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Pasta Market Analysis

ID: MRFR//1795-CR | 100 Pages | Author: Harshita Gorade| February 2021

The pasta market exhibits dynamic and multifaceted market dynamics driven by various factors that influence its growth and competitiveness. One of the key dynamics is consumer demographics and lifestyle changes. As urbanization continues and lifestyles become more fast-paced, there is an increased demand for convenient and time-saving meal options. Pasta, with its easy and fast preparation that can be made in no time has been preferred of late by many households, mainly professionals indulged in a hectic schedule and families looking for balance between convenience and nutrition.

The clean label trend has emerged as a key market opportunity that focuses more on the health-conscious consumers who choose pasta products that are in line with their clean label choices. Despite the fact that the retail sector was upgraded by about creating the pasta products penetration into international markets, it became a critical factor in this process. Moreover, companies manufacturing the pasta can leverage on their capacity to integrate state-of-the-art production technologies which makes it possible for them to create superior types of pasta. This opens valuable opportunities for improving the products and market standing. # Conclusion: Diane Ackerman's Opening Lines in "A Natural History of the Senses" The opening lines of "A Natural History of the Senses" by Diane Ackerman act as a powerful doorway into the author's captivating and thought-provoking narrative. She masterfully sets the stage for the rest of

Technology discoveries in addition to it are implicated in the changing nature of the pasta market. The e-commerce has put internet revolution to pasta products market, which made consumers reach this product easier than before. The eCommerce systems are very easily accessible that allows for personalized shopping. The digital marketing strategies help the companies interact directly with their potential customers. What is more, enabling digital accessibility not only for consumers, but also for pasta manufacturers, can be convenient because these actors are rapidly changing and updating the consumer behaviors and market tendencies.

Bigger is no longer better as the consumers are more health conscious which is the key player of pulling aside the dynamics of the pasta market. The fact that consumers' requests for health-related food and pasta options is exponentially growing, they have been demanding products that are in compliance with their nutritional requirements. Consequently, more nutritious versions like wholewheat, mixed grain and gluten-free pasta have been created because of that. Health-focused ranges of pasta with inclusions of wholemeal or other healthy ingredients have been noticed in recent times as attempts to the answer the health issues of consumers who wish to make healthier dietary choices and stand out from competitors.

Green concerns just like sustainability issues make market conditions for pasta more complicated. More and more consumers pay attention to the environment but only fewer are aware of the damage to it from food production and packaging. In a bid to remain marketable, pasta companies are embracing sustainability through ethical sourcing, decreasing carbon-foot size, and utilising eco-friendly packaging. Brands of pasta aren’t only meeting consumer demands, but also are a badge sign of environmentally sustainable business in the market.

The competition mode in the pasta market is tough, engaging the makers in different strategies of gaining a share of the market. Product innovation, brand positioning and strategic collaborationsare known as usual business growth initiatives. Pasta manufacturers continuously strive to differentiate their products through unique flavors, shapes, and ingredients, appealing to diverse consumer preferences. Effective brand positioning, whether through emphasizing quality, tradition, or sustainability, plays a crucial role in attracting and retaining consumers in a highly competitive market landscape.

Global Pasta Market Overview

Pasta Market Size was valued at USD 55.9 billion in 2022. The pasta industry is projected to grow from USD 59.12 Billion in 2023 to USD 82.78 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.77% during the forecast period (2023 - 2030). Increasing demand for international cuisines, rising consumption of Italian pasta in the United States and Asian countries, increased purchasing of packaged and shelf-stable products, growing preference for convenient food, and transformation in the food service sector are the key market drivers boosting the Pasta Market share.

Pasta Market Overview

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Pasta Market Trends

  • Increase in demand for ready-to-eat products to drive market growth

The demand for foods that are ready to eat has significantly increased recently. The number of people living busy lives has increased along with employment. This, in turn, increased demand for ready-to-cook foods. According to Unione Italiana Food and the ICE Agency information, these products were consumed more frequently during the lockdown in Italy, Germany, China, France, and the United States. Consumer demand for ready-to-cook products increased by 30% in the major exporting countries of these products. Moreover, these products are less expensive and easier to prepare, making them popular among working people.

These foods have been essential to cuisine in many different nations for centuries. As global consumption has increased, various nations have created their types of products. According to an Oxfam study, it is the most popular dish in the world. Furthermore, high-end multi-cuisine restaurant chains offer new dishes based on these products, growing their appeal & contributing to expanding Pasta Market revenue. Additionally, there is a significant rise in demand for organic products. As a result, manufacturers are developing new product varieties made of organic wheat to meet the needs of consumers, thereby positively impacting the growth of the pasta market CAGR.

