Outdoor Power Equipment Market Summary
As per MRFR Analysis, the Global Outdoor Power Equipment Market was valued at 23.43 USD Billion in 2023 and is projected to reach 35 USD Billion by 2035, growing at a CAGR of 3.4% from 2025 to 2035. The market is driven by increasing demand for gardening and landscaping, technological advancements towards electric and battery-powered equipment, and government initiatives promoting sustainable practices. The rise in urbanization and home improvement projects further fuels market growth.
Key Market Trends & Highlights
Key trends shaping the Outdoor Power Equipment Market include:
- Demand for electric and battery-powered devices is rising, with a 40% increase in sales of electric tools over the last decade.
- Urban gardening has surged by 25% in the past five years, driving the need for outdoor power equipment.
- Government regulations have led to a 30% increase in eco-friendly equipment development in the last five years.
- The construction industry is projected to grow at an annual rate of 5%, increasing demand for outdoor power tools.
Market Size & Forecast
2023 Market Size: USD 23.43 Billion
2024 Market Size: USD 24.23 Billion
2035 Market Size: USD 35 Billion
CAGR (2025-2035): 3.4%
Largest Regional Market Share in 2024: North America.
Major Players
Key companies include Ariens, Yard Machines, John Deere, Honda, Toro, Craftsman, PowerSmart, Stihl, Echo, Husqvarna, Briggs and Stratton, Snapper, MTD Products, Black and Decker.
Key Outdoor Power Equipment Market Trends Highlighted
The Outdoor Power Equipment Market is experiencing significant trends driven by increasing consumer interest in landscaping and outdoor maintenance activities. A key market driver is the rising trend toward home improvement and gardening, influenced by the growing emphasis on outdoor aesthetics in residential properties. Many homeowners are investing in outdoor spaces, leading to higher demand for efficient tools such as lawn mowers, trimmers, and blowers. Additionally, the trend toward sustainable and eco-friendly practices is prompting manufacturers to develop electric and battery-powered equipment, reducing emissions and promoting cleaner technology.
Businesses have a lot of chances to come up with new product designs and features that focus on sustainability, ease of use, and better performance. As more and more outdoor power tools use smart technology, this is a great chance for businesses to sell connected devices that make work easier and better for users. Also, the rise of e-commerce platforms gives global companies a way to reach more people, which helps them grow their market share. In recent years, there has been a move toward equipment that can do more than one thing and is useful and practical for users. This trend shows that people want tools that can do more than one thing without having to buy separate ones.
As outdoor living becomes more popular, the market is likely to continue evolving, with an emphasis on durable and lightweight designs that cater to diverse consumer needs. As such, companies should actively monitor these trends and adjust their strategies to maintain a competitive edge in the Outdoor Power Equipment Market.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Outdoor Power Equipment Market Drivers
Growing Adoption of Smart Technologies
The Outdoor Power Equipment Market is witnessing an increasing trend towards the integration of smart technologies in outdoor power equipment. With the rise of the Internet of Things (IoT), devices are becoming smarter, enabling users to control and monitor equipment remotely. According to a report from the International Telecommunication Union, global internet usage has surged, reaching over 4.9 billion users by 2022, which represents nearly 62 percent of the global population.
This widespread adoption of internet technologies facilitates a larger market for smart outdoor power equipment, enhancing efficiency and user satisfaction. Major companies like Husqvarna and Honda are integrating smart technologies into their product lines, reflecting consumer demand for IoT-enabled devices. Such innovations are expected to drive significant growth in the Outdoor Power Equipment Market, emphasizing the importance of Research and Development in pioneering these advancements.
Increasing Interest in Lawn and Garden Maintenance
The rising disposable income among global consumers has led to a heightened interest in lawn and garden maintenance. As per the World Bank data from 2020, global gross domestic product growth rates indicate an increase in consumer spending, which subsequently drives demand for outdoor power equipment. Home improvement trends have also been amplified by the COVID-19 pandemic, leading to more homeowners investing in landscaping and gardening activities.
Companies such as Toro and STIHL have reported increased sales due to this surge in interest, which contributes positively to the growth of the Outdoor Power Equipment Market.
Environmental Sustainability Drive
The Outdoor Power Equipment Market is experiencing a significant shift towards sustainable practices, fueled by increasing concerns about environmental impact. The United Nations Framework Convention on Climate Change indicates a global commitment to reducing carbon emissions, resulting in heightened regulations and guidelines for outdoor power equipment. Consequently, manufacturers are introducing electric and battery-operated devices that offer cleaner alternatives to traditional gas-powered equipment.
