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    Saudi Arabia Retail Market

    ID: MRFR/CG/38588-HCR
    128 Pages
    Pradeep Nandi
    October 2025

    Industry Saudi Arabia Retail Market Research Report By Retail Format (Supermarkets, Hypermarkets, Convenience Stores, Online Retail, Specialty Stores), By Product Category (Food and Beverages, Clothing and Footwear, Electronics, Home Goods, Health and Beauty), By Consumer Demographics (Age, Income Level, Gender, Family Size), By Shopping Behavior (Impulse Buying, Brand Loyalty, Price Sensitivity, Online Shopping Preference) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Saudi Arabia Retail Market Infographic
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    Saudi Arabia Retail Market Summary

    As per MRFR analysis, the Saudi Arabia Retail Market Size was estimated at 85.29 USD Billion in 2024. The retail industry is projected to grow from 87.87 USD Billion in 2025 to 118.31 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.02 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Saudi Arabia retail market is experiencing dynamic growth driven by e-commerce and technological advancements.

    • E-commerce expansion is reshaping the retail landscape, reflecting trends observed in North America.
    • Sustainability initiatives are gaining traction, aligning with consumer preferences for eco-friendly products in the Asia-Pacific region.
    • Technological integration is enhancing customer experiences, particularly in the online retail segment, which is the fastest-growing.
    • Rising consumer spending and urbanization are key drivers, fostering growth in hypermarkets and the health and beauty segment.

    Market Size & Forecast

    2024 Market Size 85.29 (USD Billion)
    2035 Market Size 118.31 (USD Billion)
    CAGR (2025 - 2035) 3.02%

    Major Players

    Al Othaim Markets (SA), Panda Retail Company (SA), Tamimi Markets (SA), Carrefour (FR), Lulu Hypermarket (AE), SACO (SA), Danube (SA), Al Nahdi Medical Company (SA)

    Saudi Arabia Retail Market Trends

    The Saudi Arabia Retail Market is currently experiencing a dynamic transformation, driven by various factors including technological advancements, changing consumer preferences, and government initiatives aimed at economic diversification. The ongoing shift towards e-commerce is particularly noteworthy, as consumers increasingly favor online shopping for its convenience and accessibility. Retailers are adapting by enhancing their digital platforms and integrating innovative technologies to improve customer experiences. This evolution is not merely a response to market demands but also reflects a broader trend towards modernization within the retail sector. Moreover, the Saudi Arabia Retail Market is witnessing a growing emphasis on sustainability and ethical consumption. Consumers are becoming more aware of environmental issues and are seeking products that align with their values. Retailers are responding by adopting sustainable practices, such as reducing waste and sourcing ethically produced goods. This shift towards responsible retailing is likely to shape the future landscape of the market, as businesses strive to meet the expectations of a more conscientious consumer base. Overall, the Saudi Arabia Retail Market appears poised for continued growth and innovation, with a focus on digitalization and sustainability as key drivers of change.

    E-commerce Expansion

    The rise of e-commerce is reshaping the Saudi Arabia Retail Market, as consumers increasingly prefer online shopping for its convenience. Retailers are investing in digital platforms to enhance user experiences and streamline operations.

    Sustainability Initiatives

    There is a noticeable shift towards sustainability within the Saudi Arabia Retail Market. Consumers are seeking products that reflect their values, prompting retailers to adopt eco-friendly practices and ethical sourcing.

    Technological Integration

    The integration of advanced technologies is becoming prevalent in the Saudi Arabia Retail Market. Retailers are leveraging innovations such as artificial intelligence and data analytics to personalize shopping experiences and optimize inventory management.

    Saudi Arabia Retail Market Drivers

    Rising Consumer Spending

    The Saudi Arabia Retail Market is currently experiencing a notable increase in consumer spending, driven by a growing middle class and rising disposable incomes. As of 2025, the average household income in Saudi Arabia has seen a significant rise, leading to enhanced purchasing power. This trend is further supported by government initiatives aimed at diversifying the economy and reducing reliance on oil revenues. The retail sector is benefiting from this shift, with consumers increasingly willing to spend on both essential and luxury goods. The retail market is projected to grow at a compound annual growth rate (CAGR) of approximately 5% over the next few years, indicating a robust demand for various retail offerings. This growth in consumer spending is likely to stimulate further investment in the Saudi Arabia Retail Market.

