ID: MRFR/F-B & N/2165-HCR | 110 Pages | Author: Pradeep Nandi | March 2024
TABLE OF CONTENTS
1. 1 EXECUTIVE SUMMARY
1.1. Market Attractiveness Analysis
1.1.1. Global Red Wine Market, by Type
1.1.2. Global Red Wine Market, by Packaging Type
1.1.3. Global Red Wine Market, by Distribution Channel
1.1.4. Global Red Wine Market, by Region
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope of the Study
2.3. Market Structure
2.4. Key Buying Criteria
2.5. Macro Factor Indicator Analysis
3. RESEARCH METHODOLOGY
3.1. Research Process
3.2. Primary Research
3.3. Secondary Research
3.4. Market Size Estimation
3.5. Forecast Model
3.6. List of Assumptions
4. MARKET DYNAMICS
4.1. Introduction
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Challenges
5. MARKET FACTOR ANALYSIS
5.1. Value Chain Analysis
5.2. Supply Chain Analysis
5.3. Porterβs Five Forces Model
5.3.1. Bargaining Power of Suppliers
5.3.2. Bargaining Power of Buyers
5.3.3. Threat of New Entrants
5.3.4. Threat of Substitutes
5.3.5. Intensity of Rivalry
6. GLOBAL RED WINE MARKET, BY TYPE
6.1. Introduction
6.2. Sparkling Red Wine
6.2.1. Sparkling Red Wine: Market Estimates & Forecast by Region/Country, 2023β2032
6.3. Still Red Wine
6.3.1. Still Red Wine: Market Estimates & Forecast by Region/Country, 2023β2032
7. GLOBAL RED WINE MARKET, BY PACKAGING TYPE
7.1. Introduction
7.2. Bottles
7.2.1. Bottles: Market Estimates & Forecast by Region/Country, 2023β2032
7.3. Cans
7.3.1. Cans: Market Estimates & Forecast by Region/Country, 2023β2032
8. GLOBAL RED WINE MARKET, BY DISTRIBUTION CHANNEL
8.1. Introduction
8.2. Food Service
7.2.1. Food Service: Market Estimates & Forecast by Region/Country, 2023β2032
8.3. Retail
8.3.1. Supermarkets & Hypermarkets
8.3.1.1. Supermarkets & Hypermarkets: Market Estimates & Forecast by Region/Country, 2023β2032
8.3.2. Specialty Stores
8.3.2.1. Specialty Stores: Market Estimates & Forecast by Region/Country, 2023β2032
8.3.3. Others
8.3.3.1. Others: Market Estimates & Forecast by Region/Country, 2023β2032
9. GLOBAL RED WINE MARKET, BY REGION
9.1. Introduction
9.2. North America
9.2.1. Market Estimates & Forecast by Type, 2023β2032
9.2.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.2.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.2.4. Market Estimates & Forecast by Country, 2023β2032
9.2.5. US
9.2.5.1. Market Estimates & Forecast by Type, 2023β2032
9.2.5.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.2.5.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.2.6. Canada
9.2.6.1. Market Estimates & Forecast by Type, 2023β2032
9.2.6.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.2.6.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.2.7. Mexico
9.2.7.1. Market Estimates & Forecast by Type, 2023β2032
9.2.7.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.2.7.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.3. Europe
9.3.1. Market Estimates & Forecast by Type, 2023β2032
9.3.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.3.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.3.4. Market Estimates & Forecast by Country, 2023β2032
9.3.5. Germany
9.3.5.1. Market Estimates & Forecast by Type, 2023β2032
9.3.5.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.3.5.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.3.6. UK
9.3.6.1. Market Estimates & Forecast by Type, 2023β2032
9.3.6.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.3.6.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.3.7. France
9.3.7.1. Market Estimates & Forecast by Type, 2023β2032
9.3.7.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.3.7.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.3.8. Spain
9.3.8.1. Market Estimates & Forecast by Type, 2023β2032
9.3.8.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.3.8.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.3.9. Italy
9.3.9.1. Market Estimates & Forecast by Type, 2023β2032
9.3.9.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.3.9.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.3.10. Rest of Europe
9.3.10.1. Market Estimates & Forecast by Type, 2023β2032
9.3.10.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.3.10.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.4. Asia-Pacific
9.4.1. Market Estimates & Forecast by Type, 2023β2032
9.4.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.4.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.4.4. Market Estimates & Forecast by Country, 2023β2032
9.4.5. China
9.4.5.1. Market Estimates & Forecast by Type, 2023β2032
9.4.5.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.4.5.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.4.6. Japan
9.4.6.1. Market Estimates & Forecast by Type, 2023β2032
9.4.6.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.4.6.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.4.7. India
9.4.7.1. Market Estimates & Forecast by Type, 2023β2032
9.4.7.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.4.7.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.4.8. Australia & New Zealand
9.4.8.1. Market Estimates & Forecast by Type, 2023β2032
9.4.8.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.4.8.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.4.9. Rest of Asia-Pacific
9.4.9.1. Market Estimates & Forecast by Type, 2023β2032
9.4.9.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.4.9.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.5. Rest of the World
9.5.1. Market Estimates & Forecast by Type, 2023β2032
9.5.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.5.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.5.4. Market Estimates & Forecast by Region, 2023β2032
9.5.5. South America
9.5.5.1. Market Estimates & Forecast by Type, 2023β2032
9.5.5.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.5.5.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.5.6. Middle East
9.5.6.1. Market Estimates & Forecast by Type, 2023β2032
9.5.6.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.5.6.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
