By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of North America's Musical Instruments market can be attributed to several key factors. In North America, there is a notable increase in parental emphasis on encouraging their children to learn musical instruments. This trend is further fueled by the influence of talented musicians and successful singers who often showcase their skills in live concerts and the music industry, thereby stimulating growth in the music instrument retail sector.
Moreover, the growing consumer interest in various music genres is prompting Americans to explore and purchase instruments specific to those genres. According to the Global Music Report 2023, the combined data from Canada and the United States indicates a 5% revenue growth in the North American music market during 2022. This marks a return to a more typical growth rate, following the exceptional 21.8% post-pandemic growth observed in 2021. Streaming music is experiencing increasing popularity in Canada, with more individuals adopting it as their primary music source.
In 2022, streaming music saw a 13.4% increase compared to 2021, and annual on-demand audio streaming of music surpassed 100 billion for the first time. However, the pace of growth was slower compared to previous years, as streaming in Canada grew by 28.6% between 2020 and 2021.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: MUSICAL INSTRUMENTS MARKET SHARE BY REGION 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Europe's Musical Instruments Market accounts for the second-largest market share as the increasing prevalence of live musical performances and concerts is a significant driver behind the market's expansion. Audiences are no longer solely focused on recorded music or new releases; they are increasingly drawn to live concerts. This shift is fueled by advancements in audio technology and the widespread use of social media platforms like Facebook, Instagram, and YouTube, which have propelled numerous musicians to international acclaim.
According to IMPALA, the European music sector alone supports 2 million jobs, contributes €81.9 billion in gross value added to GDP, and exports €9.7 billion worth of goods and services to countries outside the EU27 and the UK. Europe accounts for nearly a third of total recorded music revenues worldwide, with performing rights revenues experiencing an 11% increase to reach a total of $1.4 billion in 2022 – representing 18.7% of total European revenues. Europe continues to lead in performance rights revenues, contributing over 56% of the world’s performance rights income in 2022.
Further, the German Musical Instruments Market held the largest market share, and the UK Musical Instruments Market was the fastest-growing market in the European region.
The Asia-Pacific Musical Instruments Market is expected to grow at the fastest CAGR from 2024 to 2032. The demand for specific instruments is largely influenced by the preferences of the population in particular regions. Moreover, cultural and socioeconomic factors across different geographies are expected to have an impact on the sales of specific instruments. With adolescents increasingly embracing music as either a hobby or a potential career path, the market for various instruments is anticipated to expand. Additionally, the growing popularity of music reality shows, live bands, and concerts is expected to drive demand for modern, high-tech, and costly instruments.
In terms of revenue, the music industry generated Rs 12,000 crore in 2022. Recorded music revenues from labels surpassed Rs 2,500 crore, while music publishing revenues are estimated to be around Rs 884 crore in 2022-23. Furthermore, digital platforms contributed to 47 percent of the total revenue generated by music. Notably, Indian songs secured seven spots on the top 10 YouTube Global Charts for 2022. Moreover, China’s Musical Instruments Market held the largest market share, and the Indian Musical Instruments Market was the fastest-growing market in the Asia-Pacific region.