Outdoor Power Equipment Market Research Report – Forecast to 2027

Outdoor Power Equipment Market Information: by Product (Cordless Tools, Rope Power Tools), Power Source (Electric, Battery, Others), Application (Household, Commercial), and Region – Global Forecast Till 2027

ID: MRFR/IA - E/4985-CR | September 2018 | Region: Global | 177 pages

Outdoor Power Equipment  Market Synopsis

Outdoor power equipment market is projected to exhibit a 5.22% CAGR from 2018 to 2025 (forecast period) owing to technological advances.

It can register a substantial valuation by 2025 thanks to the resurgence of the real estate sector and the revival of the construction industry. Furthermore, the preference of battery-powered tools and robotic hand tools over traditional equipment is expected to open up growth avenues for the market.

Increasing use of power tools for do-it-yourself (DIY) projects coupled with growing household activities is likely to augment market growth during the forecast period. The explosive growth in the ecommerce industry and changing buying patterns of customers will lead to changes in sales tactics among manufacturers. Fluctuation of raw material prices and the preference of artificial grass can restrain the market growth.

Segment Overview

By product, the global outdoor power equipment market is segmented into cordless and rope power tools. By power source, the market is segmented into electric, battery, and others. Major market applications comprise household and commercial.

The segments covered in the market report are analyzed with respect to four main regions – North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW), with respective country-level market sizing. The report discusses in detail the various players residing in these regions and their respective strategies to climb up the market ladder.

Competitive Landscape

Major players in the outdoor power equipment market include Husqvarna (Sweden), Deere & Company (U.S.), Honda Motor Co., Ltd. (Japan), Blount International, Inc. (U.S.), The Toro Company (U.S.), STIHL Holding AG & Co. KG (Germany), Stanley Black & Decker Inc. (U.S.), Makita Corporation (Japan), MTD Products (U.S.), Emak S.p.A. (Italy), and Techtronic Industries Co. Ltd. (TTI) (Hong Kong). The report offers comprehensive profiles on these market players and assesses their current standing in the market. Company history coupled with annual turnover, profit margins, segmental share, SWOT analysis, growth strategies, expansion techniques, and latest R&D initiatives are discussed in minute detail. Mergers and acquisitions and new product launches are two of the biggest strategies employed by players to sustain their position in the market.

Report Overview

The report provides an accurate overview of the market by correlating the historical data with key market dynamics. Our analysts make highly astute projections regarding the scope of the market and its future prospects. MRFR’s report includes a thorough analysis of the global outdoor power equipment market segmented according to product, power source, application, and region. Trends and opportunities are highlighted coupled with the market share of companies as well as their valuation in the market. It analyzes new revenue sources for players and outlines the various strategies implemented by players.

Research Methodology

At MRFR, our research analysts conduct a thorough objective analysis of the market while creating market reports by adhering to a rigorous set of standards which allow a truly comprehensive view of the market. Use of primary research strategies such as interviews with top executives of power equipment manufacturers and others in the supply chain. Secondary research entails a thorough analysis of past and present trends in a forward-looking manner. Additionally, market size estimation and validation use both top-down & bottom-up approaches to obtain data from the value and supply chain. The balanced number of buyers and suppliers will result in a negligible demand-supply gap. Credible resources are accessed and verified by analysts to understand the nuances of market factors with consistency. Competent data analysts use strong analytical tools to ascertain accurate analysis of very relevant parameters in an effort to provide clients with a conclusive and dependable view of the future.

Analysis Period

  • Base Year - 2017

  • Projection Period - From 2018 to 2025

  • Market Denomination - USD Million

  • Conversion Rate - Considered as per the respective financial years


  • Cordless Tools

  • Rope Power Tools

Power Source

  • Electric

  • Battery

  • Others


  • Household

  • Commercial


  • North America

    • The U.S.

    • Canada

    • Mexico


  • Europe

    • Germany

    • France

    • The U.K.

