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Global SMS firewall Market, By SMS type (Application to Person messaging, Person to Application), By Service type, By Organizations, By End-User (Industry, Government, Media and Entertainment, Healthcare, BFSI and Real Estate) - Forecast 2030

ID: MRFR/ICT/2377-HCR | 100 Pages | Author: Ankit Gupta| May 2024

Market Overview

The SMS firewall is a solution that helps to protect and block SMS traffic that is illegal through MNO (Mobile Network Operators) and SMS aggregators.Ā SMS firewall marketĀ has a filtering solution that not only detects but also can filter and secure the illegal incoming SMS traffic solutions. The SMs firewall also provides benefits that reduce the operational cost and increases customer experience.

The global SMS firewall market is estimated to grow at a high pace during the forecast period. The market is expected to reach USD 5 billion by the end of 2030 if the growth is recorded at a CAGR of 8%. Due to the rising concern for privacy and security, the market for SMS firewalls will be in great demand.

COVID-19 Analysis

The outbreak of the COVID-19 pandemic has caused a huge loss of lives. The economy has also been affected widely due to the spread of the virus. The global markets of tourism, manufacture, and finance have been hit hard. On the other hand, the online markets have increased during the outbreak. Strict lockdown and social distancing norms were imposed by governments across the world. During that time, work from home emerged as a new trend. Many people also lost their job during the outbreak of the pandemic. Fraud and hacking increased during that time which led to an increase in the growth of the SMS firewall market.

Market Dynamics

  • Drivers

The increasing privacy and security concerns have led to the increase in theĀ SMS firewall market growth. Also, the rise in the adoption of application to person messaging and safeguarding the network from Grey Route Traffic are some of the major factors that are driving the growth of the market of SMs firewall.

  • Opportunities

The major opportunity in theĀ SMS firewall marketĀ is the growing trend of mobile marketing through SMS. The demand for next-generation SMS firewalls from the operators has also posed to be a great opportunity for the market.

  • Restraints

The rise in the number of cyberattacks is a huge factor that may restrain the growth of the market for SMS firewalls. Also, the lack of technical knowledge and the entrance of the OTT competitors in the messaging business is expected to hamper theĀ SMS firewall business.

  • Challenge

Along with the drivers, there also come a few challenges that the market may face during the forecast period. The accessibility in the existing signaling systems and the lack of awareness are acting as major challenges in the adoption of SMS firewalls.

  • Cumulative Growth Analysis

TheĀ global SMS firewall marketĀ is expected to reach USD 3.31 billion during the forecast period at a CAGR of 10.5%. The stringent government policies and regulations may lead to a huge growth in theĀ SMS firewall market sales. In order to streamline business operations, there could be a high adoption of SMS firewall solutions by telecom operators.

Value Chain Analysis

The adoption of A2P messaging and the growing concern for privacy and security issues have led to the growth of the market. The key players that are associated with theĀ SMS firewall industryĀ are expected to expand their business and launch new products to secure a strong position in the market. In the Asia Pacific countries, SMS spam traffic which was kept under the radar of the government has led to the emergence of several regulations and policies which are advantageous to the market of SMS firewall and hence, can lead to a huge profit.

Segment Overview

TheĀ SMS firewall market profitĀ is segmented into five major categories. They are by SMS type, by organization size, by deployment type, by SMS traffic, and by industry vertical. Here is a list of theĀ SMS firewall market segmentsĀ along with their sub-segments.

By SMS type,

  • A2P (Application to Person) messages

  • P2A (Person to application) messages

By Organization Size,

  • Large Enterprise

  • Medium and Small Enterprise

By Deployment,

  • On premise

  • Cloud Based

By SMS traffic,

  • National SMS traffic

  • International SMS traffic

By Vertical,

  • Government

  • Utilities & Logistics

  • Retail & Commerce

  • Telecom & IT

  • Healthcare and Life Sciences

  • Banking, Insurance, and Financial Services

  • Travel and Tourism

  • Manufacturing and Automotive

  • Media and Entertainment

By Component,

  • Services

  • Managed Services

  • SMS firewall platform

  • Professional Services

Regional Analysis

North America, Asia Pacific, Latin America, Europe, and the Middle East, and Africa are the five major regions into which the global SMS firewall market is segmented. Among these regions, the Asia Pacific is expected to record the highest market share. China is known to be having one of the most developed markets due to its famous companies like China Unicom, China Telecom, and China Mobile. These companies are moving ahead with the development of 5G services whereas 4G remains the most dominant mobile technology in most of the areas. With 1.2 billion mobile subscribers and 1.7 billion SIM connections, China records to be having one of the largest subscriber bases.

