Global Non-Potato Veggie Chips Market Size was valued at USD 4.5 Billion in 2022. The Non-Potato Veggie Chips market industry is projected to grow from USD 4.725 Billion in 2023 to USD 6.980 Billion by 2032, exhibiting a compound yearly growth rate (CAGR) of 5.00% during the forecast period (2023 - 2032). Increased consumer focus on the health and wellness and the growing popularity of alternative vegetable sources and diverse flavor profiles are the key market drivers enhancing the market growth.
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
Non-Potato Veggie Chips Market Trends
Market CAGR for non-potato veggie chips is being driven by the rising consumer focus on health and wellness. The consumer focus on the health and wellness is a driving force behind the significant growth in the non-potato veggie chips market. In recent years, there has been a notable shift in consumer preferences towards healthier snack options, spurred by a heightened awareness of the impact of diet on overall well-being. Non-potato veggie chips, crafted from an assortment of vegetables like sweet potatoes, beets, kale, and carrots, have emerged as a compelling solution to address this demand for nutritious yet satisfying snacks.
These veggie chips offer a wealth of health benefits, often retaining more vitamins, minerals, and fiber compared to traditional potato chips. Sweet potatoes, for example, are rich in antioxidants and beta-carotene, while kale chips provide a healthy dose of vitamins A, C, and K. As consumers become more discerning about ingredient lists and nutritional content, non-potato veggie chips present an attractive alternative due to their natural and diverse nutrient profiles. Moreover, the market is further driven by the quest for flavorful and exciting snacks that don't compromise health. Non-potato veggie chips come in a variety of vibrant colors, each representing a distinct vegetable flavor. This diversity in taste, coupled with innovative seasoning blends, appeals to consumers seeking unique and exotic snacking experiences. The rise of dietary preferences such as gluten-free, paleo, and plant-based diets has also contributed to the popularity of non-potato veggie chips. These chips often align with these dietary trends, offering a snack option that caters to a broader range of consumer lifestyles and choices.
Additionally, the snack industry has witnessed a surge in demand for convenient, on-the-go options, and non-potato veggie chips fit seamlessly into this trend. Their portable nature makes them a convenient and wholesome snack choice for busy consumers looking for healthier alternatives to traditional, less nutritious options. Consumers are increasingly seeking variety in their snacks, and non-potato veggie chips offer unique and exotic flavors derived from vegetables like beets, carrots, kale, or parsnips. This variety not only caters to changing taste preferences but also attracts consumers looking for innovative and adventurous snack options. The diversification of vegetable ingredients in these chips aligns with the broader trend of exploring new and unconventional flavors, contributing significantly to the market's expansion. Thus driving the Non-Potato Veggie Chips market revenue.
Non-Potato Veggie Chips Market Segment Insights:
Non-Potato Veggie Chips Source Insights
The global Non-Potato Veggie Chips market segmentation, based on source, includes Root Vegetable Chips, Leafy Vegetable Chips, and Others. The root vegetable chips segment dominated the market, accounting for the largest market revenue due to their unique and appealing flavor profiles. Consumers are increasingly drawn to the natural sweetness and vibrant colors offered by root vegetables, providing a flavorful alternative to traditional potato chips. The nutritional benefits of root vegetables, including higher levels of vitamins and antioxidants, align with health-conscious consumer preferences, further driving their popularity. The versatility of root vegetables allows for a diverse range of chip variations, meeting the demand for innovative and wholesome snack options and ultimately establishing them as a dominant force in the non-potato veggie chips market.
Non-Potato Veggie Chips Flavors Insights
The global Non-Potato Veggie Chips market segmentation, based on flavors, includes Classic Salty, Barbecue, Cheese, Salt and Pepper, Cheese and Onion, Jalapeno, and Others. The classic salty category dominates the market as it remains a timeless and universally appealing taste profile. Saltiness enhances the savory experience, making it a preferred choice for consumers seeking a satisfying snack. Additionally, the classic salty flavor complements the natural sweetness or earthy notes of various vegetables, creating a well-balanced taste. This familiarity and versatility make salty non-potato veggie chips a go-to option for a wide consumer base, contributing significantly to their market dominance. Further, the barbeque flavor is growing at the fastest rate due to rising demand from all age groups.
Non-Potato Veggie Chips End-Use Insights
The global Non-Potato Veggie Chips market segmentation, based on end use, includes households, Foodservice, and Others. The household category dominates the market due to the rising demand for convenient and healthier snack options for at-home consumption. As consumers increasingly prioritize health-conscious choices, non-potato veggie chips serve as a popular alternative to traditional snacks, meeting the growing preference for nutritious options within the household. Further, the convenience factor of these chips aligns with the busy lifestyles of consumers.
Figure 1: Global Non-Potato Veggie Chips Market, by End Use, 2022 & 2032 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
Non-Potato Veggie Chips Regional Insights
By region, the study gives market insights into the North America, Europe, Asia-Pacific, and the Rest of the World. The North American Non-Potato Veggie Chips market area dominates this market due to a combination of widespread health consciousness and a strong trend towards alternative and plant-based snacks. The region's consumers, increasingly focused on wellness, are drawn to the diverse flavors and perceived nutritional benefits of non-potato veggie chips.
Further, the prime countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.
