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Outdoor power equipment Companies

Outdoor power equipment companies produce a wide range of equipment for maintaining lawns, gardens, and outdoor spaces. This includes lawnmowers, chainsaws, leaf blowers, and other tools designed to make outdoor tasks more efficient and manageable for homeowners and landscaping professionals.

Outdoor Power Equipment Market Key Players


*Disclaimer: List of key companies in no particular order


Top listed global companies in the industry are:



  • Husqvarna (Sweden)

  • Deere & Company (US.)

  • Honda Motor Co., Ltd. (Japan)

  • Blount International, Inc. (US.)

  • The Toro Company (US.)

  • STIHL Holding AG & Co. KG (Germany)

  • Stanley Black & Decker Inc. (US.)

  • Makita Corporation (Japan)

  • MTD Products (US.)

  • Emak S.p.A. (Italy)

  • Techtronic Industries (Hong Kong), and others.


Cultivating Success: Navigating the Competitive Landscape of the Outdoor Power Equipment Market


The outdoor power equipment market hums with the sound of lawnmowers, trimmers, and chainsaws, fueled by homeowners, landscapers, and the relentless pursuit of manicured greenery. In this vibrant and diverse arena, established brands battle innovative upstarts, each vying for a slice of the fertile terrain.


Key Players and their Strategies:



  • Industry Veterans: Briggs & Stratton, Cub Cadet, and John Deere leverage their extensive footprints, diverse product portfolios, and established dealer networks to maintain market leadership. John Deere, through its focus on premium lawnmowers and tractors, caters to discerning homeowners and professional landscapers.

  • Regional Challengers: Companies like Honda and Husqvarna excel in specific geographies. Honda dominates the Asian market with its fuel-efficient engines and compact equipment, while Husqvarna thrives in Europe with its high-performance chainsaws and innovative robotic mowers.

  • Technological Disruptors: Startups like Greenworks and Mowbi are shaking things up with cordless solutions and online-focused distribution. Greenworks, with its extensive line of cordless equipment, targets eco-conscious consumers, while Mowbi's direct-to-consumer model offers competitively priced robotic mowers.


Factors for Market Share Analysis:



  • Product Breadth and Depth: Offering a comprehensive range of equipment for diverse outdoor tasks, from mowing and trimming to clearing and tilling, strengthens market position. Cub Cadet's diverse portfolio caters to various landscaping needs and price points.

  • Technological Innovation: Companies at the forefront of cordless technology, battery advancements, robotics, and smart features like automated navigation and connectivity gain an edge. Deere's self-driving lawnmowers and Husqvarna's Automower robotic line exemplify this trend.

  • Brand Reputation and Customer Loyalty: Building trust and brand recognition through quality products, reliable service, and excellent customer support is crucial for sustained success. Briggs & Stratton's reputation for durable engines and Husqvarna's focus on professional-grade equipment have built loyal customer bases.

  • Affordability and Value Proposition: Balancing advanced features with cost-effectiveness and offering equipment tailored to specific user needs and budgets are key considerations. Greenworks' focus on affordable cordless tools resonates with eco-conscious DIYers, while Honda's fuel-efficient engines appeal to price-conscious homeowners.


Emerging Trends and Company Strategies:



  • Cordless Revolution: The shift towards cordless equipment across all categories, driven by battery advancements and user convenience, is reshaping the market. Greenworks' extensive cordless line and Mowbi's focus on robotic mowers exemplify this trend.

  • Sustainability Focus: Environmental concerns are driving demand for electric and battery-powered equipment, quieter operation, and energy-efficient technologies. Husqvarna's battery-powered chainsaws and John Deere's hybrid lawnmowers are at the forefront of this trend.

  • Smart Features and Connectivity: Integrating sensors, Bluetooth connectivity, and app-based control features into equipment enables data tracking, performance optimization, and remote monitoring. Deere's JDLink telematics system and Husqvarna's Automower Connect app are prominent examples.

  • Direct-to-Consumer and Online Distribution: Bypassing traditional retail channels and selling directly through online platforms is becoming increasingly popular, particularly for startups and cost-conscious brands. Mowbi's online sales model and Greenworks' strong online presence exemplify this.


Overall Competitive Scenario:


The outdoor power equipment market is a vibrant landscape where established brands grapple with tech-savvy startups and regional specialists. Success hinges on adapting to the cordless revolution, embracing sustainability, offering smart features and online options, and catering to specific user needs with the right balance of features and affordability. Understanding the competitive landscape and navigating its dynamic currents will be crucial for companies to cultivate a thriving future in this verdant market.


