Portable Air Purifier Market Research Report, Information: by Type (HEPA, Active Carbon, Electrostatic Precipitator, Ion and Ozone Generator and others), Application (Residential and Commercial) and Region - Forecast till 2030

Portable Air Purifier Market Overview

The portable air purifier market is said to grow at a 7% CAGR to reach USD 12 Billion during the forecast period ending in 2027. The global portable air purifier market is expected to witness uneven growth during the forecast period. North America is expected to be a prominent region in the portable smart air purifier market due to the increasing awareness regarding asthma, allergy, or pet dander. Along with this, the requirement of good indoor air quality for households and the commercial segment leads to purchasing air purifiers in Asia-Pacific and Europe. This factor is said to drive the portable air purifier market during the forecast period. In 2018, Europe had the second-largest market share in the global portable air purifier market. The European region is witnessing growth due to urbanization, which leads to construction and renovation. Freshly painted houses, new furniture, the smell of cleaning products, tobacco smoke, gases or particles from burning fuels, chemicals, and allergens are some reasons for poor indoor air quality, increasing the demand for portable air purifiers market.

COVID 19 Analysis

COVID-19 Growth and global expansion provide the strategists, marketers, and senior management with the critical information they need to use the global air purifiers market. The portable air purifier market size has been affected because of the arrival of the novel coronavirus pandemic as people's purchasing capacity has been affected to a larger scale. The globally functional markets have been facing a crunch of resources and skilled labor, followed by the inability to cope with higher prices of inputs and innovative market demands by the target audience that is spread in various global regions amid the market functioning during the continuous period that ends in 2027. It is hampering the ability of the market to meet the rising needs of the target audience and enhancing the challenges being faced by the market to perform the expected functions as per its full potential.

Hence, as the cases are reducing and the global governments are achieving normalcy, they understand to add innovation and convenience in the form of product features that are on the way to satisfy the needs of the global target audience. Hence, the global markets and governments are increasing their investment in the research and development departments that will prevent the misuse of water and promote optimal and reasonable use.

Smart Air Purifiers Market Dynamics

• Drivers

The global portable air purifier market trends suggest that there has been a rising Need for Air Purifiers in Urban Households owing to the lifestyle changes that directly impact their health and further raises questions regarding the intake of people in the form of food and water. Also, the trends suggest that air purifiers are in demand due to the rising levels of pollution in the air. Hence, the market is expecting an excellent expansion during the ongoing forecast period ending in 2027. Furthermore, the global portable air purifier market trends further suggest that the increasing Per Capita Disposable Income in Emerging Economies is another factor that will drive the global market growth during the continuous period of the market functioning.

• Restraints

However, increasing emission of harmful chemicals and by-products from the air filters, increasing production costs, and technical limitations associated with air quality monitoring products are the significant factors, among others which will obstruct the market growth while rising complex nature of indoor pollutants and the ever-changing consumer requirements leading to the high cost of research and development activities for new entrants will further challenge the growth of the projected portable air purifier market share by the business chiefs in the forecast period mentioned above.

• Technology Analysis

Rising innovative product launches and advancements in the market-leading to enhanced product offerings is a vital factor responsible for the upliftment of the market growth, also rising demand of the product due to an increase in disposable income, rising industrialization all over the globe, which in turn increases the demand for the product, rising awareness regarding indoor air quality all over the globe, rising number of houses due to increasing in nuclear families are some of the prime factors among others driving the residential portable air purifier market. Moreover, rising levels of industrialization and urbanization leading to increasing construction activities and emission of pollution, followed by the rise of development activities in the market will further create new opportunities for the residential portable air purifier market.

Portable Air Purifier Market Segment Overview

The global portable air purifier market has been divided based on type, application, and region.

• By Type – HEPA, Active Carbon, Electrostatic Precipitator, Ion and Ozone Generator, and Others


• By Application – Residential and Commercial

The global portable air purifier market is subdivided into HEPA, active carbon, electrostatic precipitator, ion and ozone generator, etc. The HEPA segment is expected to hold the highest market share, which end-users prefer as they quickly eliminate dust mite residue, small pet dander particles, and other small pollutants from the air. The global portable air purifier market is segmented into households and commercial. The residential segment holds the maximum market share due to a rise in households and concerns regarding dust and odors.

Air purifiers, as a prominent part of the market, are used in dental and medical laboratories, veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals to remove allergens, airborne pathogens, and odor from the air and maintain indoor air quality for patients well as employees working in these facilities. The ability of air purifiers to limit the spread of infectious diseases has resulted in its augmenting demand and other dependable features during the COVID-19 pandemic in various healthcare facilities globally.

The ionic filters segment of the market is likely to expand at a CAGR of 6.7% over the forecast period. Ionic filters are not required to be replaced, and hence, it helps increase their market penetration. It is hence, expected to limit the technology application owing to it, resulting in asthma. Other air purification technologies like UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and others like electrostatic precipitators.

Portable Air Purifier Market Regional Analysis

The primary factor driving the market for air purifiers in North America is the growing awareness regarding asthma, allergy, or pet dander. According to the information circulated by the National Pet Owners Survey, 2017–2018, around 85 million families in the US own a pet. Pet dander and other allergens, like saliva, urine, and feces, are the causes of poor indoor air quality inside the houses. Therefore, it is one of the factors that is raising the demand for portable air purifiers in North America. The avail addition, the city of several key players, such as Hamilton Beach Brands Holding Company, Levoit, Guardian Technologies, Honeywell International Inc., and Whirlpool Corporation in the region, contributes to the market improvements.The Asian Pacific region dominates the residential areas due to the rising stringent regulations about indoor air quality and, high awareness among consumers for inhaling unhealthy air, rapid and more effortless adoption of innovative technologies in this region. North America is the expected region for growth in the residential portable air purifier market due to rising rapid industrialization, urbanization, rising disposable income, and increasing awareness regarding the harmful effects of air pollution in this region.

Portable Air Purifier Market Competitive Landscape

The major companies in the global portable air purifier market are mentioned as follows:

• Honeywell International Inc. (US)


• Austin Air Systems Limited (US)


• Panasonic Corporation (Japan)


• Blueair (Sweden)


• Real Spirit USA, Inc. (US)


• Whirlpool Corporation (US)


• Guardian Technologies (US)


• Airfree (Portugal)


• Hamilton Beach Brands Holding Company (US)


• Levoit (US)

Recent Developments

In 2019, Dyson introduced a revamped model of their last year's product, and the new one they have named Dyson Pure Cool Me. The product is easy to use, moveable, and much smaller in size than its earlier products. It needs Dyson Core Flow technology, and the top dome can easily be managed to control the airflow angle. The same year is also viewing De' Longhi launching their new 3D Comfort Air Purifier, which integrates the ability to provide heat or cool the room temperature.

Portable Air Purifier Market Report Overview

The portable market report has been prepared to understand the market trends and dynamics before and after the pandemic hit the global market operations. The global market report helps to understand the market functioning followed by the idea behind the market operations and segments that function in various global locations amid the ongoing forecast period. In addition, the global market report highlights the rising degree of competition in the global market followed by the steps taken by various market players like mergers, acquisitions, and other recent developments.