    Diverse Product Offerings and Localization

    The Saudi Arabia Retail Market is characterized by a growing demand for diverse product offerings that cater to the unique preferences of consumers. Retailers are increasingly focusing on localization strategies, adapting their product lines to meet the cultural and social needs of the Saudi population. This trend is evident in the rise of local brands and products that resonate with consumers, as well as the introduction of international brands that align with local tastes. As of 2025, the market is witnessing a surge in demand for organic and health-conscious products, reflecting a shift towards healthier lifestyles. Retailers that successfully navigate this landscape by offering tailored products are likely to gain a competitive edge in the Saudi Arabia Retail Market.

    Urbanization and Infrastructure Development

    Urbanization is a critical driver of the Saudi Arabia Retail Market, as the country witnesses rapid population growth in urban areas. The government has been investing heavily in infrastructure development, including transportation networks and commercial spaces, which facilitates easier access to retail outlets. As of 2025, major cities like Riyadh and Jeddah are expanding, with new shopping malls and retail complexes emerging to cater to the increasing urban population. This urban expansion is expected to attract both local and international retailers, enhancing competition and variety in the market. The ongoing development of mega-projects, such as NEOM, is likely to further transform the retail landscape, creating new opportunities for growth and innovation within the Saudi Arabia Retail Market.

    Digital Transformation and E-commerce Growth

    The digital transformation within the Saudi Arabia Retail Market is reshaping consumer behavior and retail strategies. As of October 2025, e-commerce sales are projected to account for a significant portion of total retail sales, reflecting a shift in shopping preferences towards online platforms. The increasing penetration of smartphones and internet access has enabled consumers to shop conveniently from their homes. Retailers are investing in digital platforms and logistics to enhance customer experience and streamline operations. The Saudi government is also promoting digital initiatives, which may further accelerate the growth of e-commerce. This trend indicates a potential for retailers to reach a broader audience and adapt to changing consumer demands, thereby driving growth in the Saudi Arabia Retail Market.

    Government Initiatives and Economic Diversification

    The Saudi government is actively pursuing initiatives aimed at diversifying the economy, which has a profound impact on the Saudi Arabia Retail Market. Vision 2030 outlines a strategic framework for economic transformation, emphasizing the importance of the retail sector in achieving sustainable growth. As of October 2025, various policies and incentives are being implemented to encourage foreign investment and enhance the retail environment. This includes easing regulations for foreign retailers and promoting local entrepreneurship. The government's commitment to fostering a vibrant retail landscape is likely to attract new players and stimulate competition, ultimately benefiting consumers. The ongoing economic diversification efforts are expected to create a more resilient and dynamic Saudi Arabia Retail Market.

    Market Segment Insights

    By Retail Format: Hypermarkets (Largest) vs. Online Retail (Fastest-Growing)

    In the Saudi Arabia Retail Market, the segment distribution showcases hypermarkets as the largest retail format, driven by increasing customer preference for one-stop shopping experiences. Supermarkets and convenience stores follow, capturing significant market shares through their localized services. Specialty stores, while smaller in share, cater to niche markets, enhancing consumer diversity in retail choices. This multi-faceted market landscape reflects the evolving consumer behavior and diverse preferences.

    Hypermarkets (Dominant) vs. Online Retail (Emerging)

    Hypermarkets dominate the retail landscape in Saudi Arabia by offering an extensive range of products at competitive prices, thus attracting a broad customer base. Their large formats allow for bulk purchasing, making them popular for families and value-seeking shoppers. In contrast, online retail is emerging as the fastest-growing segment due to increasing digital penetration and changing consumer habits. Online platforms provide convenience and accessibility, appealing especially to younger demographics who prefer shopping from home. The synergy of these formats showcases the balance between traditional shopping experiences and modern convenience, defining the retail evolution in Saudi Arabia.

    By Product Category: Food and Beverages (Largest) vs. Health and Beauty (Fastest-Growing)

    In the Saudi Arabia retail market, the distribution of market shares among product categories reveals that Food and Beverages holds a dominant position, significantly outpacing other categories. Clothing and Footwear, Electronics, Home Goods, and Health and Beauty follow, each contributing to a varied but robust retail landscape. This diverse portfolio reflects the preferences and purchasing behaviors of Saudi consumers, who prioritize essential and lifestyle products in their shopping endeavors. As consumer preferences evolve, specific categories, notably Health and Beauty, are witnessing accelerated growth. This surge is driven by a combination of factors, including increasing disposable incomes, a growing population, and heightened awareness of personal grooming and wellness. Additionally, the trend towards online shopping has made these products more accessible, thus bolstering their market presence in recent years.

