Moringa Products Market Size was valued at USD 5.1 Billion in 2023. The moringa products industry is projected to grow from USD 5.5 Billion in 2024 to USD 11.2 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.20% during the forecast period (2024 - 2032). An increase in the number of restaurants, hotels, and other food and beverage outlets, particularly in developing nations, and increased awareness of the importance of health and fitness are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The increased consumer awareness of the numerous health benefits of drumstick, aside from its traditional consumption as a vegetable in various Asian nations, is driving the market CAGR for moringa products. Its widespread use in dietary supplements, cosmetics, and medicinal items has also led to market expansion. The product is gaining interest as a food fortification element to combat malnutrition and hunger. Furthermore, substantial research is being conducted to discover the product's full potential usage in the pharmaceutical business. A study published in the International Journal of Current Pharmaceutical Research in 2018 discusses the usage of moringa capsules as a natural polymer for effective drug administration. This illustrates the market's great growth potential in the next years.
In addition, the tremendous expansion and rising demand in the organic products market, which is not confined to the food and beverage industry, is mostly due to greater awareness about the product's safety and benefits over its conventional equivalents. Individuals are increasingly focusing on healthier and safer products, which is influencing their dietary preferences. To prevent health hazards, they increasingly prefer organic and natural vitamins. The growing popularity of clean-label products, particularly in developed economies such as Europe and North America, boosts market performance. This has prompted various producers to develop organic moringa-based goods in order to reach a broader customer base, which is expected to fuel product market growth.
According to the World Health Organisation (WHO), 422 million people worldwide suffer with diabetes, with the majority living in low- and middle-income nations. Diabetes is a chronic metabolic disease characterised by high levels of blood glucose (or blood sugar), which causes long-term damage to the heart, blood vessels, eyes, nerves, and kidneys. Type 2 diabetes is the most common, typically affecting older adults, and occurs when the body develops insulin resistance or produces inadequate insulin. Type 2 diabetes is becoming more prevalent in countries of all income levels.
The moringa products market segmentation, based on type includes oil, seeds, leaves, leaf powder and others. The leaves segment dominated the market, accounting for 45.2% of total sales in 2022.The leaves are widely used in a variety of industries because they are high in minerals, vitamins, and other vital phytochemicals such as tannins, sterols, terpenoids, flavonoids, saponins, anthraquinones, and alkaloids. These nutritional benefits are increasing awareness of the leaves and powder obtained from it in the food and beverage, pharmaceutical, and beauty and personal care sectors, among others.
Figure1: Moringa Products Market, by Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The moringa products market segmentation, based on end-use includes functional food and beverage, pharmaceuticals, personal care, pharmaceuticals and others. In 2022, the functional food and beverages segment will account for the highest revenue share of 53.4%. The section includes ready-to-cook product lines such as moringa powder and tea, as well as ready-to-eat moringa chocolates, cakes, juices, and lattes, which account for the majority of the market share. The growing demand for functional food among the world's urban population is boosting the food and beverage sector's maximum revenue share.
The moringa products market segmentation, based on distribution channel, includes online, supermarket/hypermarket, retail stores, specialty stores and others. The supermarkets/hypermarkets segment dominates the moringa product market. These mass merchandisers sell a wide variety of nutritional and functional food items. These businesses provide shopping convenience by having various product aisles, numerous selections to choose from, discounts on bulk purchases, and being a one-stop shopping destination under the same roof.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American moringa products market area will dominate this market, owing to the widespread use of dietary supplements and functional items to promote general health. Moringa oil in beauty products promotes moisture and decreases wrinkles, which helps to restore overall skin health.
Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: MORINGA PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s moringa products market accounts for the second-largest market share owing to increased demand for nutritional supplements. Further, the German moringa products market held the largest market share, and the UK moringa products market was the fastest-growing market in the European region
The Asia-Pacific Moringa Products Market is expected to grow at the fastest CAGR from 2023 to 2032. This is Because of the favourable weather conditions for moringa farming. Moreover, China’s moringa products market held the largest market share, and the Indian moringa products market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the moringa products market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, moringa products industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the moringa products industry to benefit clients and increase the market sector. In recent years, the moringa products industry has offered some of the most significant advantages to medicine. Major players in the moringa products market, including Moringa Initiative Ltd. (South Africa) NEXE (Canada) Green Virgin Products (US), Dominate Industries (India), and APEDA (India) and others, are attempting to increase market demand by investing in R&D operations.
