Paper Pigments Market Research Report - Global Forecast till 2027

Paper Pigments Market Information Type By (Calcium Carbonate, and Kaolin), By Application (Coated, Satin-Coated, Gloss-Coated, Dull-Coated, Uncoated, Woven or Smooth Uncoated Paper, and Laid Uncoated Paper) and Region (North America, Europe, Asia-Pacific, and Rest of the World)ÔÇöForecast till 2027

ID: MRFR/CnM/5556-HCR | 140 Pages | Published By Priya Nagrale on March 2023         

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Paper Pigments Market

Paper Pigments Market is projected to be worth USD 49.10 Billion by 2027, registering a CAGR of 5.75% during the forecast period (2020 - 2027).

Type Calcium Carbonate Kaolin
Application Coated Satin-Coated Gloss-Coated Dull-Coated
Uncoated Woven or Smooth Uncoated Paper Laid Uncoated Paper
Key Players
Companies Profiled   Omya AG (Switzerland)   Kemira Oyj (France)   The Chemours Company (US)   Imerys (France)   Minerals Technologies (US)   BASF SE (Germany)   Ashapura Group (India)   M. Huber Corporation (US)   Thiele Kaolin Company (US)   KaMin LLC. / CADAM (US)
Market Driving Forces   Increasing demand for better quality packaging of FMCG products coupled with the rising inclination towards the ready-to-eat food.
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Global Paper Pigments Market Research (MRFR Insights)

The  paper pigments market size is projected to reach approximately USD 49.10 Billion by 2030, at a CAGR of 5.75% from 2020-2027. Paper pigments provide a coating layer to the paper that gives the surface uniformity, whitens it, makes it opaquer, adds the necessary finish, gives the paper printing characteristics, and improves the coating's color. To increase opacity and brightness while enhancing printing characteristics, paper pigments are also used as fillers in the uncoated paper. Rising industrialization and urbanization are the key factor fueling the paper pigment market growth. Furthermore, the rise in demand for superior-quality coated paper goods, the expansion of the packaging sector, the rise in demand for superior-quality coated paper, and high demand in emerging nations are among the primary drivers driving the growth of the  paper pigments market over the coming years.

COVID-19 Impact Analysis

The COVID-19 outbreak very slightly impacted the market for paper pigments. Additionally, it affected the import and export of paper and the availability of ink and dyes. The pandemic severely affected the paper pigments industry, causing immeasurable economic losses. However, because of their high permeability and inability to be heat-sealed during the pandemic, paper pigments were widely sought for interim food confinement and protection. The COVID-19 pandemic increased public health consciousness. It has had a positive impact on paper food packaging and is predicted to increase demand for coated and uncoated paper, driving the expansion of the market during the COVID-19 crisis.

 Paper Pigments Market Dynamics

Several factors, including the rise in urbanization and industrialization, the demand for high-quality coated paper products, the expansion of the packaging industry, the high demand in developing nations, and the rise in the rate of urbanization and industrialization, are driving the market for paper pigments. However, among other things, the expanding digitization of the paper industry and environmental concerns about recycling paper are the main factors acting as a hindrance, and they will further challenge the growth of the market for paper pigments in the projection period. Paper bag consumption will increase as modern retail penetration increases. The need for paper goods is expected to increase due to sustainable packaging, and manufacturers will increasingly request paper pigments soon. Additionally, the market for paper pigments is anticipated to be driven by the rising demand for uncoated paper from various industries, including newspapers, enterprises, and educational institutions, throughout the forecast period.

Market Drivers

  • Rising demand for uncoated paper

Paper pigments are widely utilized in the production of paper. Uncoated paper is rougher and more ink-absorbing than coated paper. The uncoated paper offers more contrast and a more elegant appearance. Business cards, envelopes, brochures, invitations, and writing and printing paper are all printed using it. During the forecast period, the market for paper pigments is anticipated to be driven by the rising demand for uncoated paper from various industries, including newspapers, enterprises, and educational institutions.

Market Restraints:

  • Rising digitalization reduces the use of paper

Digitalization is used to collect and extract material for porting into certain workflow processes, and digitization typically refers to the conversion of paper-based content into digital format. Employing intelligent capture technology, businesses may extract data from paper-based documents and transform it into structured data that downstream processes or enterprise applications can use. Therefore, it becomes a restraining factor for the growth of the paper pigment market.

Market Opportunities:

  • Shifting focus towards eco-friendly products

An enormous need for packaging is being generated by the growth of e-commerce and online shopping for many different commodities and items. In addition, consumers are ready to utilize eco-friendly goods and are prepared to give up plastic packaging. Paper packaging is emerging as the greatest alternative to plastic packaging as governments worldwide act to outlaw it. As a result, it is anticipated that shifting packaging industry trends will significantly contribute to market growth in the coming years.

Paper Pigments Market Segmentation

Type Insights

Based on type, the  paper pigments market segmentation is calcium carbonate and kaolin. In revenue, the calcium carbonate category held the highest share in the  paper pigments market growth in 2021. Neutral or alkaline papermaking uses calcium carbonate, which results in a more durable sheet than acid papermaking. It is a filler and a pigment in the paper base sheet and coating, respectively. By quickly pulling oils or solvents out of the ink, calcium carbonate enhances ink setting in paper pigments. It is also utilized as a filler or coating pigment in producing paper from pulp with a high percentage of mechanical pulp.

