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    Motorcycle Rental Market

    ID: MRFR/AM/26921-HCR
    111 Pages
    Sejal Akre
    October 2025

    Motorcycle Rental Market Research Report By Type of Motorcycle (Standard Motorcycles, Sport Motorcycles, Cruiser Motorcycles, Adventure Motorcycles, Electric Motorcycles), By Rental Duration (Short-Term Rentals (up to 7 days), Medium-Term Rentals (8-30 days), Long-Term Rentals (over 30 days)), By Target Customer Group (Tourists, Business Travelers, Commuters, Weekend Riders, Adventure Seekers), By Rental Purpose (Transportation, Leisure, Commuting, Adventure, Sightseeing), By Rental Model (Peer-to-Peer Rental, Traditional Rental Companies, S...

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    Motorcycle Rental Market Infographic
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    Motorcycle Rental Market Summary

    The global motorcycle rental market is projected to grow from 11.51 USD billion in 2024 to 20.09 USD billion by 2035.

    Key Market Trends & Highlights

    Motorcycle Rental Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.19 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 20.1 USD billion, indicating robust growth opportunities.
    • in 2024, the market is valued at 11.51 USD billion, reflecting a strong demand for motorcycle rental services.
    • Growing adoption of eco-friendly transportation options due to increasing environmental awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 11.51 (USD Billion)
    2035 Market Size 20.09 (USD Billion)
    CAGR (2025-2035) 5.19%

    Major Players

    EagleRider Rentals and Tours, Twisted Road, Zero Motorcycles, Riders Share, Harley Davidson Rental, BMW Motorrad Rental, MotoQuest

    Motorcycle Rental Market Trends

    Rising demand for motorcycle rentals as a convenient and affordable mode of transportation in urban areas. Increasing tourism and recreational activities, leading to a surge in demand for motorcycle rentals for adventure and exploring destinations.

    Expansion into emerging markets with growing tourism and middle-class population. Development of innovative rental models, such as peer-to-peer rentals and subscription services. Partnerships with hotels, tour operators, and local businesses to offer bundled packages and enhance customer experience.

    Technological advancements, such as online booking platforms and mobile applications, allowing for seamless reservations and keyless rentals. Focus on sustainability, with an increase in electric and hybrid motorcycle rentals. Emerging demand for premium and high-performance motorcycles for luxury travel and special events.

    The Global Motorcycle Rental Market is poised for growth as urban mobility trends shift towards more sustainable and flexible transportation options, reflecting a broader societal inclination towards eco-friendly travel solutions.

    U.S. Department of Transportation

    Motorcycle Rental Market Drivers

    Market Growth Projections

    The Global Motorcycle Rental Market Industry is poised for substantial growth, with projections indicating a market value of 11.5 USD Billion in 2024 and an anticipated increase to 20.1 USD Billion by 2035. This growth trajectory suggests a robust CAGR of 5.19% for the period 2025-2035. Factors contributing to this expansion include rising urbanization, increased tourism, and a shift towards sustainable transportation. The market's evolution reflects changing consumer preferences and technological advancements, positioning the Global Motorcycle Rental Market Industry as a dynamic segment within the broader transportation sector.

    Changing Consumer Preferences

    Consumer preferences are evolving, with a growing inclination towards experiential travel and mobility solutions. The Global Motorcycle Rental Market Industry is benefiting from this shift, as more individuals seek unique and adventurous ways to explore their surroundings. Rentals provide flexibility and the opportunity to experience destinations from a different perspective. This trend is reflected in the market's anticipated growth, reaching 20.1 USD Billion by 2035. As consumers prioritize experiences over material possessions, the demand for motorcycle rentals is likely to increase, further solidifying the Global Motorcycle Rental Market Industry's position in the transportation landscape.

    Urbanization and Traffic Congestion

    Urbanization continues to accelerate globally, leading to increased traffic congestion in major cities. The Global Motorcycle Rental Market Industry is likely to thrive as motorcycles offer a practical solution to navigate crowded urban environments. With their smaller size and agility, motorcycles can maneuver through traffic more efficiently than cars. This trend is expected to drive rental demand, as commuters seek alternatives to traditional transportation methods. The market's growth is evident, with a projected CAGR of 5.19% for the period 2025-2035, indicating a sustained interest in motorcycle rentals as urban areas become more densely populated.

