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    Proposal Management Software Market

    ID: MRFR/ICT/31067-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Proposal Management Software Market Research Report: By Application (Business Proposal, Project Proposal, Grant Proposal, Tender Proposal), By Deployment Type (Cloud-Based, On-Premises), By End User (Small and Medium Enterprises, Large Enterprises, Government Agencies), By Functionality (Document Collaboration, Tracking and Analytics, Template Management, Compliance Management) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Proposal Management Software Market Infographic
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    Proposal Management Software Market Summary

    The Global Proposal Management Software Market is projected to grow from 2.69 USD Billion in 2024 to 7.85 USD Billion by 2035.

    Key Market Trends & Highlights

    Proposal Management Software Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 10.25 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 7.85 USD Billion, indicating substantial growth potential.
    • in 2024, the market is valued at 2.69 USD Billion, reflecting the increasing demand for efficient proposal management solutions.
    • Growing adoption of digital transformation due to the need for streamlined processes is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.69 (USD Billion)
    2035 Market Size 7.85 (USD Billion)
    CAGR (2025-2035) 10.22%

    Major Players

    Proposify, GetAccept, Apttus, Conga, Zoho Corporation, Define, Salesforce, Bidtrack, Octiv, Xait, Loopio, DocuSign, PandaDoc, Qvidian, RFPIO

    Proposal Management Software Market Trends

    The Proposal Management Software Market is currently driven by the increasing demand for streamlined processes and enhanced collaboration in project management. Organizations are looking for efficient ways to manage proposals, as they play a crucial role in securing contracts and driving revenue.The rise of remote work has further accelerated this need, as teams require solutions that can facilitate communication and document sharing regardless of location. Additionally, the integration of artificial intelligence and automated tools is enhancing proposal accuracy and speed, allowing businesses to stay competitive.

    Opportunities in the market include the potential for innovative features that incorporate advanced analytics and reporting tools.

    The increasing complexity of business proposals necessitates advanced software solutions that streamline collaboration and enhance efficiency across diverse sectors.

    U.S. Small Business Administration

    Proposal Management Software Market Drivers

    Market Growth Projections

    The Global Proposal Management Software Market Industry is poised for substantial growth, with projections indicating a rise from 2.68 USD Billion in 2024 to 7.85 USD Billion by 2035. This trajectory suggests a robust compound annual growth rate (CAGR) of 10.25% from 2025 to 2035. The anticipated growth is driven by various factors, including the increasing demand for automation, the rise in competition across sectors, and the integration of emerging technologies. As organizations continue to recognize the value of effective proposal management, the market is likely to evolve, offering innovative solutions that cater to the diverse needs of businesses worldwide.

    Increasing Demand for Automation

    The Global Proposal Management Software Market Industry experiences a notable surge in demand for automation tools. Organizations are increasingly seeking solutions that streamline the proposal process, reduce manual errors, and enhance efficiency. This trend is driven by the need for faster turnaround times and improved collaboration among teams. As a result, the market is projected to reach 2.68 USD Billion in 2024, reflecting a growing recognition of the value that automated systems bring to proposal management. Companies that adopt these technologies are likely to gain a competitive edge, as they can respond to client requests more swiftly and accurately.

    Expansion of Remote Work Practices

    The Global Proposal Management Software Market Industry is significantly impacted by the expansion of remote work practices. As organizations adapt to flexible work environments, the need for collaborative tools that support remote proposal development becomes paramount. Proposal management software enables teams to work together seamlessly, regardless of location, fostering innovation and creativity in proposal creation. This shift is likely to contribute to the market's growth trajectory, as companies seek solutions that facilitate effective communication and collaboration among dispersed teams. The increasing reliance on digital tools underscores the importance of investing in robust proposal management systems.