The Griffin's Foods Company is a New Zealand food company located in Auckland that was founded in 1864 by John Gryphon as a flour and cocoa factory in Nelson. In 1890, the firm began producing biscuits. Griffin's products include cookies, chocolate confection, crackers, cereal bars, and snack food. Griffin's has been owned by a number of firms since 1962, including Nabisco, Danone, Pacific Equity Partners, and Universal Robina. Intersnack owns it completely as of 2021. Griffin's had approximately NZ$300 million in revenue in 2011. In February 2019, Kuli Kuli completed its $5 million Series B fundraising. Griffith Foods, a multinational food development corporation, led the round, which was led by the Kellogg Company's venture capital fund, eighteen94 capital. Kuli Kuli agreed to this critical diplomatic expenditure in order to make moringa a local constituency.
GNC Holdings, LLC is a retail corporation established in Pittsburgh, Pennsylvania. It specialises in health and nutrition items such as vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products. Harbin Pharmaceutical Group, a Chinese state-owned pharmaceutical manufacturer, bought the company. In July 2019, GNC Holdings, LLC announced plans to close up to 1,400 company-owned retail outlets, mostly those located within shopping malls.
On March 18, 2024, Kuli Kuli has been the new moringa brand to announce their line of organic moringa based protein bars. These bars are prepared from moringa powder which is acquired sustainably for the rapidly growing market of plant-based protein bars. The firm stressed the need for Fair-trade moringa from local producers in West Africa.
In February 2024, Moringa Farms incorporated a new unit in India which will now operate as a processing plant with an aim to enhance the company’s moringa powder production. According to Moringa Farms, this expansion of moringa production is significant and will be especially important in the growing consumption of moringa based supplements, cosmetics and food in North America and European countries.
In January 2024, Organic India, a global wellness brand introduced a new line of moringa teas and capsules as part of their ongoing initiatives. These energy and immune health supportive products are part of the company’s strategic marketing to leverage on the rising growth of functional and herbal beverages.
On 12 December 2023, the Food and Agriculture Organization (FAO) of the United Nations endorsed moringa as one of the most essential crops in enhancing food and nutrition security in third world countries, this has led to rise in investment towards the planting and processing in moringa especially in Africa and Asia where the crop does well.
In September 2023, the international nutrition company Herbalife Nutrition announced its goal to bring moringa to the market. The company is going to introduce a range of health supplements using moringa powder as part of their ingredients, banking on the increasing consumption of plant-based functional foods.
In August 2023, Ghana-based social business True Moringa raised us three million dollars to expand its moringa oil production after securing the funding necessary to pay farmers a fair wage while also establishing sustainable best practices, they are now prepared to expand their international footprint.
Moringa Products Market By Type Outlook
Moringa Products Market By End-Use Outlook
Moringa Products Market By Distribution Channel Outlook
Moringa Products Regional Outlook
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 5.1 Billion |
| Market Size 2024 | USD 5.5 Billion |
| Market Size 2032 | USD 11.2 Billion |
| Compound Annual Growth Rate (CAGR) | 9.20% (2024-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, End-Use, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Moringa Pura Vida (Mexico), Kuli Kuli, Inc (US) Organic India Pvt Ltd. (India), Only Natural Inc. (US), Grenera Nutrients Pvt Ltd. (India), Aayuritz Phytonutrients Pvt Ltd. (India), Moringa Initiative Ltd. (South Africa) NEXE (Canada) Green Virgin Products (US), Dominate Industries (India), and APEDA (India). |
| Key Market Opportunities | Organic Maringa is becoming more popular. |
| Key Market Dynamics | Moringa Nutritive And Medicinal Properties. |
Moringa Products Market Highlights:
Frequently Asked Questions (FAQ) :
The moringa products market size was valued at USD 5.1Billion in 2023.
The market is projected to grow at a CAGR of 9.20% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Moringa Initiative Ltd. (South Africa) NEXE (Canada) Green Virgin Products (US), Dominate Industries (India), and APEDA (India).
The functional food and beverages category dominated the market in 2023.
The supermarkets/hypermarkets had the largest share in the market.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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