Global Personalized Nutrition Market Overview
Personalized Nutrition Market Size was estimated at 9.79 (USD Billion) in 2022. The Personalized Nutrition Industry is expected to grow from 10.52(USD Billion) in 2023 to 20.1 (USD Billion) by 2032. The Personalized Nutrition Market CAGR (growth rate) is expected to be around 7.46% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Personalized Nutrition Market Trends Highlighted
The sphere of personalized nutrition is rapidly progressing, owing to technological advancement and the growing appetite for bespoke nutritional solutions amongst customers. The major market drivers include increasing awareness of health, rising disposable levels, and availability of genetic and other biomarker services. There is room for growth in the expansion of personalized nutrition services in new market segments, such as the elderly and also athletes, and the usage of AI and machine learning to enhance proposition acceptance and personalization accuracy.
Other current examples include the rise of customized parametric nutrition services on a subscription basis, the development of targeted nutrition products for therapeutic areas, mobile phones, and wearable technology for support and surveillance of dietary and health behaviors. Enhance your understanding of personalized nutrition. Firms pursue the development of products that meet the individualized needs of customers.
To do this, the company uses high technologies that make it possible to provide customers with personalized services. They seek to partnership with healthcare providers and insurers to extend market usage and effect.
Personalized Nutrition Market Drivers
Rising Health Consciousness among Consumers
The rising consciousness about the effect of nutrition on the state of health contributes to the growing demand for individual nutrition plans. Nowadays, people are more proactive in maintaining their health and oriented toward finding appropriate dietary recommendations to achieve certain healthy outcomes. At the same time, the development of personalized nutrition apps, online services, and wearable technologies used to track the consumed food and provide personalized recommendations is another factor promoting the growth of this market.Additionally, the increasing prevalence of chronic diseases associated with poor nutrition, including obesity, diabetes, and heart disease, drives individuals to establish personalized nutrition programs to enhance their health.
Technological Advancements in Nutrition Science
Advancements in nutrigenomics, nutrigenetics, and other fields are enabling a deeper understanding of the relationship between an individual's genetic makeup and nutritional needs. This knowledge is being leveraged to develop personalized nutrition plans that are tailored to an individual's unique genetic profile. Additionally, the development of artificial intelligence (AI) and machine learning (ML) algorithms is enhancing the accuracy and efficiency of personalized nutrition recommendations.
Growing Popularity of Functional Foods and Beverages
The demand for functional foods and beverages that offer specific health benefits is on the rise. Consumers are increasingly seeking out products that are fortified with vitamins, minerals, probiotics, and other ingredients that support their health goals. Personalized nutrition plans often incorporate functional foods and beverages to meet an individual's specific dietary needs and preferences.
Personalized Nutrition Market Segment Insights
Personalized Nutrition Market Delivery Channel Insights
The Personalized Nutrition Market is segmented based on delivery channel into online retail platforms, brick-and-mortar retailers, subscription boxes, and healthcare providers. Each of these delivery channels caters to specific consumer needs and preferences. Online Retail Platforms Online retail platforms offer a convenient and accessible way for consumers to purchase personalized nutrition products. The ease of browsing, comparing products, and making purchases online has driven the growth of this delivery channel. Leading e-commerce marketplaces and dedicated online retailers have established a strong presence in this segment.The Personalized Nutrition Market revenue generated through online retail platforms is projected to reach USD 5.24 billion by 2024, exhibiting a significant CAGR during the forecast period. Brick-and-Mortar Retailers Brick-and-mortar retailers, including pharmacies, drug stores, and specialty nutrition stores, provide consumers with in-person access to personalized nutrition products. These retailers offer expert advice, personalized recommendations, and the opportunity for consumers to physically examine products before making a purchase.The Personalized Nutrition Market segmentation data indicates that brick-and-mortar retailers are expected to account for a substantial share of the market, primarily driven by the growing demand for personalized nutrition products in physical stores. Subscription Boxes Subscription boxes have emerged as a popular delivery channel for personalized nutrition products. These boxes offer curated collections of personalized supplements, snacks, and recipes tailored to individual needs and goals. The convenience and flexibility of subscription boxes have attracted a growing number of consumers.The Personalized Nutrition Market statistics show that the subscription box segment is anticipated to witness robust growth in the coming years. Healthcare Providers Healthcare providers, such as doctors, dietitians, and nutritionists, play a crucial role in delivering personalized nutrition solutions. They assess individual health conditions, dietary needs, and lifestyle factors to develop customized nutrition plans. The integration of personalized nutrition into healthcare settings is gaining traction, as it empowers healthcare providers to offer more comprehensive and tailored care to their patients.The Personalized Nutrition Market industry analysis indicates that healthcare providers are expected to drive a significant portion of the market growth in the future. The Personalized Nutrition Market data highlights the growing demand for personalized nutrition products and services across various delivery channels. As consumers become increasingly aware of the benefits of personalized nutrition, the market is poised for continued growth and innovation in the years to come.