Smart TV Market Research Report - Forecast till 2027

Smart TV Market Research Report: by Resolution (720p, 1080p, 4K, 8K, Others), by Technology (LCD, LED, Plasma, OLED, QLED), by Platform (Android, WebOS, Roku, Tizen, Others), by Size (Below 32 Inches, 32 to 42 Inches, 42 to 55 Inches, Others), by Distribution Channel (Online, Offline), by Application (Commercial, Residential) and by Region (North America, Europe, Asia-Pacific, Middle East & Africa and South America) - Forecast till 2027

ID: MRFR/SEM/6916-HCR | February 2021 | Region: Global | 100 Pages         

Table of Contents

1. EXECUTIVE SUMMARY

1.1. Market Attractiveness Analysis

1.1.1. Global Smart TV Market, by Resolution

1.1.2. Global Smart TV Market, by Technology

1.1.3. Global Smart TV Market, by Platform

1.1.4. Global Smart TV Market, by Size

1.1.5. Global Smart TV Market, by Distribution Channel

1.1.6. Global Smart TV Market, by Application

1.1.7. Global Smart TV Market, by Region

2. MARKET INTRODUCTION

2.1. Definition

2.2. Scope of the Study

2.3. Macro Factor Indicator Analysis

3. RESEARCH METHODOLOGY

3.1. Research Process

3.2. Primary Research

3.3. Secondary Research

3.4. Market Size Estimation

3.5. Forecast Model

3.6. List of Assumptions

4. MARKET DYNAMICS

4.1. Introduction

4.2. Drivers

4.2.1. Growing Popularity of Smart Homes

4.2.2. Increasing Adoption of On-Demand Entertainment

4.2.3. Drivers Impact Analysis

4.3. Restraints

4.3.1. Consumer Shift Towards Portable Display Devices

4.3.2. Restraints Impact Analysis

4.4. Opportunities

4.4.1. Technological Developments

5. MARKET FACTOR ANALYSIS

5.1. Value Chain Analysis/Supply Chain Analysis

5.2. Porter’s Five Forces Model

5.2.1. Bargaining Power of Suppliers

5.2.2. Bargaining Power of Buyers

5.2.3. Threat of New Entrants

5.2.4. Threat of Substitutes

5.2.5. Intensity of Rivalry

5.3. Pricing Trend Analysis

6. GLOBAL SMART TV MARKET, BY RESOLUTION

6.1. Overview

6.2. 720p

6.2.1. 720p: Market Estimates & Forecast, 2020-2027

6.2.2. Market Volume, Estimates & Forecast, 2016-2025 (K UNITS)

6.3. 1080p

6.3.1. 1080p: Market Estimates & Forecast, 2020-2027

6.3.2. Market Volume, Estimates & Forecast, 2016-2025 (K UNITS)

6.4. 4K

6.4.1. 4K: Market Estimates & Forecast, 2020-2027

6.4.2. Market Volume, Estimates & Forecast, 2016-2025 (K UNITS)

6.5. 8K

6.5.1. 8K: Market Estimates & Forecast, 2020-2027

6.5.2. Market Volume, Estimates & Forecast, 2016-2025 (K UNITS)

6.6. Others

6.6.1. Others: Market Estimates & Forecast, 2020-2027

7. GLOBAL SMART TV MARKET, BY TECHNOLOGY

7.1. Overview

7.2. LCD

7.2.1. LCD: Market Estimates & Forecast, 2020-2027

7.3. LED

7.3.1. LED: Market Estimates & Forecast, 2020-2027

7.4. Plasma

7.4.1. Plasma: Market Estimates & Forecast, 2020-2027

7.5. OLED

7.5.1. OLED: Market Estimates & Forecast, 2020-2027

7.6. QLED

7.6.1. QLED: Market Estimates & Forecast, 2020-2027

8. GLOBAL SMART TV MARKET, BY PLATFORM

8.1. Overview

8.2. Android

8.2.1. Android: Market Estimates & Forecast, 2020-2027

8.3. WebOS

8.3.1. WebOS: Market Estimates & Forecast, 2020-2027

8.4. Roku

8.4.1. Roku: Market Estimates & Forecast, 2020-2027

8.5. Tizen

8.5.1. Tizen: Market Estimates & Forecast, 2020-2027

8.6. Others

8.6.1. Others: Market Estimates & Forecast, 2020-2027

9. GLOBAL SMART TV MARKET, BY SIZE

9.1. Overview

9.2. Below 32 Inches

9.2.1. Below 32 Inches: Market Estimates & Forecast, 2020-2027

9.3. 32 to 42 Inches

9.3.1. 32 to 42 Inches: Market Estimates & Forecast, 2020-2027

9.4. 42 to 55 Inches

