ID: MRFR/CR/2049-HCR | February 2021 | Region: Global | 110 pages
Study Objectives of Pillow Market
Market Scenario of Pillow-
Global Pillow Market has seen significant growth form last decade due to increasing application of pillow for decoration and sleeping purpose. The filling material used in pillow provides special features to pillow which is used for different application. Rising awareness among consumer about selection of a pillow which suits their sleeping position has changed the dynamics of pillow market. In North America, square and rectangle shaped pillow are dominating the market and it is anticipated to maintain their dominance during forecast period. Huge potential in Middle East and Africa region is attracting key players to enter in that particular market and pillow market in these region will witness significant growth in upcoming region.
Pillow market has been segmented on the basis of material which includes 100% Cotton, 100% Bamboo Fiber, 100% Silk, 100% Polyester and Others
Pillow industry has been segmented on the basis of filling material which includes memory foam, hollow fibre, latex, microfiber and others
Pillow industry has been segmented on the basis of shape which includes square, u-shape, rectangle, wave, round, convex and others
Pillow market has been segmented on the basis of feature which includes therapy, cooling, anit-static, anti-bacteria and others
Pillow industry has been segmented on the basis of application which includes decorative, sleeping, bedding, travel, massage and others.
The Global Pillow market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific has the major market share followed by Europe. Population in Asia Pacific region contributes around half of the world’s population which has created huge customer base for pillow market. Innovation by key players in pillow filling material and attractive designs and shapes of various pillows is attracting consumers from Europe and North America region.
The key players profiled in the pillow market are as Hollander (U.S.), American Textile Company (U.S.), Wendre (Estonia), Romatex (South Africa), Hunan Mendale Hometextile Co., Ltd (China), Luolai (China) and Dohia Home Textile Co., Ltd (China)
The pillow market is segmented under the following regions mentioned below:
Frequently Asked Questions (FAQ) :
By feature, the therapy segment and by filling, the hallow fiber segment holds majority shares in the global Pillow market.
Increasing usages of pillows for decoration & sleeping purposes and huge potential in highly populous countries, are major tailwinds pushing the growth of the global Pillow market.
Asia Pacific holds the largest share in the global Pillow market, followed by Europe and North America, respectively.
Hollander (U.S.), Textile Co., Ltd (China), American Textile Company (U.S.), Dohia Home Textile Co., Ltd (China), Wendre (Estonia), Hunan Mendale Hometextile Co., Ltd (China), Romatex (South Africa), and Luolai (China), are some of the top players operating in the global Pillow market.
Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global Pillow market adopt to gain a larger competitive advantage.