Smart Bathroom Market Research Report—Global Forecast till 2027

Smart Bathroom Market Research Report: Information by Product Type (Hi-Tech Toilets, Soaking Tubs, Digital Faucets, and Others), Connectivity (Bluetooth, Wi-Fi, and 3G), End User (Commercial and Residential), and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast Till 2027

ID: MRFR/ICT/3413-CR | October 2021 | Region: Bric | 135 pages         

Smart Bathroom Market

Smart Bathroom Market is expected to reach USD 9201.6 million by 2027 from USD 4483.7million in 2020 and is expected to grow at 12.56% CAGR during the forecast period 2021–2027.


By Product Smart Toilets Touchless Faucets Touchless Cisterns Touchless Soap Dispenser
By Distribution Channel Offline Online
By End-Use Industry Non-Residential Residential

Key Players

  • Sloan (US)
  • Lixil Group (Japan)
  • Toto Ltd. (Japan)
  • Kohler Co. (US)
  • Masco Corporation (US)
  • Duravit AG (Germany)
  • Roca Sanitario SA (Spain)
  • Fortune Brands (US)
  • Cera Sanitaryware Ltd (India)
  • Bradley Corporation (US)
  • Jacuzzi Inc. (US)


  • Drivers o Increasing Focus on Energy Consumption and Hygiene Maintenance o Growing Population and Rapid Urbanization o Growing Trend of Adopting Smart Bathrooms
  • Restraint o High Cost of Implementation o Dominance of Traditional Bathrooms over Smart Bathrooms
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Smart Bathroom Market Overview 

Automated bathrooms are gaining more traction these days. Usually, the plumbing and sanitary system is controlled through smartphones. Using smart devices to control the bathroom offers convenience for many. The concept of a smart bathroom is famous in Asian countries.

As per MRFR, the smart bathroom market has been growing steadily over the last few years and is expected to reach USD 9201.6 million by 2027 from USD 4483.7million in 2020 and is expected to grow at 12.56% CAGR during the forecast period 2021–2027.

There are plenty of eco-friendly solutions in the smart bathroom. Automatic cistern, hand dryer, tubs, doors, toilet and other automatic systems are part of this smart bathroom. There is plenty of cost-saving with this type of bathroom. The need for energy efficiency is leading to smart bathrooms in various countries. Today, ageing and disabled individuals benefit from this. The growth of the Smart Bathroom Market is rising in the forecast period. Further, there is more awareness about hygiene and maintenance in many regions.

There are strict hygiene rules in many countries. Due to poor hygiene disease rate is rising. Especially, developing countries are bringing many norms to maintain hygiene in toilets. These initiatives create more demand for smart bathrooms in these regions. Due to urbanisation, the adoption of the smart bathroom is surging. In the upcoming years, more developments are expected. All these factors will contribute to high Smart Bathroom Market Value. 

Smart Bathroom Market COVID Analysis 

Covid 19 is a pandemic is affecting businesses across the world. Every business is facing problems from the health end. There are plenty of losses for various businesses around the globe. Especially, the Smart Bathroom Market is facing a decline in recent years. There is plenty of disruption that affects growth. The smart bathroom market has services and manufacturing processes.

Both these market segments have an issue in this period. The supply chain of the smart bathroom is affected in this period. There are many trade restrictions globally. The production of the market is slowing down in this period.

Since 2022, there is a rise in the production of the market. The adoption of the smart bathroom is expected to rise in the next few years. The growth of smart cities will incorporate more Smarthome in these regions. Asia Pacific region is estimated to witness the highest growth in the forecast period. The rising need for hygiene is causing exceptional adoption. 

Smart Bathroom Market Dynamics 

  • Crucial Market Drivers 

Rising preference from the consumer end is a crucial driver of the market. Consumer spending for the smart bathroom is rising in many regions. Many think of toilets as a decompressing zone that raises their investment for it. The preference of consumers to adopt these smart bathrooms acts as a crucial driver. It is leading to high growth and development in this market. The rising number of customers increases the supply rates.

