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Global Pillow Market Research Report Information- by Material (100% Cotton, 100% Bamboo Fiber, 100% Silk, 100% Polyester and Others), by filling material (Memory Foam, Hollow Fibre, Latex, Microfiber and Others), by shape (Square, U-Shape, Rectangle, Wave, Round, Convex and Others), by feature (Therapy, Cooling, Anit-Static, Anti-Bacteria and Others), by application (Decorative, Sleeping, Bedding, Travel, Massage and Others) by Region Forecast to 2030

ID: MRFR/CR/2049-HCR | 110 Pages | Author: Tejas Chaudhary| April 2024

Pillow Market Overview

Pillow market size is expected to reach USD 11.65 billion by 2030 and grow at a CAGR of 7.23% during the forecast period due to increasing application of pillow for decoration and sleeping purpose. The filling material used in pillow provides special features to pillow which is used for different application. Rising awareness among consumer about selection of a pillow which suits their sleeping position has changed the dynamics of pillow market. In North America, square and rectangle shaped pillow are dominating the market and it is anticipated to maintain their dominance during forecast period. Huge potential in Middle East and Africa region is attracting key players to enter in that particular market and pillow market in these region will witness significant growth in upcoming region.

Key Findings:

  • Pillows with therapy feature is growing at faster rate compare to pillows with other feature types

  • Pillows made from hallow fiber is in high demand from developed countries like U.S., France, Canada and U.K.

Pillow Market Segments

Pillow market has been segmented on the basis of material which includes 100% Cotton, 100% Bamboo Fiber, 100% Silk, 100% Polyester and Others

Pillow industry has been segmented on the basis of filling material which includes memory foam, hollow fibre, latex, microfiber and others    

Pillow industry has been segmented on the basis of shape which includes square, u-shape, rectangle, wave, round, convex and others

Pillow market has been segmented on the basis of feature which includes therapy, cooling, anit-static, anti-bacteria and others

Pillow industry has been segmented on the basis of application which includes decorative, sleeping, bedding, travel, massage and others.

Regional Analysis

The Global Pillow market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific has the major market share followed by Europe. Population in Asia Pacific region contributes around half of the world’s population which has created huge customer base for pillow market. Innovation by key players in pillow filling material and attractive designs and shapes of various pillows is attracting consumers from Europe and North America region.

Key Players

The key players profiled in the pillow market are as Hollander (U.S.), American Textile Company (U.S.), Wendre (Estonia), Romatex (South Africa), Hunan Mendale Hometextile Co., Ltd (China), Luolai (China) and Dohia Home Textile Co., Ltd (China) 

The pillow market is segmented under the following regions mentioned below:

North America

  • US

  • Canada

  • Mexico¬†


  • Germany

  • France

  • Netherlands

  • Spain

  • UK

  • Rest of Europe¬†


  • China

  • India

  • Australia

  • Malaysia

  • Rest of Asia Pacific¬†

Rest of the world

  • Brazil

  • Argentina

  • Saudi Arabia

  • South Africa

  • Others

The report for Global Pillow Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.

Study Objectives of Pillow Market

  • To provide detailed analysis of the market structure along with forecast for the next 5 years of the various segments and sub-segments of the global pillow market

  • To provide insights about factors affecting the market growth

  • To analyze the market based on various factors - price analysis, supply chain analysis, porters five force analysis etc.

  • To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia-Pacific, and Middle East & Africa.

  • To provide country level analysis of the market with respect to the current market size and future prospective

  • To provide country level analysis of the market for segments by material, filling material, shape, feature, application and region

  • To provide overview of key players and their strategic profiling in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.

  • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments globally.

Intended Audience

  • Pillow manufacturers

  • Cotton manufacturers

  • Silk and Polyester manufacturers

  • Latex and fiber manufacturers

  • Agriculture Industry

  • E-commerce

  • Retailers and wholesalers

  • Traders, importers and exporters¬†

Report Attribute/Metric Details
  Market Size  USD 11.65 Billion
  CAGR  7.23%
  Base Year  2021
  Forecast Period  2024-2030
  Historical Data  2020
  Forecast Units  Value (USD Billion)
  Report Coverage  Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered  By Material, Filling Material, Shape, Feature, Application, and Region
  Geographies Covered  North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors  Hollander (U.S.), American Textile Company (U.S.), Wendre (Estonia), Romatex (South Africa), Hunan Mendale Hometextile Co., Ltd (China), Luolai (China), and Dohia Home Textile Co., Ltd (China)
  Key Market Opportunities  Huge potential in Middle East and Africa region is attracting key players to enter in that particular market
  Key Market Drivers  Increasing usages of pillows for decoration & sleeping purposes, Huge potential in highly populous countries

Frequently Asked Questions (FAQ) :

By feature, the therapy segment and by filling, the hallow fiber segment holds majority shares in the global Pillow market.

Increasing usages of pillows for decoration & sleeping purposes and huge potential in highly populous countries, are major tailwinds pushing the growth of the global Pillow market.

Hollander (U.S.), Textile Co., Ltd (China), American Textile Company (U.S.), Dohia Home Textile Co., Ltd (China), Wendre (Estonia), Hunan Mendale Hometextile Co., Ltd (China), Romatex (South Africa), and Luolai (China), are some of the top players operating in the global Pillow market.

Asia Pacific holds the largest share in the global Pillow market, followed by Europe and North America, respectively.

Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global Pillow market adopt to gain a larger competitive advantage.

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