    Growth of Tourism and Adventure Travel

    The Global Motorcycle Rental Market Industry is significantly influenced by the expanding tourism sector. Adventure travel has gained popularity, with travelers seeking unique experiences that allow them to explore destinations in a more immersive manner. Motorcycle rentals provide an exhilarating way to discover scenic routes and local attractions. In 2024, the market is expected to reach 11.5 USD Billion, driven by the increasing number of tourists who prefer renting motorcycles for their journeys. This trend is likely to continue, as the Global Motorcycle Rental Market Industry aligns with the evolving preferences of adventure-seeking travelers.

    Rising Demand for Sustainable Transportation

    The Global Motorcycle Rental Market Industry is experiencing a notable shift towards sustainable transportation options. As urban populations grow, there is an increasing awareness of environmental issues, prompting consumers to seek eco-friendly alternatives. Motorcycles, being more fuel-efficient than cars, present a viable solution for short-distance travel. This trend is reflected in the projected market value of 11.5 USD Billion in 2024, as more individuals opt for motorcycle rentals to reduce their carbon footprint. Cities worldwide are also implementing policies that favor two-wheeled vehicles, further driving demand in the Global Motorcycle Rental Market Industry.

    Technological Advancements in Motorcycle Design

    Technological innovations in motorcycle design are reshaping the Global Motorcycle Rental Market Industry. Enhanced safety features, improved fuel efficiency, and advanced connectivity options are attracting consumers to rental services. Modern motorcycles equipped with GPS navigation, anti-lock braking systems, and smartphone integration offer a superior riding experience. As a result, rental companies are investing in newer models to meet customer expectations. This focus on technology is anticipated to contribute to the market's growth, with projections indicating a rise to 20.1 USD Billion by 2035. The Global Motorcycle Rental Market Industry is thus poised to benefit from these advancements.

    Market Segment Insights

    Motorcycle Rental Market Type of Motorcycle Insights

    The  Motorcycle Rental Market segmentation by Type of Motorcycle, such as Standard Motorcycles, Sport Motorcycles, Cruiser Motorcycles, Adventure Motorcycles, and Electric Motorcycles, provides valuable insights into the market dynamics and growth opportunities.

    Standard Motorcycles, with their versatility and affordability, accounted for the largest revenue share in the  Motorcycle Rental Market in 2023. The growing popularity of adventure touring and long-distance travel is expected to drive the demand for Adventure Motorcycles, leading to a significant increase in their market share by 2032.

    Sport Motorcycles, known for their speed and performance, are projected to witness steady growth due to the increasing popularity of racing events and track days. Cruiser Motorcycles, with their distinctive styling and comfortable riding position, are expected to maintain a stable market share, catering to riders seeking a more relaxed and leisurely riding experience.

    Electric Motorcycles, although still a relatively small segment, are gaining traction due to rising environmental concerns and government initiatives promoting sustainable transportation.

    The growing availability of charging infrastructure and advancements in battery technology are expected to accelerate the adoption of Electric Motorcycles, contributing to their increasing market share in the coming years.

    Motorcycle Rental Market Rental Duration Insights

    The  Motorcycle Rental Market segmentation by rental duration comprises short-term rentals (up to 7 days), medium-term rentals (8-30 days), and long-term rentals (over 30 days). The short-term rental segment holds a significant share of the market, driven by the increasing popularity of weekend getaways and short-distance travel.

    The medium-term rental segment is gaining traction due to the rising trend of adventure tourism and extended vacations. The long-term rental segment caters to individuals seeking long-term mobility solutions or those relocating for work or study.

    According to industry data, the  Motorcycle Rental Market is projected to reach a valuation of USD 11.54 billion by 2024, with a CAGR of 4.9%.

    Motorcycle Rental Market Target Customer Group Insights

    The  Motorcycle Rental Market segmentation by Target Customer Group comprises Tourists, Business Travelers, Commuters, Weekend Riders, and Adventure Seekers. In 2023, Tourists accounted for the largest revenue share in the market, owing to the increasing popularity of motorcycle tours and adventure travel.

    Business Travelers are also a key target group, as they often rent motorcycles for short-term transportation and convenience. Commuters are another significant segment, particularly in densely populated urban areas where motorcycles offer a cost-effective and time-saving mode of transportation.