9.4.1. 42 to 55 Inches: Market Estimates & Forecast, 2020-2027

9.5. Others

9.5.1. Others: Market Estimates & Forecast, 2020-2027

10. GLOBAL SMART TV MARKET, BY DISTRIBUTION CHANNEL

10.1. Overview

10.2. Online

10.2.1. Online: Market Estimates & Forecast, 2020-2027

10.3. Offline

10.3.1. Offline: Market Estimates & Forecast, 2020-2027

11. GLOBAL SMART TV MARKET, BY APPLICATION

11.1. Overview

11.2. Residential

11.2.1. Residential: Market Estimates & Forecast, 2020-2027

11.3. Commercial

11.3.1. Commercial: Market Estimates & Forecast, 2020-2027

12. GLOBAL SMART TV MARKET, BY REGION

12.1. Overview

12.2. North America

12.2.1. Market Estimates & Forecast, by Country, 2020-2027

12.2.2. Market Estimates & Forecast, by Resolution, 2020-2027

12.2.3. Market Estimates & Forecast, by Technology, 2020-2027

12.2.4. Market Estimates & Forecast, by Platform, 2020-2027

12.2.5. Market Estimates & Forecast, by Size, 2020-2027

12.2.6. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.2.7. Market Estimates & Forecast, by Application, 2020-2027

12.2.8. US

12.2.8.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.2.8.2. Market Estimates & Forecast, by Technology, 2020-2027

12.2.8.3. Market Estimates & Forecast, by Platform, 2020-2027

12.2.8.4. Market Estimates & Forecast, by Size, 2020-2027

12.2.8.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.2.8.6. Market Estimates & Forecast, by Application, 2020-2027

12.2.9. Canada

12.2.9.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.2.9.2. Market Estimates & Forecast, by Technology, 2020-2027

12.2.9.3. Market Estimates & Forecast, by Platform, 2020-2027

12.2.9.4. Market Estimates & Forecast, by Size, 2020-2027

12.2.9.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.2.9.6. Market Estimates & Forecast, by Application, 2020-2027

12.2.10. Mexico

12.2.10.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.2.10.2. Market Estimates & Forecast, by Technology, 2020-2027

12.2.10.3. Market Estimates & Forecast, by Platform, 2020-2027

12.2.10.4. Market Estimates & Forecast, by Size, 2020-2027

12.2.10.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.2.10.6. Market Estimates & Forecast, by Application, 2020-2027

12.3. Europe

12.3.1. Market Estimates & Forecast, by Country, 2020-2027

12.3.2. Market Estimates & Forecast, by Resolution, 2020-2027

12.3.3. Market Estimates & Forecast, by Technology, 2020-2027

12.3.4. Market Estimates & Forecast, by Platform, 2020-2027

12.3.5. Market Estimates & Forecast, by Size, 2020-2027

12.3.6. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.3.7. Market Estimates & Forecast, by Application, 2020-2027

12.3.8. UK

12.3.8.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.3.8.2. Market Estimates & Forecast, by Technology, 2020-2027

12.3.8.3. Market Estimates & Forecast, by Platform, 2020-2027

12.3.8.4. Market Estimates & Forecast, by Size, 2020-2027

12.3.8.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.3.8.6. Market Estimates & Forecast, by Application, 2020-2027

12.3.9. Germany

12.3.9.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.3.9.2. Market Estimates & Forecast, by Technology, 2020-2027

12.3.9.3. Market Estimates & Forecast, by Platform, 2020-2027

12.3.9.4. Market Estimates & Forecast, by Size, 2020-2027

12.3.9.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.3.9.6. Market Estimates & Forecast, by Application, 2020-2027

12.3.10. France

12.3.10.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.3.10.2. Market Estimates & Forecast, by Technology, 2020-2027

