Set-Top Box Market: By Product Type (Internet Protocol TV, Digital Terrestrial Television, Satellite, Cable, Over-The-Top Content, and Others), By Content Quality (High Definition, Standard Definition and 4K. By Service [Managed Services (Testing, Repairing, Screening), Interaction Services (Video on Demand, High-Speed Internet Television and Video Conferencing)], By End-User - Commercial and Residential - Forecast till 2027

Set-Top Box Market Size and Overview

Globally, the size of set-top box market will experience a CAGR of 7.2% with a value of USD 26,630.4 million from 2017 to 2023 driven by the increasing penetration of smart television and rapid advancements. A setup box device is a device that is capable of receiving and decoding signals from the satellite and can convert those signals to television or internet signals and broadcast them on the screen. You can use this in OTA, satellite, cable, and television systems. The setup box products have created a revolution in the overall functioning of television sets. The system is used in several commercial places and in the household to provide a quality television experience and other features to the users. The increased use of the internet and android features in the setup boxes has changed the quality of image perception. With the growing demand for the OTT platforms such as amazon prime video, Netflix is expected to increase the setup box market by a significant rise. The rising adaptation of innovative home appliances and the growing income of the global population is expected to drive the market growth in the forecast period.

COVID-19 Analysis 

The pandemic impacted the Set-Top Box Market negatively. The film and entertainment industry does not get solely affected, but due to the impact on the distribution channel, the market got affected. During the outbreak, people were made to sit at home for several days, increasing the TV broadcasters and people shifting the mode of the medium. Still, the impact varies depending on the region. Some regions positively impacted the outbreak, whereas others faced low-profit margins. With the improvement in the situation, the Set-Top Box Market is expected to regain its market share and emerge as a valuable market.

Chief Factors Existing in the Market 

• Key Market Drivers

Increasing penetration of smart television and rapid advancements in the digital broadcasting industry is expected to propel the demand for set-top boxes across the globe. The growing popularity of internet medium of entertainment and OTT platforms has demanded the key players to introduce OTT based set-top box devices for the competitive edge in the market. The growing urbanization, digitalization, and economic development in Malaysia, India, and China fuel the Set-Top Box Market Demand. With time, among the consumers, social media platforms are increasing, which enhances the demand for high definition video quality. The low cost of TVs and cost-effective internet-based set-top box devices propels the Set-Top Box Market. The demand for video quality and proliferation of technology has motivated the market to insert innovative features in the set-top box, which boost the market.

• Market Challenges 

According to Set-Top Box Market Forecast, the industry faces a lot of troubles due to the OTT platforms. Online streaming services such as Ullu, amazon prime, Netflix, and others are becoming popular among millennials due to the originality and easy assessment of the programmes. The investment to bring new features in the set-box devices are the biggest challenge for the market. However, many set-top box services collaborate with the OTT platforms to gain market value.

• Market Opportunities 

The collaboration with the OTT platforms and manufacturers adding new Set-Top Box features forms new opportunities. The shifting of analogue to digital medium and availability of set-top boxes with a cost-effective way with high-quality video are forming new opportunities for the upcoming key players.

• Market Restraints 

The growing use of online streaming sites and easy subscription to those services with affordable prices limits market growth. The OTT services provide live streaming of entertainment and sports with advanced technology restraining the Set-Top Box Market. The video quality and affordability of over-the-top services are hindering the market from further growth. The key players investing in the market should closely observe the factors of the market.

• Cumulative Evaluation 

The cumulative evaluation of the Set-Top Box Market depicts the market's future development based on the current scenario. The market's growth depends on several factors that are impacting the market. The Set-Top Box Market Opportunities and drivers propel the growth to reach a profitable value. In comparison, the restraining factors and challenges are limiting the market growth; the market is adapting to newer ways to overcome all the challenges.

Market Segmentation 

The Set-Top Box Market has been segmented into product type, content type, service and end-user. The segments have a qualitative effect on the Set-Top Box Market size.