    Weekend Riders seek motorcycles for recreational purposes, such as day trips and weekend getaways. Adventure Seekers are a niche segment that is growing in popularity as they seek out motorcycles for off-road adventures and extreme riding experiences.

    The  Motorcycle Rental Market revenue for the Target Customer Group segment is projected to reach USD 12.4 billion by 2027, growing at a CAGR of 5.3% from 2023 to 2027.

    Motorcycle Rental Market Rental Purpose Insights

    The  Motorcycle Rental Market is segmented by Rental Purpose into Transportation, Leisure, Commuting, Adventure, and Sightseeing. Among these segments, the Transportation segment held the largest market share in 2023, accounting for over 40% of the  Motorcycle Rental Market revenue.

    This segment is driven by the increasing demand for motorcycles as a convenient and cost-effective mode of transportation, particularly in densely populated urban areas. The Leisure segment is expected to witness significant growth over the forecast period, driven by the growing popularity of motorcycle touring and adventure travel.

    The Commuting segment is also expected to grow steadily, as more and more people opt for motorcycles as a means of commuting to work or school. The Adventure and Sightseeing segments are expected to experience moderate growth, driven by the increasing popularity of motorcycle-based adventure and sightseeing activities.

    Overall, the  Motorcycle Rental Market is expected to exhibit steady growth over the forecast period, driven by the increasing popularity of motorcycles for various purposes, including transportation, leisure, commuting, adventure, and sightseeing.

    Motorcycle Rental Market Rental Model Insights

    The  Motorcycle Rental Market is segmented by Rental Model into Peer-to-Peer Rental, Traditional Rental Companies, and Subscription-Based Rental Services. In 2023, the Peer-to-Peer Rental segment held the largest market share of 42.5%, and it is expected to continue its dominance throughout the forecast period.

    The growth of this segment can be attributed to the increasing popularity of online rental platforms, such as Airbnb and Turo, which allow individuals to rent out their motorcycles to others. The traditional Rental Companies segment is expected to witness a steady growth rate during the forecast period.

    These companies offer a wide range of motorcycles for rent, from budget-friendly options to high-end models. They also provide additional services, such as insurance and roadside assistance, which makes them a convenient option for renters.

    The subscription-based Rental Services segment is expected to grow at the fastest rate during the forecast period. These services offer a monthly or annual subscription fee, which gives renters access to a fleet of motorcycles. This segment is gaining popularity among riders who want the flexibility to rent a motorcycle without having to commit to a long-term lease.

    Motorcycle Rental Market Type of Experience Insights

    The Motorcycle Rental Market can be segmented based on the type of experience, which is a key factor influencing market growth. Guided motorcycle tours held the largest market share in 2023, accounting for over 35% of the market. Self-guided rentals followed, accounting for around 28% of the market.

    Track days, off-road adventures, and customized rental packages are also gaining popularity among motorcycle enthusiasts. The growing demand for unique and immersive travel experiences, coupled with the increasing popularity of adventure tourism, is driving the growth of the motorcycle rental market.

    Get more detailed insights about Motorcycle Rental Market Research Report - Global Forecast till 2034

    Regional Insights

    Regionally, North America held the largest market share in 2023, accounting for 35.6% of the  revenue. Europe followed North America, with a market share of 28.4%. APAC is expected to witness the fastest growth over the forecast period, with a CAGR of 6.2%.

    The growth in APAC can be attributed to the increasing popularity of motorcycle tourism and the rising disposable income of consumers. South America and MEA are expected to grow at a moderate pace during the forecast period.

    Motorcycle Rental Market Regional

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Motorcycle Rental Market are continuously striving to maintain their market position and gain a competitive advantage. These players are adopting various strategies, such as product innovation, partnerships, and geographical expansion, to strengthen their presence in the market.

    Collaborations, mergers, and acquisitions are common strategies employed by leading Motorcycle Rental Market players to enhance their market position and expand their reach. The industry is characterized by intense competition, and companies are constantly seeking opportunities to differentiate their products and services to attract and retain customers.

    Motorcycle Rental Market development is driven by the growing popularity of motorcycles as a mode of transportation, particularly in densely populated urban areas. The increasing number of motorcycle enthusiasts and the rising demand for adventure and leisure activities are also contributing to the growth of the market.

    Leading Motorcycle Rental Market player EagleRider Rentals and Tours offers a wide range of motorcycle rentals and guided tours, catering to a diverse customer base. The company has a strong  presence and provides a variety of services, including motorcycle rentals, guided tours, and motorcycle sales.

