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Portable Air Purifier Market Analysis

ID: MRFR//6300-CR | 128 Pages | Author: Snehal Singh| February 2020

The driving forces behind the growth of the residential portable air purifiers market are manifold, with a key catalyst being the continuous introduction of innovative products and advancements by market leaders. This surge in innovation contributes to an enriched array of product offerings. Additionally, the market is propelled by an increasing demand for these air purifiers, attributed to the rise in disposable income globally. The escalating pace of industrialization on a global scale is another pivotal factor fueling market growth. As industrialization spreads, the demand for residential portable air purifiers is on the rise due to heightened awareness regarding indoor air quality. The trend is further boosted by the growing number of households, particularly in response to the increase in nuclear families.

Furthermore, the market is presented with new growth opportunities driven by the escalating levels of industrialization and urbanization. These trends are accompanied by a surge in construction activities and the emission of pollutants, creating a need for effective air purification solutions. As development activities continue to rise, it is anticipated that fresh prospects will emerge for the residential portable air purifiers market.

Looking ahead, emerging markets like China, India, Brazil, and Russia are poised to become key hubs for manufacturers and distributors of portable air purifiers. This is primarily due to the surging pollution levels in these countries, coupled with an increasing public awareness of the health hazards associated with air pollution. The growing incidence of diseases related to air quality, coupled with expanding consumer expenditure resulting from population growth and rising disposable incomes, creates a favorable environment for the market. Moreover, significant government expenditure on air quality monitoring further enhances the market's potential. The Asia-Pacific (APAC) region, with its emerging economies, presents attractive investment opportunities for multinational companies looking to offshore their business operations and cater to the increasing demand for improved quality of life and a focus on personal health and hygiene in these dynamic markets.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Type, Application and Region

Global Portable Air Purifier Market Overview

The Portable Air Purifier Market industry is projected to grow from USD 9.31 Billion in 2024 to USD 15.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.14% during the forecast period (2024 - 2032). Portable Air Purifier Market Size was valued at USD 8.7 Billion in 2023. The incorporation of advanced technologies in air purifiers, as well as the growing demand for air purifiers in urban households is the key market drivers enhancing the market growth.

Global Portable Air Purifier Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Portable Air Purifier Market Trends

Rising Demand for Clean Air Drives Market Growth

The market CAGR for portable air purifiers has grown significantly in recent years, with many reasons contributing to its growth. The increased need for clean air is one of the primary drivers of this expansion. With air pollution becoming an increasingly major problem in many parts of the world, people are turning to portable air purifiers to protect themselves and their families from the damaging effects of air pollution. The health benefits of clean air are widely proven, and people are becoming more conscious of the need to protect themselves from air pollution. As a result, there is a continually growing demand for portable air purifiers, with people looking for equipment that can effectively remove pollutants from the air in their homes and businesses.

Aside from the health benefits, the portability of portable air purifiers is boosting market expansion. These gadgets are small and simple to use, and they may be transported from room to room as needed. This makes them a popular alternative for users who wish to improve the air quality in their homes or offices without the need for expensive or complicated HVAC systems.

Overall, increased demand for clean air is a major driving force in the portable air purifier market. As people become increasingly aware of the dangers of air pollution, they are turning to portable air purifiers to protect themselves and their families. Manufacturers are investing in new technologies and features to fulfill the needs of this growing market, since the market for these devices is likely to develop further in the future years.

In addition to increased demand for clean air, technological improvements are a major driver of the portable air purifier market. As manufacturers continue to spend in research and development, they are able to offer more modern and effective air purifiers that satisfy the expectations of consumers.

For instance, many of the most recent portable air purifiers include powerful HEPA filters that can successfully remove even the smallest particles from the air. Some models also have extra functions such as UV-C lamps, which can destroy bacteria and viruses, and smart sensors, which can automatically modify the device's settings based on the air quality in the room. Because to technical improvements, portable air purifiers are now more effective and easy to use than ever before. As a result, customers are more prepared to invest in these devices to safeguard their families from air pollution.

Air purifiers are now more affordable and accessible than ever before, thanks to technical breakthroughs that have improved their effectiveness. As manufacturing prices continue to fall, consumers may buy high-quality air purifiers at a variety of price points, making them a realistic alternative for a wide spectrum of consumers.

Another significant driver of the portable air purifier market is rising awareness of indoor air quality. People are becoming more conscious of the impact that poor air quality can have on their health and well-being as they spend more time indoors. As a result, there is a growing need for goods that improve indoor air quality, such as portable air purifiers.

For example, there has been growing concern in recent years about the prevalence of volatile organic compounds (VOCs) in indoor air. A variety of household goods, including cleaning supplies, paint, and furniture, might emit these chemicals.

Portable air purifiers can be successful at removing other pollutants from the air, such as dust, pollen, and pet dander, in addition to VOCs. Consumers are turning to air purifiers to remove pollutants from the air as they become more conscious of the impact these pollutants can have on their health.

Portable Air Purifier Market Segment Insights

Portable Air Purifier Type Insights

The Portable Air Purifier Market segmentation, based on type includes HEPA, active carbon, electrostatic precipitator, ion and ozone generator and others. In 2022, the HEPA segment dominated the industry; HEPA filters are particularly effective in capturing airborne particles such as smoke, dust, bio-contaminants, and pollen. Because of the high calibre and dependability of HEPA filters to remove airborne particles, the global air purifier business is expected to witness growing product penetration. Filters using activated carbon or charcoal are made of microscopic particles of carbon that have been treated with oxygen especially to open the pores of the carbon atoms.