For instance, leading companies like DeWalt and Black & Decker are investing heavily in electric power tools to align with sustainability goals. This crucial driver is likely to shape the future of the Outdoor Power Equipment Market, as environmentally friendly products gain popularity among consumers.
Outdoor Power Equipment Market Segment Insights:
Outdoor Power Equipment Market Product Type Insights
The Outdoor Power Equipment Market is expected to experience significant growth, with various product types contributing to its overall valuation. In 2024, the market for outdoor power equipment reached a substantial value of 24.23 USD billion, and by 2035, it is projected to expand to 35.0 USD billion. Among the diverse offerings, Lawn Mowers account for a remarkable share, valued at 9.5 USD Billion in 2024 and poised to grow to 14.3 USD billion by 2035, indicating their importance in the landscaping and maintenance market. This product type plays a vital role due to its widespread application in residential and commercial lawn care, making it a dominant segment within the Outdoor Power Equipment Market.
Following Lawn Mowers, Trimmers, and Edgers hold a significant position with an estimated valuation of 5.5 USD Billion in 2024, anticipated to rise to 8.6 USD Billion in 2035. These tools are essential for achieving precise finishes and maintaining the aesthetics of gardens and landscapes, thereby driving their demand. Blowers and Vacuums are also noteworthy, valued at 4.0 USD billion in 2024, projected to increase to 6.0 USD billion by 2035. Their utility in efficiently clearing leaves and debris underlines their importance in outdoor maintenance, contributing to their strong market presence.
Chainsaws, with a valuation of 3.5 USD Billion in 2024 and growth to 5.25 USD billion by 2035, serve a critical function in tree trimming and removal, showcasing their necessity in forestry and yard maintenance activities. Lastly, Pressure Washers, although the smallest segment with a value of 1.73 USD Billion in 2024, are expected to grow modestly to 1.85 USD Billion by 2035. They are increasingly in demand for their effectiveness in cleaning patios, driveways, and vehicles, which highlights their growing importance in the outdoor cleaning segment.
As the market evolves, trends such as the increasing preference for electric power equipment and innovations in energy efficiency are expected to further boost the growth of these product types, reflecting major shifts in consumer behavior toward sustainability and eco-friendliness. Factors such as urbanization, landscaping trends, and DIY gardening also act as key drivers for the growth of the Outdoor Power Equipment Market. As the market matures, it is poised to present ample opportunities for companies focusing on new technologies and sustainable practices across all product categories.
Hence, understanding the nuances of each product type is essential for stakeholders aiming to capitalize on market growth and satisfy consumer demands for outdoor maintenance solutions.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Outdoor Power Equipment Market Power Source Insights
The Power Source segment of the Outdoor Power Equipment Market is a vital component, significantly influencing market dynamics and growth. In 2024, the overall market is expected to be valued at 24.23 billion USD, highlighting the robust demand for efficient power sources within this industry. The segment comprises three main categories: Internal Combustion Engine, Electric, and Battery Powered. Internal Combustion Engines have historically dominated the market due to their power and longevity, making them a popular choice for heavy-duty outdoor equipment.
However, the Electric and Battery Powered segments are gaining traction as consumers increasingly prioritize sustainability and lower emissions. This shift reflects broader trends toward environmentally friendly technologies that maintain performance without compromising on power. With growing urbanization and awareness of noise regulations, Electric and Battery Powered equipment is becoming more significant and appealing in residential areas. As a result, innovative advancements in battery technology and energy efficiency are expected to drive this market segment further.
Overall, the segment significantly shapes the Outdoor Power Equipment Market revenue, with a strong emphasis on adapting to consumer preferences and regulatory pressures.
Outdoor Power Equipment Market End User Insights
The Outdoor Power Equipment Market, valued at 24.23 USD Billion in 2024, showcases a diverse range of end users, which includes Residential, Commercial, and Government sectors. The Residential segment is driven by increasing interest in home improvement and landscaping, reflecting a growing trend among consumers to maintain outdoor aesthetics. The Commercial sector plays a crucial role, as businesses seek efficient and durable outdoor equipment to enhance productivity and operational efficiency across parks, golf courses, and other properties.
