The SMS firewall is a solution that helps to protect and block SMS traffic that is illegal through MNO (Mobile Network Operators) and SMS aggregators. SMS firewall market has a filtering solution that not only detects but also can filter and secure the illegal incoming SMS traffic solutions. The SMs firewall also provides benefits that reduce the operational cost and increases customer experience.
The global SMS firewall market is estimated to grow at a high pace during the forecast period. The market is expected to reach USD 5 billion by the end of 2030 if the growth is recorded at a CAGR of 8%. Due to the rising concern for privacy and security, the market for SMS firewalls will be in great demand.
The outbreak of the COVID-19 pandemic has caused a huge loss of lives. The economy has also been affected widely due to the spread of the virus. The global markets of tourism, manufacture, and finance have been hit hard. On the other hand, the online markets have increased during the outbreak. Strict lockdown and social distancing norms were imposed by governments across the world. During that time, work from home emerged as a new trend. Many people also lost their job during the outbreak of the pandemic. Fraud and hacking increased during that time which led to an increase in the growth of the SMS firewall market.
The increasing privacy and security concerns have led to the increase in the SMS firewall market growth. Also, the rise in the adoption of application to person messaging and safeguarding the network from Grey Route Traffic are some of the major factors that are driving the growth of the market of SMs firewall.
The major opportunity in the SMS firewall market is the growing trend of mobile marketing through SMS. The demand for next-generation SMS firewalls from the operators has also posed to be a great opportunity for the market.
The rise in the number of cyberattacks is a huge factor that may restrain the growth of the market for SMS firewalls. Also, the lack of technical knowledge and the entrance of the OTT competitors in the messaging business is expected to hamper the SMS firewall business.
Along with the drivers, there also come a few challenges that the market may face during the forecast period. The accessibility in the existing signaling systems and the lack of awareness are acting as major challenges in the adoption of SMS firewalls.
The global SMS firewall market is expected to reach USD 3.31 billion during the forecast period at a CAGR of 10.5%. The stringent government policies and regulations may lead to a huge growth in the SMS firewall market sales. In order to streamline business operations, there could be a high adoption of SMS firewall solutions by telecom operators.
Value Chain Analysis
The adoption of A2P messaging and the growing concern for privacy and security issues have led to the growth of the market. The key players that are associated with the SMS firewall industry are expected to expand their business and launch new products to secure a strong position in the market. In the Asia Pacific countries, SMS spam traffic which was kept under the radar of the government has led to the emergence of several regulations and policies which are advantageous to the market of SMS firewall and hence, can lead to a huge profit.
The SMS firewall market profit is segmented into five major categories. They are by SMS type, by organization size, by deployment type, by SMS traffic, and by industry vertical. Here is a list of the SMS firewall market segments along with their sub-segments.
By SMS type,
By Organization Size,
By SMS traffic,
North America, Asia Pacific, Latin America, Europe, and the Middle East, and Africa are the five major regions into which the global SMS firewall market is segmented. Among these regions, the Asia Pacific is expected to record the highest market share. China is known to be having one of the most developed markets due to its famous companies like China Unicom, China Telecom, and China Mobile. These companies are moving ahead with the development of 5G services whereas 4G remains the most dominant mobile technology in most of the areas. With 1.2 billion mobile subscribers and 1.7 billion SIM connections, China records to be having one of the largest subscriber bases.
Recently, many new companies are joining the SMS firewall market with various growth strategies such as launching new services and partnerships to expand their presence in the SMS firewall market and also increase their customer base. Comviva has a wide range of products which includes digital lifestyle solutions, mobile financial solutions, messaging solutions, customer value management, mobile data, and converged mobile solutions. It also offers many messaging solutions for its customers and telecom operators to control spam traffic. Tata Communications, Tango Telecom Limited, Syniverse Technologies LLC, Broadnet Technologies, Comviva, and Openmind Networks are some of the key players that are responsible for the growth of the SMS firewall market.
List of Key Companies:
The SMS firewall market report provides a detailed analysis of the market structure along with the various segments and their sub-segments. It also provides insight into the factors that are affecting the growth of the market such as opportunities, drivers, restraints, and challenges. It outlines the various recent developments and the SMS firewall market trends that are constantly changing. This report gives strategic profiling of the key players in the market along with a country-level analysis of the market according to the current market size and its future prospective.
|Market Size||USD 5 billion|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||By Type, By End-User|
|Geographies Covered||North America, Europe, Aisa Pacific|
|Key Vendors||Tata Communications Ltd (India) Defne Telecommunication A.S. (Turkey) Twilio Inc (US) SAP SE (Germany) Global Wavenet Limited (Australia) AMD Telecom SA (Greece) NetNumber Inc. (US) Anam Technologies Ltd (Ireland) NewNet Communication Technologies (US) Cloudmark Inc (US)|
|Key Market Opportunities||The major opportunity in the SMS firewall market is the growing trend of mobile marketing through SMS.|
|Key Market Drivers||The increasing privacy and security concerns have led to the increase in the SMS firewall market growth.|
The global SMS firewall market is expected to record a substantial market valuation of USD 5 billion by 2030.
The global SMS firewall market is projected to register a moderate 8% CAGR in the forecast period.
Application to Person (A2P) is slated to expand as the fastest-growing segment owing to its quick measurement technique.
Asia-Pacific is the fastest-growing region, which is projected to show high growth over the forecast period.
The major market players operating in the global SMS firewall market are Global Wavenet Limited (Australia), NewNet Communication Technologies (US) and Defne Telecommunication A.S. (Turkey) among others