extending their capabilities and reach.Â
A trend toward real-time data analytics has emerged in recent times, spurred by the necessity for more responsive and expedited decision-making in a competitive marketplace.Companies are implementing instruments that enable them to analyze data in real-time, thereby facilitating the development of more agile business strategies. Furthermore, there is an increasing emphasis on predictive analytics, which is enabling organizations to more accurately predict consumer behavior and market trends. The South America Software Analytics Market is being influenced by a variety of factors, which is creating a dynamic environment for stakeholders who are seeking to capitalize on data analytics for strategic advantage.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
South America Software Analytics Market Drivers
Increased Adoption of Cloud Technologies
The South America Software Analytics Market is witnessing a surge in cloud technology adoption. According to the Brazilian Internet Steering Committee, Brazil's cloud computing sector is expected to grow by approximately 25% annually, showcasing an expanding demand for software analytics solutions that integrate seamlessly with cloud environments. Major organizations such as SAP and Oracle are investing heavily in cloud services in South America.
These investments facilitate easier access to big data analytics, allowing businesses to improve operations and drive innovations. The growth is also influenced by a regional push towards digital transformation in various sectors, as highlighted by the Digital Brazil strategy, which aims to promote technology integration across industries, ultimately boosting the Software Analytics Market in the region.
Growing Emphasis on Data-Driven Decision Making
The South America Software Analytics Market Industry is propelled by organizations increasingly recognizing the value of data-driven decision-making. A significant report from the United Nations Economic Commission for Latin America and the Caribbean found that over 70% of companies in South America are embracing analytics to enhance operational efficiency and strategic planning.Â
Companies like Teleperformance and Vale are prime examples of leveraging analytics for better decision-making processes, which serve as a strong indicator of a shift towards data-centric business models.This trend is likely to continue as more organizations seek competitive advantages through a better understanding of their data landscape.
Supportive Government Policies and Investments in Technology
Government initiatives are significantly bolstering the South America Software Analytics Market Industry. For instance, the Argentinian government has launched the 'Argentina Digital' program aimed at promoting technology advancements in businesses. By offering incentives for software development and analytics investments, the program aims to foster innovation in the region.Â
The National Internet Plan in Colombia is another initiative driving the growth of software analytics by enhancing Internet connectivity across urban and rural areas.Such initiatives create a conducive environment for analytics software growth by stimulating research and development efforts, thereby increasing the market size in South America.
Rising E-commerce Sector
The robust growth of the e-commerce sector in South America is a significant driver for the Software Analytics Market Industry. According to the Latin American eCommerce Association, e-commerce sales in the region are expected to reach USD 100 billion by 2025, marking a substantial increase. This rapid growth necessitates advanced software analytics to analyze consumer behavior and optimize inventory management.Â
Companies like Mercado Libre and B2W are utilizing analytics to enhance their operational efficiencies and customer engagement strategies.This ongoing expansion calls for innovative analytical solutions, thereby providing a growth spurt for the Software Analytics Market in South America.
Software Analytics Market Service Insights
The Service segment of the South America Software Analytics Market is playing a crucial role in the growth and adoption of software analytics solutions across various industries in the region. This segment encompasses various offerings, mainly classified into Professional Service and Support and Maintenance Service, which together are essential for ensuring optimal utilization and continuous improvement of software analytics tools. With businesses progressively relying on data-driven insights for strategic decision-making, professional services have gained significant traction in South America. This encompasses consulting, implementation, and customization, which are vital in adapting software analytics tools to varying business needs and enhancing operational efficiencies.
Support and Maintenance Service is equally significant, as it ensures the seamless operation of software analytics systems, helping organizations to troubleshoot issues and perform necessary updates. This ongoing service is crucial for maintaining the effectiveness and relevance of analytics tools, especially considering the rapid evolution of data analysis technologies. Trends in the South American market are revealing an increasing focus on real-time data processing and analytics, pushing companies to seek professional services that can aid in integrating complex systems.
