Non-Toxic Nail Polish Market Size was valued at USD 2.3 Billion in 2023. The Non-Toxic Nail Polish market industry is projected to grow from USD 2.43 Billion in 2024 to USD 3.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.05% during the forecast period (2024 - 2032). Consumer interest in nail care and nail art products is rising, especially among millennials. Research and development investments are also rising, and the use of natural materials is becoming more popular, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The main reason fueling market expansion is customers' rising interest in nail care and art goods, particularly among millennials. Additionally, among millennials, nail art and extensions are a crucial component of grooming. This is then anticipated to increase product demand throughout the course of the projection period. In addition, it is projected that the advent of nail polish with natural components, which are non-toxic and contain less chemicals, would increase demand for nail polish in the future.
Toe or fingernail decorations are made with nail paint. The market for nail polish has grown in terms of value sales due to the simple accessibility of many brands, colors, and varieties through a variety of distribution channels, including specialty shops, supermarkets, hypermarkets, and others. Additionally, the population of working women is expected to expand at a rapid rate during the forecast period, creating enormous prospects for market expansion.
Manufacturers have been motivated to introduce new products as a result of growing R&D spending and the popularity of natural ingredients. For instance, one of the industry's top brands, OPI, recently introduced its natural, vegan, and non-GMO nail paint to the market in August 2021. According to Facebook's targeting of its advertising, 52 million of its total users expressed interest in nail polish in 2021; the majority of these viewers fall into the age groups of 25 to 34, followed by 18 to 24 and 35 to 44.
Young customers are anticipated to respond favorably to rising celebrity engagement in the promotion of eco-friendly cosmetics and personal care products, especially nail polish. Millennials that spend a lot of time online have a strong preference for hotly debated articles, new products, and celebrity endorsements. As a result, the industry is projected to experience tremendous growth potential during the forecast period. Thus, driving the Non-Toxic Nail Polish market revenue.
The Non-Toxic Nail Polish market segmentation, based on Product Type, includes base coat, topcoat, gel, and others. In 2022, the base coat category dominated the world market. Even the Non-Toxic Nail Polish Market Share is expected to increase at the fastest rate in this sector.
The Non-Toxic Nail Polish market segmentation, based on Finish, includes glossy, matte, glitter, satin, and others. In 2022, the glossy category led the market for non-toxic nail polish worldwide. Because they have been the top choices for many clients, the glossy and matte categories operate well. These market segments will aid in achieving the anticipated CAGR.
The Non-Toxic Nail Polish market segmentation, based on distribution channel, includes store based and non-store based. Due to the fact that most consumers prefer to shop in physical stores, the store-based segment will dominate the market in 2022.
Figure 1: Non-Toxic Nail Polish Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Non-Toxic Nail Polish Market dominated this market in 2022 (45.80%). Customers in the Canada and U.S. are willing to spend a lot of money to have a more attractive appearance. This is boosting the expansion of the market in this area. During the projected period, the Middle East is anticipated to have the second-fastest growth rate among the regions. This is due to an increase in the number of wealthy customers in South Africa, the United Arab Emirates, and other nations that are prepared to spend money on cosmetics, especially nail cosmetics. Further, the U.S. Non-Toxic Nail Polish market held the largest market share, and the Canada Non-Toxic Nail Polish market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: NON-TOXIC NAIL POLISH MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Non-Toxic Nail Polish market accounts for the healthy market share in 2022. Demand for the product is anticipated to increase because to consumer preferences for naturally produced goods, particularly in nations like the U.K. and Germany. Additionally, during the projected period, vegan product growth is expected to benefit greatly from consumer preferences for vegan products, particularly in nations like the U.K. and Germany. Further, the German Non-Toxic Nail Polish market held the largest market share, and the U.K Non-Toxic Nail Polish market was the fastest growing market in the European region
The Asia Pacific Non-Toxic Nail Polish market is expected to register significant growth from 2023 to 2032. This is due to the growing population of working women in nations like India and China, as well as their increased interest in spending on nail care and fashion trends, which is boosting the demand for nail polish. Additionally, it is anticipated that the expanding young population in a nation like India will present enormous prospects for growth over the upcoming years. Moreover, China’s Non-Toxic Nail Polish market held the largest market share, and the Indian Non-Toxic Nail Polish market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Non-Toxic Nail Polish market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Non-Toxic Nail Polish industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Non-Toxic Nail Polish industry to benefit clients and increase the market sector. In recent years, the Non-Toxic Nail Polish industry has offered some of the most significant advantages to medicine. Major players in the Non-Toxic Nail Polish market, including Orly International Inc, Kure Bazaar SAS, Smith & Cult, LLC, NBY London Ltd., Kosé Corporation, Art of Beauty Inc, Pacifica Companies, Benecos, Cienna Rose Limited, butter LONDON, LLC, Soigné nails, Jenson, Kester Black, Honeybee Gardens Inc., Karma Organic Spa, and Beautylish, Inc., are attempting to increase market demand by investing in research and development operations.