    • Turkey

    • Italy

    • Spain

    • Russia

    • Rest of Europe


  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Southeast Asia

    • Rest of Asia Pacific

  • Rest-of-the-World

    • South America

    • The Middle East & Africa

Report Scope:
Report Attribute/Metric Details
  Market Size   2027: Significant Value
  CAGR   5.22% CAGR(2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product, Power Source and Application
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Husqvarna (Sweden), Deere & Company (U.S.), Honda Motor Co., Ltd. (Japan), Blount International, Inc. (U.S.), The Toro Company (U.S.), STIHL Holding AG & Co. KG (Germany), Stanley Black & Decker Inc. (U.S.), Makita Corporation (Japan), MTD Products (U.S.), Emak S.p.A. (Italy), and Techtronic Industries Co. Ltd. (TTI) (Hong Kong)
  Key Market Opportunities   New product launches and R&D Amongst major key Players
  Key Market Drivers   Increasing use of power tools for do-it-yourself (DIY) projects coupled with growing household activities

Frequently Asked Questions (FAQ) :

The outdoor power equipment global market is expected to record a substantial market valuation by 2027

The outdoor power equipment global market is projected to register a moderate 5.22% CAGR in the forecast period.

Rising use of power tools for DIY projects and the growing household activities are driving the growth of the market.

the wavering raw material prices and the preference of artificial grass are likely to hamper the growth of the outdoor power equipment market over the review period.

A few major market players operating in the global outdoor power equipment market are Deere & Company (U.S.), Blount International, Inc. (U.S.), Honda Motor Co., Ltd. (Japan), among others.

Global Outdoor Power Equipment Market – Summary

Modern lifestyle and industrial revamping are witnessing an overhauling impact of technological advancement. Latest innovations have granted more efficiency and simpler operational facilities to outdoor power equipment consequently, spurring the consumption of such products and assisting in the expansion of the said product’s market. The global market of Outdoor Power Equipment is dynamic as it dwells both in the simpler do-it-yourself category, regular items needed in household chores and in much complex construction category. This provides the market with a wider consumer base as well, and such an opportunity is always welcome when the sector wants to outdo its previous achievements. The global outdoor power equipment market can expect a 5.22% CAGR during the forecast period (2018-2025), reveals Market Research Future (MRFR) in an extensively reviewed paper.

Household chores are driving the outdoor power equipment industry considerably. Used widely in lawns, gardens, grasses, and hedges, these products are gaining popularity owing to their ease of application. Improved lifestyle, rising per capita income, and increased spending on lawns and garden tools such as trimmers, chainsaws, blower, hedge trimmer, and cut-off machines can impact the market significantly. Furthermore, people, for instance, are now emphasizing homegrown vegetables. Such intents are influencing the common interest regarding this market.

With changing urbanscape and whopping industrial growth, the construction sector is thriving. It is substantially backing residential, commercial, infrastructural, industrial, and utility sectors and in return is ensuring growth for its associated sectors such as outdoor power equipment. In addition, the construction sector is gaining much traction owing to government initiatives, and consequently, outdoor power equipment market is getting momentum.

However, these equipment require basic operational skill. Otherwise, they can prove fatal for individuals. At the same time, fluctuating raw material prices can affect the market growth. Artificial grasses are gaining much praise for being less hazardous which can act as a headwind for the global market during the forecast period.

Industrial Opportunities:

Developing countries in the APAC and the Middle East & Africa are witnessing a burgeoning construction sector. For instance, along with several residential and commercial projects, Qatar is all set to host the 2022 FIFA World Cup which ensures a surprising growth in the regional construction sector. At the same time, India and China are promoting sports and building new stadiums which can help in the market expansion.


By product, the market can be segmented into cordless tools and rope power tools. Cordless tools segment has the better market grasp. With a 58.98% market share, the segment has the upper hand in market dealings. It can further cement its market presence during the forecast period with a 5.41% CAGR during the forecast period. Rope power tools segment will secure a 4.94% CAGR during the same period.