12.3.10.3. Market Estimates & Forecast, by Platform, 2020-2027

12.3.10.4. Market Estimates & Forecast, by Size, 2020-2027

12.3.10.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.3.10.6. Market Estimates & Forecast, by Application, 2020-2027

12.3.11. Rest of Europe

12.3.11.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.3.11.2. Market Estimates & Forecast, by Technology, 2020-2027

12.3.11.3. Market Estimates & Forecast, by Platform, 2020-2027

12.3.11.4. Market Estimates & Forecast, by Size, 2020-2027

12.3.11.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.3.11.6. Market Estimates & Forecast, by Application, 2020-2027

12.4. Asia-Pacific

12.4.1. Market Estimates & Forecast, by Country, 2020-2027

12.4.2. Market Estimates & Forecast, by Resolution, 2020-2027

12.4.3. Market Estimates & Forecast, by Technology, 2020-2027

12.4.4. Market Estimates & Forecast, by Platform, 2020-2027

12.4.5. Market Estimates & Forecast, by Size, 2020-2027

12.4.6. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.4.7. Market Estimates & Forecast, by Application, 2020-2027

12.4.8. China

12.4.8.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.4.8.2. Market Estimates & Forecast, by Technology, 2020-2027

12.4.8.3. Market Estimates & Forecast, by Platform, 2020-2027

12.4.8.4. Market Estimates & Forecast, by Size, 2020-2027

12.4.8.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.4.8.6. Market Estimates & Forecast, by Application, 2020-2027

12.4.9. Japan

12.4.9.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.4.9.2. Market Estimates & Forecast, by Technology, 2020-2027

12.4.9.3. Market Estimates & Forecast, by Platform, 2020-2027

12.4.9.4. Market Estimates & Forecast, by Size, 2020-2027

12.4.9.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.4.9.6. Market Estimates & Forecast, by Application, 2020-2027

12.4.10. India

12.4.10.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.4.10.2. Market Estimates & Forecast, by Technology, 2020-2027

12.4.10.3. Market Estimates & Forecast, by Platform, 2020-2027

12.4.10.4. Market Estimates & Forecast, by Size, 2020-2027

12.4.10.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.4.10.6. Market Estimates & Forecast, by Application, 2020-2027

12.4.11. Rest of Asia-Pacific

12.4.11.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.4.11.2. Market Estimates & Forecast, by Technology, 2020-2027

12.4.11.3. Market Estimates & Forecast, by Platform, 2020-2027

12.4.11.4. Market Estimates & Forecast, by Size, 2020-2027

12.4.11.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.4.11.6. Market Estimates & Forecast, by Application, 2020-2027

12.5. The Rest of the World

12.5.1. Market Estimates & Forecast, by Country, 2020-2027

12.5.2. Market Estimates & Forecast, by Resolution, 2020-2027

12.5.3. Market Estimates & Forecast, by Technology, 2020-2027

12.5.4. Market Estimates & Forecast, by Platform, 2020-2027

12.5.5. Market Estimates & Forecast, by Size, 2020-2027

12.5.6. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.5.7. Market Estimates & Forecast, by Application, 2020-2027

12.5.8. Middle East & Africa

12.5.8.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.5.8.2. Market Estimates & Forecast, by Technology, 2020-2027

12.5.8.3. Market Estimates & Forecast, by Platform, 2020-2027

12.5.8.4. Market Estimates & Forecast, by Size, 2020-2027

12.5.8.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.5.8.6. Market Estimates & Forecast, by Application, 2020-2027

