The Organic and Natural Feminine Care Market is expected to reach USD 1,055.26 Million by 2030 at 6.20% CAGR during the forecast period 2022-2030. Organic products can reduce the probability of acquiring cancer and other chronic diseases.
Organic and natural feminine hygiene products, also known as menstrual products, are derived from organic cotton. The biodegradable nature of these products makes it appealing to women who use it to treat sensitive skin and tissues in the vaginal area.
Initiatives by nations to create awareness and negate the taboo of menstruation is likely to induce massive demand for organic and natural feminine care products. In May 2018, the government of India launched an affordable pad under a special scheme to make it available for women in rural areas. But shortage of organic and natural feminine care products in supermarkets can act as a growth deterrent in the organic natural feminine care market.
The global and North America organic and natural feminine care market is segmented on the basis of product and distribution channel. Products include sanitary pads, panty liners & shields, and tampons. Major distribution channels considered for the sale of these products include supermarkets & hypermarkets, retail pharmacies, and online purchase.
Based on regions, the organic natural feminine care market is segmented into North America, South America, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA). North America is projected to lead the market till 2023 thanks to high awareness of feminine care among women. In addition, easy availability at retail and online channels can also be a factor fueling the market growth. APAC is expected to exhibit a robust CAGR over the forecast period owing to high scope for organic feminine care products in India, China, and South Korea. The high retention capacity of these products is primarily driving the demand in the region.
Prominent players in the global and North America organic and natural feminine care market report include Procter & Gamble (U.S.), Armada & Lady Anion (Australia), Bodywise Limited (U.K.), Corman USA Inc. (U.S.), GladRags (U.S.), Heyday Care LLP (India), Maxim Hygiene (U.S.), Apropos (U.S.), Purganics (India), Rael (U.S.), Saathi (India), The Honest Company Inc. (U.S.), Tosama (Slovenia), and Veeda USA (U.S.).
The organic natural feminine care market is characterized by novel product launches and collaborations. This is exemplified by the rebranding of the Organyc line of products by Corman in 2017. It collaborated with reputed e-tailers such as CVS Pharmacy and Amazon in order to make its products available to a large audience simultaneously.
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For the scope of the report, the global and North America organic and natural feminine care market is segmented in the following manner
Global and North America organic and natural feminine care market is projected to grow at a 6.20% CAGR between 2020-2030.
Global and North America organic and natural feminine care market is predicted to touch USD 1,055.26 Million by 2030.
North America is expected to lead the global and North America organic and natural feminine care market.
Growing demand for organically derived products is the key factor driving the global and North America organic and natural feminine care market?
Shortage of products may limit the global and North America organic and natural feminine care market growth.
A large number of companies are working in the global organic and natural feminine care market. Through extensive research, it is found that market players have adopted strategies such as product launches and collaborations. On the basis of market study, we found some key players operating in this market which are Armada & Lady Anion, Bodywise (UK) Limited, Corman USA Inc., GladRags, Heyday Care LLP, Maxim Hygiene, Apropos, Purganics, Rael, Saathi, The Honest Company Inc., Tosama, Veeda USA, Procter & Gamble, and others.
Procter & Gamble is one of the leading players in the market with a strong customer base and international presence. The company has good research and development base and also a strong network of distributors. Procter & Gamble is known for its strong brands and quality products. Furthermore, the company is launching new and innovative products in the organic and natural feminine care market.
1.2 Company Ranking
Many leading players are concentrated in the Americas owing to the rising awareness about organic and natural products, well-established markets, high healthcare expenditures, and numerous opportunities for growth. These companies have expanded their market in other regions as well. Major players in the market are investing a huge amount of money in research and development activities to launch better and cost-effective products in the organic and natural feminine care market. They are also collaborating with online websites to expand their market. For instance, in September 2017, Corman USA relaunched its Organyc feminine care product line and made its products available on eCommerce websites such as Amazon, CVS Pharmacy, etc. Furthermore, companies such as Procter & Gamble, Bodywise (UK) Limited, and Maxim Hygiene are top three players in the market. Apart from this, Purganics, Rael, The Honest Company, Apropos, and Corman USA are some of the well-established players in the global organic and natural feminine care market.
Procter & Gamble ranks first in the global organic and natural feminine care market. The company is one of the most trusted consumer goods brands in the world. Amongst the organic and natural feminine care products, the company deals in Always Pads and Tampax Tampons. It has a strong distribution network and a research and development team to innovate new products in the market.
Bodywise (UK) Limited is the second largest in the global organic and natural feminine care market. It is one of the oldest companies in the market. It deals in many different types of organic and natural sanitary pads, tampons, pantyliners, and wipes. The company’s products are popular with the brand name Natracare. The company is an award-winning ethical and sustainable provider of natural and organic feminine care products.
Maxim Hygiene is the third largest in the global organic and natural feminine care market. The company deals in manufacturing and marketing of branded personal care products. It sells its organic and natural, hypoallergenic cotton sanitary pads, pantyliners, and tampons under the brand name Maxim. The company has a vast product portfolio which focuses on addressing the needs of the customer.