    Food and Beverages: Dominant vs. Health and Beauty: Emerging

    Food and Beverages remains the most dominant product category in the Saudi Arabia retail market, characterized by a wide variety of offerings that cater to local tastes and preferences. It benefits from a well-established supply chain and distribution network, which ensures product availability across various retail platforms. Meanwhile, Health and Beauty is emerging as a compelling segment, gaining traction among consumers who increasingly prioritize personal care and wellness. This category is marked by innovation, with brands continuously introducing new products that emphasize quality and efficacy. The competitive landscape in Health and Beauty is also becoming more dynamic, as both local and international players vie for market share, further enhancing consumer choices.

    By Consumer Demographics: Age (Largest) vs. Income Level (Fastest-Growing)

    In the Saudi Arabia retail market, age demographics reveal a significant distribution, with consumers aged 25-44 dominating purchasing behavior. This age group is characterized by higher spending power and a penchant for e-commerce. Conversely, the older population (aged 45 and above) shows a steady engagement, primarily in traditional retail spaces. Meanwhile, income levels have varied significantly, with upper-income households exhibiting increased discretionary spending, thus shifting the competitive landscape of retail offerings.

    Age: 25-44 (Dominant) vs. Income Level: Upper-Income (Emerging)

    The age group of 25-44 years stands as the dominant segment in the Saudi Arabia retail landscape, showcasing a strong inclination towards online shopping and tech-savvy purchases. This demographic is typically highly engaged with new trends, favoring brands that align with contemporary lifestyles. In contrast, the upper-income level segment is emerging, underpinned by a growing number of affluent households seeking premium products and experiences. This income group is carving out a niche for personalized services and luxury goods, thus prompting retailers to tailor their offerings accordingly.

    By Shopping Behavior: Impulse Buying (Largest) vs. Online Shopping Preference (Fastest-Growing)

    In the Saudi Arabia retail market, shopping behavior is influenced significantly by impulse buying, which accounts for a substantial share of consumer spending. This behavior is predominantly driven by attractive in-store promotions and the cultural inclination towards immediate gratification. On the other hand, the online shopping preference is rapidly gaining traction, spurred by the increasing internet penetration and the growing popularity of e-commerce platforms, leading to a modest yet significant market presence.

    Impulse Buying: Dominant vs. Online Shopping Preference: Emerging

    Impulse buying remains a dominant force in the Saudi retail landscape, characterized by spontaneous purchases often triggered by promotional displays and marketing strategies. Retailers leverage this behavior through strategic product placements and eye-catching advertising. Conversely, the online shopping preference is emerging rapidly due to the convenience and variety it offers. The shift toward digital platforms is fueled by younger consumers seeking seamless shopping experiences, indicating a clear trend towards integrating technology in retail. Despite their differences, both values are vital in shaping purchasing behaviors and strategic retail planning.

    Get more detailed insights about Saudi Arabia Retail Market

    Regional Insights

    Among these, the Middle East and Africa (MEA) stood out significantly with a value of 38.79 USD Billion, demonstrating its majority holding in the market, driven by increasing consumer spending and a growing population. The Asia Pacific (APAC) region followed closely with a noteworthy valuation of 25.0 USD Billion, reflecting a surge in retail innovations and digital penetration that enhances consumer accessibility.In contrast, North America and Europe showcased smaller shares, valued at 5.5 USD Billion and 10.0 USD Billion, respectively, highlighting their roles as emerging markets with untapped potential.

    South America retained a modest presence, valued at 3.5 USD Billion, emphasizing the need for increased investment to fuel growth. The overall trend in these segments indicates a rising demand for retail products, influenced by changing consumer behaviors and technological advancements, forming diverse opportunities within the Industry Saudi Arabia Retail Market segmentation.

    Saudi Arabia Retail Market By Regional

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Industry Saudi Arabia Retail Market has experienced significant transformations in recent years, driven by rapid urbanization, an evolving consumer base and advancements in technology. The market is characterized by a vibrant mix of traditional retailers and modern shopping formats, which include supermarkets, hypermarkets, and online retail platforms. Competitive dynamics in this sector are shaped by changing consumer preferences, with an increasing demand for convenience, quality, and variety. Retailers are focusing on enhancing their offerings and services to capture market share and meet the expectations of a tech-savvy demographic that values both in-store experiences and digital shopping solutions.