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Personalized Nutrition Market Target Population Insights
The Personalized Nutrition Market segmentation by target population offers insights into the diverse groups driving market growth. Individuals with specific health conditions, such as diabetes, obesity, and allergies, represent a significant segment, with personalized nutrition plans tailored to manage their unique dietary needs. Age-specific groups, including children, adults, and seniors, also have distinct nutritional requirements that personalized nutrition can address. Pregnant women require specialized diets to support fetal development, and personalized nutrition can provide essential nutrients while addressing pregnancy-related concerns.Athletes and fitness enthusiasts seek personalized nutrition plans to optimize performance, enhance recovery, and support their demanding physical activity levels. This segmentation enables market players to develop targeted solutions and cater to the specific nutritional needs of each group, driving the overall market growth and revenue generation.
Personalized Nutrition Market Product Type Insights
The Personalized Nutrition Market segmentation by Product Type comprises Personalized Supplements, Personalized Meal Plans, DNA-Based Nutrition, and Microbiome-Based Nutrition. Among these, Personalized Supplements accounted for the largest revenue share in 2023, owing to the rising popularity of personalized vitamin and supplement regimens tailored to individual dietary needs and health goals. Personalized Meal Plans are anticipated to witness significant growth over the forecast period, driven by the increasing demand for customized nutrition plans that cater to specific dietary restrictions and preferences.DNA-Based Nutrition and Microbiome-Based Nutrition are emerging segments that leverage genetic and microbial data to provide highly personalized nutrition recommendations, offering promising growth opportunities in the coming years.
Personalized Nutrition Market Regional Insights
The Personalized Nutrition Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest region in the market, accounting for over 40% of the revenue in 2023. The region is home to a large number of personalized nutrition companies, such as Habit, Nutrigene, and Viome. Europe is the second-largest region, with a market size of over USD 2.5 billion in 2023. The region is home to a number of leading personalized nutrition companies, such as Lykon, FoodMarble, and InsideTracker. APAC is the fastest-growing region in the market, with a CAGR of over 10%.The region is home to a number of emerging personalized nutrition companies, such as BioXcel, Habit, and DNAfit. South America and MEA are relatively small markets, but they are expected to grow rapidly in the coming years.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Personalized Nutrition Market Key Players and Competitive Insights
To innovate new products and services, Personalized Nutrition Market Key Players frequently work, and partnership or business activities are the major growth strategy of the major players in the industry. Furthermore, they are also investing in R to develop new and advanced personalized solutions. Leading personalized nutrition market players are increasingly focusing on developing personalized nutrition plans for end-users by gathering data on their lifestyles and preferences. In addition to this, major companies are focusing on using advanced technologies such as artificial intelligence and machine learning to develop personalized plans and products for customers.Zoe is one of the dominating Personalized Nutrition Market service providers. The UK-based company takes data on a person’s DNA, blood, and lifestyle and provides them with nutrition suggestions based on that data. Their aim is to offer a solution for individuals to lead healthier lives. The company has a team of scientists, nutritionists, and entrepreneurs to provide the solution for the customers. They are also offering various products for their customers, such as intake products, including supplements, tests kits, finger-prick blood test kits, bars, and meals, and lifestyle plans, including exclusive access to specialists, personal coaches, and community events to meet the individual customer’s requirements.Another leading and innovative competitor in the Personalized Nutrition Market is Nutrigenomix. It is a Canada based company and provides nutrition information to customers based on their DNA. The company’s mission is “ To empower people with the information they need to make more informed nutrition decisions.” The company has a team of scientists and nutrition experts who develop a diet plan based on the DNA of the customers. The company provides various products for customers under their personalized plan, including overall supplements, specialty supplements, snacks, and food plans.