Application Insights

Based on application, the  paper pigments market segmentation is coated, satin-coated, gloss-coated, dull-coated, uncoated, woven or smooth uncoated paper, and laid uncoated paper. The uncoated paper segment accounted for the majority of revenue share in the market. In the uncoated paper, paper pigments are used as fillers. Fillers are important in printing papers because they boost opacity and brightness while improving printing quality. Uncoated paper is perfect for real estate brochures, restaurant menus, forms and spreadsheets, business stationery, and booklets that require a classic or elegant touch. Uncoated papers require more wood fiber per pound than coated papers, which explains why they are more expensive. Uncoated paper's absorbency makes it suitable for writing with a pencil or pen. The uncoated surface and better resolution make reading large amounts of printed text easier.

Global Paper Pigments Market Market Share, By Region, 2021 (%)
Paper Pigments Market Market Share, By Region, 2021
Paper Pigments Market Overview by Region

By Region, the  paper pigments market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific dominates the market with the largest revenue share in 2021. Europe is to register a significant growth rate over the forecast period.


The Asia-Pacific region held the largest share of the  market for paper pigments in 2021 due to rising demand from the countries such as India and China. Paper pigments are frequently used in specialty papers, envelopes, and cover sheets. In Asia-Pacific, coated paper—which has been coated with a polymer or a mixture of materials to give it certain features, such as weight, surface gloss, smoothness, or decreased ink absorption—is in high demand as enamel paper, gloss paper, and slick paper. The coated paper generates clearer and brighter images or drawings because it absorbs less ink. Moreover, favorable government support contributes to the growth of the paper pigment market in Asia-Pacific during the forecast period.


Europe is expected to grow at a significant CAGR during the projected period. The growth is primarily attributed to the rise in the demand for superior-quality coated paper products and the growing packaging industry in this Region. Also, the growing population coupled with rapid economic growth has increased the consumption of paper products, which further drives the market growth in Europe. Furthermore, increasing focus on economical friendly products that fuel the demand for paper for making carry bags is expected to boost the product demand in the European market.

Paper Pigments Market Competitive Landscape

There are tier-1, tier-2, and local companies in the market. The tier-1 and tier-2 players have a wide range of products and a  presence. The  market for paper pigments is dominated by companies like Omya AG, Kemira Oyj, and The Chemours Company because of their unique products, financial stability, innovative strategic plans, and  reach. The participants are focusing their efforts on promoting R&D. Additionally, they support strategic expansion activities, including product launches, joint ventures, and partnerships to expand their client base and boost their market position.

Prominent  paper pigments market research players include Omya AG, Kemira Oyj, The Chemours Company, Imerys, Minerals Technologies, BASF SE, Ashapura Group, M. Huber Corporation, Thiele Kaolin Company, and KaMin LLC.

Scope of the  Paper Pigments Market Report

Type Outlook

  • Calcium Carbonate

  • Kaolin

Application Outlook

  • Coated

  • Satin-Coated

  • Gloss-Coated

  • Dull-Coated

  • Uncoated

  • Woven or Smooth Uncoated Paper

  • Laid Uncoated Paper

Region Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World

    • South America

    • Middle East

    • Africa

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Paper Pigments Market Forecast and Size:

To identify and estimate the market size for the  paper pigments market report segmented by type, application, and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers in the  paper pigments market forecast between 2020 and 2030

Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges for the  paper pigments market growth

Market Influencing Factors:

To find out the factors which are affecting the  paper pigments market size among consumers

Impact of COVID-19:

To identify and understand the various factors involved in the  market affected by the pandemic

Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

  • Paper Pigments Manufacturers

  • Raw Material Suppliers

  • Retailers, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts

Report Scope:

Report Attribute/Metric Details
  Market Size   2027: USD 49.10 Billion
  CAGR   5.75% CAGR (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type and Application
  Geographies Covered   North America, Europe, Asia-Pacific, and the Rest of the World (RoW)
  Key Vendors   Omya AG, Kemira Oyj, The Chemours Company, Imerys, Minerals Technologies, BASF SE, Ashapura Group, M. Huber Corporation, Thiele Kaolin Company, and KaMin LLC.
  Key Market Opportunities   Rising demand for eco-friendly products across the world
  Key Market Drivers   Increasing demand for paper from the packaging industry Rapid urbanization & industrialization

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Frequently Asked Questions (FAQ) :

The  paper pigments market forecast period is 2020 - 2027

The market is expected to register a CAGR of ~5.75% over the next ten years, according to the paper pigments market research.

Europe is expected to register the highest CAGR during 2020-2027

The major companies operating in the  market include Omya AG, Kemira Oyj, The Chemours Company, Imerys, Minerals Technologies, BASF SE, Ashapura Group, M. Huber Corporation, Thiele Kaolin Company, and KaMin LLC./CADAM.