9.5.7. Africa
9.5.7.1. Market Estimates & Forecast by Type, 2023β2032
9.5.7.2. Market Estimates & Forecast by Packaging Type, 2023β2032
9.5.7.3. Market Estimates & Forecast by Distribution Channel, 2023β2032
10. COMPETITIVE LANDSCAPE
10.1. Introduction
10.2. Competitive Benchmarking
10.3. Development Share Analysis
10.4. Key Developments & Growth Strategies
11. COMPANY PROFILES
11.1. Accolade Wines
11.1.1. Company Overview
11.1.2. Financial Overview
11.1.3. Products Offered
11.1.4. Key Developments
11.1.5. SWOT Analysis
11.1.6. Key Strategies
11.2. Amvyx SA
11.2.1. Company Overview
11.2.2. Financial Overview
11.2.3. Products Offered
11.2.4. Key Developments
11.2.5. SWOT Analysis
11.2.6. Key Strategies
11.3. Bacardi Limited
11.3.1. Company Overview
11.3.2. Financial Overview
11.3.3. Products Offered
11.3.4. Key Developments
11.3.5. SWOT Analysis
11.3.6. Key Strategies
11.4. Gruppo Campari
11.4.1. Company Overview
11.4.2. Financial Overview
11.4.3. Products Offered
11.4.4. Key Developments
11.4.5. SWOT Analysis
11.4.6. Key Strategies
11.5. Castel Group
11.5.1. Company Overview
11.5.2. Financial Overview
11.5.3. Products Offered
11.5.4. Key Developments
11.5.5. SWOT Analysis
11.5.6. Key Strategies
11.6. Compagnia Del Vino SRL
11.6.1. Company Overview
11.6.2. Financial Overview
11.6.3. Products Offered
11.6.4. Key Developments
11.6.5. SWOT Analysis
11.6.6. Key Strategies
11.7. Treasury Wine Estates
11.7.1. Company Overview
11.7.2. Financial Overview
11.7.3. Products Offered
11.7.4. Key Developments
11.7.5. SWOT Analysis
11.7.6. Key Strategies
11.8. Pernod Ricard
11.8.1. Company Overview
11.8.2. Financial Overview
11.8.3. Products Offered
11.8.4. Key Developments
11.8.5. SWOT Analysis
11.8.6. Key Strategies
11.9. The Wine Group
11.9.1. Company Overview
11.9.2. Financial Overview
11.9.3. Products Offered
11.9.4. Key Developments
11.9.5. SWOT Analysis
11.9.6. Key Strategies
11.10. Constellation Brands
11.10.1. Company Overview
11.10.2. Financial Overview
11.10.3. Products Offered
11.10.4. Key Developments
11.10.5. SWOT Analysis
11.10.6. Key Strategies
11.11. Caviro
11.11.1. Company Overview
11.11.2. Financial Overview
11.11.3. Products Offered
11.11.4. Key Developments
11.11.5. SWOT Analysis
11.11.6. Key Strategies
11.12. ViΓ±a Concha y Toro S.A.
11.12.1. Company Overview
11.12.2. Financial Overview
11.12.3. Products Offered
11.12.4. Key Developments
11.12.5. SWOT Analysis
11.12.6. Key Strategies
11.13. E & J Gallo Winery
11.13.1. Company Overview
11.13.2. Financial Overview
11.13.3. Products Offered
11.13.4. Key Developments
11.13.5. SWOT Analysis
11.13.6. Key Strategies
11.14. Grupo PeΓ±aflor S.A.
11.14.1. Company Overview
11.14.2. Financial Overview
11.14.3. Products Offered
11.14.4. Key Developments
11.14.5. SWOT Analysis
11.14.6. Key Strategies
11.15. Diageo plc
11.15.1. Company Overview
11.15.2. Financial Overview
11.15.3. Products Offered
11.15.4. Key Developments
11.15.5. SWOT Analysis
11.15.6. Key Strategies
12. APPENDIX
12.1. General Sources & References
12.2. List of Abbreviation
List of Tables
TABLE 1 Global Red Wine Market, by Region, 2023β2032 (USD Million)
TABLE 2 Global Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 3 Global Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 4 Global Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 5 North America: Red Wine Market, by Country, 2023β2032 (USD Million)