Key Companies in the Personalized Nutrition Market Include
- Cargill
- Herbalife Nutrition
- Danone
- General Mills
- PepsiCo
- ADM
- DSM
- Unilever
- Glanbia
- Nestle Health Science
- Royal FrieslandCampina
- DuPont Nutrition Biosciences
- Archer Daniels Midland Company
- Abbott Laboratories
- The CocaCola Company
Personalized Nutrition Market Industry Developments
The personalized nutrition market is projected to reach $20.1 billion by 2032, exhibiting a CAGR of 7.46% from 2024 to 2032. Increasing health consciousness, rising disposable income, and growing demand for personalized healthcare drive market expansion. Advancements in genetic testing, AI, and data analytics enhance the accuracy and effectiveness of personalized nutrition plans. Key players like Nestlé, Unilever, and Abbott invest heavily in RD to develop innovative products and services. Mergers and acquisitions, such as PepsiCo's acquisition of SodaStream, strengthen market presence and expand product portfolios. Collaborations between food companies and technology providers drive innovation and accelerate market growth.
Personalized Nutrition Market Segmentation Insights
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Personalized Nutrition Market Delivery Channel Outlook
- Online Retail Platforms
- Brick-and-Mortar Retailers
- Subscription Boxes
- Healthcare Providers
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Personalized Nutrition Market Target Population Outlook
- Individuals with Specific Health Conditions
- Age-Specific Groups
- Pregnant Women
- Athletes and Fitness Enthusiasts
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Personalized Nutrition Market Product Type Outlook
- Personalized Supplements
- Personalized Meal Plans
- DNA-Based Nutrition
- Microbiome-Based Nutrition
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Personalized Nutrition Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
9.79(USD Billion) |
| Market Size 2023 |
10.52(USD Billion) |
| Market Size 2032 |
20.1(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.46% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Cargill, Herbalife Nutrition, Danone, General Mills, PepsiCo, ADM, DSM, Unilever, Glanbia, Nestle Health Science, Royal FrieslandCampina, DuPont Nutrition Biosciences, Archer Daniels Midland Company, Abbott Laboratories, The Coca-Cola Company |
| Segments Covered |
Delivery Channel, Target Population, Product Type, Regional |
| Key Market Opportunities |
Rising consumer awareness of technological advancements increasing RampD investments, growing prevalence of chronic diseases, and expanding applications in healthcare |
| Key Market Dynamics |
Advancements in Technology Rising Consumer Awareness Growing Health Concerns Increased Focus on Preventive Healthcare Evolving Regulatory Landscape |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The personalized nutrition market is expected to reach a valuation of USD 20.1 billion by 2032, growing at a CAGR of 7.46% from 2024 to 2032.
North America and Europe are the dominant regions in the personalized nutrition market, accounting for a significant share of the market. Asia-Pacific is expected to witness the highest growth rate during the forecast period due to increasing health consciousness and rising disposable incomes.
Personalized nutrition finds applications in various areas, including weight management, chronic disease prevention and management, sports nutrition, and personalized diets.
Major players in the personalized nutrition market include Nestle, Unilever, Abbott, Danone, and Herbalife Nutrition.
The growth of the personalized nutrition market is driven by factors such as increasing consumer awareness about the benefits of personalized nutrition, rising disposable incomes, and advancements in technology.
The personalized nutrition market faces challenges such as high costs associated with personalized nutrition products and services, regulatory hurdles, and a lack of awareness among consumers.
Opportunities for growth in the personalized nutrition market include expanding into emerging markets, developing innovative products and services, and leveraging technology to enhance personalization.
The personalized nutrition market is expected to grow at a CAGR of 7.46% from 2024 to 2032.
Key trends in the personalized nutrition market include the integration of artificial intelligence and machine learning, the use of wearable devices and sensors, and the growing popularity of subscription-based personalized nutrition services.
The COVID-19 pandemic has had a positive impact on the personalized nutrition market, as consumers became more health-conscious and focused on preventive measures, leading to increased demand for personalized nutrition products and services.
