Pillow Market Summary
As per MRFR Analysis, the global pillow market is projected to reach USD 11.65 billion by 2032, growing at a CAGR of 7.23% during the forecast period. The market dynamics are shifting due to increased consumer awareness regarding pillow selection based on sleeping positions and the rising demand for decorative pillows. North America currently leads the market, with square and rectangle shapes dominating, while the Middle East and Africa present significant growth opportunities for key players. The Asia Pacific region holds the largest market share, driven by its substantial population and demand for innovative pillow designs.
Key Market Trends & Highlights
The pillow market is witnessing notable trends driven by consumer preferences and innovations.
- Pillows with therapy features are growing at a faster rate compared to other types.
- Hollow fiber pillows are in high demand in developed countries like the U.S., France, Canada, and the U.K.
- Asia Pacific contributes to around half of the world's population, creating a vast customer base for pillows.
- Innovation in filling materials and attractive designs are attracting consumers in Europe and North America.
Market Size & Forecast
Market Size: USD 11.65 Billion by 2032
CAGR: 7.23%
Largest Regional Market Share: Asia Pacific
Dominant Shape: Square and Rectangle in North America.
Major Players
Key players in the pillow market include Hollander (U.S.), American Textile Company (U.S.), Wendre (Estonia), Romatex (South Africa), Hunan Mendale Hometextile Co., Ltd (China), Luolai (China), and Dohia Home Textile Co., Ltd (China).
Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review
Key Findings:
- Pillows with therapy feature is growing at faster rate compare to pillows with other feature types
- Pillows made from hallow fiber is in high demand from developed countries like U.S., France, Canada and U.K.
Pillow Market Segments
Pillow market has been segmented on the basis of material which includes 100% Cotton, 100% Bamboo Fiber, 100% Silk, 100% Polyester and Others
Pillow industry has been segmented on the basis of filling material which includes memory foam, hollow fibre, latex, microfiber and others   Â
Pillow industry has been segmented on the basis of shape which includes square, u-shape, rectangle, wave, round, convex and others
Pillow market has been segmented on the basis of feature which includes therapy, cooling, anit-static, anti-bacteria and others
Pillow industry has been segmented on the basis of application which includes decorative, sleeping, bedding, travel, massage and others.
Regional Analysis
The Global Pillow market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific has the major market share followed by Europe. Population in Asia Pacific region contributes around half of the world’s population which has created huge customer base for pillow market. Innovation by key players in pillow filling material and attractive designs and shapes of various pillows is attracting consumers from Europe and North America region.
Key Players
The key players profiled in the pillow market are as Hollander (U.S.), American Textile Company (U.S.), Wendre (Estonia), Romatex (South Africa), Hunan Mendale Hometextile Co., Ltd (China), Luolai (China) and Dohia Home Textile Co., Ltd (China)Â
The pillow market is segmented under the following regions mentioned below:
North America
Europe
Asia-Pacific
Rest of the world
The report for Global Pillow Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.
Study Objectives of Pillow Market
- To provide detailed analysis of the market structure along with forecast for the next 5 years of the various segments and sub-segments of the global pillow market
- To provide insights about factors affecting the market growth
- To analyze the market based on various factors - price analysis, supply chain analysis, porters five force analysis etc.
- To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia-Pacific, and Middle East & Africa.
- To provide country level analysis of the market with respect to the current market size and future prospective
- To provide country level analysis of the market for segments by material, filling material, shape, feature, application and region
- To provide overview of key players and their strategic profiling in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.
- To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments globally.
Intended Audience
- Silk and Polyester manufacturers
- Latex and fiber manufacturers
- Retailers and wholesalers
- Traders, importers and exportersÂ
| Attribute/Metric |
Details |
| Â Â Market Size |
 USD 11.65 Billion |
| Â Â CAGR |
 7.23% |
| Â Â Base Year |
 2023 |
| Â Â Forecast Period |
 2024-2032 |
| Â Â Historical Data |
 2022 |
| Â Â Forecast Units |
 Value (USD Billion) |
| Â Â Report Coverage |
 Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Â Â Segments Covered |
 By Material, Filling Material, Shape, Feature, Application, and Region |
| Â Â Geographies Covered |
 North America, Europe, Asia-Pacific, and Rest of the World (RoW) |
| Â Â Key Vendors |
 Hollander (U.S.), American Textile Company (U.S.), Wendre (Estonia), Romatex (South Africa), Hunan Mendale Hometextile Co., Ltd (China), Luolai (China), and Dohia Home Textile Co., Ltd (China) |
| Â Â Key Market Opportunities |
 Huge potential in Middle East and Africa region is attracting key players to enter in that particular market |
| Â Â Key Market Drivers |
 Increasing usages of pillows for decoration & sleeping purposes, Huge potential in highly populous countries |
Pillow Market Highlights:
Frequently Asked Questions (FAQ) :
By feature, the therapy segment and by filling, the hallow fiber segment holds majority shares in the global Pillow market.
Increasing usages of pillows for decoration & sleeping purposes and huge potential in highly populous countries, are major tailwinds pushing the growth of the global Pillow market.
Hollander (U.S.), Textile Co., Ltd (China), American Textile Company (U.S.), Dohia Home Textile Co., Ltd (China), Wendre (Estonia), Hunan Mendale Hometextile Co., Ltd (China), Romatex (South Africa), and Luolai (China), are some of the top players operating in the global Pillow market.
Asia Pacific holds the largest share in the global Pillow market, followed by Europe and North America, respectively.
Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global Pillow market adopt to gain a larger competitive advantage.
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