    Rising Competition in Various Sectors

    The Global Proposal Management Software Market Industry is significantly influenced by the escalating competition across multiple sectors. Businesses are compelled to differentiate themselves through compelling proposals that effectively communicate their value propositions. This competitive landscape drives the adoption of proposal management software, as organizations seek tools that enable them to create high-quality, tailored proposals efficiently. The anticipated growth from 2.68 USD Billion in 2024 to 7.85 USD Billion by 2035 underscores the importance of these solutions in helping companies stand out in crowded markets. Enhanced proposal quality can lead to higher win rates, further incentivizing investment in these technologies.

    Integration with Emerging Technologies

    The Global Proposal Management Software Market Industry is witnessing a trend towards integration with emerging technologies such as artificial intelligence and machine learning. These advancements allow for more sophisticated data analysis and predictive modeling, enabling organizations to craft proposals that are not only timely but also strategically aligned with client needs. The integration of these technologies is expected to enhance user experience and improve proposal outcomes. As the market evolves, companies that leverage these innovations may find themselves better positioned to meet the demands of clients, thereby contributing to the projected CAGR of 10.25% for 2025-2035.

    Growing Focus on Compliance and Risk Management

    The Global Proposal Management Software Market Industry is increasingly shaped by the growing emphasis on compliance and risk management. Organizations are recognizing the necessity of adhering to regulatory standards and mitigating risks associated with proposal submissions. Proposal management software provides tools that facilitate compliance tracking and risk assessment, ensuring that proposals meet necessary guidelines. This focus on compliance is likely to drive market growth, as companies invest in solutions that not only enhance efficiency but also safeguard against potential legal and financial repercussions. The market's expansion reflects a broader trend towards responsible business practices.

    Market Segment Insights

    Proposal Management Software Market Application Insights

    The Application segment of the Proposal Management Software Market demonstrates a robust growth trajectory, reflecting the demand for streamlined proposal processes across various sectors.The diverse applications within this segment are crucial for different organizational needs, with the Business Proposal segment holding the majority share at 0.88 USD billion in 2023 and projected to grow significantly to 2.12 USD billion by 2032.

    This dominance was attributed to the essential nature of business proposals in driving revenue and developing client relationships, making it a core focus for most organizations.The Project Proposal segment, valued at 0.66 USD billion in 2023, played a significant role as well. With companies continually seeking efficient ways to manage project proposals, this area is expected to expand to 1.63 USD billion by 2032.This growth is driven by increasing project complexities and the need for precise documentation to secure stakeholder buy-in and funding.

    On the other hand, the Grant Proposal segment, with a valuation of 0.43 USD billion in 2023, addressed the needs of organizations seeking funding from governmental bodies and foundations. It is crucial for non-profits and research institutions, expected to rise to 1.05 USD billion by 2032, as they aim to secure financial support through well-articulated proposals.The Tender Proposal segment stands smaller, with a valuation of 0.24 USD billion in 2023, but is positioned to grow to 0.5 USD billion by 2032.

    While it held the least share, it remains an important player as companies often rely on formal tenders to procure contracts within government and large-scale commercial frameworks.

    The growing need for transparency and competitive bidding in procurement processes underpins its relevance. Overall, the segmentation within the Proposal Management Software Market showcases a diversified landscape, with specific applications catering to various organizational needs.The competitive nature of these segments means that companies must continuously innovate their proposal strategies to enhance efficiency and effectiveness, ultimately contributing to the overall market growth as organizations increasingly recognize the value of well-managed proposal processes in achieving strategic objectives.

    Figure 2: Proposal Management Software Market Application Insights(2023-2032)

    Figure 2: Proposal Management Software Market Application Insights(2023-2032)

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Proposal Management Software Market Deployment Type Insights

    The segmentation includes key categories such as Cloud-Based and On-Premises solutions, with the Cloud-Based segment experiencing significant traction due to its flexibility, scalability, and ease of use.Businesses are increasingly adopting cloud solutions to enhance collaboration and streamline processes, which aligns with the rising demand for remote and hybrid work setups. Conversely, On-Premises solutions remain vital for organizations requiring stringent data control and compliance protocols.

