Non-alcoholic Liquors & Mocktails Market Research Report Information by Product Type (Rum, Vodka, Whiskey, Gin, Tequila, Aperitif, Mocktails, and Others), Category (Regular, and Premium), By Form (Fresh and Processed), By Flavor (Herbal and Botanical, Spiced, Exotic and Tropical Fruits & Vegetables, Oak, Agave, Smoky, and others), And By Region (China, Malaysia, Germany, Portugal, Saudi Arabia, and GCC) - Forecast Till 2032

Global Non-alcoholic Liquors & Mocktails Market Overview

Non-alcoholic Liquors & Mocktails Market Size was valued at USD 6.16 billion in 2023. The Non-alcoholic Liquors & Mocktails industry is projected to grow from 2023 to USD 12.79 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.57% during the forecast period (2024 - 2032).

The market for non-alcoholic liquors and mocktails is mostly driven by consumers' growing inclination for better lives. Many customers are searching for alternatives that offer comparable flavor sensations without the health hazards connected with alcohol intake as they become more aware of the negative impacts of alcohol usage. Because they value well-being and are more willing to try non-alcoholic choices, millennials and Gen Z are especially prominent in this trend. Trends in health and wellbeing have a big influence on what customers choose. With a developing emphasis on intellectual and bodily health, humans have become more careful approximately their dietary and consuming habits.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Non-alcoholic Liquors & Mocktails Market Trends

Increasing Consumers Inclination Towards Non-Alcoholic Liquors

The rising awareness among consumers about the health benefits associated with the consumption of non-alcoholic liquor is significantly driving market growth. This shift in consumer preference is largely fueled by a growing emphasis on health and wellness. As people become more health-conscious, there is a noticeable decline in the consumption of traditional alcoholic beverages, which are often linked to various health issues such as liver disease, high blood pressure, and addiction. In contrast, non-alcoholic liquors offer a safer alternative that allows consumers to enjoy the social aspects of drinking without the associated health risks. Moreover, increasing awareness is not just about avoiding the negative health impacts of alcohol but also about embracing the positive health benefits that non-alcoholic options can provide. Many non-alcoholic beverages are now formulated with added vitamins, minerals, and botanicals, which contribute to overall well-being. For instance, some products are infused with adaptogens, known for their stress-relieving properties, or with antioxidants that support immune health. These additional health benefits make non-alcoholic liquors an attractive choice for health-conscious consumers looking to maintain a balanced lifestyle.

The demographic shift towards younger consumers, who are more inclined to prioritize health and wellness, further accelerates this trend. Millennials and Gen Z are driving demand for non-alcoholic options as they are more informed about the long-term effects of alcohol consumption and more likely to seek out healthier alternatives. This generation is also more experimental with their consumption choices, showing a willingness to try new products that fit their lifestyle and health goals. The market is also responding to this demand with increased innovation and product diversity. Companies are investing in the development of non-alcoholic spirits, beers, and wines that closely mimic the taste and experience of their alcoholic counterparts. This ensures that consumers do not have to compromise on flavor or the social experience of drinking. Additionally, the availability of non-alcoholic options in bars, restaurants, and retail stores is expanding, making these products more accessible and further encouraging their adoption.

Non-alcoholic Liquors & Mocktails Market Segment Insights

Non-alcoholic Liquors & Mocktails Product Type Insights

The non-alcoholic liquors & mocktails market segmentation, based on product type, includes rum, vodka, whiskey, gin, tequila, aperitif, mocktails, and others. The mocktails segment dominated the market with a value of USD 1.52 billion in 2023 and is expected to reach USD 3.22 billion by 2032. Mocktails are as innovative as traditional cocktails and crafted with the same attention to detail. This fresh drink combines elements including sparkling mint leaves, lime juice, sugar, and soda water to create a crisp and invigorating beverage. Along with the fragrant mint and the stability of sweet and tangy flavors, it is a favorite for plenty. Similarly, the Shirley Temple is a conventional mocktail that combines ginger ale or lemon-lime soda with grenadine and a maraschino cherry garnish. Its candy and fruity taste appeal to youngsters and adults alike. The Virgin Pina Colada gives a flavor of the tropics with its creamy combination of pineapple juice and coconut milk. This mocktail presents the same rich and clean texture as its alcoholic counterpart, making it a great choice for a calming summer day. Another properly loved choice is the Virgin Bloody Mary, which combines tomato juice, lemon juice, Worcestershire sauce, warm sauce, and numerous spices to supply an ambitious and savory flavor profile. This mocktail is regularly garnished with celery, olives, or pickles, adding to its attraction and complexity. There are infinite other mocktails that cater to an extensive range of tastes and preferences. Creative mixtures of sparkling culmination, herbs, and spices can bring about particular and scrumptious beverages that rival any traditional cocktail. As an example, a cucumber cooler, which blends cucumber, mint, lime, and soda water, gives a clean and mild alternative.

