Moringa Products Market

Increasing Awareness of Drumstick's Health Benefiting Properties to Drive Market Growth

The increased consumer awareness of the numerous health benefits of drumstick, aside from its traditional consumption as a vegetable in various Asian nations, is driving the market CAGR for moringa products. Its widespread use in dietary supplements, cosmetics, and medicinal items has also led to market expansion. The product is gaining interest as a food fortification element to combat malnutrition and hunger. Furthermore, substantial research is being conducted to discover the product's full potential usage in the pharmaceutical business.

A study published in the International Journal of Current Pharmaceutical Research in 2018 discusses the usage of moringa capsules as a natural polymer for effective drug administration. This illustrates the market's great growth potential in the next years.

In addition, the tremendous expansion and rising demand in the organic products market, which is not confined to the food and beverage industry, is mostly due to greater awareness about the product's safety and benefits over its conventional equivalents. Individuals are increasingly focusing on healthier and safer products, which is influencing their dietary preferences. To prevent health hazards, they increasingly prefer organic and natural vitamins. The growing popularity of clean-label products, particularly in developed economies such as Europe and North America, boosts market performance.

This has prompted various producers to develop organic moringa-based goods in order to reach a broader customer base, which is expected to fuel product market growth.

According to the World Health Organisation (WHO), 422 million people worldwide suffer with diabetes, with the majority living in low- and middle-income nations. Diabetes is a chronic metabolic disease characterised by high levels of blood glucose (or blood sugar), which causes long-term damage to the heart, blood vessels, eyes, nerves, and kidneys. Type 2 diabetes is the most common, typically affecting older adults, and occurs when the body develops insulin resistance or produces inadequate insulin. Type 2 diabetes is becoming more prevalent in countries of all income levels.

The increasing global focus on health and wellness is driving the demand for natural and organic products, including those derived from Moringa. As consumers become more health-conscious, they seek alternatives to synthetic supplements. The Global Moringa Products Market Industry is poised to benefit from this trend, with a projected market value of 5.5 USD Billion in 2024. This shift towards natural products is further supported by a growing body of research highlighting the nutritional benefits of Moringa, such as its high antioxidant content and essential vitamins. Consequently, the industry is likely to see substantial growth as more consumers incorporate Moringa into their diets.

Moringa is recognized for its impressive nutritional profile, which includes high levels of vitamins, minerals, and amino acids. This has led to its increasing incorporation into dietary supplements and functional foods. The Global Moringa Products Market Industry is expected to expand significantly, with projections indicating a market size of 14.6 USD Billion by 2035. The versatility of Moringa, which can be consumed in various forms such as powders, capsules, and teas, enhances its appeal to a diverse consumer base. As awareness of its health benefits continues to spread, the demand for Moringa products is likely to rise, further solidifying its position in the health and wellness sector.

The proliferation of e-commerce platforms has transformed the way consumers access Moringa products. Online retail offers convenience and a wider selection of products, allowing consumers to purchase Moringa in various forms from the comfort of their homes. The Global Moringa Products Market Industry is likely to benefit from this trend, as e-commerce sales continue to rise. This shift is particularly relevant in regions where traditional retail options may be limited. As more consumers turn to online shopping, the market is expected to see increased sales and brand visibility, further driving growth and accessibility for Moringa products.

The rise of veganism and plant-based diets is contributing to the growth of the Global Moringa Products Market Industry. As more individuals adopt these lifestyles, they seek plant-derived sources of nutrition, which Moringa readily provides. The market is projected to grow at a CAGR of 9.27% from 2025 to 2035, reflecting the increasing acceptance of plant-based alternatives. Moringa's rich nutrient content makes it an attractive option for those looking to enhance their diets without animal products. This trend not only supports the market's growth but also aligns with broader environmental sustainability goals, as plant-based diets are often associated with lower carbon footprints.

Government initiatives promoting the use of natural and organic products are likely to bolster the Global Moringa Products Market Industry. Regulatory bodies are increasingly recognizing the health benefits associated with natural ingredients, leading to supportive policies and guidelines. This regulatory environment encourages manufacturers to innovate and develop new Moringa-based products, catering to the growing consumer demand. As a result, the market is expected to experience robust growth, with an anticipated increase in product offerings and enhanced consumer trust in Moringa products. This supportive framework may play a crucial role in shaping the future landscape of the industry.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American moringa products market area will dominate this market, owing to the widespread use of dietary supplements and functional items to promote general health. Moringa oil in beauty products promotes moisture and decreases wrinkles, which helps to restore overall skin health.

Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: MORINGA PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s moringa products market accounts for the second-largest market share owing to increased demand for nutritional supplements. Further, the German moringa products market held the largest market share, and the UK moringa products market was the fastest-growing market in the European region

The Asia-Pacific Moringa Products Market is expected to grow at the fastest CAGR from 2023 to 2032. This is Because of the favourable weather conditions for moringa farming. Moreover, China’s moringa products market held the largest market share, and the Indian moringa products market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the moringa products market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, moringa products industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the moringa products industry to benefit clients and increase the market sector. In recent years, the moringa products industry has offered some of the most significant advantages to medicine. Major players in the moringa products market, including Moringa Initiative Ltd. (South Africa) NEXE (Canada) Green Virgin Products (US), Dominate Industries (India), and APEDA (India) and others, are attempting to increase market demand by investing in R&D operations.

The Griffin's Foods Company is a New Zealand food company located in Auckland that was founded in 1864 by John Gryphon as a flour and cocoa factory in Nelson. In 1890, the firm began producing biscuits. Griffin's products include cookies, chocolate confection, crackers, cereal bars, and snack food. Griffin's has been owned by a number of firms since 1962, including Nabisco, Danone, Pacific Equity Partners, and Universal Robina. Intersnack owns it completely as of 2021. Griffin's had approximately NZ$300 million in revenue in 2011. In February 2019, Kuli Kuli completed its $5 million Series B fundraising.

Griffith Foods, a multinational food development corporation, led the round, which was led by the Kellogg Company's venture capital fund, eighteen94 capital. Kuli Kuli agreed to this critical diplomatic expenditure in order to make moringa a local constituency.

GNC Holdings, LLC is a retail corporation established in Pittsburgh, Pennsylvania. It specialises in health and nutrition items such as vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products. Harbin Pharmaceutical Group, a Chinese state-owned pharmaceutical manufacturer, bought the company. In July 2019,  GNC Holdings, LLC announced plans to close up to 1,400 company-owned retail outlets, mostly those located within shopping malls.