    These solutions are often preferred by industries that manage sensitive information, highlighting their continued relevance in a primarily digital landscape.Overall, the Proposal Management Software Market data showcases a promising trajectory towards substantial market growth, fueled by evolving business needs and technological innovations, while the Cloud-Based segment continues to dominate due to its superior adaptability to changing market demands.The expected growth dynamics in the Proposal Management Software Market statistics point to a robust expansion across both deployment types, revealing vast opportunities for enhancement in operational efficiency.

    Proposal Management Software Market End User Insights

    The landscape includes Small and Medium Enterprises, Large Enterprises, and Government Agencies, each playing a pivotal role in the market's evolution.Small and Medium Enterprises often leverage proposal management software to enhance their competitive edge, streamline processes, and improve client outreach, making their contribution significant in terms of market growth.

    Large Enterprises dominate market share due to their extensive project management needs and higher budgets, which allows them to adopt more sophisticated software solutions, driving consistent demand.Meanwhile, Government Agencies require effective proposal management tools to meet regulatory standards and enhance transparency in procurement. This sector is gaining traction, creating opportunities for innovation and growth in the Proposal Management Software Market.As the industry adapts to current trends, including automation and cloud-based solutions, the segmentation among end users reflects a broader trend toward digital transformation within various organizational structures.

    The collective dynamics of these end users underscore the ongoing traction and diversification within the Proposal Management Software Market.

    Proposal Management Software Market Functionality Insights

    Key functionalities such as Document Collaboration play a critical role, facilitating seamless teamwork and efficient document handling. Tracking and Analytics have emerged as a significant component, providing valuable insights into proposal performance and ensuring measurable outcomes.Template Management significantly enhances productivity by allowing users to create standardized, reusable content, which streamlines the proposal process. Meanwhile, Compliance Management is increasingly vital as organizations navigate regulatory requirements, ensuring that proposals meet necessary standards and guidelines.

    Within this landscape, the combination of these functionalities drives overall market growth, reflecting a trend toward holistic solutions that address diverse business needs while enhancing operational efficiency.The anticipated expansion from 2024 to 2032 underlines the increasing importance of these functionalities in meeting the evolving demands of businesses globally. This growth trajectory is supported by the expanding adoption of digital tools in proposal processes, ensuring organizations remain competitive.

    Get more detailed insights about Proposal Management Software Market

    Regional Insights

    The Proposal Management Software Market is poised for substantial growth as it expands across various regions. In 2023, North America held a significant lead with a valuation of 0.88 USD billion, and it is projected to grow to 2.12 USD billion by 2032, showcasing its majority holding in market value.Europe followed closely behind with a valuation of 0.66 USD billion in 2023, enhancing to 1.56 USD billion in 2032, reflecting a noteworthy demand for effective proposal management solutions.

    The APAC region, valued at 0.44 USD billion in 2023, is expected to reach 1.05 USD billion by 2032, indicating strong growth potential driven by increased digital transformation initiatives.

    Meanwhile, South America's market valuation is at 0.12 USD billion in 2023 and is anticipated to rise to 0.29 USD billion in 2032, marking it as a developing market segment. The Middle East and Africa, with a valuation of 0.11 USD billion in 2023, is projected to reach 0.28 USD billion by 2032, demonstrating gradual expansion.The regional dynamics present unique opportunities driven by varying adoption rates of technology and digital workflows, which significantly influence the Proposal Management Software Market's statistics and industry trends.

    Fig 3: Proposal Management Software Market Regional Insights(2023-2032)

    Proposal Management Software Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Proposal Management Software Market has experienced significant growth and transformation over the past few years, driven by the increasing need for organizations to streamline their proposal processes and enhance collaboration among teams.

    This market is characterized by the presence of numerous players offering a wide range of solutions that cater to different industry requirements. As organizations increasingly adopt digital tools, the competition has intensified, urging vendors to innovate and differentiate their offerings.

