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Pasta Market Size

ID: MRFR//1795-CR | 100 Pages | Author: Harshita Gorade| February 2021

The pasta market is influenced by a multitude of market factors that shape its dynamics and growth trajectory. One of the primary factors contributing to the pasta market's success is the increasing consumer preference for convenient and time-efficient meal options. Given this brisk lifestyle, the pasta's being quick and easy preparation makes it an option for many households. It is the case in urban settings the most where people’s tight schedules have created a need for readily eaten food that is also whole-food rich.

Furthermore, the matter of global understanding and different culinary traditions ended up achieve very important impact on the pasta market. Nowadays, frequently more and more consumers are attracted by all kind of pasta variations, shapes, and additives, which, in turn, prove the increase of global dining popularization. With the world getting accustomed to a diversity of tastes, these markets have grown beyond the locations that had traditionally produced pasta, thereby generating new opportunities not only for the established players but also for those emerging.

Another economic factor (important role) in the development of the pasta market (among others) is… Pasta is an affordable food item when it comes to many other meal options, that not only the middle-income group but also the low income group can purchase it. In economically complicated environments, consumers are often seeking low cost food goods. Therefore, the pasta industry is an unwavering industry, because of the consumer supports during economic downtimes. As well, the foregoing increase in the size of the middle class segment worldwide that prefer quick and economical food options contributes significantly to the growth in pasta demand as taken into account the worldwide market.

The Pasta industry is forecasted to see a high 5.77% Compound Annual Growth Rate (CAGR) and estimated to reach a good money amount of USD 82.78 Billion by end of projection period which is 2030. The increase in pasta consumption can be credited to people shifting their preferences from traditional to modern way of life and change of consumerism. Pasta, which started from Italy, boasts numerous characteristics but particular one has played a big part in its triumph beyond its region: fast cooking ability. For instance, the Asian continent, which is experiencing the urbanization, and is subjected to the western culture, a remarkable increase of pasta demand, is recorded in the developing countries of the region.

One of the most important drivers of such trend is the changing nutritional requirements of the younger generations‘ preferences on food. In this condition where there is growing awareness of health, we come to see is the obvious rise of pasta eating habits. We are experiencing an expanding demand for different types of pasta with fusilli, vermicelli (also referred to as angel hair), spaghetti, macaroni, and penne being included. Such a wide variety of pasta products not only commonly contributes but also leads to the growth of the whole pasta industry.

In fact, the technology adoption made the markets of pasta to look another way. Integrative marketing structures and digital marketing concepts have offered pasta brands the opportunity to communicate with consumers via these channels. Online platforms not only facilitate convenient product access but also serve as effective channels for marketing and brand promotion. This digital transformation has allowed pasta companies to adapt to changing consumer behaviors and preferences more efficiently.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 5.77% (2023-2030)

Global Pasta Market Overview


Pasta Market Size was valued at USD 55.9 billion in 2022. The pasta industry is projected to grow from USD 59.12 Billion in 2023 to USD 82.78 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.77% during the forecast period (2023 - 2030). Increasing demand for international cuisines, rising consumption of Italian pasta in the United States and Asian countries, increased purchasing of packaged and shelf-stable products, growing preference for convenient food, and transformation in the food service sector are the key market drivers boosting the Pasta Market share.


Pasta Market Overview


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Pasta Market Trends



  • Increase in demand for ready-to-eat products to drive market growth


The demand for foods that are ready to eat has significantly increased recently. The number of people living busy lives has increased along with employment. This, in turn, increased demand for ready-to-cook foods. According to Unione Italiana Food and the ICE Agency information, these products were consumed more frequently during the lockdown in Italy, Germany, China, France, and the United States. Consumer demand for ready-to-cook products increased by 30% in the major exporting countries of these products. Moreover, these products are less expensive and easier to prepare, making them popular among working people.


These foods have been essential to cuisine in many different nations for centuries. As global consumption has increased, various nations have created their types of products. According to an Oxfam study, it is the most popular dish in the world. Furthermore, high-end multi-cuisine restaurant chains offer new dishes based on these products, growing their appeal & contributing to expanding Pasta Market revenue. Additionally, there is a significant rise in demand for organic products. As a result, manufacturers are developing new product varieties made of organic wheat to meet the needs of consumers, thereby positively impacting the growth of the pasta market CAGR.


