Global Mood Support Supplement Market Overview
The Mood Support Supplement Market Size was estimated at 5.14 (USD Billion) in 2024. The Mood Support Supplement Industry is expected to grow from 5.46 (USD Billion) in 2025 to 9.32 (USD Billion) by 2034. The Mood Support Supplement Market CAGR (growth rate) is expected to be around 6.13% during the forecast period (2025 - 2034).
Key Mood Support Supplement Market Trends Highlighted
The increasing prevalence of mental health disorders, societal pressures, and changing lifestyles have fueled a surge in demand for mood support supplements. The growing consumer awareness about the impact of stress and anxiety on overall well-being further stimulates market growth. Moreover, the shift towards holistic and natural health approaches has positively influenced the adoption of these supplements.Key market drivers include the rise in disposable income, a proliferation of online retail channels, and the availability of a vast array of formulations. The emergence of personalized nutrition solutions and advancements in supplement ingredients drives innovation within the industry.
Opportunities exist in the untapped potential of emerging markets, the development of targeted formulas for specific mood imbalances, and the integration of supplement offerings into digital health platforms.Recent trends indicate a preference for supplements derived from natural ingredients, including adaptogens and nootropics. The trend towards personalized nutrition and tailored supplement recommendations is gaining traction, allowing individuals to address their specific mood support needs. Additionally, collaborations between supplement manufacturers and healthcare practitioners are emerging as a means to enhance product credibility and consumer confidence.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Mood Support Supplement Market Drivers
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Rising Prevalence of Mood Disorders
The prevalence of mental health disorders around the world has been increasing substantially over the past couple of decades. According to the World Health Organization, depression is leading the charge as the single biggest contributor to disability around the world, with over 264 million people right now. Other mood disorders like anxiety are even more prevalent, with an estimated 284 million people worldwide affected right now. With millions of people looking for safe and effective ways to get a little assistance in this area, it should be of no surprise the Mood Support Supplement Market is booming.
Growing Awareness of Natural Health Solutions
There is a growing awareness among consumers about the potential benefits of natural health solutions for mood support. Many people are looking for alternatives to prescription medications, which can often have side effects. Mood Support Supplements offer a natural and safe way to support mental health, and this is driving the growth of the market.
Increasing Demand for Personalized Nutrition
The demand for personalized nutrition is growing rapidly as consumers become more aware of the importance of tailoring their diets to their individual needs. Mood Support Supplements can be personalized to meet the specific needs of each individual, and this is driving the growth of the market.
Mood Support Supplement Market Segment Insights
Mood Support Supplement Market Type Insights
The Mood Support Supplement Market is segmented by Type into Pharmaceutical Grade Supplements and Non-Pharmaceutical Grade Supplements. Pharmaceutical Grade Supplements are manufactured in accordance with strict Good Manufacturing Practices (GMP) and are subject to rigorous quality control measures. They are typically more expensive than Non-Pharmaceutical Grade Supplements but offer a higher level of purity and efficacy.
The Mood Support Supplement Market revenue for Pharmaceutical Grade Supplements is expected to reach USD 3.2 billion by 2024, growing at a CAGR of 6.5%.Non-Pharmaceutical Grade Supplements are not subject to the same level of regulation as Pharmaceutical Grade Supplements and can vary widely in terms of quality and efficacy. They are typically less expensive than Pharmaceutical Grade Supplements but may not offer the same level of purity or effectiveness. The Mood Support Supplement Market revenue for Non-Pharmaceutical Grade Supplements is expected to reach USD 2.4 billion by 2024, growing at a CAGR of 5.8%.
The market for Mood Support Supplements is driven by a number of factors, including the rising prevalence of mental health conditions, the growing awareness of the benefits of natural remedies, and the increasing availability of these supplements online.The market is also expected to benefit from the increasing popularity of personalized nutrition and the growing trend towards self-care.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Mood Support Supplement Market Ingredient Insights
The Mood Support Supplement Market is classified into Herbs and Botanicals, Nootropics, Amino Acids, Vitamins, and Minerals based on Ingredients. The Herbs and Botanicals segment dominated the market by holding a share of 35% in 2023 and is expected to expand at a CAGR of 6.5% over the forecast period. The growth of this segment is attributed to the increasing adoption of natural and herbal solutions to address mental health concerns. For instance, ashwagandha, which is a renowned Ayurvedic herb, is proven to reduce stress and anxiety.
The Nootropics segment is also anticipated to register significant growth and expand at a CAGR of 7.2% during the forecast period.The growth of this segment is attributed to the growing preference for cognitive-enhancing supplements by students, professionals, and athletes. Besides, Amino Acids, Vitamins and Minerals are expected to register steady growth in the upcoming years owing to their critical role in preserving mood balance and cognitive function.
Mood Support Supplement Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Mood Support Supplement Market. In 2023, retail stores held the largest market share of 38.5%. The growth of retail stores can be attributed to factors such as the increasing availability of various mood support supplements, convenient shopping experiences, and personalized recommendations from sales associates.