TABLE 6 North America: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 7 North America: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 8 North America: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 9 US: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 10 US: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 11 US: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 12 Canada: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 13 Canada: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 14 Canada: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 15 Mexico: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 16 Mexico: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 17 Mexico: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 18 Europe: Red Wine Market, by Country, 2023β2032 (USD Million)
TABLE 19 Europe: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 20 Europe: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 21 Europe: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 22 Germany: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 23 Germany: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 24 Germany: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 25 France: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 26 France: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 27 France: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 28 Italy: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 29 Italy: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 30 Italy: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 31 Spain: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 32 Spain: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 33 Spain: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 34 UK: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 35 UK: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 36 UK: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 37 Rest of Europe: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 38 Rest of Europe: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 39 Rest of Europe: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 40 Asia-Pacific: Red Wine Market, by Country, 2023β2032 (USD Million)
TABLE 41 Asia-Pacific: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 42 Asia-Pacific: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 43 Asia-Pacific: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 44 China: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 45 China: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 46 China: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 47 India: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 48 India: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 49 India: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 50 Japan: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 51 Japan: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 52 Japan: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 53 Rest of Asia-Pacific: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 54 Rest of Asia-Pacific: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 55 Rest of Asia-Pacific: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 56 Rest of the World (RoW): Red Wine Market, by Country, 2023β2032 (USD Million)
TABLE 57 Rest of the World (RoW): Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 58 Rest of the World (RoW): Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 59 Rest of the World (RoW): Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 60 South America: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 61 South America: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 62 South America: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 63 Middle East: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 64 Middle East: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 65 Middle East: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
TABLE 66 Africa: Red Wine Market, by Type, 2023β2032 (USD Million)