Pasta Market Segment Insights


Pasta Source Insights


Based on source, the Pasta Market segmentation includes wheat, rice, maize, soy, multigrain, and others. The multigrain segment held the majority share in 2022, contributing to around ~35-37% of the Pasta Market revenue. The demand for multigrain will probably increase among people concerned about their health as it is an excellent source of dietary fiber. The elasticity of multigrain sources allows the production of pasta products of various shapes and sizes. Additionally, it permits the product to keep its structural coherence and assures the preservation of its texture. The pasta market for multigrain sources has grown in response to rising consumer demand for gluten-free, clean-label products.


Pasta Distribution Channel Insights


Distribution channels have bifurcated the Pasta Market segmentation into store-based supermarkets, hypermarkets, and non-store-based. The store-based supermarket segment dominated the market in 2022 and is expected to be the fastest-growing segment during the forecast period 2022-2030, as consumers can choose products based on proper nutritional inspection and informed purchase decisions. Supermarkets also offer greater accessibility and convenience when it comes to selecting products from a variety of options. A growing number of offline retailers, such as store-based supermarkets, offer these products in instant, dried, frozen, and canned formats, driving the segment's market growth. Major global brands distribute their pasta and noodle lines through supermarket chains due to the growing demand for easy-to-prepare meals.


August 2022 Crosta & Mollica, an upscale Italian brand, introduced a line of dried pasta and sauces through Waitrose. Rigatoni, spaghetti, fiorelli, and tagliatelle are among the varieties of dried pasta.


Figure 1: Pasta Market, by Distribution Channel, 2022 & 2030 (USD Billion)Pasta Market, by Distribution Channel, 2022 & 2030Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Further, the non-store-based segment is anticipated to grow at a higher CAGR in the Pasta Market data over the forecast period. Shopping habits have changed significantly owing to e-commerce, which offers benefits like doorstep delivery, generous discounts, and the ability to find a wide range of products on one website. The availability of a diverse selection of pasta and noodles and growing customer loyalty due to Subscribe & Save programs are anticipated to support the online channel. For instance, numerous online retailers like Eataly Net USA LLC, Ubuy, Amazon, Alibaba, and Grocerly, among others, are well-known sellers of these products worldwide.


Pasta Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The European Pasta market accounted for USD 25.6 billion in 2022 and will likely exhibit significant CAGR growth over the study period. Pasta has long been a staple of traditional meals, particularly in Italy, Germany, and Greece. As consumers have become more health conscious, the demand for food products with a high carbohydrate content has decreased in recent years. As a result, to meet the changing tastes of consumers, European manufacturers are introducing new varieties of gluten-free products in various shapes and forms.


Further, the major countries studied in the global market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.


Figure 2: PASTA MARKET SHARE BY REGION 2022 (%)PASTA MARKET SHARE BY REGION 2022Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


The North American pasta market has the second-largest market share. Pasta product demand in North America has increased significantly. The United States is one of the world's largest consumers of these pasta products. As consumers become more aware of the consequences of regular consumption of such products, new varieties made of whole grains are introduced to meet the rising demand. New food recipes such as pasta salads are available at deli counters and restaurants for customers looking for a quick meal. New cheese-filled pasta recipes are gradually increasing in popularity in the region. Further, the U.S. pasta market held the largest market share, and the Canadian pasta market was the fastest-growing market in the North American region.


The Asia-Pacific Pasta Market is expected to grow at the fastest CAGR in the forecast period from 2022 to 2030. The Asia Pacific region has seen rapid development, structural change, and industrial upgrading in the instant pasta industry over the past several years. The instant pasta and noodles market in China now generates more than 40 billion sales packages annually, and much enticing business practices have also been developed. India, China, Korea, Japan, and Southeast Asian nations are seeing a sharp rise in demand for these products owing to regional consumers' rapid adoption of Western diets. Additionally, traditional techniques and recipes for cooking them can be found in China and Japan. Other nations, including Vietnam, are significant consumers of these products. With its growing popularity among younger people, pasta that can be prepared in three minutes has emerged with a newfound sense of assurance. Moreover, Chinas pasta market held the largest market share, and the Indian pasta market was the fastest-growing market in the Asia-Pacific region.


Pasta Key Market Players & Competitive Insights


Major market players are looking into new materials to create gluten-free and low-carb pasta products to satisfy the demand of health-conscious population groups. Players are also concentrating on developing new types of vegan products. There is also an opportunity for competitors in the pasta industry to incorporate innovative manufacturing technologies to produce high-quality pasta. Market participants are also pursuing strategic market development initiatives to expand their global footprints, such as new product launches with innovative, exotic flavors and appealing packaging, contract terms, acquisitions and mergers, increased R&D investments, and collaboration with other organizations.