Government purchases are significant too, focusing on infrastructure maintenance and public spaces, which require reliable power agriculture equipment for upkeep. Collectively, these end user segments contribute to the overall market dynamics, supporting various growth drivers such as technological advancements and eco-friendly initiatives in outdoor power equipment. Furthermore, challenges such as fluctuating raw material costs and regulatory requirements impact these segments, while opportunities arise from increasing urbanization and growth in landscaping services globally.
By understanding these market dynamics, stakeholders can identify potential avenues for growth within this space.
Outdoor Power Equipment Market Distribution Channel Insights
The Outdoor Power Equipment Market has seen significant growth through various distribution channels, particularly through Online, Retail, and Wholesale platforms. By 2024, the market is expected to achieve a valuation of 24.23 USD Billion, highlighting the ongoing demand for outdoor power tools and equipment. The rise of e-commerce has notably influenced buying behaviors, allowing consumers to purchase equipment conveniently, leading to online channels becoming a crucial avenue for market growth. Retail outlets also play an essential role, offering customers hands-on experiences with products, thereby solidifying consumer trust and satisfaction.
Meanwhile, the Wholesale channel caters to an extensive network of distributors and retailers, ensuring that outdoor equipment reaches diverse markets efficiently. This multifaceted approach enables manufacturers to penetrate various consumer segments effectively. The Outdoor Power Equipment Market has demonstrated robust growth drivers, including increased landscaping activities and the rise in home improvement projects, while challenges such as supply chain disruptions continue to persist. Overall, understanding the dynamics of these distribution channels is imperative for stakeholders aiming to capitalize on the shifting market landscape and consumer trends.
Outdoor Power Equipment Market Regional Insights
The Outdoor Power Equipment Market showcases a diverse regional segmentation that reflects varying demands across different areas. In 2024, North America leads with a market valuation of 10.3 USD Billion, contributing significantly to the industry's dynamics, due to the strong presence of landscaping and gardening activities. Europe follows closely with a valuation of 8.3 USD Billion, with advanced technological integration being a key driver for growth in this region. South America, with a valuation of 2.0 USD Billion, demonstrates potential for expansion driven by urbanization and increasing outdoor activities.
The Asia Pacific region holds a valuation of 3.5 USD Billion, where growth is primarily fueled by rising disposable incomes and urban development, making it a significant market for outdoor equipment. Finally, the Middle East and Africa account for a smaller share, valued at 0.13 USD billion in 2024, affected by climatic challenges but still having opportunities for growth in specific segments such as irrigation equipment. Overall, the Outdoor Power Equipment Market revenue is characterized by pronounced regional preferences, driven by local trends and economic conditions, reflecting unique opportunities and challenges across the globe.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Outdoor Power Equipment Market Key Players and Competitive Insights:
The Outdoor Power Equipment Market has witnessed substantial growth fueled by the increasing demand for efficient landscape maintenance and gardening activities. Competitive insights within this market reflect a diverse array of manufacturers and product offerings that cater to consumers seeking reliable outdoor solutions. As market leaders strive to capture a larger share of this expanding sector, they are focusing on innovation, sustainability, and technological advancements, which are shaping their product development strategies. In addition, fluctuating consumer preferences towards electric equipment and eco-friendly alternatives are prompting companies to adapt their offerings to meet the evolving market landscape. As competition intensifies, players are engaging in strategic partnerships, mergers, and acquisitions to harness synergies and enhance their market positioning, ultimately driving the market toward a more competitive and dynamic future.
Briggs and Stratton has established itself as a prominent player in the Outdoor Power Equipment Market, showcasing a comprehensive range of products, including lawn mowers, generators, and pressure washers. The company’s extensive presence across multiple regions is bolstered by its commitment to delivering reliability and performance, resonating well with both professional and consumer segments. Notably, Briggs and Stratton’s strengths lie in its robust brand reputation and its history of innovation in engine technology. The widespread availability of its products, combined with profitable partnerships with retailers and distributors, positions the company favorably in the market. Continuous investment in research and development enables Briggs and Stratton to introduce advanced power solutions that cater to emerging customer needs, ensuring sustained relevance in an increasingly competitive environment.
Ego Power+ is recognized for its cutting-edge contributions to the Outdoor Power Equipment Market, particularly in the segment of battery-powered and electric outdoor tools. The company offers an impressive array of key products, including lawn mowers, trimmers, and blowers, all characterized by high efficiency and performance. Ego Power+ is distinguished by its focus on innovation, which is evident in its development of versatile, lightweight, and quiet equipment that appeals to eco-conscious consumers. The company's market presence is notable for its strategic partnerships and collaborations aimed at expanding distribution channels and enhancing product accessibility globally. Ego Power+ also benefits from a strong emphasis on sustainability, helping it carve out a niche in a market increasingly inclined towards environmentally friendly practices. Recent mergers and acquisitions have further solidified Ego Power+'s position, broadening its product portfolio and enhancing its competitive edge within the Outdoor Power Equipment Market.