12.5.9. South America

12.5.9.1. Market Estimates & Forecast, by Resolution, 2020-2027

12.5.9.2. Market Estimates & Forecast, by Technology, 2020-2027

12.5.9.3. Market Estimates & Forecast, by Platform, 2020-2027

12.5.9.4. Market Estimates & Forecast, by Size, 2020-2027

12.5.9.5. Market Estimates & Forecast, by Distribution Channel, 2020-2027

12.5.9.6. Market Estimates & Forecast, by Application, 2020-2027

13. COMPETITIVE LANDSCAPE

13.1. Competitive Overview

13.2. Competitive Benchmarking

13.3. Major Players Market Share Analysis, 2018 (%)

13.4. Key Developments & Growth Strategies

14. COMPANY PROFILES

14.1. LG Electronics Inc.

14.1.1. Company Overview

14.1.2. Financial Overview

14.1.3. Products Offered

14.1.4. Key Developments

14.1.5. SWOT Analysis

14.1.6. Key Strategies

14.2. Samsung Electronics Co. Ltd

14.2.1. Company Overview

14.2.2. Financial Overview

14.2.3. Products Offered

14.2.4. Key Developments

14.2.5. SWOT Analysis

14.2.6. Key Strategies

14.3. Sony Corporation

14.3.1. Company Overview

14.3.2. Financial Overview

14.3.3. Products Offered

14.3.4. Key Developments

14.3.5. SWOT Analysis

14.3.6. Key Strategies

14.4. Panasonic Corporation

14.4.1. Company Overview

14.4.2. Financial Overview

14.4.3. Products Offered

14.4.4. Key Developments

14.4.5. SWOT Analysis

14.4.6. Key Strategies

14.5. Vizio Inc.

14.5.1. Company Overview

14.5.2. Financial Overview

14.5.3. Products Offered

14.5.4. Key Developments

14.5.5. SWOT Analysis

14.5.6. Key Strategies

14.6. Apple Inc.

14.6.1. Company Overview

14.6.2. Financial Overview

14.6.3. Products Offered

14.6.4. Key Developments

14.6.5. SWOT Analysis

14.6.6. Key Strategies

14.7. Hisense Group Co. Ltd

14.7.1. Company Overview

14.7.2. Financial Overview

14.7.3. Products Offered

14.7.4. Key Developments

14.7.5. SWOT Analysis

14.7.6. Key Strategies

14.8. Koninklijke Philips NV

14.8.1. Company Overview

14.8.2. Financial Overview

14.8.3. Products Offered

14.8.4. Key Developments

14.8.5. SWOT Analysis

14.8.6. Key Strategies

14.9. TCL Corporation

14.9.1. Company Overview

14.9.2. Financial Overview

14.9.3. Products Offered

14.9.4. Key Developments

14.9.5. SWOT Analysis

14.9.6. Key Strategies

14.10. Insignia Systems Inc.

14.10.1. Company Overview

14.10.2. Financial Overview

14.10.3. Products Offered

14.10.4. Key Developments

14.10.5. SWOT Analysis

14.10.6. Key Strategies

14.11. Haier Group Corporation

14.11.1. Company Overview

14.11.2. Financial Overview

14.11.3. Products Offered

14.11.4. Key Developments

14.11.5. SWOT Analysis

14.11.6. Key Strategies

14.12. Hitachi Ltd

14.12.1. Company Overview

14.12.2. Financial Overview

14.12.3. Products Offered

14.12.4. Key Developments

14.12.5. SWOT Analysis

14.12.6. Key Strategies

14.13. Roku

14.13.1. Company Overview

14.13.2. Financial Overview

14.13.3. Products Offered

14.13.4. Key Developments

14.13.5. SWOT Analysis

14.13.6. Key Strategies

14.14. Changhong

14.14.1. Company Overview

14.14.2. Financial Overview

14.14.3. Products Offered

14.14.4. Key Developments

14.14.5. SWOT Analysis

14.14.6. Key Strategies

14.15. Konka

14.15.1. Company Overview

14.15.2. Financial Overview

14.15.3. Products Offered

14.15.4. Key Developments

14.15.5. SWOT Analysis

14.15.6. Key Strategies

15. APPENDIX

15.1. List of Abbreviation

15.2. Related Research Market Study


LIST OF TABLES

Table 1 Global Smart TV Market, by Resolution, 2020-2027

Table 2 Global Smart TV Market, by Size, 2020-2027

Table 3 Global Smart TV Market, by Technology, 2020-2027

Table 4 Global Smart TV Market, by Platform, 2020-2027

Table 5 Global Smart TV Market, by Distribution Channel, 2020-2027

Table 6 Global Smart TV Market, by Application, 2020-2027