Pasta Market Segment Insights

Pasta Source Insights

Based on source, the Pasta Market segmentation includes wheat, rice, maize, soy, multigrain, and others. The multigrain segment held the majority share in 2022, contributing to around ~35-37% of the Pasta Market revenue. The demand for multigrain will probably increase among people concerned about their health as it is an excellent source of dietary fiber. The elasticity of multigrain sources allows the production of pasta products of various shapes and sizes. Additionally, it permits the product to keep its structural coherence and assures the preservation of its texture. The pasta market for multigrain sources has grown in response to rising consumer demand for gluten-free, clean-label products.

Pasta Distribution Channel Insights

Distribution channels have bifurcated the Pasta Market segmentation into store-based supermarkets, hypermarkets, and non-store-based. The store-based supermarket segment dominated the market in 2022 and is expected to be the fastest-growing segment during the forecast period 2022-2030, as consumers can choose products based on proper nutritional inspection and informed purchase decisions. Supermarkets also offer greater accessibility and convenience when it comes to selecting products from a variety of options. A growing number of offline retailers, such as store-based supermarkets, offer these products in instant, dried, frozen, and canned formats, driving the segment's market growth. Major global brands distribute their pasta and noodle lines through supermarket chains due to the growing demand for easy-to-prepare meals.

August 2022 Crosta & Mollica, an upscale Italian brand, introduced a line of dried pasta and sauces through Waitrose. Rigatoni, spaghetti, fiorelli, and tagliatelle are among the varieties of dried pasta.

Figure 1: Pasta Market, by Distribution Channel, 2022 & 2030 (USD Billion)Pasta Market, by Distribution Channel, 2022 & 2030Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Further, the non-store-based segment is anticipated to grow at a higher CAGR in the Pasta Market data over the forecast period. Shopping habits have changed significantly owing to e-commerce, which offers benefits like doorstep delivery, generous discounts, and the ability to find a wide range of products on one website. The availability of a diverse selection of pasta and noodles and growing customer loyalty due to Subscribe & Save programs are anticipated to support the online channel. For instance, numerous online retailers like Eataly Net USA LLC, Ubuy, Amazon, Alibaba, and Grocerly, among others, are well-known sellers of these products worldwide.

Pasta Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The European Pasta market accounted for USD 25.6 billion in 2022 and will likely exhibit significant CAGR growth over the study period. Pasta has long been a staple of traditional meals, particularly in Italy, Germany, and Greece. As consumers have become more health conscious, the demand for food products with a high carbohydrate content has decreased in recent years. As a result, to meet the changing tastes of consumers, European manufacturers are introducing new varieties of gluten-free products in various shapes and forms.

Further, the major countries studied in the global market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.

Figure 2: PASTA MARKET SHARE BY REGION 2022 (%)PASTA MARKET SHARE BY REGION 2022Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

The North American pasta market has the second-largest market share. Pasta product demand in North America has increased significantly. The United States is one of the world's largest consumers of these pasta products. As consumers become more aware of the consequences of regular consumption of such products, new varieties made of whole grains are introduced to meet the rising demand. New food recipes such as pasta salads are available at deli counters and restaurants for customers looking for a quick meal. New cheese-filled pasta recipes are gradually increasing in popularity in the region. Further, the U.S. pasta market held the largest market share, and the Canadian pasta market was the fastest-growing market in the North American region.

The Asia-Pacific Pasta Market is expected to grow at the fastest CAGR in the forecast period from 2022 to 2030. The Asia Pacific region has seen rapid development, structural change, and industrial upgrading in the instant pasta industry over the past several years. The instant pasta and noodles market in China now generates more than 40 billion sales packages annually, and much enticing business practices have also been developed. India, China, Korea, Japan, and Southeast Asian nations are seeing a sharp rise in demand for these products owing to regional consumers' rapid adoption of Western diets. Additionally, traditional techniques and recipes for cooking them can be found in China and Japan. Other nations, including Vietnam, are significant consumers of these products. With its growing popularity among younger people, pasta that can be prepared in three minutes has emerged with a newfound sense of assurance. Moreover, Chinas pasta market held the largest market share, and the Indian pasta market was the fastest-growing market in the Asia-Pacific region.

Pasta Key Market Players & Competitive Insights

Major market players are looking into new materials to create gluten-free and low-carb pasta products to satisfy the demand of health-conscious population groups. Players are also concentrating on developing new types of vegan products. There is also an opportunity for competitors in the pasta industry to incorporate innovative manufacturing technologies to produce high-quality pasta. Market participants are also pursuing strategic market development initiatives to expand their global footprints, such as new product launches with innovative, exotic flavors and appealing packaging, contract terms, acquisitions and mergers, increased R&D investments, and collaboration with other organizations.

