ID: MRFR/F-B & N/8738-HCR | 90 Pages | Published By Snehal Singh on March 2023
Oat Milk Market Size was valued at USD 4.5 billion in 2021. The oat milk market industry is projected to grow from USD 4.8 billion in 2022 to USD 7.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2022 - 2030). Growing numbers of consumers who identify as vegans and health-conscious shoppers who desire plant-based milk with high nutritional value are both credited as primary market drivers for the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Oat Milk Market Trends
According to market dynamics, the market for oat milk is anticipated to develop due to the growing number of vegans. Veganism uses as few animal products as possible, especially in the diet. The number of vegans is rapidly increasing for various reasons, including animal welfare, weight loss, and health issues. Oat milk contains more vitamin D than cow's milk, which has several health advantages, such as improved immune system strength and bone and dental health. For instance, more than 500,000 people have joined the vegan community, exceeding 2020's total of 400,000 persons, according to Veganuary, a non-profit organization. Its sales are increasing as a result of the growing vegan population. Thus, this factor is driving the market CAGR.
Furthermore, it is made from rolled oats, an excellent protein and fiber source. A rising number of consumers are gravitating toward morally upright and nutritious food items made from plants. Manufacturers of oat milk now provide flavor-enhanced and barista varieties, which are becoming increasingly popular across most of Europe and North America. The barista edition oat milk is used to make the popularly favored coffee served to customers. Manufacturers sell it in various flavors, including chocolate, vanilla, cocoa, and the original flavor, all of which are well-liked by consumers. The manufacturer of oat milk is displaying a preference for barista and flavor-infused milk due to the rising demand for both. Oat milk from THE BRIDGE S.R.L. is available in various flavors, including coca, original, and barista editions, and is quite popular with consumers.
Additionally, the oat milk market is being shaped by product advancements. Major oat milk producers are concentrating on creating cutting-edge products to meet consumer demand and improve their position. For instance, a Finnish food technology business called Gold&Green introduced pulled oats with 100 percent plant-based protein in June 2020. It will appeal to vegans, vegetarians, pescatarians, flexitarians, and everyone else trying to eat less meat or looking for enticing and diverse protein alternatives. Pulled Oats takes advantage of the growing popularity of a plant-based diet.
However, due to the numerous health advantages that organic and non-GMO food items offer, non-GMO and organic food & beverages are becoming increasingly popular among customers. Manufacturers are adding organic and non-GMO food goods to their product lines and broadening their product lines in response to rising consumer demand and popularity for organic food products. So, it is anticipated that this aspect will accelerate market revenue globally.
Oat Milk Market Segment Insights
Oat Milk Product Type Insights
The oat milk market segmentation has been segmented by product type into plain and flavored. As per the market forecast, the plain segment dominated the market in 2021 and is projected to be the faster-growing segment during 2022-2030. The segment's revenue grows as consumers increasingly demand products without fortification, additional preservatives, flavors, or artificial colors. Many beverage businesses use plain oat milk since it lacks any distinctive flavor or aroma.
Oat Milk Category Insights
The oat milk market segmentation, based on category, organic and conventional. The conventional segment dominated the oat milk market revenue in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to its strong market penetration on account of its affordability. To increase their market share, manufacturers are also introducing new items. Hence, this would have a positive impact on market growth.
April 2021: The Coca-Cola Company introduced a new oat milk product under its Simply brand with a variety of tastes to draw in a sizable client base.
Figure 2: Oat Milk Market by Category, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Oat Milk Packaging Type Insights
Based on packaging type, the oat milk market data, is segmented into cartons, bottles and others. The cartons segment dominated the oat milk market revenue in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is because there is a growing need for packaging solutions with long shelf lives and good quality. Additionally, the growing popularity of Tetra Pak carton containers, predominantly made of paperboard, is boosting demand in the sector. Because of its lightweight characteristics and sustainability, carton packaging attracts a lot of attention from major players.
Oat Milk Distribution Channel Insights
Based on distribution channel, the oat milk market data, is segmented into store based and non-store based. The store-based segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Oat milk is getting more traction in stores due to improvements in the worldwide retail industry and the availability of international brands. Dairy alternatives like oat milk are sold at stores like Target, Lidl, Kroger, and Walmart.
Oat Milk Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. As per market statistics, the European oat milk market accounted for USD 1.6 billion in 2021 and is expected to exhibit a 35.9% CAGR during the study period. Demand for dairy-alternative beverages is rising due to the rising vegan population and the general increase in health consciousness. European consumers are especially aware of this variation in taste and preference for plant-based beverages.