Table 7 Global Smart TV Market, by Region, 2020-2027

Table 8 North America: Smart TV Market, by Country, 2020-2027

Table 9 North America: Smart TV, Market, by Resolution, 2020-2027

Table 10 North America: Smart TV Market, by Size, 2020-2027

Table 11 North America: Smart TV, Market, by Technology, 2020-2027

Table 12 North America: Smart TV Market, by Platform, 2020-2027

Table 13 North America: Smart TV Market, by Distribution Channel, 2020-2027

Table 14 North America Smart TV Market, by Application, 2020-2027

Table 15 US: Smart TV Market, by Resolution, 2020-2027

Table 16 US: Smart TV Market, by Size, 2020-2027

Table 17 US: Smart TV Market, by Technology, 2020-2027

Table 18 US: Smart TV Market, by Platform, 2020-2027

Table 19 US: Smart TV Market, by Distribution Channel, 2020-2027

Table 20 US: Smart TV Market, by Application, 2020-2027

Table 21 Canada: Smart TV, Market, by Resolution, 2020-2027

Table 22 Canada: Smart TV Market, by Size, 2020-2027

Table 23 Canada: Smart TV, Market, by Technology, 2020-2027

Table 24 Canada: Smart TV Market, by Platform, 2020-2027

Table 25 Canada: Smart TV Market, by Distribution Channel, 2020-2027

Table 26 Canada: Smart TV Market, by Application, 2020-2027

Table 27 Mexico: Smart TV, Market, by Resolution, 2020-2027

Table 28 Mexico: Smart TV Market, by Size, 2020-2027

Table 29 Mexico: Smart TV, Market, by Technology, 2020-2027

Table 30 Mexico: Smart TV Market, by Platform, 2020-2027

Table 31 Mexico: Smart TV Market, by Distribution Channel, 2020-2027

Table 32 Mexico: Smart TV Market, by Application, 2020-2027

Table 33 Europe: Smart TV Market, by Country, 2020-2027

Table 34 Europe: Smart TV Market, by Resolution, 2020-2027

Table 35 Europe: Smart TV Market, by Size, 2020-2027

Table 36 Europe: Smart TV Market, by Technology, 2020-2027

Table 37 Europe: Smart TV Market, by Platform, 2020-2027

Table 38 Europe: Smart TV Market, by Distribution Channel, 2020-2027

Table 39 Europe: Smart TV Market, by Application, 2020-2027

Table 40 Germany: Smart TV Market, by Resolution, 2020-2027

Table 41 Germany: Smart TV Market, by Size, 2020-2027`

Table 42 Germany: Smart TV Market, by Technology, 2020-2027

Table 43 Germany: Smart TV Market, by Platform, 2020-2027

Table 44 Germany: Smart TV Market, by Distribution Channel, 2020-2027

Table 45 Germany: Smart TV Market, by Application, 2020-2027

Table 46 France: Smart TV Market, by Resolution, 2020-2027

Table 47 France: Smart TV Market, by Size, 2020-2027`

Table 48 France: Smart TV Market, by Technology, 2020-2027

Table 49 France: Smart TV Market, by Platform, 2020-2027

Table 50 France: Smart TV Market, by Distribution Channel, 2020-2027

Table 51 France: Smart TV Market, by Application, 2020-2027

Table 52 UK: Smart TV Market, by Resolution, 2020-2027

Table 53 UK: Smart TV Market, by Size, 2020-2027`

Table 54 UK: Smart TV Market, by Technology, 2020-2027

Table 55 UK: Smart TV Market, by Platform, 2020-2027

Table 56 UK: Smart TV Market, by Distribution Channel, 2020-2027

Table 57 UK: Smart TV Market, by Application, 2020-2027

Table 58 Spain: Smart TV Market, by Resolution, 2020-2027

Table 59 Spain: Smart TV Market, by Size, 2020-2027`

Table 60 Spain: Smart TV Market, by Technology, 2020-2027

Table 61 Spain: Smart TV Market, by Platform, 2020-2027

Table 62 Spain: Smart TV Market, by Distribution Channel, 2020-2027

Table 63 Spain: Smart TV Market, by Application, 2020-2027

Table 64 Italy: Smart TV Market, by Resolution, 2020-2027

Table 65 Italy: Smart TV Market, by Size, 2020-2027`

Table 66 Italy: Smart TV Market, by Technology, 2020-2027

Table 67 Italy: Smart TV Market, by Platform, 2020-2027

Table 68 Italy: Smart TV Market, by Distribution Channel, 2020-2027