Figure 3: Non-alcoholic Liquors & Mocktails Market, by Product Type, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Non-alcoholic Liquors & Mocktails Category Insights

The Non-alcoholic Liquors & Mocktails market segmentation, based on category, includes regular and premium. The regular segment accounted for the largest market share of 61.75% in 2023 and is likely to register a CAGR of 9.17% during the projected period. Mocktails in the Regular /economic system class, such as Virgin Mojitos, Shirley Temples, and Virgin Pina Coladas, are normally made with readily available elements like soda, fruit juices, and simple syrups. These liquids are easy to put together at home and are perfect for casual occasions. The Virgin Mojito, for instance, combines lime juice, mint, sugar, and soda water to create a refreshing, low-priced mocktail. Further, Shirley Temple uses lemon-lime soda and grenadine for a sweet, fizzy treat. While these financial system alternatives may not provide the complexity of top-class products, they offer a fulfilling and exciting experience to revel in. Their affordability and simplicity of preparation make them available to a huge target market, making sure that everyone can enjoy scrumptious non-alcoholic drinks and mocktails without making a sizeable investment.

Figure 2: Non-alcoholic Liquors & Mocktails Market, by Category, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Non-alcoholic Liquors & Mocktails Flavor Insights

The Non-alcoholic Liquors & Mocktails market segmentation, based on flavor, includes herbal and botanical, spiced, exotic, and tropical fruits and vegetables, oak, agave, Smoky, and others. The exotic and tropical fruits & vegetables segment accounted for the largest market share of 27.17% in 2023 and is likely to register a CAGR of 11.19% during the projected period. The use of different kinds of exotic fruits and vegetables gives them an exceptional taste, giving this healthful beverage benefits such as the presence of vitamins in it. These ingredients are rich in antioxidants, which promote a person’s health by providing essential nutrients the body demands. Additionally, people’s interest in a healthier life has been on the rise globally. Furthermore, healthy lifestyle choices are becoming increasingly popular worldwide. Such beverages match this trend perfectly since they are made from rare and tropical fruits and vegetables, as well as being nutritious with fewer calories than regular alcoholic drinks. Furthermore, while some people choose not to drink alcohol due to health issues or other personal reasons related to freedom from drunkenness or sobriety, for example during pregnancy periods when expectant mothers refrain from consuming intoxicant substances, lessening usage, backed up by increasing manufacture, has amplified demand among consumers for booze-free drinks.

Non-alcoholic Liquors & Mocktails Regional Insights

By Region, the study segments the market into China, Malaysia, Germany, Portugal, GCC (Excl. KSA), and Saudi Arabia. China's Non-alcoholic Liquors & Mocktails market accounts for the largest market value of USD 4.46 billion in 2023 and is expected to attain a value of USD 9.67 billion by 2032 with a CAGR of 9.12% from 2024 to 2032. The non-alcoholic drinks and mocktails market in China is increasing due to changing consumer preferences and a growing focus on health and wellness. However, China plays a significant role in the world market for mocktails, as it is the largest exporter of these drinks. The change in consumer preferences towards Asian drinks can be directly linked to the shift in taste demanded by the vast Chinese population. Non-alcoholic beverages are thus easier to import into China than those with an alcohol content exceeding 0.05%, making them readily available. Mocktail demand has been rising rapidly as China’s understanding of what constitutes healthy living has increased. These drinks serve as tasty, fun alternatives that do not have any negative repercussions characteristic of alcoholic intake. Ready-to-drink (RTD) mocktails and pre-mixed non-alcoholic beverages have become increasingly popular at convenience stores across China. Therefore, these commodities provide quick and appealing choices for diverse consumers’ needs at once. Therefore, these commodities provide quick and appealing choices for diverse consumers’ needs at once. In today's fast-paced world, where customers value immediate access to fun-filled, healthy drinking options, convenience matters most importantly.

Figure 3: Non-alcoholic Liquors & Mocktails Market, by Region, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Malaysian consumers are becoming more health conscious. There is increasing awareness about the negative effects of drinking alcohol, thus people are looking for healthier options that do not contain it. This reflects a global shift towards well-being, where individuals prioritize their health and select beverages that go hand-in-hand with their lifestyle choices around the world. Cultural factors also contribute to the preference for non-alcoholic drinks in Malaysia. For example, because of religious beliefs, both Muslim and Hindu populations do not drink alcohol, given their diversity as a country.

Furthermore, the ready-to-drink (RTD) mocktails sector is growing due to the convenience and diversity being promoted. These drinks are available in many supermarkets and shops, giving consumers an easy way to find something cool and delicious without having to make it themselves. Malaysia's Non-alcoholic Liquors & Mocktails market accounted for 1.03% market share in 2023 and is anticipated to reach USD 126.37 million by 2032.

Germany's Non-alcoholic Liquors & Mocktails market is expected to grow at a CAGR of 7.40% from 2024 to 2032. The mocktail industry in Germany is also benefiting from these changing client behaviors. With almost half (47%) of consumers going out much less regularly, there can be a growing emphasis on enhancing the at-home consumption experience. but, for people who nevertheless revel in going out, a higher variety of non-alcoholic alternatives is anticipated, catering to the 10% who are going out more regularly and the 27% who are keeping their regular conduct. This shift offers an opportunity for eating places, bars, and retailers to increase their services of non-alcoholic liquids and mocktails, meeting the desires of a greater health-aware population and various customers.