    EagleRider Rentals and Tours leverages its extensive network of rental locations and experienced staff to deliver exceptional customer service and tailored experiences for riders of all skill levels. The company's commitment to safety and customer satisfaction has contributed to its success in the Motorcycle Rental Market.

    EagleRider Rentals and Tours places a strong emphasis on innovation and continuously seeks to improve its offerings through technological advancements and strategic partnerships.

    A prominent competitor in the Motorcycle Rental Market, Twisted Road, focuses on providing premium motorcycle rental experiences. The company offers a curated selection of well-maintained motorcycles from leading brands, ensuring riders have access to high-quality and reliable vehicles.

    Twisted Road distinguishes itself through its personalized approach, offering tailor-made itineraries and providing riders with detailed information about the surrounding landscapes and attractions.

    The company's commitment to customer service extends to its online booking platform, which simplifies the rental process and allows riders to easily plan their motorcycle adventures. Twisted Road has established strategic partnerships with reputable hotels and local businesses to enhance the overall experience for its customers.

    The company's emphasis on exclusivity and exceptional service has garnered a loyal customer base, solidifying its position in the competitive Motorcycle Rental Market.

    Key Companies in the Motorcycle Rental Market market include

    Industry Developments

    • Q2 2024: Riders Share raises $7M to expand peer-to-peer motorcycle rentals Riders Share, a peer-to-peer motorcycle rental platform, announced a $7 million funding round to accelerate its expansion across the United States and enhance its technology platform.
    • Q2 2024: Harley-Davidson launches new rental partnership with EagleRider Harley-Davidson announced a strategic partnership with EagleRider to expand its motorcycle rental offerings, allowing customers to rent Harley-Davidson motorcycles at more locations across North America.
    • Q3 2024: Sixt launches electric motorcycle rental service in Berlin Sixt, a leading mobility provider, launched an electric motorcycle rental service in Berlin, marking its entry into the two-wheeler rental market with a focus on sustainable urban mobility.
    • Q3 2024: BMW Motorrad expands rental program to Southeast Asia BMW Motorrad announced the expansion of its official motorcycle rental program to several Southeast Asian countries, aiming to tap into the region's growing adventure tourism market.
    • Q4 2024: Europcar acquires Moto Mader to boost motorcycle rental fleet Europcar Mobility Group acquired Swiss motorcycle rental company Moto Mader, strengthening its position in the European motorcycle rental sector and expanding its premium fleet.
    • Q4 2024: Edelweiss Bike Travel opens new rental facility in Dubai Edelweiss Bike Travel, a global motorcycle tour operator, opened a new rental and tour facility in Dubai to serve the Middle East's growing demand for adventure motorcycle experiences.
    • Q1 2025: Rentrip Services appoints new CEO to drive international expansion Rentrip Services, an Indian motorcycle rental platform, appointed a new CEO with a mandate to accelerate the company's international growth and technology investments.
    • Q1 2025: Harley-Davidson introduces subscription-based motorcycle rental in US Harley-Davidson launched a subscription-based rental service in select US cities, allowing customers flexible access to a range of Harley-Davidson motorcycles for monthly fees.
    • Q2 2025: Riders Share expands to Canada with new peer-to-peer rental platform Riders Share announced the launch of its peer-to-peer motorcycle rental platform in Canada, marking its first international expansion outside the United States.
    • Q2 2025: BMW Motorrad partners with Hertz Ride for global rental network BMW Motorrad entered a partnership with Hertz Ride to create a global network of premium motorcycle rental locations, offering BMW motorcycles to travelers in major tourist destinations.
    • Q3 2025: Europcar launches electric motorcycle rentals in Paris Europcar Mobility Group launched electric motorcycle rentals in Paris, expanding its sustainable mobility offerings and targeting urban commuters and tourists.
    • Q3 2025: Edelweiss Bike Travel secures contract to supply motorcycles for European adventure tours Edelweiss Bike Travel secured a multi-year contract to supply motorcycles and support services for a major European adventure tour operator, strengthening its position in the premium rental segment.

    Future Outlook

    Motorcycle Rental Market Future Outlook

    The Global Motorcycle Rental Market is projected to grow at a 5.19% CAGR from 2025 to 2035, driven by increasing tourism and urban mobility demands.

