Global Multipurpose Cleaners Market Research Report: Information By Form (Sprays, Liquids and Others), Category (Conventional and Organic), End-Use (Residential, Commercial and Institutional), Distribution Channel (Store-based and Non-Store-based) and by Region - Forecast till 2027

Market Scenario

Global Multipurpose Cleaners Market is projected to reach a value of approximately USD 5.15 Billion by 2026, at a CAGR of 4.20% from 2020 to 2026. The global multipurpose cleaners market is highly competitive, owing to the presence of several national & international brands across the globe. The Clorox Company, Reckitt Benckiser Group PLC, and The Procter & Gamble Company are the leading manufacturers of multipurpose cleaners. In several emerging and under-developed economies, the local brands hold most of the market share. The demand for floor cleaners has been surging at a high pace across the globe over the last decade. The multipurpose cleaners market is growing due to rising product innovation by the key manufacturers. Multipurpose cleaners are used in several indoor areas. Multipurpose cleaners offer long-lasting freshness and can be used on hard, non-porous surfaces in bathrooms, kitchens, and other areas. Consumers prefer multipurpose cleaners as they offer several benefits.

The advent of the pandemic, COVID-19, has resulted in a global crisis. The outbreak has disrupted the growth of the global personal care industry. Consumers are emphasizing essential personal care & hygiene products, including hand sanitizers, hand wash, hand soaps, tissues & wipes, and household cleaning products. The usage of multipurpose cleaners is high for residential purposes, as COVID-19 cases are surging across the globe. So, the consumers are inclined to keep their homes clean to minimize the chances of spreading the coronavirus. However, the usage of multipurpose cleaners is exceptionally low in commercial and institutional areas, as the majority of the commercial and institutional places have remained shut over the last few months.

Market Synopsis

Multipurpose cleaners are widely used for disinfecting and cleaning various surfaces. They also impart a shine to the floor. Several chemical compounds are used in the production of multipurpose cleaners, which include hydrogen peroxide, potassium hydroxide, p-chloro-o-benzyl phenyl, and many more. The usage of multipurpose cleaners is not only restricted to the residential sector as they are also used in several commercial and institutional places as well. Multipurpose cleaners are available in the spray and liquid forms. Rising usage of multipurpose cleaners in commercial places is expected to act as one of the key drivers for the growth of the market during the forecast period. The demand for natural & organic certified multipurpose cleaners has been surging over the last few years, which is anticipated to create lucrative opportunities for the manufacturers of multipurpose cleaners in the near future.

Market USP

Rising demand for cleaning products from households

Market Drivers

• Growing Consumer Demand for Hygiene Products: The demand for household cleaning products has witnessed a sharp rise over the last few years. The demand for household cleaning products is attributed to the consumers’ changing usage patterns for household cleaning products and their regular use. Also, the household cleaning products’ ability to eliminate germs, bacteria, and dirt, is anticipated to boost the growth of the global multipurpose cleaners market during the forecast period.

• Growth of the Commercial Sectors

• New Product Launches

• Effective Marketing Strategies

Market Restraints

• Negative Perception Towards Chemical Raw Materials Used in Multipurpose Cleaners

Segmentation

By Form

• Sprays

• Liquids: The liquids segment accounted for the larger market share in 2019 and estimated to retain its dominance throughout the forecast period. The growth of the liquids segment is attributed to the ease of availability and economical pricing.

• Others

By Category

• Conventional: The conventional segment has accounted for a significant market share in the global multipurpose cleaners market in 2019. It is estimated to expand at a moderate growth rate during the forecast period. The conventional segment refers to the products manufactured from chemical compounds. Natural & organic raw materials are not used in the production of conventional multipurpose cleaners. The economical pricing of these cleaners has been one of the significant factors for the maximum usage of the conventional segment over the last few years.

• Organic

By End-Use

• Residential: The residential segment accounted for a significant share of the global multipurpose cleaners market in 2019. Multipurpose cleaners have gained massive popularity among the consumers owing to the increasing spending on household products. On the other hand, the increasing COVID-19 cases in several countries have encouraged the use of household cleaning products.

• Commercial

• Institutional

By Distribution Channel

• Store-based: Store-based retailers sell the majority of multipurpose cleaners. The segment has been sub-segmented into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets segment held the largest market share in 2019 and is anticipated to dominate during the forecast period.

• Non-Store-based

By Region

• North America: North America is estimated to gain the lion’s share of the global multipurpose cleaners market and has been projected to witness moderate growth during the forecast period. The US is expected to retain its dominance throughout the forecast period. The presence of prominent players and strong marketing campaigns is anticipated to augment the growth of the global multipurpose cleaners market.

• Europe

• Asia-Pacific

• Rest of the World

Key Players

• The Clorox Company (US)


• Reckitt Benckiser Group PLC (UK)


• The Procter & Gamble Company (US)


• Sunshine Makers, Inc. (US)


• Gojo Industries, Inc. (US)


• Tri-Coastal Design Group, Inc. (US)


• Unilever (UK)


• Dabur (India)


• Amway (US)


• CERO (India)

Report Scope:

Report Attribute/Metric	Details
Market Size	2026: USD 5.15 Billion
CAGR	4.20% (2020-2026)
Base Year	2019
Forecast Period	2020-2027
Historical Data	2018
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Form, Category, End-Use and by Region
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	The Clorox Company (US), Reckitt Benckiser Group PLC (UK), The Procter & Gamble Company (US), Sunshine Makers, Inc. (US), Gojo Industries, Inc. (US), Tri-Coastal Design Group, Inc. (US), Unilever (UK), Dabur (India), Amway (US), CERO (India)
Key Market Opportunities	The multipurpose cleaners market is growing due to rising product innovation by the key manufacturers.
Key Market Drivers	Growing Consumer Demand for Hygiene Products Growth of the Commercial Sectors New Product Launches Effective Marketing Strategies

Frequently Asked Questions (FAQ) :

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