    Key trends influencing the market include the rising demand for automation, improved data analytics capabilities, and the integration of advanced technologies such as artificial intelligence and machine learning. These trends are vital for businesses aiming to improve their proposal success rates and overall efficiency in managing their sales processes.

    Proposify stands out in the Proposal Management Software Market due to its robust features tailored to improve the proposal creation and tracking process for businesses. The platform offers a user-friendly interface that allows teams to collaborate effectively, thereby streamlining workflow and reducing the time spent on proposal development.

    Proposify’s strength lies in its flexibility, enabling users to customize templates that suit their brand’s identity, while providing analytics that allow for real-time tracking of proposal performance. This capability enhances decision-making as organizations can identify which proposals resonate best with their clients.

    Furthermore, Proposify integrates seamlessly with various CRM platforms, facilitating a smoother workflow and aiding in managing client relationships more effectively. This positions Proposify as an appealing choice for teams looking to enhance productivity and proposal management through intelligent design and integration.

    GetAccept offers compelling solutions within the Proposal Management Software Market, focusing on not just the creation of proposals but the entire sales process from inception to closure. It combines features of proposal management with video and live chat functionalities, allowing for a more engaging and interactive experience for both the proposal creators and their clients.

    GetAccept’s strength lies in its advanced analytics and tracking capabilities, which empower sales teams to gain insights into client interactions with proposals. This data-driven approach aids in developing better strategies for future proposals and sales engagements.

    Additionally, GetAccept emphasizes automation features that simplify follow-ups and notifications, ensuring that sales teams remain engaged with clients throughout the proposal lifecycle. By integrating various elements of the sales chain, GetAccept effectively caters to organizations looking to improve their proposal outcomes and drive sales performance.

    Key Companies in the Proposal Management Software Market market include

    Industry Developments

    • Q2 2024: PandaDoc raises $30M Series C to expand proposal management platform PandaDoc, a leading provider of proposal management software, announced a $30 million Series C funding round to accelerate product development and expand its global reach.
    • Q1 2024: RFPIO Appoints New CEO to Drive Next Phase of Growth RFPIO, a major player in the proposal management software sector, announced the appointment of a new CEO, signaling a strategic shift aimed at scaling operations and product innovation.
    • Q2 2024: Proposify Launches AI-Powered Proposal Automation Suite Proposify introduced a new AI-powered automation suite for its proposal management software, aiming to streamline proposal creation and improve win rates for sales teams.
    • Q3 2024: GetAccept secures $20M in Series B funding to enhance digital sales proposal tools GetAccept, a digital proposal management platform, raised $20 million in Series B funding to invest in product enhancements and expand its market presence.
    • Q2 2024: Icertis Partners with Microsoft to Integrate Proposal Management with Azure Icertis announced a strategic partnership with Microsoft to integrate its proposal management software with Azure, enabling enhanced cloud-based collaboration for enterprise customers.
    • Q1 2025: Deltek acquires Earthlingsoft, LLC (Bidsketch) to strengthen proposal management offerings Deltek completed the acquisition of Earthlingsoft, LLC, the developer of Bidsketch, to bolster its proposal management software portfolio and expand its customer base.
    • Q2 2025: Practice Ignition Announces New Global Headquarters in London Practice Ignition, a proposal management software provider, opened its new global headquarters in London to support international growth and customer service.
    • Q1 2024: Nusii Proposals secures strategic partnership with Salesforce Nusii Proposals entered a strategic partnership with Salesforce to integrate its proposal management software with Salesforce CRM, enhancing workflow automation for users.
    • Q3 2024: PandaDoc appoints new Chief Technology Officer PandaDoc announced the appointment of a new CTO to lead its technology strategy and drive innovation in its proposal management software solutions.
    • Q2 2025: RFPIO wins multi-year contract with Fortune 500 healthcare company RFPIO secured a multi-year contract to provide proposal management software to a Fortune 500 healthcare company, marking a significant enterprise customer win.
    • Q1 2025: GetAccept launches new mobile app for proposal management GetAccept released a new mobile application designed to help sales teams manage proposals and contracts on the go, expanding its product capabilities.
    • Q2 2024: Proposify secures $10M investment to accelerate AI development Proposify received a $10 million investment to further develop its AI-driven proposal management features and support global expansion.

