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Party Supplies Market Research Report Information By Product Type (Balloons, Banners, Pinatas, Games, Home Décor, Tableware/Disposables, Take Away Gifts, and Others), By Application (Commercial Use and Domestic Use), By (Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialized Stores, E-commerce, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/CR/17319-HCR | 128 Pages | Author: Snehal Singh| July 2024

Global Party Supplies Market Overview


Party Supplies Market Size was valued at USD 12.8 Billion in 2022. The Party Supplies market industry is projected to grow from USD 14.01 Billion in 2023 to USD 28.96 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2023 - 2032). Increasing consumer demand for unique and personalized party experiences Coupled with the rising trend of social media-driven celebrations and events are the key market drivers fueling the market growth.


Global Party Supplies Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Party Supplies Market Trends



  • Evolving consumer preferences are driving the market growth


Global Market CAGR for Party Supplies is being driven by the dynamic shift in consumer preferences towards unique and personalized experiences. Modern consumers are increasingly seeking novel and memorable ways to celebrate special occasions, such as birthdays, weddings, and other milestones. This shift is fueled by a desire for individuality and the need to create Instagram-worthy moments. Consumers are no longer satisfied with generic, one-size-fits-all party supplies. Instead, they are actively seeking out products that reflect their personality, interests, and the theme of their event.


This evolution in consumer preferences has led to a surge in demand for customizable and theme-based party supplies. From personalized banners and custom-designed invitations to theme-specific decorations, consumers are willing to invest in items that make their celebrations stand out. This trend has not only boosted the overall revenue of the party supplies market but has also opened up opportunities for creative and niche players who can cater to specific themes and design preferences.


The rise of social media platforms has significantly impacted the way people celebrate and share their special moments. Platforms like Instagram, Pinterest, and Facebook have become instrumental in shaping event aesthetics and inspiring individuals to create visually stunning celebrations. This social media influence has a direct impact on the party supplies market, as consumers are increasingly looking for items that are not only functional but also highly photogenic.


Another significant driver shaping the party supplies market is the increasing awareness and emphasis on sustainability. As environmental consciousness grows among consumers, there is a rising demand for party supplies that are eco-friendly, reusable, and biodegradable. Many consumers are now seeking alternatives to traditional disposable party products, such as plastic plates and single-use decorations, to reduce their ecological footprint.


According to a survey conducted by The Knot, a popular wedding planning platform, reported that 68% of surveyed couples expressed a desire for personalized and unique elements in their wedding celebrations. This data reflects a broader shift in consumer preferences towards customized experiences, creating a substantial market opportunity for personalized party supplies. Thus, driving the Party Supplies market revenue.


Party Supplies Market Segment Insights


Party Supplies Product Type Insights


The Party Supplies market segmentation, based on Product Type includes Balloons, Banners, Pinatas, Games, Home Décor, Tableware/Disposables, Take Away Gifts, and Others. The balloon segment dominated the market, accounting for around one-third of market revenue. Balloons have universal appeal and are a versatile and cost-effective choice for various celebrations. Their popularity is attributed to their use in a wide range of events, including birthdays, weddings, corporate events, and holidays.


Party Supplies Application Insights


The Party Supplies market segmentation, based on Application includes Commercial Use and Domestic Use. The Domestic Use segment dominated the market, accounting for more than half of market revenue. This is supported by the fact that individuals and families consistently organize and celebrate a multitude of events at home, such as birthdays, anniversaries, and seasonal gatherings.


Party Supplies Distribution Channel Insights


The Party Supplies market segmentation, based on distribution channels includes Supermarkets/Hypermarkets, Convenience Stores, Specialized Stores, E-commerce, and Others. The E-commerce segment dominated the market, accounting for above one-third of market revenue. The convenience and accessibility offered by online platforms have reshaped consumer shopping habits, and the party supplies market is no exception. E-commerce platforms provide a vast array of options, enabling consumers to browse and purchase party supplies from the comfort of their homes.


Figure 1: Party Supplies Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Party Supplies Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Party Supplies Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Party Supplies market area will dominate this market. It can be attributed to its strong disposable income levels and the cultural diversity prevalent in the region. The United States and Canada, in particular, boast high per capita incomes, leading to a culture where celebrations and events are often elaborate and well-funded. The propensity to spend on parties, weddings, and other social gatherings fuels the demand for a wide variety of party supplies.


Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: PARTY SUPPLIES MARKET SHARE BY REGION 2022 (USD Billion)


PARTY SUPPLIES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Party Supplies market accounts for the second-largest market share due to its rich tradition of festivities and social celebrations. Many European countries have a long history of hosting events, ceremonies, and festivals, creating a culture that places importance on well-decorated and organized gatherings. This cultural inclination contributes to a sustained demand for various party supplies. Further, the German Party Supplies market held the largest market share, and the UK Party Supplies market was the fastest-growing market in the European region


The Asia-Pacific Party Supplies Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the region's rapidly rising middle-class population and the ongoing process of urbanization. Moreover, China’s Party Supplies market held the largest market share, and the Indian Party Supplies market was the fastest-growing market in the Asia-Pacific region.