Table 69 Italy: Smart TV Market, by Application, 2020-2027

Table 70 Asia-Pacific: Smart TV Market, by Country, 2020-2027

Table 71 Asia-Pacific: Smart TV Market, by Resolution, 2020-2027

Table 72 Asia-Pacific: Smart TV Market, by Size, 2020-2027`

Table 73 Asia-Pacific: Smart TV Market, by Technology, 2020-2027

Table 74 Asia-Pacific: Smart TV Market, by Platform, 2020-2027

Table 75 Asia-Pacific: Smart TV Market, by Distribution Channel, 2020-2027

Table 76 Asia-Pacific: Smart TV Market, by Application, 2020-2027

Table 77 China: Smart TV Market, by Resolution, 2020-2027

Table 78 China: Smart TV Market, by Size, 2020-2027`

Table 79 China: Smart TV Market, by Technology, 2020-2027

Table 80 China: Smart TV Market, by Platform, 2020-2027

Table 81 China: Smart TV Market, by Distribution Channel, 2020-2027

Table 82 China: Smart TV Market, by Application, 2020-2027

Table 83 Japan: Smart TV Market, by Resolution, 2020-2027

Table 84 Japan: Smart TV Market, by Size, 2020-2027`

Table 85 Japan: Smart TV Market, by Technology, 2020-2027

Table 86 Japan: Smart TV Market, by Platform, 2020-2027

Table 87 Japan: Smart TV Market, by Distribution Channel, 2020-2027

Table 88 Japan: Smart TV Market, by Application, 2020-2027

Table 89 India: Smart TV Market, by Resolution, 2020-2027

Table 90 India: Smart TV Market, by Size, 2020-2027`

Table 91 India: Smart TV Market, by Technology, 2020-2027

Table 92 India: Smart TV Market, by Platform, 2020-2027

Table 93 India: Smart TV Market, by Distribution Channel, 2020-2027

Table 94 India: Smart TV Market, by Application, 2020-2027

Table 95 Rest of Asia-Pacific: Smart TV Market, by Resolution, 2020-2027

Table 96 Rest of Asia-Pacific: Smart TV Market, by Size, 2020-2027`

Table 97 Rest of Asia-Pacific: Smart TV Market, by Technology, 2020-2027

Table 98 Rest of Asia-Pacific: Smart TV Market, by Platform, 2020-2027

Table 99 Rest of Asia-Pacific: Smart TV Market, by Distribution Channel, 2020-2027

Table 100 Rest of Asia-Pacific: Smart TV Market, by Application, 2020-2027

Table 101 Rest of the World: Smart TV Market, by Country, 2020-2027

Table 102 Rest of the World: Smart TV Market, by Resolution, 2020-2027

Table 103 Rest of the World: Smart TV Market, by Size, 2020-2027`

Table 104 Rest of the World: Smart TV Market, by Technology, 2020-2027

Table 105 Rest of the World: Smart TV Market, by Platform, 2020-2027

Table 106 Rest of the World: Smart TV Market, by Distribution Channel, 2020-2027

Table 107 Rest of the World: Smart TV Market, by Application, 2020-2027


LIST OF FIGURES

FIGURE 1 Global Smart TV Market Segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis of the Global Smart TV Market

FIGURE 4 Value Chain of the Global Smart TV Market

FIGURE 5 Share of the Global Smart TV Market in 2020, by Country (in %)

FIGURE 6 Global Smart TV Market, 2020-2027

FIGURE 7 Sub-Segments of Resolution

FIGURE 8 Global Smart TV Market Size, by Resolution, 2020

FIGURE 9 Share of the Global Smart TV Market, by Resolution, 2020-2027

FIGURE 10 Sub-Segments of Size

FIGURE 11 Global Smart TV Market Size, by Size, 2020

FIGURE 12 Share of the Global Smart TV Market, by Size, 2020-2027

FIGURE 13 Sub-Segments of Technology

FIGURE 14 Global Smart TV Market Size, by Technology, 2020

FIGURE 15 Share of the Global Smart TV Market, by Technology, 2020-2027

FIGURE 19 Sub-Segments of Platform

FIGURE 20 Global Smart TV Market Size, by Platform, 2020

FIGURE 21 Share of the Global Smart TV Market, by Platform, 2020-2027

FIGURE 22 Sub-Segments of Distribution Channel

FIGURE 23 Global Smart TV Market Size, by Distribution Channel, 2020

FIGURE 24 Share of the Global Smart TV Market, by Distribution Channel, 2020-2027