Companies compete in the pasta industry based on various factors, such as product offerings, quality, price, taste, flavor, functionality, packaging, size, and marketing initiatives. The Pasta Market major players, such as Nestle S.A., Quinoa Corporation, Unilever, General Mills Inc., and others, are now extensively focusing on social media platforms and online distribution channels for online marketing and branding of their products to draw in more consumers. Moreover, companies with R&D capabilities and technological expertise will gain momentum and profitability in the global pasta industry.


AGT Food and Ingredients is one of the world's largest suppliers of value-added pulses, food ingredients, and staple foods, with over 65 years of global marketing experience. AGT Food and Ingredients, a Canadian business, introduced its Veggipasta pea-based pasta product in September 2020 to give consumers a more nutritious food option.


Also, 24 Mantra is an organic food producer, marketer, and seller based in India. With a catalog of 90 products, the company introduces ready-to-drink and ready-to-eat organic foods. In July 2021, 24 Mantra launched organic pasta in two varieties: fusilli and macaroni. It is made of whole wheat Atta, which is high in fiber and nutrients and is acceptable for people of all ages.


Key Companies in the pasta market include



  • General Mills Inc

  • Unilever

  • Nestle S.A.

  • Del Monte Foods Inc

  • Ebro Foods S.A.

  • Ajinomoto Co. Inc

  • Conagra Brands Inc

  • Thai President Foods Ltd

  • Quinoa Corporation


Pasta Industry Developments


March 2024- Turkiye's fantastic development as an exporter of durum wheat has spared pasta fans another year of price pain, and the nation is made to stay an important source of the ingredient prized in Mediterranean cuisine. On the way to being the world's second-biggest durum exporter in 2023/24, Turkiye has assisted in filling a supply gap caused by a second drought in three years in top provider Canada and suppressed a price surge seen at the season's start. Global stocks of durum are still predicted to hit a three-decade low this season, as per the International Grains Council, an inter-governmental body. But Turkish shipments have avoided an instant shortfall and kept durum in line with facilitating world prices of staple grains. Earlier a net importer of the hard wheat whose milled flour is utilized to prepare pasta, certain types of bread, and couscous and in the Mediterranean region, Turkiye has taken the market by surprise by exporting nearly 1.5 million metric tons of durum, so far, in the 2023/24 season, ending in June. The Chairman of Turkiye's Pasta Industry Association, Aykut Goymen, said that Turkiye, by entering global markets as an exporter, changed the game. He further added that they can say that it was not a one-off thing, and it is sustainable for Turkiye to be a durum exporter in the coming years. Turkiye's better-than-projected crop last year left stocks brimming after large imports made in response to high inflation and the previous drought. Fascinating prices for farmers, including an approximate 30 percent increase in the state's purchase price last year and investment in irrigation, have enhanced sowing and yields. Weakness in the lira during an economic catastrophe also made Turkish durum more competitive overseas.

October 2022 Barilla, the world's largest pasta manufacturer, rebranded pasta in the United States with its new Al Bronzo line. Al Bronzo is available in six popular pasta cuts: Mezzi Rigatoni, Bucatini, Fusilli, Penne Rigate, Spaghetti, and Linguine, and is available in various packs through e-commerce distribution channels as well as on retail shelves across the United States.


December 2021 Agro Tech Foods Ltd, one of India's leading FMCG companies, enlarged its ready-to-cook segment under the Sundrop brand. Sundrop debuted its first 'Mini Meal Kit' with the release of 'Sundrop5 Min Yum Pasta,' a pasta sauce with authentic Italian flavors. This product is yet another endorsement for the brand at the forefront of innovation in the Ready-To-Cook (RTD) category.


March 2021 Bernoi, a company based in the United States, announced plans to launch frozen pasta products in various shapes, including penne, fusilli, macaroni, etc. The company's goal is to offer restaurant-quality food products for home consumption.


Pasta Market Segmentation


Pasta Source Outlook



  • Wheat

  • Rice

  • Maize

  • Soy

  • Multigrain

  • Others


Pasta Distribution Channel Outlook



  • Store-Based Supermarkets

  • Hypermarkets

  • Non-Store-Based


Pasta Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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