TABLE 67 Africa: Red Wine Market, by Packaging Type, 2023β2032 (USD Million)
TABLE 68 Africa: Red Wine Market, by Distribution Channel, 2023β2032 (USD Million)
LIST OF FIGURES
FIGURE 1 Global Red Wine Market Segmentation
FIGURE 2 Forecast Research Methodology
FIGURE 3 Five Forces Analysis of the Global Red Wine Market
FIGURE 4 Value Chain of the Global Red Wine Market
FIGURE 5 Share of the Global Red Wine Market in 2023, by Country (%)
FIGURE 6 Global Red Wine Market, by Region, 2023β2032,
FIGURE 7 Global Red Wine Market Size, by Type, 2023
FIGURE 8 Share of the Global Red Wine Market, by Type, 2023β2032 (%)
FIGURE 9 Global Red Wine Market Size, by Packaging Type, 2023
FIGURE 10 Share of the Global Red Wine Market, by Packaging Type, 2023β2032 (%)
FIGURE 11 Global Red Wine Market Size, by Distribution Channel, 2023
FIGURE 12 Share of the Global Red Wine Market, by Distribution Channel, 2023β2032 (%)
Red Wine Type Outlook (USD Billion, 2018-2032)
Sparkling Red Wine
Still Red Wine
Red Wine Packaging Type Outlook (USD Billion, 2018-2032)
Bottles
Cans
Red Wine Distribution Channel Outlook (USD Billion, 2018-2032)
Food Service
Retail
Red Wine Regional Outlook (USD Billion, 2018-2032)
North America Outlook (USD Billion, 2018-2032)
North America Red Wine by Type
Sparkling Red Wine
Still Red Wine
North America Red Wine by Packaging Type
Bottles
Cans
North America Red Wine by Distribution Channel
Food Service
Retail
US Outlook (USD Billion, 2018-2032)
US Red Wine by Type
Sparkling Red Wine
Still Red Wine
US Red Wine by Packaging Type
Bottles
Cans
US Red Wine by Distribution Channel
Food Service
Retail
CANADA Outlook (USD Billion, 2018-2032)
CANADA Red Wine by Type
Sparkling Red Wine
Still Red Wine
CANADA Red Wine by Packaging Type
Bottles
Cans
CANADA Red Wine by Distribution Channel
Food Service
Retail
Europe Outlook (USD Billion, 2018-2032)
Europe Red Wine by Type
Sparkling Red Wine
Still Red Wine
Europe Red Wine by Packaging Type
Bottles
Cans
Europe Red Wine by Distribution Channel
Food Service
Retail
Germany Outlook (USD Billion, 2018-2032)
Germany Red Wine by Type
Sparkling Red Wine
Still Red Wine
Germany Red Wine by Packaging Type
Bottles
Cans
Germany Red Wine by Distribution Channel
Food Service
Retail
France Outlook (USD Billion, 2018-2032)
France Red Wine by Type
Sparkling Red Wine
Still Red Wine
France Red Wine by Packaging Type
Bottles
Cans
France Red Wine by Distribution Channel
Food Service
Retail
UK Outlook (USD Billion, 2018-2032)
UK Red Wine by Type
Sparkling Red Wine
Still Red Wine
UK Red Wine by Packaging Type
Bottles
Cans
UK Red Wine by Distribution Channel
Food Service
Retail
ITALY Outlook (USD Billion, 2018-2032)
ITALY Red Wine by Type
Sparkling Red Wine
Still Red Wine
ITALY Red Wine by Packaging Type
Bottles
Cans
ITALY Red Wine by Distribution Channel
Food Service
Retail
SPAIN Outlook (USD Billion, 2018-2032)
Spain Red Wine by Type
Sparkling Red Wine
Still Red Wine
Spain Red Wine by Packaging Type
Bottles
Cans
Spain Red Wine by Distribution Channel
Food Service
Retail
Rest Of Europe Outlook (USD Billion, 2018-2032)
Rest Of Europe Red Wine by Type
Sparkling Red Wine
Still Red Wine
REST OF EUROPE Red Wine by Packaging Type
Bottles
Cans
REST OF EUROPE Red Wine by Distribution Channel
Food Service
Retail
Asia-Pacific Outlook (USD Billion, 2018-2032)
Asia-Pacific Red Wine by Type
Sparkling Red Wine
Still Red Wine
Asia-Pacific Red Wine by Packaging Type
Bottles
Cans
Asia-Pacific Red Wine by Distribution Channel
Food Service
Retail
China Outlook (USD Billion, 2018-2032)
China Red Wine by Type
Sparkling Red Wine
Still Red Wine
China Red Wine by Packaging Type
Bottles
Cans
China Red Wine by Distribution Channel
Food Service
Retail
Japan Outlook (USD Billion, 2018-2032)
Japan Red Wine by Type
Sparkling Red Wine
