ID: MRFR/SEM/4265-CR | March, 2018 | Region : Global
Global Smart Toilet Market is projected to grow approximately at a 15.12% CAGR during the forecast period (2017 to 2023).
Smart toilets are intelligent toilet sanitary wares that automatically open up and flush. These smart toilet commodes comprise multiple cutting-edge sensing technologies that allow the users to personalize every detail from warm-water cleansing, UV sanitization, heated seat, and hands-free seat closing to automatic flush, ambient lighting, and air freshening. In-addition, smart toilets comprise hardware components such as water jets, bottom washers, blow dryers, and artificial flush sounds to mask noises.
Some intelligent toilets are equipped with a built-in smart virtual assistant that lets users create an ideal environment with only the voice. Moreover, these toilets can also be connected to mobile apps giving users the freedom to set their personal preferences, such as preferred temperature, cleansing pressure, and ambiance for each person in a household.
These smart toilets find wide uses in commercial and residential sectors; however, these are predominantly used in healthcare sectors worldwide for operating medical functions such as urine and stool analysis for medical monitoring.
The COVID-19 outbreak has severely affected the smart toilet industry, closing down several manufacturing facilities worldwide. The pandemic caused huge revenue losses in end-use industries like commercial & residential construction and healthcare.
Also, the coronavirus-driven lockdown put a brake on the production of several key component providers worldwide. However, the global smart toilet market is rapidly regaining its momentum following the uplift of the lockdown in numerous countries. Also, the product demand in end-user sectors is expected to pick up soon.
Changing Lifestyle and Demand for Convenient Sanitary Facilities to Bolster Growth
Growing urbanization, technology advancements, and economic growth have significantly changed people's lifestyles, which has increased the demand for convenient, sanitary facilities and the trend towards innovative concepts.
Besides, rising concerns regarding hygiene and contagious diseases are boosting the demand for smart toilets. Spurring rise in the corporate offices, hectic work cultures of the IT industry and large employee sizes encourage enterprise management teams to adopt the demand for more convenient sanitary wares and smart toilets.
The smart toilet market size is also boosted by the expanding construction industry in developed countries, witnessing increased commercial and residential construction activities. The construction sector benefits from the rise in disposable income and surging spending by the governments on huge infrastructural projects.
The Market to Witness Robust Opportunities
Smart toilets offer some significant advantages with a range of efficient sensors incorporated in their systems, such as automatic flush, and can sense how much water is needed to perform a flush. This feature reduces the amount of water used compared to a conventional toilet and automatically shuts off when they sense a potential overflow and detects a leak and alert via a smart device, which can save on utility costs.
These products can optimize water and electrical energy usages, making them a hygienic and convenient option for buyers. Intelligent toilet seats can auto open and close, heat up, and even clean and deodorize themselves. It has been observed that installing smart bathroom products have become a style statement.
These factors, along with the rapid economic growth and improving lifestyles worldwide, are projected to act as a significant tailwind for the global smart toilet market. All these factors would offer significant opportunities for market growth during the forecast period. Additionally, emerging markets across the globe would present untapped opportunities for an integrated smart toilet market.
High Costs to Restrain Market Growth
Smart toilets are expensive than conventional ones. This is due to the fact that there are several high-end components used in smart toilets, which increases the overall market price. Factors such as the high implementation costs, wide preference for traditional toilets over smart toilets, and vast presence of sanitary ware product manufacturers are key factors restricting the growth of the market and the smart toilet market on a global scale.
Fluctuating Component Prices to Challenge Players
There are several high-end components used in smart toilets. Fluctuations in the prices and the demand-supply gap in various key components across countries could pose major challenges to the market players.
The smart toilet market is segmented into type, connectivity, usage, distribution channel, and regions. The type segment is bifurcated into wall hung toilet, close-coupled, single floor standing toilet, one-piece toilet, and others. Among these, the wall-hung toilets segment dominates the market share and is expected to grow at a 16.78% CAGR during the assessment period.
The connectivity segment is bifurcated into Bluetooth, Wi-Fi, and others. Among these, the Bluetooth segment accounts for the dominating share. On the other hand, the Wi-Fi segment is the fastest-growing segment by connectivity and estimated to grow at a 15.87% CAGR during the review period.
The usage segment is sub-segmented into residential and commercial. The distribution channel segment is sub-segmented into online and offline. Among these, the commercial segment registers relatively strong growth. The major aspect aiding the growth of the commercial segment is the rising installation of smart toilets in offices, malls, and hotels. Also, smart toilets are gaining popularity in the healthcare and hospitality sectors.