Also, the expansion of the Smart Bathroom Market is exceptional. The surging number of nuclear families is raising the adoption of these smart bathrooms. Further, the adoption of smart bathrooms is higher due to the disabled and older population. The older people population is high in many regions. Most of the older people find smart toilets more convenient.

Due to the benefits, the adoption of smart bathrooms is higher among the older population. The rising demand from this population will increase overall market revenue. Moreover, increasing environmental awareness is another major contributor. The need for hygiene and maintenance is high in many places. Maintaining good hygiene is possible through a smart bathroom. Further, the energy-efficient benefits are creating more demand for the smart bathroom concept. All these factors will contribute to immense Smart Bathroom Market Demand. 

  • The Market Growth Opportunities 

The rising adoption of IoT devices will increase growth opportunities. Smart bathrooms function based on IoT technologies. Connecting your other devices with the bathroom is possible. Especially, heater, automatic doors, dryers, cistern and showers are some of the IoT automated parts. Today, many countries prefer the IoT. The lifestyle is becoming effortless and convenient for many.

All these factors will result in exceptional growth possibilities for the market. In the upcoming years, health awareness among individuals will be high. Due to covid 19 and other health conditions, it is rising. Due to this, hygiene norms will become more. Many countries will stabile new initiatives for hygiene.

This will raise the adoption of smart bathrooms in the forecast period. Further, the launch of a new smart toilet range will contribute to higher growth. The new launches such as Kohler 2.0 and other toilets come with a virtual assistant. This development is positively affecting the growth. Smart Bathroom Market Analysis shows plenty of growth prospects. 

  • Market Restraints 

The high cost of implementation is a restraining factor of the market. Smart bathrooms are expensive. They have many features and technologies. The IoT and intelligent technologies may cost higher. Implementing smart toilets in many households is pricey. The developing countries do not have enough costs to adapt to it.

 Low funds and spending on smart bathrooms can cause a hindrance to market growth. The need for smart toilets is high in many markets. However, there is a hesitation among many users to adopt it due to its cost. The key players are trying to reduce the costs of the product and service. However, customer spending in developing regions can decrease due to this. Smart Bathroom Market Forecast will create market restraints.

  • The Market Challenges 

The lack of awareness about smart bathrooms in some regions is a challenge in the market. Smart toilets are gaining traction in some regions. However, there is still a lack of awareness about it. The local key players have more hold the customers. Due to this, certified smart bathroom manufacturers may face a loss.

The lack of awareness in the market can affect the growth rate of the market. Also, key players are taking initiatives to increase market awareness. However, this is a crucial challenge in the market that can affect the expansion rate. 

  • Cumulative Growth Analysis 

Smart Bathroom Market Trends is stable in the forecast period. There are plenty of factors that positively affect the demand. Rising preference among the consumer end is a crucial driver of the market. Today, many developed and developed nations show interest in smart bathrooms. There are specific needs and benefits of this bathroom.

All these factors are leading to high demand in the market. Increasing urbanisation and the older people population will drive demand. High hygiene maintenance is an exceptional demand driver for the market. Also, the launch of IoT will create exceptional growth opportunities. 

  • Value Chain Analysis 

North America holds the highest Smart Bathroom Market Share. Awareness about the smart toilet is high in this region. The penetration of smartphones is high in this market. The telecommunication industry is strong in this region. It is leading to higher adoption of the smart bathroom. Especially, cloud infrastructure has much more high penetration in North America.

Smart bathrooms have a convenient environment for growth. Further, there are lesser limitations in the region is high. Consumer spending is higher. Due to high sending and investment demand is continuously growing in this market. All these factors make North America a profitable region. 

Smart Bathroom Market Segment Overview 

Breakup by Product:

  • Smart Toilets

  • Touchless Faucets 

  • Touchless Cisterns

  • Touchless Soap Dispenser

  • Smart Windows

  • Hand Dryers

  • Others

Breakup by Distribution Channel:

  • Offline

  • Online

Breakup by End-Use Industry:

  • Non-Residential

  • Residential

Breakup by Region:

  • Europe

  • North America

  • The Middle East and Africa

  • Asia Pacific

  • Latin America

Smart Bathroom Market Competitive landscape 

There are a few crucial players in the competitive landscape of the market. The key players are taking many initiatives to raise awareness and product range. There are more developments expected due to the performance of these market players. 

