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Phytonutrients Market

ID: MRFR/FnB/4016-HCR
110 Pages
Snehal Singh
October 2025

Phytonutrients Market Research Report Type (Carotenoids, Phytosterols, Flavonoids, Vitamins) Application (Food & Beverages, Supplements, Pharmaceuticals, Cosmetics, And Others) Region (North America, Europe, Asia Pacific, Row) – Forecast Till 2035

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Phytonutrients Market Infographic
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Phytonutrients Market Summary

The global phytonutrients market is projected to grow significantly from 4.31 USD billion in 2024 to 10.7 USD billion by 2035.

Key Market Trends & Highlights

Phytonutrients Market Key Trends and Highlights

  • The market is expected to experience a compound annual growth rate (CAGR) of 8.64 percent from 2025 to 2035.
  • By 2035, the phytonutrients market is anticipated to reach a valuation of 10.7 USD billion, indicating robust growth.
  • In 2024, the market is valued at 4.31 USD billion, reflecting a strong foundation for future expansion.
  • Growing adoption of natural ingredients in food and beverages due to increasing health awareness is a major market driver.

Market Size & Forecast

2024 Market Size 4.31 (USD Billion)
2035 Market Size 10.7 (USD Billion)
CAGR (2025-2035) 8.64%

Major Players

BASF SE (Germany), Dohler GmbH (Germany), FMC CORPORATION (U.S.), Archer Daniels Midland Company (U.S.), KEMIN INDUSTRIES INC. (U.S.), CARGILL INC (U.S.), Chr. Hansen A/S (Denmark), DSM N. V. (The Netherlands), RAISIO PLC. (Finland), CYANOTECH CORPORATION (U.S.)

Phytonutrients Market Drivers

Market Growth Projections

The Global Phytonutrients Market Industry is poised for substantial growth, with projections indicating a market value of 4.31 USD Billion in 2024 and an anticipated increase to 10.7 USD Billion by 2035. This growth trajectory suggests a robust demand for phytonutrients, driven by various factors including health consciousness, functional food demand, and regulatory support. The compound annual growth rate (CAGR) of 8.64% from 2025 to 2035 further underscores the market's potential. These figures highlight the increasing recognition of phytonutrients as essential components of health and wellness, positioning the industry for significant expansion in the coming years.

Rising Health Consciousness

The increasing awareness of health and wellness among consumers is a primary driver of the Global Phytonutrients Market Industry. As individuals seek to enhance their diets with natural ingredients, phytonutrients are gaining popularity due to their potential health benefits. This trend is reflected in the projected market value, which is expected to reach 4.31 USD Billion in 2024. Consumers are increasingly opting for products rich in phytonutrients, such as fruits, vegetables, and whole grains, which are perceived as healthier alternatives. This shift towards natural and organic food products is likely to propel the growth of the Global Phytonutrients Market Industry.

Increased Research and Development

Ongoing research and development in the field of phytonutrients are contributing to the expansion of the Global Phytonutrients Market Industry. Scientific studies continue to uncover the health benefits associated with various phytonutrients, leading to increased consumer interest and product innovation. Companies are investing in R&D to develop new formulations that harness the power of phytonutrients, thereby enhancing their product offerings. This focus on innovation is expected to drive market growth, with a compound annual growth rate (CAGR) of 8.64% projected from 2025 to 2035. The continuous influx of new information regarding phytonutrients is likely to sustain consumer engagement and market expansion.

Growing Demand for Functional Foods

The demand for functional foods is on the rise, significantly impacting the Global Phytonutrients Market Industry. Functional foods, which provide health benefits beyond basic nutrition, often contain high levels of phytonutrients. This trend is driven by consumers seeking foods that support specific health outcomes, such as improved immunity and reduced inflammation. As a result, the market for phytonutrients is projected to grow, with an anticipated value of 10.7 USD Billion by 2035. The incorporation of phytonutrients in food products is becoming a strategic focus for manufacturers aiming to meet consumer expectations for health-enhancing food options.

Expansion of the Dietary Supplement Sector

The dietary supplement sector is experiencing significant growth, which is positively influencing the Global Phytonutrients Market Industry. As consumers become more proactive about their health, the demand for dietary supplements containing phytonutrients is rising. This trend is driven by the increasing prevalence of lifestyle-related health issues, prompting individuals to seek preventive measures through supplementation. The market for dietary supplements is projected to expand substantially, contributing to the overall growth of the phytonutrients market. As more consumers turn to supplements for health benefits, the phytonutrient segment is likely to see increased adoption and market penetration.

Regulatory Support for Natural Ingredients

Regulatory bodies are increasingly supporting the use of natural ingredients in food and dietary supplements, which is beneficial for the Global Phytonutrients Market Industry. Policies promoting the consumption of natural and organic products are encouraging manufacturers to incorporate phytonutrients into their offerings. This regulatory environment fosters innovation and ensures that consumers have access to safe, effective products. As regulations evolve to favor natural ingredients, the demand for phytonutrients is likely to increase, further propelling market growth. The alignment of regulatory frameworks with consumer preferences for health and wellness is expected to create a conducive atmosphere for the phytonutrients market.