    New opportunities lie in:

    • Expand electric motorcycle rental options to attract eco-conscious consumers.
    • Leverage mobile app technology for seamless booking and customer engagement.
    • Develop partnerships with hotels and travel agencies for bundled rental packages.

    By 2035, the market is expected to reach a robust position, reflecting evolving consumer preferences and technological advancements.

    Market Segmentation

    Motorcycle Rental Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Motorcycle Rental Market Rental Model Outlook

    • Peer-to-Peer Rental
    • Traditional Rental Companies
    • Subscription-Based Rental Services

    Motorcycle Rental Market Rental Purpose Outlook

    • Transportation
    • Leisure
    • Commuting
    • Adventure
    • Sightseeing

    Motorcycle Rental Market Rental Duration Outlook

    • Short-Term Rentals (up to 7 days)
    • Medium-Term Rentals (8-30 days)
    • Long-Term Rentals (over 30 days)

    Motorcycle Rental Market Type of Experience Outlook

    • Guided Motorcycle Tours
    • Self-Guided Rentals
    • Track Days
    • Off-Road Adventures
    • Customized Rental Packages

    Motorcycle Rental Market Type of Motorcycle Outlook

    • Standard Motorcycles
    • Sport Motorcycles
    • Cruiser Motorcycles
    • Adventure Motorcycles
    • Electric Motorcycles

    Motorcycle Rental Market Target Customer Group Outlook

    • Tourists
    • Business Travelers
    • Commuters
    • Weekend Riders
    • Adventure Seekers

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   11.51 (USD Billion)
    Market Size 2025   12.11 (USD Billion)
    Market Size 2035 20.09 (USD Billion)
    Compound Annual Growth Rate (CAGR) 5.19% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Zero Motorcycles, Riders Share, EagleRider Rentals, Ride Seek Motorcycles, Twisted Road, Harley Davidson Rental, EagleRider, BMW Motorrad Rental, MotoQuest
    Segments Covered Type of Motorcycle, Rental Duration, Target Customer Group, Rental Purpose, Rental Model, Type of Experience, Regional
    Key Market Opportunities Growing popularity of adventure tourism, increasing demand for budget-friendly travel options, rise in disposable income in emerging markets, expansion of ridesharing services, and technological advancements in motorcycle sharing platforms.
    Key Market Dynamics Rising Popularity of Adventure Travel Increasing Disposable Income The Growing Tourism Sector Technological Advancements Shift Towards Environmentally Conscious Travel
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the Motorcycle Rental Market?

    The motorcycle rental market is expected to reach USD 19.10 billion by 2034, exhibiting a CAGR of 5.19% during the forecast period (2025-2034).

    Which region is expected to dominate the Motorcycle Rental Market?

    Asia Pacific is expected to dominate the motorcycle rental market, owing to the increasing number of tourists and the growing popularity of motorcycle tours in the region.

    What are the key factors driving the growth of the Motorcycle Rental Market?

    Rising disposable income, increasing tourism, and the growing popularity of adventure travel are the key factors driving the growth of the motorcycle rental market.

    What are the major applications of Motorcycle Rental?

    The major applications of motorcycle rental include leisure riding, commuting, and adventure tourism.

    Who are the key competitors in the Motorcycle Rental Market?

    Some of the key competitors in the motorcycle rental market include Harley-Davidson, BMW, Honda, Yamaha, and Avis.

    What is the expected growth rate of the Motorcycle Rental Market?

    The motorcycle rental market is expected to grow at a CAGR of 5.19% from 2024 to 2032.

    What are the challenges faced by the Motorcycle Rental Market?

    Some of the challenges faced by the motorcycle rental market include seasonality, competition from ride-sharing services, and safety concerns.

    What are the opportunities for the Motorcycle Rental Market?

    Opportunities for the motorcycle rental market include the growing popularity of electric motorcycles, the expansion of tourism, and the increasing demand for adventure travel.

    What are the key trends in the Motorcycle Rental Market?

    Some of the key trends in the motorcycle rental market include the increasing adoption of online booking platforms, the growing popularity of self-guided tours, and the rising demand for premium motorcycle rentals.

    What is the future outlook of the Motorcycle Rental Market?

    The future outlook of the motorcycle rental market is positive, with the market expected to grow at a steady pace in the coming years.

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