Smart Bathroom Market Regional Analysis 

The regional smart bathrooms market is diversified into Asia Pacific, Europe and North America. North America is rising as the key regional player with the highest shares. The spending and demand in this market is high. Growth opportunities in the market will create an expansion rate. The Asia Pacific is the next largest market with high shares.

There is more demand for smart toilets among nuclear families. The spread of contagious diseases is higher. Due to unhealthy hygiene practices, the threat is more. Due to this, the investments by the government are expanding. Europe and the Middle East are the next largest market with high shares. 

The key players of the smart bathroom market are 

  1. Sloan (US)

  2. Lixil Group (Japan)

  3. Toto Ltd. (Japan)

  4. Kohler Co. (US)

  5. Masco Corporation (US)

  6. Duravit AG (Germany)

  7. Roca Sanitario SA (Spain)

  8. Fortune Brands (US)

  9. Cera Sanitaryware Ltd (India)

  10. Bradley Corporation (US)

  1. Jacuzzi Inc. (US)

Smart Bathroom Market Recent Developments 

  1. Key players such as Kohler are launching many new product lines. There are five featured bathroom products in the market. There are water purification systems and touchless faucets that have high requirements. 

  1. Key players are raising their agreement with other firms. High-quality bathroom products are manufactured due to this agreement. 

Smart Bathroom Market Report Overview 

  1. Market Overview Highlights

  2. Analysis Based Upon COVID 19

  3. Explanation Upon The Market Dynamics

  4. Value Chain Analysis

  5. Market Segmentation Overview

  6. The Regional Analysis

  7. Competitive Landscape Analysis

  8. Recent Developments

Report Scope:
Report Attribute/Metric Details
  Market Size   2020- USD:4483.7Million 2027-USD: 9201.6Million
  CAGR   12.56%
  Base Year   2020
  Forecast Period   2021-2027
  Historical Data   2019
  Forecast Units   Value (USD Billion)
  Report Coverage   â€¢ By Product Type (Hi-Tech Toilets, Soaking Tubs, Digital Faucets, and Others) • By Connectivity (Bluetooth, Wi-Fi, and 3G) • By End User (Commercial and Residential)
  Segments Covered   Product Type, Connectivity, End User
  Geographies Covered   â€¢ North America • Europe • Asia-Pacific • Rest of the World (RoW)
  Key Vendors   Lixil Group (Japan) Kohler Co. (US) Toto Ltd. (Japan) Masco Corporation (US) Roca Sanitario SA (Spain) Duravit AG (Germany) Fortune Brands (US) Bradley Corporation (US) Cera Sanitaryware Ltd (India) Jacuzzi Inc. (US) Sloan (US)
  Key Market Opportunities   Rapid growth in the construction industry with high demand for luxurious features.
  Key Market Drivers   â€¢ Drivers o Increasing Focus on Energy Consumption and Hygiene Maintenance o Growing Population and Rapid Urbanization o Growing Trend of Adopting Smart Bathrooms • Restraint o High Cost of Implementation o Dominance of Traditional Bathrooms over Smart Bathrooms • Opportunity o Increasing Awareness of Sanitization inthe Rural Sector • Impact of COVID-19 on the Market o Impact on Semiconductor Manufacturers o Impact on Component Manufacturers o Impact on Device Manufacturers

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Frequently Asked Questions (FAQ) :

An 12.56% CAGR is expected to be registered in the market.

The European regional market is projected to be the major driver of the market.

The segments in the market are Product Type, Connectivity, and End User.

The major contenders in the global market are Fortune Brands (US), Lixil Group (Japan), Masco Corporation (US), Toto Ltd (Japan), and Roca Sanitario SA (Spain).