Based on power-source, the market can be segmented into electric, battery, and others. Electric owns the maximum market share, and the segmental valuation can reach up to USD 14,060.4 million with an expected CAGR of 5.45% during the forecast period which would be the fastest as well.

Application-wise, the market can be segmented into household and commercial of which household segment occupies 54.59% of the market. Household segment can expect market growth of 5.37% and ensure an application-wise 5.22% CAGR during the forecast period. The expected contribution in terms of production for the sub-segment would be 68,198 unit of the total 122,952 unit during the review period.

Regional Analysis:

Geographical analysis of the market includes regions namely North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

North America has the largest share in the global outdoor power equipment market, and its market valuation could go up to USD 10,801.5 million by 2025. The U.S. is the most significant contributor, and its valuation can reach USD 8,286.3 million with the fastest CAGR of 5.86%.

Europe occupies the second post with Germany dominating the regional scene. It has a grasp over 20.32% of the market, and its expected outdoor power equipment market valuation would be USD 1,660.4 million during the forecast period. The leap would be of about 5.26% CAGR and the highest amongst its peers.

The APAC is can also enlist substantial growth with a CAGR of 5.36% during the forecast period with China contributing significantly. China with a CAGR of 4.92% can climb up to a valuation of USD 1,474.3 million during the review period.

Competitive Dashboard:

The market is becoming intense with each passing day, and strategic implementations such as mergers, acquisitions, new product launches are all getting employed by key influencers in a bid to stay buoyed in the market. Mergers and acquisitions are the favorite options used by most of the international players as it has around 41.67% of the total market share. For instance, Emak Group has recently acquired 83.1% of the Lavorwash Group. Another important tactic such as new product development can be experienced with Honda Power Equipment launching Miimo, a robotic lawn mower.

Prominent players contributing in the expansion of the market are The Toro Company (U.S.), Emak S.p.A. (Italy), Honda Motor Co., Ltd. (Japan), Blount International, Inc. (U.S.), MTD Products (U.S.), Deere & Company (U.S.), Stanley Black & Decker Inc. (U.S.), STIHL Holding AG & Co. KG (Germany), Makita Corporation (Japan), Husqvarna (Sweden), Techtronic Industries Co. Ltd. (TTI) (Hong Kong), and others.

Global Outdoor Power Equipment Market: Competitive Landscape

The global market of outdoor power equipment is characterized by the presence of many global, regional, and local players. include Stanley Black & Decker, Inc., Deere & Company, Makita Corporation, Husqvarna, Honda Motor Co., Ltd are the major five players operating in the global outdoor power equipment market in 2017.  Stanley Black & Decker, Inc holding the largest share among top five players with a share of 17.96% as of 2017 followed by Honda Motor Co., Ltd and Husqvarna with the respective shares of 11.90% and 11.46%. These companies continue to retain their strong global presence through expansion, merger & acquisition, partnership & collaboration, and extensive product portfolio.

Stanley Black & Decker, Inc., formerly known as Stanley Works, is a Fortune 500 American company. It manufactures industrial tools and household hardware and provides security products and locks. The company workforce is around 58,000. The three business segments of the company are tools & storage, security, and industrial. Tools and storage segment consists of power tools and hand tools, accessories, and storage (HTAS) businesses. In 2017, annual revenue generated from the tools and storage segment was USD 8.9 billion, which represents 70% of the company’s total revenues. Power tool accessories include drill bits, screwdriver bits, router bits, abrasives, saw blades, and threading products. The company adopts a growth and acquisition strategy that involves geographical and customer diversification in the outdoor equipment market to foster and retain growth. The company sees strategy in acquisition to achieve gradual growth