    With the push for economic diversification under Vision 2030, retail continues to be a pivotal sector, attracting both local and international investments and leading to various strategic partnerships and innovative business models.Al Othaim Markets stands out prominently within the Industry Saudi Arabia Retail Market, recognized for its extensive network and significant market presence. The company has developed a reputation for offering quality products at competitive prices, catering to a diverse customer base that appreciates affordability without compromising on freshness or variety.

    With multiple branches across the Saudi region, Al Othaim Markets leverages its logistics and distribution capabilities to ensure consistent stock availability and timely delivery, strengthening its position in the hypermarket segment. Furthermore, the brand has made significant investments in customer service, improving the shopping experience and fostering brand loyalty among consumers.

    By embracing technological advancements, Al Othaim Markets also focuses on integrating e-commerce solutions, enhancing online shopping experiences, and meeting the growing demand for on-the-go shopping options, making it a formidable player in the retail landscape.Al Nahdi Medical Company plays a crucial role in the Industry Saudi Arabia Retail Market, particularly in the pharmacy and health care sector. Known for its extensive network of retail pharmacy outlets, Al Nahdi Medical Company has become synonymous with accessibility and trust in health-related products and services.

    The company offers a wide range of pharmaceutical and personal care products, establishing itself as a go-to destination for health-conscious consumers. With its strong emphasis on customer service, Al Nahdi Medical Company not only provides essential medications but also engages in health consultations and solutions that cater to the evolving needs of the population. In response to market trends, the company has embraced digital tools to facilitate online shopping, thereby enhancing convenience for its customers.

    This forward-thinking approach, combined with a commitment to quality and customer care, positions Al Nahdi Medical Company as a key player in the competitive arena of the Saudi retail market.

    Key Companies in the Saudi Arabia Retail Market market include

    Industry Developments

    • Q2 2024: Saudi Arabia’s Cenomi Centers appoints new CEO as part of retail transformation strategy Cenomi Centers, a leading retail real estate company in Saudi Arabia, announced the appointment of a new CEO in May 2024 to drive its transformation and expansion plans in the Kingdom’s retail sector.
    • Q2 2024: Saudi e-commerce platform Sary raises $50 million in Series C funding Sary, a Saudi B2B e-commerce marketplace, secured $50 million in Series C funding in April 2024 to expand its digital wholesale platform and strengthen its presence in the Kingdom’s retail supply chain.
    • Q2 2024: Lulu Group opens new hypermarket in Riyadh, expanding Saudi retail footprint Lulu Group, a major retail chain, inaugurated a new hypermarket in Riyadh in June 2024, marking its continued expansion in the Saudi retail market and creating new jobs in the region.
    • Q2 2024: Saudi Arabia’s Jahez acquires The Chefz in $173m deal to boost food delivery market Jahez, a leading Saudi food delivery platform, completed the acquisition of The Chefz in May 2024 for $173 million, consolidating its position in the Kingdom’s competitive online food and retail delivery sector.
    • Q3 2024: Alhokair Fashion Retail announces partnership with global brand Mango for exclusive Saudi stores Alhokair Fashion Retail signed an exclusive partnership with Mango in July 2024 to open and operate new Mango stores across Saudi Arabia, expanding international fashion retail offerings in the Kingdom.
    • Q3 2024: Saudi Arabia’s BinDawood Holding launches IPO for subsidiary Danube & BinDawood supermarkets BinDawood Holding announced in August 2024 the launch of an initial public offering (IPO) for its supermarket subsidiaries, Danube and BinDawood, aiming to raise capital for further retail expansion.
    • Q3 2024: Noon.com opens new fulfillment center in Jeddah to boost Saudi e-commerce logistics Noon.com, a leading e-commerce platform, opened a new fulfillment center in Jeddah in July 2024 to enhance delivery speed and logistics capabilities for Saudi customers.
    • Q3 2024: Chalhoub Group launches first sustainable concept store in Riyadh Chalhoub Group, a luxury retail operator, launched its first sustainable concept store in Riyadh in August 2024, focusing on eco-friendly products and green retail practices.
    • Q4 2024: Saudi Arabia’s Tamimi Markets signs exclusive supply agreement with US-based Kroger Tamimi Markets, a Saudi supermarket chain, signed an exclusive supply agreement with Kroger in October 2024 to bring Kroger-branded products to Saudi retail shelves.
    • Q4 2024: Majid Al Futtaim opens new Carrefour hypermarket in NEOM, Saudi Arabia Majid Al Futtaim opened a new Carrefour hypermarket in the NEOM region in November 2024, supporting the development of retail infrastructure in Saudi Arabia’s flagship giga-project.
    • Q1 2025: Saudi Arabia’s Jarir Marketing Company appoints new CFO to support digital retail growth Jarir Marketing Company, a major Saudi retailer, appointed a new Chief Financial Officer in January 2025 to drive its digital transformation and retail expansion strategy.
    • Q1 2025: Saudi fashion e-commerce startup Nejree raises $30 million in Series B funding Nejree, a Saudi online fashion retailer, raised $30 million in Series B funding in February 2025 to accelerate its growth and enhance its digital retail platform.