Key Companies in the Outdoor Power Equipment Market Include:
- Briggs and Stratton
- Ego Power+
- Stihl
- Ryobi
- Greenworks
- Snapper
- Earthwise
- Black and Decker
- Husqvarna
- John Deere
- Honda
- Cub Cadet
- Craftsman
- Makita
- Toro
Outdoor Power Equipment Market Developments
The Outdoor Power Equipment Market is still changing as of the middle of 2025, with a strong push toward sustainability and electrification. Ego Power+ and Greenworks are two brands that have become leaders in the battery-powered segment. They meet the growing demand from consumers for equipment that is quiet and has low emissions. This trend has pushed traditional companies to come up with new ideas. For example, Stihl and Honda have added more electric products to their lines and are rethinking their older products.
Briggs & Stratton and Toro have made plans to update their portfolios in the last few years, but there were no confirmed partnerships or acquisitions in August or July 2023. But investment in smart technologies across the board, like automation and cloud-based equipment diagnostics, is still affecting how products are made.
Even though Techtronic Industries, the company that owns Ryobi, didn't say anything about any big purchases in 2022, it is still a major player because it keeps updating its products and expanding into new markets. As R&D and consumer interest come together around cleaner, smarter outdoor power solutions, the market is expected to keep growing.Â
Outdoor Power Equipment Market Segmentation Insights
Outdoor Power Equipment Market Product Type Outlook
- Lawn Mowers
- Trimmers and Edgers
- Blowers and Vacuums
- Chainsaws
- Pressure Washers
Outdoor Power Equipment Market Power Source Outlook
- Internal Combustion Engine
- Electric
- Battery Powered
Outdoor Power Equipment Market End User Outlook
- Residential
- Commercial
- Government
Outdoor Power Equipment Market Distribution Channel Outlook
Outdoor Power Equipment Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
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Report Attribute/Metric
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Details
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Market Size 2023
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23.43 (USD Billion)
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Market Size 2024
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24.23 (USD Billion)
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Market Size 2035
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35.0 (USD Billion)
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Compound Annual Growth Rate (CAGR)
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3.4% (2025 - 2035)
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Report Coverage
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Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
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Base Year
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2024
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Market Forecast Period
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2025 - 2035
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Historical Data
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2019 - 2024
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Market Forecast Units
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USD Billion
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Key Companies Profiled
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Briggs and Stratton, Ego Power+, STIHL, Ryobi, Greenworks, Snapper, Earthwise, Black and Decker, Husqvarna, John Deere, Honda, Cub Cadet, Craftsman, Makita, Toro
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Segments Covered
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Product Type, Power Source, End User, Distribution Channel, Regional
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Key Market Opportunities
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Electric equipment demand surge, Smart technology integration, Eco-friendly product preference, Online sales channel expansion, Rise in landscaping services.
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Key Market Dynamics
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Technological advancements, the Growing DIY trend, Environmental regulations, increasing gardening popularity, Urbanization, and landscaping
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Countries Covered
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North America, Europe, APAC, South America, MEA
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Outdoor Power Equipment Market Highlights:
Frequently Asked Questions (FAQ) :
The Global Outdoor Power Equipment Market is expected to be valued at 24.23 USD Billion in 2024.
By 2035, the market size of the Global Outdoor Power Equipment Market is anticipated to reach 35.0 USD billion.
The expected compound annual growth rate (CAGR) for the Global Outdoor Power Equipment Market from 2025 to 2035 is 3.4%.
In 2024, North America is projected to hold the largest market share at 10.3 USD billion.
The projected market value for Europe in 2035 is anticipated to be 12.0 USD billion.
Key players in the market include Briggs and Stratton, Ego Power+, STIHL, Ryobi, and Greenworks.
The market size for Lawn Mowers is estimated to be 9.5 USD Billion in 2024.
By 2035, the market size for Chainsaws is expected to grow to 5.25 USD billion.
The South American market for Outdoor Power Equipment is valued at 2.0 USD Billion in 2024.
Opportunities in the market include advancements in technology and increasing demand for eco-friendly equipment.