Deere & Company is an American company with workforce 60,476 which manufactures agricultural, construction, and forestry machinery, which is mainly used in heavy equipment as well as lawn care equipment. The company has three business segments, namely, agriculture and turf, construction and forestry, and financial services. The agriculture and turf segment manufacture and sales a full line of agriculture and turf equipment. They include large, medium and utility tractors; loaders; combines, cotton pickers, and sugarcane harvesters; sugarcane loaders and pull-behind scrapers; tillage, seeding and application equipment. The company has offices in more than 30 countries such as U.S., Germany, and Brazil. Some of the subsidiaries of the company are John Deere Construction & Forestry, John Deere Lawn and Grounds Care Holdings, Inc., John Deere Central Services GmbH, John Deere Foreign Sales Corporation Limited, and John Deere Funding Corporation. The company’s strategy is to majorly focus on growth through innovation and disciplined expansions. The agricultural equipment solutions are constantly under extensive research and development. The company is also focusing largely on new product developments

Makita Corporation is engaged in the production and sale of electric power tools, woodworking machines, pneumatic tools, gardening equipment, and household equipment. The products offered by the company include cordless, drilling, demolition, cutting, sowing, routering, pneumatic, outdoor power equipment, dust extraction, and accessories. Makita operates 48 subsidiaries worldwide and has offices in more than 30 countries. Makita U.S.A. Inc., Makita (U.K.) Ltd., Makita Werkzeug GmbH, Makita Oy, Makita (China) Co., Ltd., and Makita (Kunshan) Co., Ltd are some of the subsidiaries of the company. Makita is one of the innovation leaders that manufactures best-in-class products. It mainly operates in U.S., Canada, Mexico, U.K., France, Spain, Japan, India, and China. Makita Corporation considers new product launch or innovation in existing product as its key strategy by investing in research and development to become efficient and better positioned for growth. Makita aims to establish high brand recognition and become a strong company that is capable of acquiring and maintaining the top market share of power tools, pneumatic tools, gardening equipment and other tools in all regions.

Husqvarna is one of the manufacturers of outdoor power products and innovative solutions for forest, park and garden care with workforce of 13,252. It is also one of the leading companies in the light construction industry. The Husqvarna group operates through four major business segments, which are Husqvarna division, Gardena division, consumer brands division, and construction division. Husqvarna Division offers the products such as chainsaws, brush cutters, trimmers and leaf blowers, both petrol and electric/battery-powered, wheeled products such as front riders, garden tractors, zero-turn mowers, walk-behind mowers and snow throwers, robotic lawn mowers, accessories and spare parts.  Gardena Division offers corded and battery-powered products such as robotic mowers, trimmers, hedge cutters and shrub shears, garden tools such as secateurs, loppers, axes, digging tools and winter tools and smart products such as the Gardena Smart System. In addition, it offers construction products including power cutters, drill motors, floor grinding machines, dust and slurry solutions, demolition robots, and diamond tools for construction and stone industries. It offers floor, tile and masonry, wall, and wire saws; and garden tractors, zero-turn mowers, tillers, hedge trimmers, and leaf blowers. The company sells its products and solutions to forestry, tree care, landscaping, commercial lawn, and garden services sectors, and to home- and landowners under various brands such as the Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah, Diamant Boart, Jonsered, and Klippo. The company focuses on acquisitions to strengthen, expand and to drive earnings. For instance, in 2017 the company acquired HTC and Pullaman Ermator. Between 2014 and 2017, acquisitions constituted 12.50% of the total activities of the company. It also focuses on new product development to maintain its position.

Honda Motor Company, Ltd. is a Japanese public multinational conglomerate that manufactures automobiles, jets, motorcycles, and power equipment. Honda Motor Co. Ltd. has 367 subsidiaries and 75 affiliates. Honda Power Equipment Mfg., Inc. is one of the subsidiaries of Honda Motor Co., Ltd.  Honda has the main business segments of motorcycle business, automobile business, financial business service, power product and other business services. Honda Power Equipment Mfg., Inc. manufactures lawnmowers and general-purpose series engines, which are used in equipment, such as water pumps, pressure washers, and generators. The company strategizes the designing of highly efficient products and as a result is planning to spend USD 6.92 billion (750 billion yen) next year in research and development for the innovation and advancements in products. The focus of company is on improving the performance of existing products and launching new models of lawn mowers such as Miimo. The company also focuses on accelerating the businesses and improving the solutions while expanding globally.