Latest Company Updates:


June 2023


John Deere, a world leader in cutting-edge and potent lawn equipment, and Chervon, the parent company of EGO and a major player in the Outdoor Power Equipment (OPE) and Power Tool industries, established a strategic partnership. Through John Deere dealers, the companies will be able to offer users EGO battery-powered lawn care options. Through the prestigious and extensive dealer network of John Deere, this partnership enhances the availability of EGO's award-winning line of battery-operated OPE by utilizing the capabilities of both businesses.


In accordance with this agreement, beginning in the autumn of 2023, John Deere dealers in the US and Canada will sell the whole line of EGO mowers, blowers, trimmers, edgers, chainsaws, and snow blowers. Through this partnership, customers will have quick access to EGO's innovative and high-performance products through John Deere's large network, which is renowned for its dedication to quality and customer care.


Customers will appreciate how easy it is to access EGO's battery-powered tools alongside John Deere's renowned array of outdoor and agricultural equipment.


February 2023


Makita, a pioneer in cordless technology, has announced the addition of 9 new items to the 40V | 80V max XGT System. The new products cover a wide range of industries and uses, such as outdoor power equipment, lighting, fastening, and concrete equipment.


The newest products are a part of the Makita XGT line of 40V and 80V max cordless tools and equipment. Users now have access to a single system that includes equipment-grade devices including high-capacity saws, rotary hammers, and power cutters that are all powered by 40V max XGT batteries.

Global Outdoor Power Equipment Market Overview:


Outdoor Power Equipment Market Size was projected at USD 26.8 Billion in 2022. The Outdoor Power Equipment market industry is projected to grow from USD 28.19 Billion in 2023 to USD 42.36 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.22% during the forecast period (2024 - 2032). Increased usage of electric instruments for do-it-yourself projects, increased domestic activities, and the launch of innovative units are the key market drivers contributing to market growth and expansion.


Global Outdoor Power Equipment Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Outdoor Power Equipment Market Trends


Growing usage of electric instruments is driving the market growth


The rising usage of electric instruments drives the market CAGR for outdoor power equipment. The growing trend of developing gardens and lawns in houses worldwide is expected to promote the industry's growth. Landscape planting is growing increasingly popular among the general public. Consumer expenditure on lawn upkeep, maintenance of trees, hardscaping, and grass redevelopment has grown. Landscape gardening tools that include cutting tools, mowers, hedge cutters, and blowers are frequently utilized, which is expected to create worldwide consumer interest in the product. Increasing government initiatives to build infrastructure worldwide to make communities greener are expected to drive demand for the sector. Natural areas, such as gardens, parks, lakeshores, and sports fields, are connected with improved air quality, lower temperatures, less sound, and more variety, allowing people to exercise and relax. Also, the rising popularity of renovation projects bodes well for the expansion of this market throughout the projection period.


Additionally, the expanding usage of generators for DIY projects and rising household activities are expected to boost market growth throughout the forecast period. Manufacturers' sales strategies will alter due to the fast expansion of the e-commerce business and changing client purchasing behaviors. Raw material price fluctuations and consumer desire for artificial grass may limit industry expansion. Gardening is becoming increasingly popular, particularly among younger people. Most young people choose to produce fruits, vegetables, and herbs. Because young individuals are more inclined to live on smaller garden lots, the supplies, plants, and tools they need should be able to fit in smaller places. As a result of the numerous benefits, government investment in building these green spaces in metropolitan areas is expected to fuel the market's growth.


The introduction of Covid-19 created a considerable commercial influence. Due to the restricted motion of workforces engaged at their sites, producers were forced to close their businesses and discontinue manufacturing such outdoor items at their factories, hampered the market's growth. However, due to its usage in the residential sector, the market had high demand during Covid-19. The shutdown kept the people inside their homes, allowing them to engage in planting and various other recreational pursuits, which raised the need for outdoor electric items.


For instance, sales of commercial lawnmowers rose by more than 15.0% in 2020, based on the Outdoors December projection report in 2021, with about 7.7 billion units shipped. Also, growing worried about petrol fumes & engine noise due to Covid-19 has raised the need for environmentally friendly outdoor generators. Thus, it is anticipated that demand for Outdoor Power Equipment will increase throughout the projected timeframe due to the rising usage of electric instruments. Thus, driving the Outdoor Power Equipment market revenue.


Outdoor Power Equipment Market Segment Insights:


Outdoor Power Equipment Product Insights


The Outdoor Power Equipment market segmentation, based on product, includes Cordless Tools and Rope Power Tools. The cordless tools segment dominated the market, accounting for 62% of market revenue (USD 16.62 Billion) in 2022. Because they make less noise and are lightweight, and are commonly utilized for home garden maintenance.


Outdoor Power Equipment Power Source Insights


The Outdoor Power Equipment market segmentation, based on Power Sources, includes Electric, Battery, and Others. The battery category generated the highest market revenue of about 53% (USD 14.2 billion) in 2022 because it has reduced delivery costs, is lighter than petrol equivalents, and can be acquired more reasonably online.