    Future Outlook

    Proposal Management Software Market Future Outlook

    The Proposal Management Software Market is poised for growth at a 10.22% CAGR from 2025 to 2035, driven by digital transformation, increased competition, and demand for efficiency.

    New opportunities lie in:

    • Develop AI-driven features for automated proposal generation and customization.
    • Expand integration capabilities with CRM and project management tools.
    • Target emerging markets with tailored solutions for local compliance and needs.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving business needs and technological advancements.

    Market Segmentation

    Proposal Management Software Market End User Outlook

    • Small and Medium Enterprises
    • Large Enterprises
    • Government Agencies

    Proposal Management Software Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Proposal Management Software Market Application Outlook

    • Business Proposal
    • Project Proposal
    • Grant Proposal
    • Tender Proposal

    Proposal Management Software Market Functionality Outlook

    • Document Collaboration
    • Tracking and Analytics
    • Template Management
    • Compliance Management

    Proposal Management Software Market Deployment Type Outlook

    • Cloud-Based
    • On-Premises

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 2.69 (USD Billion)
    Market Size 2025 2.96 (USD Billion)
    Market Size 2035 7.85 (USD Billion)
    Compound Annual Growth Rate (CAGR) 10.22% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Proposify, GetAccept, Apttus, Conga, Zoho Corporation, Define, Salesforce, Bidtrack, Octiv, Xait, Loopio, DocuSign, PandaDoc, Qvidian, RFPIO
    Segments Covered Application, Deployment Type, End User, Functionality, Regional
    Key Market Opportunities Cloud-based solutions expansion, Integration with CRM systems, AI-driven automation features, Increased demand for remote collaboration tools, and focus on user-friendly interfaces
    Key Market Dynamics Increasing demand for automation, Rising need for collaboration tools, Growing focus on compliance, Expansion of remote work, and Emergence of AI-driven solutions
    Countries Covered North America, Europe, APAC, South America, MEA
     

    FAQs

    What is the expected market size of the Proposal Management Software Market in 2034?

    The Proposal Management Software Market is expected to be valued at 7.12 USD billion in 2034.

    What is the compound annual growth rate (CAGR) of the Proposal Management Software Market from 2025 to 2034?

    The expected CAGR for the Proposal Management Software Market from 2025 to 2034 is 10.22%.

    Which region held the largest market share in the Proposal Management Software Market in 2023?

    In 2023, North America held the largest market share, valued at 0.88 USD billion.

    What is the projected market size for Business Proposals by 2032?

    By 2032, the market size for Business Proposals is projected to reach 2.12 USD billion.

    Who are the key players in the Proposal Management Software Market?

    Key players in the Proposal Management Software Market include Proposify, GetAccept, Apttus, Conga, and Salesforce.

    What is the market size for Grant Proposals in 2032?

    The market size for Grant Proposals is expected to reach 1.05 USD billion by 2032.

    How much is the Proposal Management Software Market expected to grow in the APAC region by 2032?

    The APAC region is expected to grow to a market value of 1.05 USD billion by 2032.

    What was the market value for Tender Proposals in 2023?

    In 2023, the market value for Tender Proposals was 0.24 USD billion.

    What is the expected market size for Project Proposals by 2032?

    The expected market size for Project Proposals by 2032 is 1.63 USD billion.

    What is the anticipated market size for South America by 2032?

    The market size for South America is anticipated to reach 0.29 USD billion by 2032.

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