FIGURE 25 Sub-Segments of Application

FIGURE 26 Global Smart TV Market Size, by Application, 2020

FIGURE 27 Share of the Global Smart TV Market, by Application, 2020-2027

Smart TV Market Speak to Analyst Request a Free Sample

Smart TV Market Overview


If you're thinking about what shrewd TV is, a smart TV is any TV that is inherent with web availability. Savvy TV permits you to get a wide scope of online administrations. Shrewd TVs are independent items; however, ordinary TVs can likewise be set up as savvy through set-top boxes. These cases empower progressed capacities and highlights. Savvy TVs permit clients to get that TV diversion experience by utilizing various applications accessible on the web. Clients can introduce and run different progressed applications which depend on unambiguous stages utilizing a smart TV.


The smart TV market was estimated at USD 98.55 billion in 2018; it is normal to arrive at USD 195.47 Billion toward the finish of the gauge time frame at a CAGR of 11.70%.


The smart TV market is partitioned into five areas, specific Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. As per the market investigation, Asia-Pacific holds the biggest shrewd TV portion of the overall industry. With more than 38 % in 2020, Asia Pacific nations showcase development.


Covid-19 Analysis


In 2020, a total of 268.9 million units were sold in the smart TV market. The demand value is expected to expand even further at a compound and growth rate of 20.8% between the forecasted period from 2021 to 2028. The COVID 19 pandemic has in a way impacted the customers' purchase behavior, they focussed spending on essential grocery and healthy food items rather than luxury items. Furthermore, the unprecedented situations that were expected due to the third waves are creating a gloomy outlook. The study shows that the evaluation has started due to different scenarios of covid 19s impact. However, Strict lockdowns drastically increased online streaming which ultimately led to a notable increase in the demand for smart TVs. However, the initiation of vaccination has begun and hence it is believed that by the year 2022 things will get back to normal.


Market Dynamics



  • Drivers


The major factors that contribute to the smart TV market in India's growth include continuous use of streaming devices, rise in internet penetration, a shift in consumers preference, high generation of revenue, increase in disposable income, and the modernization of the current world. All this is forcing the population to opt for smart TV market trends. In addition to this other factors include the numerous industry players who work in collaborations and acquisitions with the key players to expand portfolios and exchange the liability of


Work. These are some of the factors which are projected to contribute to the market growth In the smart TV market.



  • Opportunities


These are some of the factors that are contributing to the major boost in the smart TV market. These factors usually pose as opportunities that include accelerated demands for smart TVs which has paved a concrete path for lucrative opportunities. These lucrative opportunities further provide ventures into the over-the-top (OTT) space for content providers, these opportunities allow content providers to distribute the original content via the internet over larger distances. In addition to this new features are added to the newer models for customers' convenience. These opportunities allow content providers to distribute the original content via the internet over larger distances. In addition to this other factors include the collaborations with streaming media player manufacturers who help in further expanding their portfolio and enhancing their visibility.



  • Restraints


The factors affecting the smart TV market that are hampering the market growth are the availability of Android mobiles with an operating system that has made it easy for users to access major OTT platforms. Hence one can easily access Netflix, Hulu, and YouTube. This makes the necessity of buying a smart TV a little less. And since the onset of the Covid-19 pandemic strict lockdowns imposed by the government have significantly reduced the visit of consumers to the electronics industry. However electronic products are something which people prefer buying from a physical showroom which has adversely affected the electronics industry. These are some of the factors that hamper the growth of the global smart TV market to some extent.



  • Value Chain Analysis


Smart TVs are beneficial due to declining product prices. This led to an increase in the number of customers who are opting for these technologically advanced televisions. In addition to this smart TVS helps you to access internet connectivity as well as mobile apps.


Market Segmentation


The smart TV market is segmented based on the resolution, based on the screen size, based on the screen shape, and based on the region into the following-



  • Based On The Resolution: The Smart TV market is divided based on the resolution into 4k UHD, HD TV, Full HD TV, and 8k TV.

  • Based On The Screen Size: Based on the screen size the smart TV market is divided into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 Inches.

  • Based On The Screen Type: Based on on-screen type, the market is divided into flat and curved.

  • Based On The Region: On a regional basis, the smart market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.