Moreover, as industries in South America adapt to digital transformations and cloud technologies, the demand for specialized service offerings is likely to rise. Businesses are being driven by the need to enhance operational performance and customer engagement through better analytics capabilities, which further underscores the importance of comprehensive service support. The interplay between these service offerings ultimately contributes to a robust and dynamic South America Software Analytics Market, positioning organizations to leverage analytics for informed decision-making and an edge over competition. The evolution within the service segment presents opportunities for both established players and new entrants as they cater to the growing demand for expertise and reliable support in this thriving market landscape.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Software Analytics Market Deployment Insights
The Deployment segment of the South America Software Analytics Market reflects a critical element in the broader industry landscape, showcasing how businesses in this region harness technology for data analysis and decision-making. The segment includes various forms, notably Cloud and On-Premise deployment strategies. Cloud deployment has gained significant traction due to its scalability, cost-effectiveness, and ability to facilitate real-time analytics, which appeals particularly to small and medium-sized enterprises. This trend aligns with the overall shift towards cloud computing across industries in South America, driven by increasing internet penetration and the demand for flexible IT solutions.
Conversely, On-Premise deployment remains relevant for organizations focused on data security and regulatory compliance, especially in sensitive sectors such as finance and healthcare. As businesses navigate the nuances of the South America Software Analytics Market segmentation, they are increasingly drawn to hybrid solutions that combine both deployment models, ensuring a balance between security and scalability. Given the evolving market dynamics, these deployment strategies present significant opportunities for growth, driven by the demand for enhanced data insights and analytics capabilities across various industries.
Software Analytics Market Vertical Insights
The South America Software Analytics Market, with its strong focus on the Vertical segment, encompasses key industries such as IT and Telecommunication, Healthcare, Banking, Financial Services and Insurance (BFSI), and Retail. Each of these sectors plays a crucial role in driving the overall adoption of software analytics solutions. The IT and Telecommunication industry leverages analytics for network optimization and customer experience enhancement, reflecting its significance in a highly competitive market landscape. In Healthcare, the demand for data-driven insights has surged as organizations strive for improved patient outcomes and operational efficiency.
The BFSI sector harnesses software analytics for risk management, fraud detection, and regulatory compliance, thereby ensuring a secure and reliable financial environment. Retail, on the other hand, utilizes analytics to understand consumer behavior and enhance supply chain management, making it vital for brands to meet changing market demands. Collectively, these sectors represent a dynamic arena within the South America Software Analytics Market, characterized by increasing investment and innovation, driven by the growing importance of data in strategic decision-making processes.
Software Analytics Market Regional Insights
The South America Software Analytics Market is steadily evolving, driven by increasing demand for data-driven insights across various industries. Brazil stands out as a significant player, primarily due to its expansive market size and technological advancements. Mexico follows closely, showcasing a rapid uptake of analytics solutions, especially among small and medium enterprises seeking to enhance operational efficiency. In Argentina, the focus on software analytics is heightening, bolstered by a growing technology sector that prioritizes innovative solutions to improve competitiveness.
The Rest of South America is also emerging, with various nations recognizing the value of software analytics in strategic decision-making. This regional segmentation highlights a diverse landscape where various economies are harnessing the power of analytics to drive growth, improve customer experiences, and streamline operations. The overall trend points towards an increasingly competitive environment with abundant opportunities for software analytics providers to capture market share and cater to localized demands across South America.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
South America Software Analytics Market Key Players and Competitive Insights
The South America Software Analytics Market has been experiencing a rapid evolution, driven by the increasing demand for data-driven decision-making and insights across various industries. As organizations in the region recognize the value of harnessing data to enhance operational efficiency and competitiveness, several players have emerged, each offering diverse capabilities and technologies tailored to meet the unique needs of South American enterprises. The competitive landscape is characterized by a mix of established companies and innovative newcomers, all vying for market share through the development of advanced tools that empower users to visualize data, perform analytics, and derive actionable insights efficiently.Â
This flourishing environment is underscored by a growing adoption of cloud-based solutions, real-time data analytics, and the integration of artificial intelligence and machine learning into analytics platforms.Qlik has established a notable presence in the South American Software Analytics Market, leveraging its robust platform designed for business intelligence and data visualization. The company is recognized for its associative data model that enables users to explore data freely, offering an intuitive user experience. Qlik’s strengths lie in its extensive range of data connectivity options and advanced analytic capabilities, which empower organizations to turn data into valuable insights efficiently. Additionally, Qlik has cultivated strategic partnerships and collaborations with local firms to enhance its market penetration and support services. Its focus on delivering a comprehensive analytics solution tailored to the needs of businesses in South America has positioned it as a significant player in this dynamic market landscape.