Manufacturer, marketer, and distributor of personal care goods is The Estee Lauder Companies Inc. The business sells cosmetics, hair care, fragrance, and skin care items. Products are sold by Estee Lauder under a number of brand names, including GLAMGLOW, Aramis, Origins, Bobbi Brown, Aveda, Clinique, Darphin, Dr. Jart+, Editions de Parfums Frederic Malle, and Estee Lauder. at addition to authorized freestanding stores, online retail stores, duty-free shops, specialized multi-brand retailers, department stores, perfumeries, beauty salons and spas, and stores at airports, cruise terminals, and airplanes, it also sells products through these channels. Asia-Pacific, the Middle East, Europe, Africa, and the Americas are all locations where the organization conducts business. The American city of New York City serves as the headquarters of Estee Lauder. Faculty, a line of nail paint for men, received seed funding from Estee Lauder Companies in June 2021. The company entered the market with nail polish formulas that were vegan, cruelty-free, and free of several common chemicals used in nail polish production.
American women's beauty company Sally Hansen. It provides trimmers, eyelash curlers, brush kits, nail paint and remover, hair removal wax kits, and more. It has its headquarters in New York City, where it was established in 1946. Sally Hansen and Peeps Brand, a maker of marshmallow candies, collaborated to release a limited-edition line of nail colors in March 2023. Seven brand-new colors with a sugary texture that simulates a sugar-coated marshmallow delicacy are part of the Sally Hansen Insta-Dri X Peeps Collection.
Key Companies in the Non-Toxic Nail Polish Market Include
Non-Toxic Nail Polish Industry Developments
March 2023: Sainte Nèl, a non-toxic nail care and wellness company with its headquarters in Tulsa, is hosting the Wealthy Auntie Tea Party to welcome spring and raise money for its charitable initiatives in 2023. An event with a tea tasting of women-owned tea brands will take place in a private setting. Each person with a ticket will leave with a set of specially made tea cups and saucers made of china.
January 2022: 'Colorbar' is a popular beauty brand that has released 128 colours of vegan nail lacquer/nail paint.
Non-Toxic Nail Polish Distribution Channel Outlook
| Attribute/Metric | Details |
| Market Size 2023 | USD 2.3 Billion |
| Market Size 2024 | USD 2.43 Billion |
| Market Size 2032 | USD 3.6 Billion |
| Compound Annual Growth Rate (CAGR) | 5.05% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Finish, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Orly International Inc, Kure Bazaar SAS, Smith & Cult, LLC, NBY London Ltd., Kosé Corporation, Art of Beauty Inc, Pacifica Companies, Benecos, Cienna Rose Limited, butter LONDON, LLC, Soigné nails, Jenson, Kester Black, Honeybee Gardens Inc., Karma Organic Spa, and Beautylish, Inc. |
| Key Market Opportunities | Day-by-day changes in fashion trends |
| Key Market Dynamics | The growing interest in nail art and care products among consumers, especially millennials and increasing investments in research and development, coupled with the rising trend of natural ingredients |
Frequently Asked Questions (FAQ) :
The Non-Toxic Nail Polish market size was valued at USD 2.2 Billion in 2022.
The market is projected to grow at a CAGR of 5.05% during the forecast period, 2024-2032.
North America had the largest share in the market.
The key players in the market are Orly International Inc, Kure Bazaar SAS, Smith & Cult, LLC, NBY London Ltd., Kosé Corporation, Art of Beauty Inc, Pacifica Companies, Benecos, Cienna Rose Limited, butter LONDON, LLC, Soigné nails, Jenson, Kester Black, Honeybee Gardens Inc., Karma Organic Spa, and Beautylish, Inc.
The Base Coat category dominated the market in 2022.
The Glossy Finish category had the largest share in the market.
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