Key Companies in the Phytonutrients Market market include

Industry Developments

  • Q1 2024: ADM Expands Global Nutrition Capabilities with Opening of New Phytonutrient Production Facility in Valencia, Spain ADM announced the opening of a new state-of-the-art phytonutrient production facility in Valencia, Spain, aimed at increasing capacity for natural plant-based ingredients used in food, beverage, and supplement markets.
  • Q2 2024: BASF Launches New Line of Carotenoid-Based Phytonutrients Market for Functional Foods BASF introduced a new range of carotenoid-based phytonutrient ingredients targeting the functional food and beverage sector, expanding its portfolio to meet rising demand for natural colorants and health-promoting additives.
  • Q2 2024: Kerry Group Acquires Spanish Phytonutrient Firm BioNaturals Kerry Group announced the acquisition of BioNaturals, a Spanish company specializing in phytonutrient extracts, to strengthen its position in the European market for natural health ingredients.
  • Q3 2024: DSM-Firmenich Partners with Nestlé to Develop Phytonutrient-Enriched Dairy Products DSM-Firmenich entered a strategic partnership with Nestlé to co-develop a new line of dairy products fortified with plant-based phytonutrients, targeting the growing consumer demand for functional nutrition.
  • Q3 2024: Cargill Opens Innovation Center in Singapore Focused on Phytonutrient Research Cargill inaugurated a new innovation center in Singapore dedicated to research and development of phytonutrient ingredients for the Asia-Pacific food and beverage industry.
  • Q4 2024: Givaudan Acquires Minority Stake in Indian Phytonutrient Startup NutraLeaf Givaudan announced the acquisition of a minority stake in NutraLeaf, an Indian startup specializing in phytonutrient-rich botanical extracts, to accelerate innovation in natural health solutions.
  • Q4 2024: BASF Receives EU Regulatory Approval for New Phytonutrient Ingredient in Infant Nutrition BASF received regulatory approval from the European Commission for its new phytonutrient ingredient designed for use in infant nutrition products, marking a significant milestone in product safety and compliance.
  • Q1 2025: Archer Daniels Midland Appoints New Head of Phytonutrients Market Division ADM announced the appointment of Dr. Maria Lopez as the new head of its Phytonutrients Market Division, signaling a strategic focus on innovation and global expansion in the plant-based ingredients sector.
  • Q1 2025: Nestlé Launches Plant-Based Phytonutrient Gummies for European Market Nestlé introduced a new line of plant-based phytonutrient gummies in Europe, targeting health-conscious consumers seeking convenient functional nutrition options.
  • Q2 2025: Kerry Group Opens New Phytonutrient Extraction Facility in Ireland Kerry Group opened a new extraction facility in Ireland dedicated to the production of high-purity phytonutrient ingredients for use in food, beverage, and supplement applications.
  • Q2 2025: DSM-Firmenich Secures Major Supply Contract with Unilever for Phytonutrient Ingredients DSM-Firmenich announced a multi-year supply agreement with Unilever to provide phytonutrient ingredients for use in Unilever’s global portfolio of functional foods and beverages.
  • Q3 2025: Givaudan Launches New Range of Phytonutrient-Based Flavors for Asia-Pacific Market Givaudan launched a new range of phytonutrient-based natural flavors targeting the Asia-Pacific food and beverage industry, aiming to meet rising consumer demand for clean-label and health-promoting products.

Report Outlook

Future Outlook

Phytonutrients Market Future Outlook

The Global Phytonutrients Market is poised for growth at 8.64% CAGR from 2024 to 2035, driven by increasing health awareness, demand for natural ingredients, and advancements in extraction technologies.

New opportunities lie in:

  • Develop innovative phytonutrient supplements targeting specific health conditions.
  • Expand product lines to include organic and sustainably sourced phytonutrients.
  • Leverage digital marketing strategies to enhance consumer education and engagement.

By 2035, the market is expected to exhibit robust growth, reflecting heightened consumer demand and innovation.

Market Segmentation

Report Outlook

  • Vitamins
  • Carotenoids
  • Flavonoids
  • Phytosterols
  • Others
  • Pharmaceuticals
  • Food & Beverages
  • Cosmetics 
  • Supplements

Report Scope

Report Attribute/Metric Details
  Market Size   $7.23 Billion
  CAGR   8.2%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, Application and Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   BASF SE (Germany), Dohler GmbH (Germany), FMC CORPORATION (U.S.), Archer Daniels Midland Company (U.S.), KEMIN INDUSTRIES INC. (U.S.),, CARGILL INC (U.S.), Chr. Hansen A/S (Denmark),
  Key Market Opportunities   The high efficiency of phytonutrients and the ease of application of phytonutrients
  Key Market Drivers   Rising interest in Phytonutrients

Market Highlights

Author
Snehal Singh
Assistant Manager - Research

High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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FAQs

What are the major segments of the global Phytonutrients Market?

The market has been segregated into type, source, and application.

Which region is leading the global phytonutrients market for the forecast period?

The European region is leading the market for the forecast period.

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