Domo has also made considerable inroads in the South American Software Analytics Market, known for its cloud-based business intelligence platform that facilitates real-time data access and visualization. The company's primary offering encompasses a range of key features that allow organizations to connect disparate data sources, visualize insights, and drive performance through informed decision-making. Domo’s strengths include its ability to provide user-friendly dashboards and its efforts in customization that cater to the unique preferences of South American enterprises. The company has been active in seeking mergers and acquisitions to expand its capabilities and presence within the region, often targeting local analytics firms to enhance its service offerings. This strategic approach has not only bolstered Domo's position in the competitive landscape but also facilitated its commitment to delivering innovative solutions that resonate with businesses striving for data-led transformation in South America.
Key Companies in the South America Software Analytics Market Include
South America Software Analytics Market Industry Developments
Recent developments in the South America Software Analytics Market have shown a significant increase in investments, with major companies like Qlik, SAP, and IBM expanding their presence in the region. As businesses increasingly recognize the importance of data-driven decision-making, the demand for analytics solutions continues to rise.Amazon Web Services announced in May 2025 the extension of its Latin American cloud infrastructure with the establishment of a new data center region in Chile. This expansion is intended to provide local enterprises with scalable cloud-native analytics capabilities, thereby supporting analytics and generative AI workloads throughout South America.Â
In April 2025, NowVertical Group was officially recognized as the Google Cloud Data & Analytics Partner of the Year for Latin America. This recognition is a testament to the company's exceptional performance in providing enterprise clients in Brazil and beyond with sophisticated analytics and AI solutions on the Google Cloud Platform.Palantir and Bain & Company established a strategic partnership in May 2025 to jointly develop AI and analytics transformation frameworks for significant commercial and public sector organizations in South America. This partnership will leverage Palantir Foundry capabilities through Bain's consulting network.
South America Software Analytics Market Segmentation Insights
Software Analytics Market Service Outlook
Software Analytics Market Deployment Outlook
Software Analytics Market Vertical Outlook
Software Analytics Market Regional Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 607.98(USD Million) |
| MARKET SIZE 2024 | 663.0(USD Million) |
| MARKET SIZE 2035 | 1720.87(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.058% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Qlik, Domo, looker, SAP, SAS, IBM, Oracle, MicroStrategy, TIBCO, Salesforce, Alteryx, Zoho, Tableau, Sisense, Microsoft |
| SEGMENTS COVERED | Service, Deployment, Vertical, Regional |
| KEY MARKET OPPORTUNITIES | Growing demand for data-driven insights, Increasing focus on operational efficiency, Expansion of cloud-based analytics solutions, Rising investment in AI and machine learning, Enhanced need for regulatory compliance analytics |
| KEY MARKET DYNAMICS | Growing data volume, Increasing cloud adoption, Rising demand for insights, Enhanced regulatory compliance, Expanding AI integration |
| COUNTRIES COVERED | Brazil, Mexico, Argentina, Rest of South America |
Frequently Asked Questions (FAQ):
The South America Software Analytics Market is expected to be valued at 663.0 million USD in 2024.
By 2035, the South America Software Analytics Market is projected to reach a value of 1,720.87 million USD.
The expected CAGR for the South America Software Analytics Market from 2025 to 2035 is 9.058%.
Brazil is expected to dominate the South America Software Analytics Market, with a projected value of 265.0 million USD in 2024.
By 2035, the market size for Mexico in the South America Software Analytics Market is expected to reach 460.0 million USD.
Key players include Qlik, Domo, SAP, IBM, Oracle, and Microsoft among others.
The market value for Professional Services in 2024 is estimated at 250.0 million USD.
In 2024, the Support and Maintenance Service segment is valued at 413.0 million USD.
The Rest of South America segment is projected to reach 335.87 million USD by 2035.
Key growth drivers include increasing data-driven decision making and the rising demand for real-time analytics.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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