Further, the major countries studied in the market report are the U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: OAT MILK MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North America oat milk market is expected to register a substantial CAGR from 2022 to 2030. The recent surge in the popularity of the vegan diet among consumers has increased the consumption of dairy-free beverages. Growing demand for oat milk as a perfect substitute for cow milk is one of the key growth factors in the North American oat milk market. Further, the U.S. oat milk market held the largest market share, and the Canada oat milk market was the fastest-growing market in the region.
Asia-Pacific oat milk market accounts for the second-largest market share. Due to consumer demand to boost their immune systems, consumers drank more oat milk. The shutdown has hindered manufacturing activities and forced many enterprises to shut down. Due to restrictions placed by governments in several nations, there was a significant supply-demand imbalance despite the surge in demand. Moreover, the China oat milk market held the largest market share, and the India oat milk market was the fastest-growing market in this region.
Oat Milk Key Market Players & Competitive Insights
Major market players are spending a lot on R&D to increase their product lines, which will help the oat milk industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. As per the market competitive landscape, players in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.
One of the primary business strategies manufacturers adopt in the oat milk industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, oat milk industry has provided medicine with some of the most significant benefits. The oat milk market major player such as Oatly (Sweden), Rise Brewing (U.S.), Happy Planet Foods (U.S.), Thrive Market. (U.S.), Califia Farms (U.S.), PepsiCo (U.S.), Elmhurst (U.S.), Pacific Foods (U.S.), Danone (U.S.) and Chobani (U.S.).
A Swedish food company called Oatly Group AB makes oat-based dairy substitutes. Using data from Lund University's study, Oatly was created in the 1990s. Malmö is home to Oatly's corporate office, while Landskrona serves as its production and development hub. In May 2022, to accommodate the increasing demand for oat milk in Los Angeles and New York City, Oatly set up a new distribution route. The company teamed up with REEF Kitchens for the prompt delivery of its goods.
Also, California is the source of the brand's name and is distinguished in the dairy aisle by its distinctively curved bottle. Since its inception, Califia Farms has been committed to easing the transition to a plant-based diet by using plants' ability to enhance food's flavor. In January 2022, to fulfill the growing demand for low-sugar or low-calorie solutions, Califia Farms introduced Zero Sugar Oatmilk. With this ground-breaking product, the business hopes to take advantage of the growing demand for plant-based beverages and provides consumers with various options.
Key Companies in the oat milk market include
Oat Milk Industry Developments
In 2020: SunOpta Inc. committed US$26 million to the construction of a new manufacturing facility in Minnesota and a plant in Alexandria. In addition to helping to fulfil rising consumer demand for oat milk in the U.S.A., this expansion helps to enhance production of oat base, which is used in ice creams and milk substitutes.
In 2019: The addition of New Oat Yeah oat milk and its derivatives, such as yoghurt, which are non-GMO and vegan goods, allowed Danone S.A. to broaden its line of plant-based products. As a dairy milk alternative and aid in helping wellness enthusiasts achieve their individual goals, this expansion.
Oat Milk Market Segmentation
Oat Milk Product Type Outlook
Oat Milk Category Outlook
Oat Milk Regional Outlook
|Market Size 2021||USD 4.5 Billion|
|Market Size 2022||USD 4.8 Billion|
|Market Size 2030||USD 7.8 Billion|
|Compound Annual Growth Rate (CAGR)||7.20% (2022-2030)|
|Historical Data||2018 & 2020|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||Product Type, Category, Packaging Type, Distribution Channel and Region|
|Geographies Covered||North America, Europe, Asia Pacific, and Rest of the World|
|Countries Covered||The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil|
|Key Companies Profiled||Oatly (Sweden), Rise Brewing (U.S.), Happy Planet Foods (U.S.), Thrive Market. (U.S.), Califia Farms (U.S.), PepsiCo (U.S.), Elmhurst (U.S.), Pacific Foods (U.S.), Danone (U.S.) and Chobani (U.S.)|
|Key Market Opportunities||Preference for barista and flavor-infused oat milk Rising consumer demand and popularity for organic food products|
|Key Market Dynamics||Growing number of vegan population to boost market|
The market size was expected to be USD 4.5 billion in 2021.
The market for oat milk is expected to register a CAGR of ~7.20% over the next ten years.
Europe held the largest market share in the oat milk market.
Oatly (Sweden), Rise Brewing (U.S.), Happy Planet Foods (U.S.), Thrive Market. (U.S.), Califia Farms (U.S.), PepsiCo (U.S.), Elmhurst (U.S.), Pacific Foods (U.S.), Danone (U.S.) and Chobani (U.S.) are the key players in the market.
The cartons category had the largest market share in the market.