     

    Future Outlook

    Saudi Arabia Retail Market Future Outlook

    The Saudi Arabia Retail Market is projected to grow at a 3.02% CAGR from 2024 to 2035, driven by digital transformation, urbanization, and changing consumer preferences.

    New opportunities lie in:

    • Expansion of e-commerce platforms targeting niche markets.
    • Integration of AI-driven inventory management systems.
    • Development of experiential retail spaces to enhance customer engagement.

    By 2035, the market is expected to be robust, reflecting evolving consumer dynamics and technological advancements.

    Market Segmentation

    Saudi Arabia Retail Market Retail Format Outlook

    • Supermarkets
    • Hypermarkets
    • Convenience Stores
    • Online Retail
    • Specialty Stores

    Saudi Arabia Retail Market Product Category Outlook

    • Food and Beverages
    • Clothing and Footwear
    • Electronics
    • Home Goods
    • Health and Beauty

    Saudi Arabia Retail Market Shopping Behavior Outlook

    • Impulse Buying
    • Brand Loyalty
    • Price Sensitivity
    • Online Shopping Preference

    Saudi Arabia Retail Market Consumer Demographics Outlook

    • Age
    • Income Level
    • Gender
    • Family Size

    Report Scope

    MARKET SIZE 202485.29(USD Billion)
    MARKET SIZE 202587.87(USD Billion)
    MARKET SIZE 2035118.31(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)3.02% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of e-commerce platforms with traditional retail channels in the Saudi Arabia Retail Market.
    Key Market DynamicsEvolving consumer preferences drive digital transformation and competitive strategies in the Saudi Arabia Retail Market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

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    FAQs

    What is the current valuation of the Saudi Arabia retail market?

    The Saudi Arabia retail market was valued at 85.29 USD Billion in 2024.

    What is the projected market valuation for the Saudi Arabia retail market in 2035?

    The market is projected to reach 118.31 USD Billion by 2035.

    What is the expected CAGR for the Saudi Arabia retail market from 2025 to 2035?

    The expected CAGR for the Saudi Arabia retail market during the forecast period 2025 - 2035 is 3.02%.

    Which retail formats are leading in the Saudi Arabia market?

    Supermarkets and hypermarkets are leading formats, with valuations of 42.0 USD Billion and 35.0 USD Billion, respectively.

    How does online retail perform in the Saudi Arabia retail market?

    Online retail is anticipated to grow from 10.0 USD Billion to 18.0 USD Billion during the forecast period.

    What are the key product categories driving the Saudi Arabia retail market?

    Food and beverages, clothing and footwear, and electronics are key product categories, with valuations of 40.0 USD Billion, 25.0 USD Billion, and 20.0 USD Billion, respectively.

    Who are the major players in the Saudi Arabia retail market?

    Key players include Al Othaim Markets, Panda Retail Company, and Carrefour, among others.

    What demographic factors influence shopping behavior in Saudi Arabia?

    Consumer demographics such as age, income level, and family size are crucial, with valuations ranging from 20.0 USD Billion to 35.31 USD Billion.

    What shopping behaviors are prevalent among Saudi consumers?

    Brand loyalty and online shopping preference are notable behaviors, with valuations of 35.0 USD Billion and 38.31 USD Billion, respectively.

    How does the performance of specialty stores compare to other retail formats?

    Specialty stores have a lower valuation of 8.31 USD Billion compared to other formats, indicating a more niche market presence.

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