Still Red Wine
Japan Red Wine by Packaging Type
Bottles
Cans
Japan Red Wine by Distribution Channel
Food Service
Retail
India Outlook (USD Billion, 2018-2032)
India Red Wine by Type
Sparkling Red Wine
Still Red Wine
India Red Wine by Packaging Type
Bottles
Cans
India Red Wine by Distribution Channel
Food Service
Retail
Australia Outlook (USD Billion, 2018-2032)
Australia Red Wine by Type
Sparkling Red Wine
Still Red Wine
Australia Red Wine by Packaging Type
Bottles
Cans
Australia Red Wine by Distribution Channel
Food Service
Retail
Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)
Rest of Asia-Pacific Red Wine by Type
Sparkling Red Wine
Still Red Wine
Rest of Asia-Pacific Red Wine by Packaging Type
Bottles
Cans
Rest of Asia-Pacific Red Wine by Distribution Channel
Food Service
Retail
Rest of the World Outlook (USD Billion, 2018-2032)
Rest of the World Red Wine by Type
Sparkling Red Wine
Still Red Wine
Rest of the World Red Wine by Packaging Type
Bottles
Cans
Rest of the World Red Wine by Distribution Channel
Food Service
Retail
Research Methodology on Red Wine Market
1. Introduction
The purpose of this research methodology is to provide an introduction and outline of the research methods used in the analysis of the global red wine market. It provides an overview of the research design, methods, sampling methodology, and data collection and analysis processes employed. The research methodology has been designed to gain insight into the key factors impacting the development of the global red wine market, as well as to estimate its market potential and size over the forecast period, 2023-2030.
2. Research Design
The research project was initiated by the market research firm, Market Research Future (MRFR), to study the global trends in the red wine market from 2023 to 2030. Data was collected from a wide variety of published sources such as industry reports, journals, databases, and industry databases. The research team also conducted interviews with market experts and surveyed consumers to gain insight into their preferences and buying behaviour. The collected data was analyzed and interpreted to arrive at an estimate of the red wine market size and potential future growth. The research design used for the project is exploratory, which was chosen for its ability to provide in-depth insights into the market forces and trends influencing the marketβs development.
3. Sampling Methodology
A non-probability convenience sampling approach was adopted to collect data for the research project. The target population for the study was a representative sample of consumers and industry experts from countries where the red wine market is most established. The target sample size for the study was 250 respondents, of which 200 were selected from consumers and 50 from industry experts. The selection criteria for the sample were restricted by location; respondents were chosen randomly from the given list of countries. The sampling technique used was stratified sampling, which ensures that all the demographic and geographical factors are equally represented in the sample population.
4. Data Collection and Analysis
The data collected for the research project was qualitative and quantitative. Qualitative data were collected through in-depth interviews and surveys with industry experts and consumers, while quantitative data were obtained from online databases and web searches to complement the initial research. All data was collected in a structured manner and then transformed into useful information and insights. The collected data was analyzed and interpreted through the use of market research tools and techniques, such as SPSS and Excel, in order to draw meaningful conclusions about the red wine market.