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Packaging Tape Printing Market Research Report Information By Product Type (Hot Melt And Acrylic), By Material (Polypropylene, PVC And Others), By Printing Ink (Water-based And UV-curable) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/PNT/2396-HCR | 110 Pages | Author: Pradeep Nandi| April 2024

Global Packaging Tape Printing Market Overview


Packaging Tape Printing Market Size was valued at USD 17.2 Billion in 2022. The packaging tape printing market industry is projected to grow from USD 18.2 Billion in 2023 to USD 29.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2023 - 2032). The increase in demand for attractive clothes around the world, as well as the increased usage of printing technologies on packaging tapes by brand owners, are the key market drivers enhancing the market growth.Packaging Tape Printing MarketSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Packaging Tape Printing Market Trends



  • Rising demand for printed packaging tapes for branding propels the market growth


Market CAGR for packaging tape printing is being driven by the rising demand for printed packaging tapes for branding. Packaging tape printing is becoming more popular in a number of applications such as bundling, carton sealing, branding, and others. Packaging tapes are lightweight packaging choices that are utilized for sealing, logo branding, strengthening, and have a preference overprinted cartons for brand advertisement marketing. Furthermore, the total cost efficiency of branding promotion via printed tapes versus huge printed cartons is propelling the industry. For instance, in 2021, SupplyOne, Inc., the leading provider of value-added packaging products, purchased A&M Tape & Packaging, which specialises in printed tape applications in food, healthcare, e-commerce, and other industries. Packaging tape printing with superior qualities such as maximum-security bond, moisture barrier, strength, dimensional stability, and others is prefered for business branding. As a result of the increased use of packaging tape printing for branding and advertising, the worldwide packaging tape printing sector is witnessing significant growth potential.


In addition, packaging tape printing is widely used in the food and beverage industries for packaging, sealing, and reinforcing food boxes. Because of its advantages such as cost-effectiveness, recyclability, and productivity, digital printing tape is widely utilised in the food and beverage industry. Furthermore, the expanding consumption of packaged food and beverage items influences the increased need for printed tapes for added security, seal, and brand highlight.


According to the National Investment Promotion and Facilitation Agency, FDI inflows into India's food processing sector will be USD 393.42 million in 2020-21. The choice for packaging tape printing solutions in the food sector for branding promotion and increased security is increasing demand, resulting in significant market growth prospects.


Packaging Tape Printing Market Segment Insights


Packaging Tape Printing Product Type Insights


The  packaging tape printing market segmentation, based on type includes hot melt and acrylic. The hot melt segment dominated the market. Hot Melt carton sealing tape is constructed of a hot melt adhesive that provides an instant seal. This carton sealing tape is suitable for heavier boxes that require a more secure seal. Hot melt tapes are utilised in a variety of industrial and commercial applications, and they can be used to permanently seal boxes during storage and shipping.


Packaging Tape Printing Material Insights


The  packaging tape printing market segmentation, based on material, includes polypropylene, PVC and others. During the projection period, the polypropylene segment is expected to increase at a CAGR of roughly 5.0%. Polypropylene's robust growth in the Packaging Tape Printing industry is influenced by its increasing demand across various end-use industries due to its superior features such as moisture barrier, dimensional stability, printing ability, aroma strength, and others when compared to acrylic-based adhesive tapes. Polypropylene material has emerged as a viable choice in package converters, with increasing applicability throughout industries, particularly in food and beverage.


Packaging Tape Printing Ink Insights


The  packaging tape printing market segmentation, based on printing ink, includes water-based and UV-curable. UV curable segment is expected to increase significantly during the projected period due to advances in light-curing technology. UV-curable, when combined with high-quality printing solutions, contributes in the speedy curing of ink. As a result, tape printers are increasingly using UV curable inks. However, the high cost of curing equipment is projected to limit ink expansion.


Figure1: Packaging Tape Printing Market, by Printing Ink, 2022 & 2032 (USD Billion)Packaging Tape Printing Market, by Printing Ink


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Packaging Tape Printing Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American packaging tape printing market area will dominate this market, owing to rising demand for packaging applications, combined with the capacity of new technology to print sophisticated artwork, is likely to drive demand growth in the region. Because of its use in transportation and logistics, the United States is likely to account for the largest revenue share.


Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: PACKAGING TAPE PRINTING MARKET SHARE BY REGION 2022 (USD Billion)                              PACKAGING TAPE PRINTING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe packaging tape printing market accounts for the second-largest market share because of the increased need for attractive aesthetics and new printing styles in the region. Further, the German packaging tape printing market held the largest market share, and the UK packaging tape printing market was the fastest-growing market in the European region


The Asia-Pacific Packaging Tape Printing Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the presence of manufacturer and supplier of printing materials and equipment within the region. Moreover, China’s packaging tape printing market held the largest market share, and the Indian packaging tape printing market was the fastest-growing market in the Asia-Pacific region.