Outdoor Power Equipment Application Insights


The Outdoor Power Equipment market segmentation, based on Application, includes Household and Commercial. The household segment dominated the market, accounting for 56% of market revenue (USD 15  Billion) in 2022. The increased propensity of residential users to devote more time to planting and outside activities is predicted to fuel demand for this market.


Figure 1: Outdoor Power Equipment Market, by Application, 2022 & 2032 (USD Billion)


Outdoor Power Equipment Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Outdoor Power Equipment Regional Insights


By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Outdoor Power Equipment market area is expected to grow quickly during the projected timeframe; these goods are widely used in the home and business sectors. Awareness among consumers of the ease of accessibility and the effectiveness of these outdoor items will boost the market demand in the North American region.


Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Outdoor Power Equipment Market Share by Region 2022 (USD Billion)


Outdoor Power Equipment Market Share by Region 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe region’s Outdoor Power Equipment market accounts for the second-highest market share due to improved mowing abilities and navigational functions projected to aid the expansion of the market. Further, the German Outdoor Power Equipment market holds the largest market share, and the UK Outdoor Power Equipment market is expected to grow and expand significantly in the European region during the projected timeframe.


The Asia-Pacific Outdoor Power Equipment Market will dominate during the projected timeframe. This is due to Increased disposable income and shifting habits in many emerging nations are predicted to increase the need for outdoor generators to improve athletic venues and grounds. Moreover, China’s Outdoor Power Equipment market dominates the market share, and the Indian Outdoor Power Equipment market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.


Outdoor Power Equipment Key Market Players & Competitive Insights


Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Outdoor Power Equipment market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Outdoor Power Equipment industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.


Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the Outdoor Power Equipment industry to benefit customers and capture untapped market share and revenue. The Outdoor Power Equipment industry has recently offered significant advantages to the Industrial Automation & Equipment industry. Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major players in the Outdoor Power Equipment market, including Husqvarna (Sweden), Deere & Company (US), Honda Motor Co., Ltd. (Japan), Blount International, Inc. (US), The Toro Company (US), STIHL Holding AG & Co. KG (Germany), Stanley Black & Decker Inc. (US), Makita Corporation (Japan), MTD Products (US), Emak S.p.A. (Italy), and Techtronic Industries (Hong Kong), are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.


Karcher Industrial Vacuuming is a well-known manufacturer of outstanding performance Hoover cleaners for a wide range of applications in the industry. It is the world's top provider of cleaning solutions, with affiliates and dealers in over 190 countries. Karcher will introduce a self-driving robotic floor cleaner in April 2022, expanding its line of autonomous goods. Their range of smart robotic devices for effective floor cleaning and maintenance activities has been expanded with the addition of the KIRA B 100 R.


Toro Co. creates, produces, and sells a variety of lawn equipment. In 1914, John S. Clapper and Henry C. McCartney formed the corporation, which is located in Bloomington, Minnesota. It engages in the following areas: Residential & professional. Toro announced an updated robotic mower in May 2022, with a delivery date of spring 2023. This self-driving mower fueled by renewable energy is in its last year of development. It includes wireless navigational and vision-based positioning capabilities, making it simple to set up.


Key Companies in the Outdoor Power Equipment market include



  • Husqvarna (Sweden)

  • Deere & Company (US.)

  • Honda Motor Co., Ltd. (Japan)

  • Blount International, Inc. (US.)

  • The Toro Company (US.)

  • STIHL Holding AG & Co. KG (Germany)

  • Stanley Black & Decker Inc. (US.)

  • Makita Corporation (Japan)

  • MTD Products (US.)

  • Emak S.p.A. (Italy)

  • Techtronic Industries (Hong Kong)


Outdoor Power Equipment Industry Developments


May 2022:Toro announced an updated robotic mower in May 2022, with a delivery date of spring 2023. This self-driving mower fueled by renewable energy is in its last year of development. It includes wireless navigational and vision-based positioning capabilities, making it simple to set up.


April 2022:Karcher will introduce a self-driving robotic floor cleaner in April 2022, expanding its line of autonomous goods. Their range of smart robotic devices for effective floor cleaning and maintenance activities has been expanded with the addition of the KIRA B 100 R.


January 2022:Robert Bosch GmbH introduced Keo, a cordless yard saw, in January 2022. The device is well-known for its strong changeable battery compartment and adjustable saw blades for DIY uses.


Outdoor Power Equipment Market Segmentation:


Outdoor Power Equipment Product Outlook



  • Cordless Tools

  • Rope Power Tools


Outdoor Power Equipment Power Source Outlook



  • Electric

  • Battery

  • Others


Outdoor Power Equipment Application Outlook



  • Household

  • Commercial


Outdoor Power Equipment Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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