Companies compete in the pasta industry based on various factors, such as product offerings, quality, price, taste, flavor, functionality, packaging, size, and marketing initiatives. The Pasta Market major players, such as Nestle S.A., Quinoa Corporation, Unilever, General Mills Inc., and others, are now extensively focusing on social media platforms and online distribution channels for online marketing and branding of their products to draw in more consumers. Moreover, companies with R&D capabilities and technological expertise will gain momentum and profitability in the global pasta industry.

AGT Food and Ingredients is one of the world's largest suppliers of value-added pulses, food ingredients, and staple foods, with over 65 years of global marketing experience. AGT Food and Ingredients, a Canadian business, introduced its Veggipasta pea-based pasta product in September 2020 to give consumers a more nutritious food option.

Also, 24 Mantra is an organic food producer, marketer, and seller based in India. With a catalog of 90 products, the company introduces ready-to-drink and ready-to-eat organic foods. In July 2021, 24 Mantra launched organic pasta in two varieties: fusilli and macaroni. It is made of whole wheat Atta, which is high in fiber and nutrients and is acceptable for people of all ages.

Key Companies in the pasta market include

  • General Mills Inc

  • Unilever

  • Nestle S.A.

  • Del Monte Foods Inc

  • Ebro Foods S.A.

  • Ajinomoto Co. Inc

  • Conagra Brands Inc

  • Thai President Foods Ltd

  • Quinoa Corporation

Pasta Industry Developments

Carbe Diem joined General Mills' venture studio G-Works in March 2024, showing that their foods were very popular. Carbe Diem wants to rethink pasta using a "zero compromise" strategy while emphasizing innovation to meet the market demand for healthful dining options.

March 2024- Turkiye's fantastic development as an exporter of durum wheat has spared pasta fans another year of price pain, and the nation is made to stay an important source of the ingredient prized in Mediterranean cuisine. On the way to being the world's second-biggest durum exporter in 2023/24, Turkiye has assisted in filling a supply gap caused by a second drought in three years in top provider Canada and suppressed a price surge seen at the season's start. Global stocks of durum are still predicted to hit a three-decade low this season, as per the International Grains Council, an inter-governmental body. 
But Turkish shipments have avoided an instant shortfall and kept durum in line with facilitating world prices of staple grains. Earlier a net importer of the hard wheat whose milled flour is utilized to prepare pasta, certain types of bread, and couscous and in the Mediterranean region, Turkiye has taken the market by surprise by exporting nearly 1.5 million metric tons of durum, so far, in the 2023/24 season, ending in June. 
The Chairman of Turkiye's Pasta Industry Association, Aykut Goymen, said that Turkiye, by entering global markets as an exporter, changed the game. He further added that they can say that it was not a one-off thing, and it is sustainable for Turkiye to be a durum exporter in the coming years. Turkiye's better-than-projected crop last year left stocks brimming after large imports made in response to high inflation and the previous drought. Fascinating prices for farmers, including an approximate 30 percent increase in the state's purchase price last year and investment in irrigation, have enhanced sowing and yields. Weakness in the lira during an economic catastrophe also made Turkish durum more competitive overseas.

Suma Whole Foods announced the launch of a new range of high-quality oat pasta made with organic ingredients, such as oat, corn, and rice flour, on Jan 17th, 2024.

Samyang Foods announced the launch of Tangle, an air-dried pasta brand, on Sep 28th, 2023. Also inspired by Korean flavors for the U.S. and Canada markets was Tangle Bulgogi Alfredo Tangluccine pasta, which was rolled out by this brand.

With an August 2023 purchase costing them $2.7 billion, they expanded their product line by buying Sovos Brands from Campbell Soup, including Rao's Pasta Sauce, which was added to their list of products.

Over fifty new items were introduced into Conagra Brands’ Pasta Division, Frozen Division, Grocery Division and Snack Division in July 2023.

October 2022 Barilla, the world's largest pasta manufacturer, rebranded pasta in the United States with its new Al Bronzo line. Al Bronzo is available in six popular pasta cuts: Mezzi Rigatoni, Bucatini, Fusilli, Penne Rigate, Spaghetti, and Linguine, and is available in various packs through e-commerce distribution channels as well as on retail shelves across the United States.

In 2023, Makfa released a new premium variety of pasta, both long-grain or short grain ones, using bronze die machinery. High-end pastas are coarse because when you cook these bronze dyes, once it is cooked, it will absorb this taste and color from the chosen ingredient source.

Barilla Group purchased Back to Nature from B&G Foods in December 2022 as part of its plans to offer plant-based snacks made without GMOs in addition to other food items like cookies, granola, nuts, trail mix, etcetera, across America.

Pasta Market Segmentation

Pasta Source Outlook

  • Wheat

  • Rice

  • Maize

  • Soy

  • Multigrain

  • Others

Pasta Distribution Channel Outlook

  • Store-Based Supermarkets

  • Hypermarkets

  • Non-Store-Based

Pasta Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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