Portable Air Purifier Application Insights

The Portable Air Purifier Market segmentation, based on Application, includes residential and commercial. In 2022, the commercial segment led the industry and accounted for the lion's share of global sales. Air purifiers are utilized in schools, malls, conference centres, offices, hospitals, hotels, theatres, and other commercial settings such as recreation centres and amusement parks. Air purifiers with activated carbon and HEPA are used in restaurants and hotels to remove airborne, odour, and smoke particles from the air, enhancing the quality of the air in the premises. To preserve indoor air quality for both workers and patients working in these facilities, odour airborne pathogens and allergens are eliminated, and contaminants are removed from the air in dentistry & medical offices, veterinary clinics, animal kennels, clinics, and hospitals, boarding kennels.

Figure 1: Global Portable Air Purifier Market, by Application, 2022 & 2032 (USD Billion) Portable Air Purifier Market, by Application, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Portable Air Purifier Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Portable Air Purifier Market area will dominate this market, due to increased rapid industrialisation, urbanization, rising disposable income, and greater knowledge regarding the negative impacts of air pollution in this region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Portable Air Purifier Market Share By Region 2022 (USD Billion)Portable Air Purifier Market Share By Region 2022

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Portable Air Purifier Market accounts for the second-largest market share due to a high level of awareness about the impact of air pollution on human health in many European countries. Furthermore, the German Portable Air Purifier Market had the greatest market share, while the UK Portable Air Purifier Market was the European region's fastest growing market.

The Asia-Pacific Portable Air Purifier Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of the increasing stringency of indoor air quality standards and consumer knowledge of the dangers of breathing in polluted air, innovative solutions are being adopted more quickly and easily in this region. Moreover, China’s Portable Air Purifier Market held the largest market share, and the Indian Portable Air Purifier Market was the fastest growing market in the Asia-Pacific region.

Portable Air Purifier Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Portable Air Purifier Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Portable Air Purifierindustry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Portable Air Purifier industry to benefit clients and increase the market sector. In recent years, the Portable Air Purifier industry has offered some of the most significant advantages to medicine. Major players in the Portable Air Purifier Market, including Whirlpool Corporation (US), and Hamilton Beach Brands Holding Company (US), Levoit (US), Guardian Technologies (US), Blueair (Sweden), Airfree (Portugal), Real Spirit USA, Inc. (US)and others, are attempting to increase market demand by investing in research and development operations.

Coway Co., Ltd. is a South Korean multinational manufacturer of household appliances, water purifiers, air purifiers, bidets, water softeners, and mattresses. Coway, founded and based in Seoul, is the country's largest water purifier company, with subsidiaries in Malaysia, the United States, Thailand, Indonesia, Vietnam, Europe, Japan, and China. Since 2019, the company has been a subsidiary of Netmarble and is listed on the Korea Exchange. Bidets, water purifiers and softeners, and air purifiers are all manufactured by the company. Coway has recently focused on bedroom products such as mattresses. In 202, Coway Co., Ltd. introduced the Airmega 250 air purifier, which has a washable pre-filter, a Max2 filter, and a HEPA filter that catches up to 99.97% of airborne particles.

Rentokil Initial, headquartered in Crawley, England, is a British business services organization. It was founded in 1925 as a pest-control company, but it later expanded and diversified, partly through organic growth under Sir Clive Thompson's leadership in the 1980s and 1990s, and partly through the 1996 acquisition of BET plc, into a company that provides a wide range of facilities management services. It is a component of the FTSE 100 Index and is traded on the London Stock Exchange. In December 2020, Rentokil Initial plc introduced the VIRUSKILLER air purifier, which has been shown to eliminate 99.99% of viruses, including coronavirus, with a single air pass. The VIRUSKILLER technology kills 99.99% of viruses with a single air pass by utilizing unique UV reactor chambers and a series of filters.

Key Companies in the Portable Air Purifier market include

  • Honeywell International Inc. (US)

  • Austin Air Systems Limited (US)

  • Panasonic Corporation (Japan)

  • Blueair (Sweden)

  • Real Spirit USA Inc. (US)

  • Whirlpool Corporation (US)

  • Guardian Technologies (US)

  • Airfree (Portugal)

  • Hamilton Beach Brands Holding Company (US)

  • Levoit (US)

Portable Air Purifier Industry Developments

August 2020, PuriCareTM Wearable Air Purifier was introduced by LG Electronics. This device has two H13 HEPA filters and can run for up to eight hours in low mode and two hours in high mode. It expands the ever-expanding range of goods with considerable health and hygiene benefits.

 January 2019, American Air and Water, Inc. was featured in an edition of Worldwide Business with Kathy Ireland, in which global executives discuss business insights and possibilities shaping their respective industries. This company's promotional plan was successful since it reached a large audience across several digital platforms, aided in consumer education, and expanded the customer base.

October 2020, Royal Philips N.V. launched the New metropolitan Living Series of air purifiers for metropolitan houses.

Portable Air Purifier Market Segmentation

Portable Air Purifier Market By Type Outlook

  • HEPA

  • Active Carbon

  • Electrostatic Precipitator

  • Ion and Ozone Generator

  • others

Portable Air Purifier Market By Application Outlook

  • Residential

  • Commercial

Portable Air Purifier Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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