Regional Analysis


The smart TV market is divided into five regions, namely- Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. According to the market analysis, Asia-Pacific holds the largest smart TV market share. With more than 38 % in 2020 Asia Pacific countries to market growth. Due to the rising adoption of smart televisions in developing economies such as India. In addition to this, the surging demands of 4K display Technology amongst the consumers has inclined them towards better picture quality and sleek designs. This further adds up to the revenue generation in the region of Asia Pacific.


Competitive Landscape


The prominent key players of the smart TV market in the global market are mentioned down below-



  • LG Electronics Inc.

  • Samsung Electronics Co. Ltd.

  • Sony Corporation

  • VIZIO Inc.

  • Videocon Industries Ltd.

  • Sansui Electric Co. Ltd.

  • Toshiba Corporation

  • Haier Electronics Group Co., Ltd.


All these prominent key players play a major road in the dynamics and growth of the smart TV market. These major key players opt for many strategies and policies to widen their customer base. These policies and strategies mainly include collaborations, mergers, acquisitions, extensions, joint ventures, establishments, new production processes, innovations, technology widening the existing products, partnerships, etc. All these important methods are opted to get the needs of customers and develop a strong potential growth base.


Recent Developments


In January, Samsung Electronics Shared its vision for the future at the 2021 Consumer Electronics Show (CES). The organization presented new items at its virtual public interview, showing how proceeding to develop by making arrangements are adaptable, cleverly associated, and use AI to comprehend settings to make day to day existence consistent.


Key advancements disclosed include: 10-inch MICRO LED: This new screen highlights self-lit inorganic LED with a thin, almost bezel-less Infinity Screen plan that consistently mixes the living space.


The outcome is a breathtakingly vivid review insight with amazing picture quality and conveying a new, creative, and cooperative plan of action cultivating modern change. Way of life TV: Samsung's state of the art way of life TV setup incorporates The Serif, The Frame, The Sero and The Terrace — an as of late sent off 4K QLED outside TV — as well as Samsung-the Premiere, a film like quality 4K laser projector.


Report Overview


The demand for the smart TV in the year 2018 was USD 98.55 billion units and it is expected to expand even further at a compound and growth rate of 10.9% The forecasted period is from 2019 to 2025. The global smart TV market in the global market research report consists of the following elements which are mentioned down below-



  • Market overview

  • Covid 19 analysis

  • Market dynamics

  • Value chain analysis

  • Market segmentation

  • Regional analysis

  • Competitive landscape

  • Recent developments


In the global smart TV market research report, there are major factors that drive the growth of the market. The report consists of opportunities that may further in the future and hands the global market of smart TV. Various factors restrain the growth of sugar-free confectioneries and hamper the development of such a fine-based market. The research report also consists of various analyses based on Covid 19 impact market dynamics, different segmentations, regional analysis, etc. This research report also consists of various strategies and policies followed by the major key players that drive the market. 



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Frequently Asked Questions (FAQ) :

The 4K UHD segment is expected to witness notable growth over the forecast period. The drop in the prices of these TVs is drawing customers, and triggering demand across emerging economies. The growth can be associated with innovative features, such as high resolution and high picture quality, with Dolby Digital sound, that provide theater experiences on larger screen sizes.

Established players in the smart TV market consider long-term tie-ups and collaborations with suppliers for a continuous supply of electrical components. These suppliers experience internal competition and in order to sustain in the global market, offer these components at low rates; this is attracting new players to enter the market and offer smart TVs at reasonable cost. Manufacturers based in Taiwan, the Philippines, and Japan are exporting, thereby, boosting the market growth. Suppliers have also started manufacturing customized products with high scalability and efficiency for innovation and product development.

By technology, the smart TV market has been segmented into LCD, LED, Plasma, OLED, QLED.

The global smart TV market is characterized by the presence of several global vendors. The competition among the existing players in the market is highly intense. Cost, quality, accuracy, and reliability of products are some of the factors that help vendors to sustain in an intensely competitive market. Furthermore, technological advancements for the adoption of smart TV are expected to fuel the growth of the smart TV market during the forecast period.

The top vendors in the smart TV market are LG Electronics Inc, Samsung Electronics Co. Ltd, Sony Corporation, Panasonic Corporation, Vizio Inc, Apple Inc, Hisense Group Co Ltd, Koninklijke Philips NV, TCL Corporation, Insignia Systems Inc, Haier Group Corporation, Hitachi Ltd, Roku, Changhong, and Konka.