Online retailers are projected to witness significant growth during the forecast period, owing to the rising popularity of e-commerce and the convenience of home delivery.Healthcare providers, such as pharmacies and hospitals, are expected to account for a considerable market share due to their expertise and trusted recommendations. Direct-to-consumer sales are gaining traction as companies adopt online platforms and subscription models to reach customers directly.
Mood Support Supplement Market Customer Type Insights
The customer type segment of the Mood Support Supplement Market can be categorized into Individuals Seeking Mood Support, Healthcare Professionals, and Fitness and Wellness Enthusiasts. Individuals Seeking Mood Support represent the largest customer segment, driven by the rising prevalence of mental health conditions and the growing awareness of the benefits of mood support supplements. This segment is expected to continue to expand as individuals prioritize their mental well-being and seek natural solutions to improve their mood.
Healthcare Professionals, including doctors, nurses, and pharmacists, play a crucial role in recommending mood support supplements to patients.This segment is expected to grow steadily as healthcare professionals become more knowledgeable about the efficacy of these supplements. Fitness and Wellness Enthusiasts, who are focused on maintaining optimal physical and mental health, represent a growing customer segment for mood support supplements. This segment is driven by the increasing popularity of holistic health approaches and the desire to enhance overall well-being.
Mood Support Supplement Market Application Insights
The Mood Support Supplement Market is segmented by application into anxiety and stress relief, depression and mood regulation, sleep improvement, and cognitive enhancement. The anxiety and stress relief segment is expected to hold the largest market share in 2023, owing to the rising prevalence of anxiety and stress disorders worldwide. The depression and mood regulation segment is also expected to witness significant growth due to the increasing awareness about mental health and the availability of effective mood support supplements.
The sleep improvement segment is expected to grow at a steady pace, driven by the growing demand for natural sleep aids.The cognitive enhancement segment is expected to witness moderate growth due to the increasing demand for supplements that can improve memory and focus. In 2023, the Mood Support Supplement Market is expected to be valued at USD 4.57 billion. The growth of the market is attributed to the increasing prevalence of mental health disorders, the rising awareness about the benefits of mood support supplements, and the growing availability of these supplements in various forms.
Mood Support Supplement Market Regional Insights
The Mood Support Supplement Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest regional market for mood support supplements, with a revenue of around USD 1.6 billion in 2023 and is projected to cross the mark of 2.7 Bn by 2032. Europe is the second-largest regional market, with a market share of around 32%. APAC is the fastest-growing regional market, with a CAGR of 7.8% during the forecast period.
The growth of the APAC market is attributed to the increasing awareness of mental health issues, rising disposable income, and the growing popularity of natural health products.South America and MEA are also expected to witness significant growth in the coming years due to the increasing prevalence of mental health issues and the rising adoption of natural health products.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Mood Support Supplement Market Key Players And Competitive Insights
Key players in the Mood Support Supplement Market – competitive landscape are primarily focussing on new product launches and strategic collaborations with other players in the market. For instance, in 2023, Lumina Intelligence launched a new range of mood support supplements that could help people manage stress and anxiety. The newly launched product has helped the company secure a higher market share. In the same year, Irwin Naturals made an exclusive agreement with e-commerce giant Amazon.
This helped the company expand the distribution of their market and thus increase their market share.Mood Support Supplement Market is highly competitive, and hence, leading players are employing various strategies to stay ahead in terms of market share. In addition, the market is becoming increasingly saturated with new entrants. Some factors driving the growth of the Mood Support Supplement Market include the increasing incidence of mental health issues, rapidly growing awareness related to natural supplements and the increasing popularity of online shopping. Owing to these factors, the market for mood support supplements is expected to grow in the coming years.
A few leading strategies are being employed by players to secure an edge in the Mood Support Supplement Market. Some of these include high focus launch of new products and expansion of product portfolios, such as the launch of new mood support supplements by Natrol in 2023 that are specifically for women. Many expanding players are also expanding into new geographies. For instance, in 2023, New Chapter entered Europe with the acquisition of a leading natural supplement company operating in Europe.
Owing to intense competition prevailing in the Mood Support Supplement Market, key players are also adopting collaboration with other companies to expand their customer base. For instance, in 2023, Gaia Herbs formed an alliance with a leading yoga studio chain for the distribution of mood support supplements among its customers.
Key Companies in the Mood Support Supplement Market Include
Mood Support Supplement Industry Developments
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Q2 2024: Goli® Nutrition Launches New Ashwagandha Gummies for Mood Support Goli Nutrition announced the launch of its new Ashwagandha Gummies, formulated to support mood and stress relief, expanding its functional supplement portfolio.
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Q2 2024: Unilever Acquires Majority Stake in Nutrafol, Expanding into Mood and Stress Supplement Market Unilever completed the acquisition of a majority stake in Nutrafol, a company known for its hair wellness and mood support supplements, marking a significant move into the mental wellness sector.
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Q3 2024: Nature’s Way Introduces New Mood Lift Supplement with Saffron and Rhodiola Nature’s Way launched 'Mood Lift', a new supplement featuring saffron and rhodiola, targeting consumers seeking natural mood support solutions.