By Product Type

The Set-Top Box Market is divided into Internet Protocol TV, Digital Terrestrial Television, Satellite, Cable, Over-The-Top Content, and Others based on the product type segment. People demanding high-quality shows and modes for recording the shows to view later increase the satellite segment. Television is one of the key elements of setting up the box industry, and the show recording facility by the setup box fuels the market's growth. Viewers get the opportunity to record it in real-time and watch it later. The segment satellite is expected to hold the largest CAGR among all of these as it registered 27.8% in 2017 with USD 4.884.1 million.

By Content Quality

The set-top box market is bifurcated into High Definition, 4K, and Standard Definition based on the segment content quality. The high definition segment is expected to register the largest CAGR in the upcoming period. In 2017, it held 41.5% of the Set-Top Box Market Share and will upgrade to 5.8% CAGR near future. Many set-top boxes are coming to the market with over the top picture and video quality which increases the high definition segment.

By Service

The service segment is segregated into Managed Services and interactive services. The managed services are further bifurcated into Testing, Repairing, Screening and the Interaction Services has been sub-segmented into Video on Demand, High-Speed Internet Television and Video Conferencing. People are getting more inclined towards the internet, due to which the interactive service segment holds the largest share. In 2017, the segment accounted for 62.25% with a value of USD 10.956.7 million and was expected to register 8.4% CAGR.

By End-User 

Based on the end-user segment, the market is divided into Commercial and Residential. The resident extensively uses the use of set-top box and TV. The residential segment registered 75.90% in 2017 and a market value of 13.358% million, and with time, it is expected the residential segment will overpower the commercial segment.

Regional Analysis 

The set-top box market is studied in Europe, Asia Pacific, North America and other parts. In 2017 the Asia pacific region held a 39.52% market share, and it is expected till 2023, it will account for 8.8% CAGR, which makes the Asia pacific the largest hub for the Set-Top Box Market Growth. The huge population of the Asian region depends on TV for entertainment which pushes the market further. Countries like India and China are adapting to set-top boxes for entertainment. The high definition viewing and smart and digitally innovative TVs increase the set-top box market. The presence of several set-top box companies in India and the use of smart television in the region, and the region's high population fuels the market's demand. Around the year 2019, India registered 69.30 million subscribers. Other regions are also contributing to the market.

Competitive Intensity within the Industry 

The competitive intensity of the market overviews the market scenarios and the key players investing in the market. The key players of the Set-Top Box Market uplift the current market situation and affect the market's future development. The key players of different regions contribute to the market size's magnification. The important players are 

• EchoStar Corporation


• Samsung group


• Apple Inc.


• ARRIS International PLC.


• Sagemcom SAS


• Kaonmedia Co.Ltd


• Vishay Intertechnology Inc.


• Google LLC

Recent Market Developments 

April 2022

• Jio offers jioFiber entertainment plus plans that contain zero entry costs for new postpaid users. The users will; get an internet box, set up box, and insulation value of 10,000 at zero price if they opt for a jio fiber postpaid connection.


• Users can also access unlimited high-speed internet, starting at 399/month. If they pay an additional 100 or 200 extra per month, they can access the content of their choice through a collection of up to 14 OTT apps.


• Stem-on-chip (SoC) designers and home device makers are experimenting with AI techniques to upscale high-definition or even standard-definition programs to look natural and realistic.


• Tata Play has reduced the price of its HD and SD STB by over Rs 200. The price change is now reflected on the website of the company.

Report Overview

The overall report of the Set-Top Box Market delivers complete research based on several research mediums. Different factors, segments, COVID 19 impact, regional analysis, competitive analysis are mentioned in the market research. These factors impact the market, form new opportunities, and open several ways for growth. Future developments will lead the Set-Top Box Market to reach the required value for the market.

Key Industrial Segments 

By Product Type

• Internet Protocol Tv


• Digital Terrestrial Televisison


• Cable


• Over- The- Top Content


• Satellite


• Others

By Content Quality

• 4k


• High Definition


• Standard Definition

By Service

• Managed Service


• Testing


• Repairing


• Screening


• Interaction Services


• Video Conferencing


• High-Speed Internet Television


• Video on Demand

By End-User

• Commercial


• Residential