Figure 2: GLOBAL NON-POTATO VEGGIE CHIPS MARKET SHARE BY REGION 2022 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Non-Potato Veggie Chips market accounts for the second-largest market share due to a growing consumer preference for healthier and innovative snack options, coupled with an increasing awareness of the diverse nutritional benefits offered by vegetable-based alternatives. Further, the German Non-Potato Veggie Chips market held the largest market share, and the UK Non-Potato Veggie Chips market was the fastest-growing market in the European region.
The Asia-Pacific Non-Potato Veggie Chips Market is foreseen to rise at the fastest CAGR from the year 2023 to 2032. This is due to a rising consumer awareness of healthier snacking options and a growing preference for innovative, plant-based alternatives. Moreover, China’s Non-Potato Veggie Chips market held the largest market share, and the Indian Non-Potato Veggie Chips market was the fastest-growing market in Asia-Pacific region.
Non-Potato Veggie Chips Key Market Players & Competitive Insights
Leading market players are investing heavily in the research and development in order to expand their product lines, which will help the Non-Potato Veggie Chips market grow even more. Market players are also undertaking a variety of strategic activities to spread their global footprint, with important market developments including mergers and acquisitions, new product launches, contractual agreements, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Non-Potato Veggie Chips industry must offer cost-effective items.
Manufacturing locally to minimize the operational costs is one of the key business tactics used by the manufacturers in the global Non-Potato Veggie Chips industry to benefit the clients and increase the market sector. In recent years, the Non-Potato Veggie Chips industry has offered some of the most significant advantages to the food industry. Major players in the Non-Potato Veggie Chips market, including General Mills Inc., Beanitos, Scrubby’s, JicaChips, Yum Yum, Sensible Portions Trafo, PepsiCo, Siete Family Foods, Bare Snacks, Synder’s-Lance, and others, are attempting to increase market demand by investing in th eresearch and development operations.
PepsiCo, one of the world's leading food and beverage companies, is renowned for its diverse portfolio of iconic brands. Headquartered in Purchase, New York, PepsiCo operates globally and boasts a product range that includes well-known names such as Pepsi, Lay's, Gatorade, Tropicana, and Quaker. The company has evolved into a powerhouse, consistently adapting to consumer trends and expanding its offerings to include a variety of snacks, beverages, and other convenience foods. In September 2023, PepsiCo acquired Bare Snacks, a producer of non-potato veggie chips and other healthy snacks, for $2.9 billion. This acquisition is expected to help PepsiCo expand its portfolio of healthy snack options and gain a foothold in the growing non-potato veggie chips market.
General Mills, a multinational food and beverage company headquartered in the United States, is a prominent player in the global consumer goods industry. Established in 1856, the company has evolved into a diversified powerhouse with a vast portfolio of well-known brands. General Mills is renowned for its commitment to producing and marketing a broader range of food products, including cereals, snacks, baking goods, and frozen foods. Some of its iconic brands include Cheerios, Betty Crocker, Pillsbury, and Nature Valley. The company has demonstrated adaptability to changing consumer preferences, incorporating health and wellness trends into its product offerings. In August 2023, General Mills acquired Rhythm Superfoods, a producer of kale chips, for $100 million. This acquisition is expected to help General Mills expand its reach in the non-potato veggie chips market.
Key Companies in the Non-Potato Veggie Chips market include
Non-Potato Veggie Chips Industry Developments
July 2023: Snyder' s-Lance acquired SnackNation, a producer of non-potato veggie chips and other healthy snacks, for $340 million. This acquisition is expected to help Snyder' s-Lance expand its reach in the non-potato veggie chips market and gain a foothold in the growing healthy snack category.
October 2023: Siete Family Foods partnered with Walmart to launch a new line of non-potato veggie chips made with cassava and other root vegetables. This partnership is expected to help Siete Family Foods expand its distribution and reach a wider audience.
August 2023: Veggie GO! partnered with Whole Foods Market to launch a new line of non-potato veggie chips made with sweet potatoes and other vegetables. This partnership is expected to help Veggie GO! expand its distribution and reach a wider audience of health-conscious consumers.
Non-Potato Veggie Chips Market Segmentation
Non-Potato Veggie Chips Source Outlook
Non-Potato Veggie Chips Flavors Outlook
Non-Potato Veggie Chips End-Use Outlook
Non-Potato Veggie Chips Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 4.5 Billion |
| Market Size 2023 | USD 4.725 Billion |
| Market Size 2032 | USD 6.980 Billion |
| Compound Annual Growth Rate (CAGR) | 5.00% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, The Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Source, Flavors, End Use and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |  General Mills Inc., Beanitos, Scrubby’s, JicaChips, Yum Yum, Sensible Portions Trafo, PepsiCo, Siete Family Foods, Bare Snacks, Synder’s-Lance. |
| Key Market Opportunities | ·      The growing popularity of alternative vegetable sources and diverse flavor profiles. |
| Key Market Dynamics | ·      Increased consumer focus on health and wellness. |
Frequently Asked Questions (FAQ) :
The global Non-Potato Veggie Chips market size was valued at USD 4.5 Billion in 2022.
The global market is foreseen to rise at a CAGR of 5.00% during the forecast period, 2023-2032.
North America had the biggest share in the global market
The prime players in the market are General Mills Inc., Beanitos, Scrubby’s, JicaChips, Yum Yum, Sensible Portions Trafo, PepsiCo, Siete Family Foods, Bare Snacks, Synder’s-Lance.
The Root Vegetable Chips category dominated the market in 2022.
The classic salty had the largest share in the global market.
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