By region, the market is bifurcated into the Americas (US, Canada, Mexico, Rest-of-North America) and South America, Europe (the UK, Germany, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-the-APAC), and Rest-of-the-World. Among these, Europe accounts for the largest market share, followed by the APAC region and North America, respectively.
Europe Holds the Leading Market Share
Europe accounts for the dominating share in the global smart toilet market and is expected to retain its leading position throughout the predicted period. In 2018, the region acquiring a 35.0% market share. Factors such as escalating consumer spending on maintaining bathroom hygiene and increasing installments of smart toilets propel the smart (intelligent) toilet market in the region.
A considerable number of populations in the U.K. and Germany prefer touch-less intelligent toilet seat. Besides, the rising spending on health and hygiene products in Germany, the U.K., and France is a favorable factor to increase the smart toilet market size.
APAC Seizes Second Highest Share in Global Market
Asia Pacific accounts for the second-largest market for smart toilets globally and is projected to record a 26.6% CAGR during the forecast period. Additionally, rapid advances in smart toilet technology and high investments by the government to build smart toilets in rural and urban infrastructure drive the market growth. The increasing awareness of the benefits of smart toilets and the importance of hygienic sanitary facilities foster the integrated smart toilet market in the region.
North America Stands for the Rapidly Growing Market
North America is a promising market for smart toilets globally. The rising market demand attributes to the availability of advanced technology, well-developed economy, and rising smart toilet commode sales boost the smart toilet seat market share. The presence of major industry participants offering innovative hygiene technologies, such as UV lighting cleansing, auto flush, Bluetooth connectivity, and auto open seat covers that can enhance bathroom experience for the user boost the regional market growth.
Players Focus on Product Development & Expansion Plan
Highly competitive, the smart toilet market appears fragmented due to the presence of many well-established players. Partnerships, mergers & acquisitions, innovation, and expansion remain prevailing key trends for the technology providers companies as these strategic approaches support their growth and expansion plans. Technology providers deliver reliable and leading-edge products and services. For which they invest substantially in R&D to develop adept technologies and product portfolio.
Kohler Co. is an American manufacturing company of faucets, bathroom furniture, bathroom sinks, showering, toilets, and accessories. Kohler's smart kitchen and bath products use light, sound, music, and water to enrich the routine experience. Kohler's intelligent toilets come with touchless technology, voice control, and complete personalization.
Kohler's Numi® 2.0 Intelligent Toilet is the most advanced toilet, offers comfort from warm-water cleansing and a heated seat to ambient lighting and air freshening. With built-in Amazon Alexa, Numi 2.0 lets the user create the ideal environment with only the voice.
Toto Ltd, Kohler Co., Roca Sanitario S.A, LIXIL Group Corporation, GWA Group Limited, Duravit AG, Jomoo Group, Villeroy & Boch, Dongpeng Ceramic, and Huida Sanitary Ware Co. Ltd. are some of the affluent contenders holding sizeable smart toilet market share.
Jan. 11, 2021 – Kohler Co., an American manufacturing company of faucets, bathroom furniture, bathroom sinks, showering, toilets, and accessories, introduced four new products during virtual CES. The company announced several new additions to its smart home portfolio, focusing on personal well beings, such as stillness bath, innate intelligent toilet, touchless bathroom faucet collection, Kohler whole home water monitor, and Pro version. Two new products have emerged from collaborations with Phyn – Kohler Whole Home Water Monitor Powered by Phyn, a DIY unit and a Pro version with automatic shut off.
Jan. 10, 2021 – Toto, a Japanese manufacturer of ultra-high-end bathroom products and smart toilet company, displayed its high-tech smart toilet commode at CES. This year, its tech trickles down to more affordable models. Toto's new smart toilets are less likely to invoke sticker shock. At the CES 2021, Toto also unveiled Toto Wellness Toilet, a smart toilet that can analyze the waste to find out the health condition.
Dec. 29, 2020 – Bemis Manufacturing Company, the world's largest toilet seat manufacturer, announced its acquisition of Bio Bidet, an established and successful bidet company that includes a bidet and smart toilet seats and bidet attachments. While sharing a commitment to driving products for everyday life, the acquisition would enable Bemis to serve its customers and channel partners better by providing a product that fulfills the needs of the quickly growing bidet market.
The smart toilet market analysis features unique and relevant factors anticipated to significantly impact the market growth during the assessment period. The detailed research report would help industry players to understand the market better. The report defines the historical and current smart toilet market trends boosting the growth of the market.
Additionally, the COVID-19 impact on the smart toilet industry is also included in the report. Regional assessment in this report and unlocks several untapped opportunities in regional and international markets. Detailed company profiling enables users to evaluate company shares, emerging product lines, pricing strategies, innovation possibilities, the scope in new markets, and much more.