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Q3 2024: Olly Expands Product Line with Good Vibes Only Mood Support Gummies Olly announced the release of 'Good Vibes Only', a gummy supplement designed to support mood and emotional well-being, available nationwide.
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Q4 2024: Nestlé Health Science Acquires Majority Stake in Vital Proteins, Expanding into Mood and Stress Supplements Nestlé Health Science acquired a majority stake in Vital Proteins, which recently launched a line of mood and stress support supplements, strengthening Nestlé’s position in the wellness market.
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Q4 2024: HUM Nutrition Raises $30 Million in Series C Funding to Expand Mood Support Supplement Offerings HUM Nutrition secured $30 million in Series C funding to accelerate the development and distribution of its mood and stress support supplement products.
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Q1 2025: Garden of Life Launches mykind Organics Mood+ Probiotic Supplement Garden of Life introduced 'mykind Organics Mood+ Probiotic', a new supplement combining probiotics and organic botanicals to support mood and emotional health.
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Q1 2025: Pharmavite Announces Opening of New Manufacturing Facility for Nature Made Mood Support Supplements Pharmavite opened a new manufacturing facility dedicated to producing Nature Made’s line of mood support supplements, increasing production capacity to meet rising demand.
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Q2 2025: NOW Foods Partners with MindMed to Develop Next-Generation Mood Support Supplements NOW Foods entered a partnership with MindMed to co-develop advanced mood support supplements leveraging novel botanical and nootropic ingredients.
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Q2 2025: Onnit Labs Launches New Alpha BRAIN Mood Supplement Onnit Labs launched 'Alpha BRAIN Mood', a new supplement formulated to support cognitive function and mood, expanding its popular Alpha BRAIN product line.
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Q3 2025: SmartyPants Vitamins Debuts Kids’ Mood Support Gummies SmartyPants Vitamins introduced a new line of gummies formulated specifically for children’s mood support, featuring a blend of vitamins and herbal extracts.
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Q3 2025: MegaFood Appoints New CEO to Drive Growth in Mood Support Supplement Segment MegaFood announced the appointment of a new CEO, with a strategic focus on expanding the company’s presence in the mood support supplement market.
Mood Support Supplement Market Segmentation Insights
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Mood Support Supplement Market Type Outlook
- Pharmaceutical Grade Supplements
- Non-Pharmaceutical Grade Supplements
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Mood Support Supplement Market Ingredient Outlook
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Mood Support Supplement Market Distribution Channel Outlook
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Mood Support Supplement Market Customer Type Outlook
- Individuals Seeking Mood Support
- Fitness and Wellness Enthusiasts
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Mood Support Supplement Market Application Outlook
- Anxiety and Stress Relief
- Depression and Mood Regulation
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Mood Support Supplement Market Regional Outlook
Middle East and
| Report Attribute/Metric |
Details |
| Market Size 2024 |
5.14 (USD Billion) |
| Market Size 2025 |
5.46 (USD Billion) |
| Market Size 2035 |
9.32 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
6.13% (2025 - 2034) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2024 |
| Market Forecast Period |
2025 - 2034 |
| Historical Data |
2020 - 2024 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Jarrow Formulas, Swanson Vitamins, Country Life, Doctor's Best, Life Extension, NutraBio Labs, Gaia Herbs, Nature Made, Thorne Research, Nested Naturals, Rainbow Light, Solaray, Source Naturals, Irwin Naturals, Now Foods |
| Segments Covered |
Type, Ingredient, Distribution Channel, Customer Type, Application, Regional |
| Key Market Opportunities |
Growing prevalence of mental health disorders Rising demand for natural and organic supplements Surge in online sales channels Technological advancements Increasing geriatric population |
| Key Market Dynamics |
Rising consumer awareness Increasing prevalence of mood disorders Growing popularity of natural remedies Technological advancements in supplement formulations Mushroombased supplements gaining traction |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ):
The Mood Support Supplement Market is expected to reach a valuation of USD 5.46 billion in 2025.
The market is projected to grow at a CAGR of 6.13% from 2025 to 2034.
North America and Europe are the key regions driving the growth of the Mood Support Supplement Market due to rising consumer awareness about mental health and wellness.
Mood support supplements are used for various applications, including stress management, mood enhancement, and sleep improvement.
Key competitors in the Mood Support Supplement Market include Nestle, Amway, and Herbalife Nutrition.
Major trends influencing the market include the growing popularity of natural and organic supplements, increasing consumer focus on preventive health, and rising disposable income.
Challenges faced by the market include the stringent regulatory environment, safety concerns associated with some ingredients, and intense competition from generic products.
The Mood Support Supplement Market is expected to reach a valuation of USD 9.32 billion by 2034.
The major regulatory bodies governing the Mood Support Supplement Market include the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), and the Therapeutic Goods Administration (TGA) in Australia.
The COVID-19 pandemic has led to increased demand for mood support supplements due to heightened anxiety and stress levels. This trend is expected to continue in the coming years.