Competitive Landscape

Recently, many new companies are joining the SMS firewall market with various growth strategies such as launching new services and partnerships to expand their presence in theĀ SMS firewall marketĀ and also increase their customer base. Comviva has a wide range of products which includes digital lifestyle solutions, mobile financial solutions, messaging solutions, customer value management, mobile data, and converged mobile solutions. It also offers many messaging solutions for its customers and telecom operators to control spam traffic. Tata Communications, Tango Telecom Limited, Syniverse Technologies LLC, Broadnet Technologies, Comviva, and Openmind Networks are some of the key players that are responsible for the growth of theĀ SMS firewall market.

List of Key Companies:

  • Tata Communications Ltd (India)

  • Defne Telecommunication A.S. (Turkey)

  • Twilio Inc (US)

  • SAP SE (Germany)

  • Global Wavenet Limited (Australia)

  • AMD Telecom SA (Greece)

  • NetNumber Inc. (US)

  • Anam Technologies Ltd (Ireland)

  • NewNet Communication Technologies (US)

  • Cloudmark Inc (US)

Recent Developments

  • Mobileum entered into a partnership with STC in 2020. STC chose Mobileumā€™s Active Intelligence platform to detect risk and fraud in 5G networks. This platform allows STC to secure its subscribers and network from any kind of security threats.

  • BICS expanded its market of European Network Connectivity. The company was responsible for launching five new points of presence and a fiber route between Switzerland and Italy in order to authorize low latency data and voice in North-Eastern Europe.

  • In February 2019, Monty Mobile formed an alliance with Glo Ghana which was aimed to analyze and monitor if there is any kind of leakage while using its International Application to Person SMS hub.

  • Adaptive Mobile introduced Commercial Traffic Management in October 2018. This was launched to take advantage of Application to Person traffic for managing the revenue leakage via grey routes. This solution allows the operators to analyze, manage, and identify the A2P traffic.

Report Overview

TheĀ SMS firewall marketĀ report provides a detailed analysis of the market structure along with the various segments and their sub-segments. It also provides insight into the factors that are affecting the growth of the market such as opportunities, drivers, restraints, and challenges. It outlines the various recent developments and theĀ SMS firewall market trendsĀ that are constantly changing. This report gives strategic profiling of the key players in the market along with a country-level analysis of the market according to the current market size and its future prospective.Ā 

By Geographically,

  • Europe

  • Asia Pacific

  • North America

  • Latin America

  • The Middle East and Africa

Report Attribute/Metric Details
  Market Size   USD 5 billion
  CAGR   8%
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, By End-User
  Geographies Covered   North America, Europe, Aisa Pacific
  Key Vendors   Tata Communications Ltd (India) Defne Telecommunication A.S. (Turkey) Twilio Inc (US) SAP SE (Germany) Global Wavenet Limited (Australia) AMD Telecom SA (Greece) NetNumber Inc. (US) Anam Technologies Ltd (Ireland) NewNet Communication Technologies (US) Cloudmark Inc (US)
  Key Market Opportunities   The major opportunity in the SMS firewall market is the growing trend of mobile marketing through SMS.
  Key Market Drivers   The increasing privacy and security concerns have led to the increase in the SMS firewall market growth.

Frequently Asked Questions (FAQ) :

The global SMS firewall market is expected to record a substantial market valuation of USD 5 billion by 2030.

The global SMS firewall market is projected to register a moderate 8% CAGR in the forecast period.

Application to Person (A2P) is slated to expand as the fastest-growing segment owing to its quick measurement technique.

Asia-Pacific is the fastest-growing region, which is projected to show high growth over the forecast period.

The major market players operating in the global SMS firewall market are Global Wavenet Limited (Australia), NewNet Communication Technologies (US) and Defne Telecommunication A.S. (Turkey) among others

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