Packaging Tape Printing Key Market Players& Competitive Insights


Leading market players are investing heavily in R&D to expand their product lines, which will help the packaging tape printing market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, packaging tape printingindustry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the  packaging tape printing industry to benefit clients and increase the market sector. In recent years, the packaging tape printing industry has offered some of the most significant advantages to medicine. Major players in the packaging tape printing market, including SIAT S.p.A (Italv). RR Donnelley & Sons (U S.), Canon U.S.A., Inc. (U.S.), FLEXcon Company, Inc. (U.S.), WS Packaging Group (U.S.) and Cenveo, Inc. (U S.) and others, are attempting to increase market demand by investing in research and development operations.


Avery Dennison Corporation is a worldwide corporation that produces and sells pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and speciality medical goods. The corporation is a Fortune 500 company headquartered in Mentor, Ohio. Kum Kleen Products, a collaboration of Mr. and Mrs. Ray Stanton Avery, was created in Los Angeles, California in 1935. In 1937, the name was changed to Avery Adhesives. Avery Adhesive Label Corp. was founded in 1946, and the name was then changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964. July 2020, Avery Dennison and Amazon have launched a collaboration to create sustainable packaging solutions.


3M is a multinational business based in the United States that operates in the domains of industry, worker safety, healthcare, and consumer goods. Adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical and electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software, and optical films are among the over 60,000 products produced by the company under various brands. It is headquartered in Maplewood, Minnesota, a suburb of Saint Paul. 3M had $35.4 billion in total sales in 2021, ranking 102 on the Fortune 500 list of the top firms in the United States by total revenue. September 2020,,  3M and Avery Dennison have announced a strategic alliance to create new packaging solutions.


Key Companies in the packaging tape printing market include



  • Quad/Graphics Inc. (U S.)

  • Hewlett-Packard Development Company LP. (U.S.)

  • I. du Pont de Nemours and Company (U.S.)

  • Xerox Corporation (U.S.)

  • SIAT S.p.A (Italv).

  • RR Donnelley & Sons (U S.)

  • Canon U.S.A., Inc. (U.S.)

  • FLEXcon Company, Inc. (U.S.)

  • WS Packaging Group (U.S.) and Cenveo, Inc. (U S.)


Packaging Tape Printing Industry Developments


In January 2022,  Sole Source Capital LLC stated that IDL, a portfolio business of Sole Source Capital LLC, acquired three companies: Multi-Action Communication, Digital Printing Concepts, and Valley Forge Tape & Label business, expanding the company's portfolio in digital printing labels tape.


In October 2021, Fortis Solutions Group, a major provider of printed packaging solutions, bought Quality Tape Label with the intention of expanding its portfolio in the flexible packaging pressure-sensitive label industry.


In May 2019, The Printed Tape Association of Neenahh, WI has been acquired by Converting Unlimited Tape, LLC. The 56,000 square foot facility in Seymour will be acquired by the corporation, expanding its portfolio in the Packaging Tape Printing Market.


Packaging Tape Printing Market Segmentation


Packaging Tape Printing Market By Product Type Outlook



  • Hot Melt

  • Acrylic


Packaging Tape Printing Market By Material Outlook



  • Polypropylene

  • PVC

  • Others


Packaging Tape Printing Market By Printing Ink Outlook



  • Water-based

  • UV-curable


Packaging Tape Printing Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size2022 USD 17.2 Billion
Market Size 2023 USD 18.2 Billion
Market Size2032 USD 29.5 Billion
Compound Annual Growth Rate (CAGR) 6.20% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Material, Printing Ink and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  Quad/Graphics Inc. (U S.), Hewlett-Packard Development Company, LP. (U.S.), E.I. du Pont de Nemours and Company (U.S.), Xerox Corporation (U.S.) SIAT S.p.A (Italv). RR Donnelley & Sons (U S.), Canon U.S.A., Inc. (U.S.), FLEXcon Company, Inc. (U.S.), WS Packaging Group (U.S.) and Cenveo, Inc. (U S.)
Key Market Opportunities Product releases and R&D by significant critical players.
Key Market Dynamics Increasing demand for aesthetically pleasing appearances and novel printing techniques.


Frequently Asked Questions (FAQ) :

The packaging tape printing market size was valued at USD 17.2 Billion in 2022.

The market is projected to grow at a CAGR of 6.20% during the forecast period, 2023-2032.

North America had the largest share in the Packaging Tape Printing Market

The key players in the market are SIAT S.p.A (Italv). RR Donnelley & Sons (U S.), Canon U.S.A., Inc. (U.S.), FLEXcon Company, Inc. (U.S.), WS Packaging Group (U.S.) and Cenveo, Inc. (U S.).

The hot melt category dominated the Packaging Tape Printing Market in 2022.

The polypropylene had the largest share in the Packaging Tape Printing Market

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