Party Supplies Key Market Players & Competitive Insights


Leading market players strive to stand out in the competitive party supplies market by continuously innovating and differentiating their products. This involves introducing new and unique designs, materials, and themes for balloons, banners, tableware, and other party items. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, customization services contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Party Supplies industry must offer innovative items.


Collaborations with other brands, event planners, or even influencers in the lifestyle and party planning space is one of the key business tactics used by manufacturers in the Party Supplies industry to benefit clients and increase the market sector. In recent years, the Party Supplies industry has offered some of the most significant advantages to Consumers. Major players in the Party Supplies market, including Oriental Trading Company, Artisano Designs, Unique Industries, Inc., American Greetings Corporation, Pioneer Worldwide, Hallmark Licensing, LLC., and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.


Hallmark Cards, Inc., founded in 1910 by entrepreneur J.C. Hall, is a privately held company headquartered in Kansas City, Mo., with family members actively involved in its board of directors. With over 20,000 employees ly, Hallmark is dedicated to creating an emotionally connected world. The company's diverse portfolio includes various businesses, all centered around fostering meaningful relationships and enhancing lives. Hallmark is committed to community partnerships, embraces diversity and inclusion, and prioritizes environmental responsibility. Their focus on customer experiences underscores their mission to help people share special moments with friends and loved ones. As a longstanding pillar in the industry, Hallmark continues to inspire connections and make a positive impact on lives worldwide. In April 2022, a collaboration took place between Hallmark Licensing, LLC, and poet-artist Morgan Harper Nichols, resulting in the introduction of a new collection of genuine story items, including greeting cards.


American Greetings, a leader in the expansive Celebrations marketplace, is renowned as the ultimate destination for all things celebratory. With a comprehensive presence online, in-store, and through convenient curbside pickup options, the company caters to diverse consumer preferences. American Greetings stands as a pivotal player in facilitating the celebration of holidays, fostering connections between individuals, and commemorating life's special moments. Their mission revolves around making the world more thoughtful and caring daily, emphasizing the importance of people in every aspect of their operations. Guided by a purpose-driven approach, American Greetings is dedicated to offering products that resonate with customers, ensuring they can express sentiments and celebrate joy in a myriad of ways. In December 2022, a collaboration between American Greetings Corporation and Alicia Keys resulted in the launch of New Creatacard Customized Holiday Cards.


Key Companies in the Party Supplies market include



  • Hallmark Licensing, LLC.

  • Party City Holdco Inc.

  • Martha Stewart Living Omnimedia, Inc.

  • Huhtamaki

  • Shutterfly, Inc.

  • Oriental Trading Company

  • Artisano Designs

  • Unique Industries, Inc.

  • American Greetings Corporation

  • Pioneer Worldwide


Party Supplies Industry Developments


March 2022: American Greetings Corporation diversified its product portfolio by introducing the SmashUp video card, featuring Weird Al Yankovic.


November 2023: Huhtamaki, a prominent manufacturer of sustainable packaging solutions, inaugurated an extension to its current paper-based packaging manufacturing facility in Nules, Spain. The expanded site focuses on producing paper-based packaging items, encompassing catering disposables and vending cups.


Party Supplies Market Segmentation


Party Supplies Product Type Outlook



  • Balloons

  • Banners

  • Pinatas

  • Games

  • Home Décor

  • Tableware/Disposables

  • Take Away Gifts

  • Others


Party Supplies Application Outlook



  • Commercial Use

  • Domestic Use


Party Supplies Distribution Channel Outlook



  • Supermarket/Hypermarket

  • Convenience Stores

  • Specialized Stores

  • E-commerce

  • Others


Party Supplies Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 12.8 Billion
Market Size 2023 USD 14.013 Billion
Market Size 2032 USD 28.965 Billion
Compound Annual Growth Rate (CAGR) 9.50% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Application, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Oriental Trading Company, Artisano Designs, Unique Industries, Inc., American Greetings Corporation, Pioneer Worldwide, Hallmark Licensing, LLC., Party City Holdco Inc., Martha Stewart Living Omnimedia, Inc., and Huhtamaki, Shutterfly, Inc.
Key Market Opportunities ·         Growing emphasis on sustainable and eco-friendly options provides a new avenue for market growth
Key Market Dynamics ·         Social media influence on celebrations is driving market growth


Frequently Asked Questions (FAQ) :

The Party Supplies market size was valued at USD 12.8 Billion in 2022.

The market is projected to grow at a CAGR of 9.50% during the forecast period, 2023-2032.

North America had the largest share of the market.

The key players in the market are Oriental Trading Company, Artisano Designs, Unique Industries, Inc., American Greetings Corporation, Pioneer Worldwide, Hallmark Licensing, LLC., Party City Holdco Inc., Martha Stewart Living Omnimedia, Inc., and Huhtamaki, Shutterfly, Inc.

The ballon category dominated the market in 2022.

The E-Commerce Stores had the largest share in the market.

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