As a popular tourist attraction, Portugal attracts millions of visitors every year. Especially tourists coming from countries with great health and wellness cultures prefer non-alcoholic drinks. These businesses are responding to this demand by increasing their inventory to include a variety of non-alcoholic beverages and mocktails in particular, which are sold at restaurants, bars, or hotels locally. Moreover, they cater to international palates while promoting Portuguese hospitality and culinary innovation. The younger generation and those who are conscious of their health have also begun embracing the idea of sophisticated soft drinks without alcohol content. Saudi Arabia's non-alcoholic liquors and mocktails market is witnessing expansion spurred by cultural, religious, and lifestyle factors. This prohibition of alcohol under Islamic law in the country has resulted in a growing demand for non-alcoholic sophisticated beverages which has led to a thriving market for mocks tails and non-alcoholic spirits. The people living in the Gulf Cooperation Council have discovered that they want healthier drink options since they have become more aware of sugary and high-calorie beverages’ negative health effects. Low-calorie beers that contain no alcohol, like Bud Zero from Budweiser, have become highly popular among people around the globe who still want to enjoy traditional beer without having to worry about weight gain or getting drunk. Many millennials love diet-based non-alcoholic drinks because these types do not contain any sugar and have fewer calories compared to other types of beverages that may contain both sugar and high calories.

Non-alcoholic Liquors & Mocktails Key Market Players & Competitive Insights

The market for non-alcoholic liquors and mocktails is expanding rapidly due to a rise in health-conscious consumers and a trend toward sober lives. This market offers a wide range of drinks that taste and have the complexity of conventional alcoholic beverages but without the hangover. In the non-alcoholic spirits market, Seedlip is a pioneer, providing sophisticated, plant-based solutions. It markets itself as a high-end product and appeals to people looking for a sophisticated drinking experience. Through its portfolio growth into non-alcoholic drinks, Keurig Dr Pepper Inc. has entered the industry and is reaching a wide audience by utilizing its vast distribution network. Curious Elixirs creates artisan drinks by combining herbs, spices, and adaptogens; the company caters to health-conscious customers who value unusual tastes and practical uses. Proposition Cocktail Co. caters to consumers who value quality and transparency in their beverage selections by emphasizing natural tastes and clean ingredients in their alcohol-free drinks. Mocktail Beverages Inc. serves up tasty, ready-to-drink non-alcoholic cocktails to those on the go who want a simple substitute for alcoholic beverages. New London Light produces non-alcoholic spirits that appeal to a wide range of palates by fusing ancient distillation methods with modern taste characteristics. The Free Spirits Company aims to provide those cutting back on alcohol a familiar experience by imitating the flavor and texture of traditional spirits like tequila, gin, and whiskey. Known for its grape juices, Welch's has branched out into non-alcoholic wine substitutes, aiming to appeal to families and health-conscious drinkers. Nootropics and adaptogens are examples of functional ingredients that Three Spirits incorporates into its beverages to enhance flavor and promote mental clarity and overall well-being. A variety of non-alcoholic spirits are available from Sobrii, which emphasizes authenticity and the ritual of drinking and is meant to be used with cocktails. Innovation and a dedication to quality define the competitive environment, as businesses constantly experiment with novel flavors, ingredients, and health advantages to cater to the changing tastes of contemporary customers.

Key Companies in the Non-alcoholic Liquors & Mocktails market include.

• Seedlip


• Keurig Dr Pepper Inc.


• Curious Elixirs


• Proposition Cocktail Co.


• Mocktail Beverages Inc.


• New London Light


• The Free Spirits Company


• Welch's


• Three Spirits


• Sobrii

Non-alcoholic Liquors & Mocktails Industry Developments

July 2024: Seedlip, a pioneer in the non-alcoholic spirits industry, has recently introduced a new brand called Seasn. This brand focuses on non-alcoholic bitters, adding a sophisticated touch to both mocktails and cocktails. This launch aligns with the growing consumer demand for premium, health-conscious beverages.

Non-alcoholic Liquors & Mocktails Market Segmentation

Non-alcoholic Liquors & Mocktails Product Type Outlook

• Rum


• Vodka


• Whiskey


• Gin


• Tequila


• Aperitif


• Mocktails


• Others

Non-alcoholic Liquors & Mocktails Category Outlook

• Regular


• Premium

Non-alcoholic Liquors & Mocktails Flavor Outlook

• Herbal and Botanical


• Spiced


• Exotic and Tropical Fruits & Vegetables


• Oak


• Agave


• Smoky


• Others

Non-alcoholic Liquors & Mocktails Regional Outlook

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  China

  
  


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  Malaysia

  
  


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  Germany

  
  


• 
  

  Portugal

  
  


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  Saudi Arabia (Exc. GCC)

  
  


• 
  

  GCC