Hair Loss Supplement Market Size was valued at USD 1.3 Billion in 2022. The Hair Loss Supplement market industry is projected to grow from USD 1.5 Billion in 2023 to USD 3.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.60% during the forecast period (2023 - 2032). Increasing awareness about hair health and the growing demand for natural and nutritional solutions are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for weight loss supplements is being driven by the Rising Demand for Natural and Nutraceutical Solutions. One prominent trend is the increasing preference for natural and nutraceutical hair loss supplements. Consumers are seeking products with plant-based ingredients, vitamins, and minerals known to support hair health. This growth signifies a strong inclination towards natural solutions, driven by a perceived association between synthetic chemicals and potential side effects.
Additionally, Personalized nutrition is gaining traction, and this trend extends to the hair loss supplement market. Companies are leveraging advancements in technology and genetic testing to offer personalized supplements tailored to individual needs. This approach considers factors like genetics, lifestyle, and specific nutritional deficiencies. According to a survey by the Council for Responsible Nutrition, 66% of U.S. adults are interested in personalized nutrition, indicating a significant market opportunity for customized hair loss solutions.
The shift towards online retail and direct-to-consumer (DTC) sales channels is reshaping how hair loss supplements are distributed. The convenience of purchasing online, coupled with a wider product selection, has boosted e-commerce sales. The COVID-19 pandemic further accelerated this trend, with consumers preferring the safety and convenience of online shopping. Statista reports that e-commerce sales are projected to reach 4.9 trillion U.S. dollars in 2021, showcasing the dominance of online channels.
Social media platforms play a crucial role in shaping consumer awareness and preferences. Influencers and beauty experts often promote hair loss supplements, contributing to increased awareness and product visibility. This digital influence is driving consumer education about the role of nutrition in hair health. According to a survey by GlobalWebIndex, 43% of internet users aged 16 to 64 use social media platforms to research beauty and grooming products, emphasizing the impact of digital channels on consumer behavior. Thus, driving the Hair Loss Supplement market revenue.
The Hair Loss Supplement market segmentation, based on Product Type includes Tablets, Capsules, and Others. The tablets emerge as the dominating segment accounting for more than half of market revenue in the Hair Loss Supplement Market, driven by consumer preferences for convenient and standardized dosages.
The Hair Loss Supplement market segmentation, based on Application, includes Individuals, Clinics, and Others. The individuals represent the dominating segment accounting for 45% of market revenue. This is attributed to growing trend of self-care and personalized solutions for hair health.
Figure 1: Hair Loss Supplement Market, by Application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Hair Loss Supplement market area will dominate this market due to factors such as a high prevalence of hair loss issues, a well-established healthcare infrastructure, and increasing consumer awareness and spending on hair care products.
Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: HAIR LOSS SUPPLEMENT MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Hair Loss Supplement market accounts for the second-largest market share due to the growing aging population, rising concerns about hair health, and an increasing demand for advanced hair loss treatments and supplements in the region. Further, the German Hair Loss Supplement market held the largest market share, and the UK Hair Loss Supplement market was the fastest-growing market in the European region
The Asia-Pacific Hair Loss Supplement Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to factors such as a large population base, changing lifestyle patterns, and increasing awareness about hair health. Moreover, China’s Hair Loss Supplement market held the largest market share, and the Indian Hair Loss Supplement market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the Hair Loss Supplement market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Hair Loss Supplement industry must offer innovative and scientifically backed products.
Extensive research and development to create advanced formulations, backed by clinical studies, to ensure the efficacy of their products is one of the key business tactics used by manufacturers in the Hair Loss Supplement industry to benefit clients and increase the market sector. In recent years, the Hair Loss Supplement industry has offered a diverse range of innovative products, including advanced formulations enriched with vitamins, minerals, and botanical extracts. Major players in the Hair Loss Supplement market, including Nutrafol, Komplete Balance, ArtNaturals, Lia Wellness, Inc., BioProsper Labs, Naturenetics Inc., Nature’s Wellness, Nourish Beaute, Pure Results Nutrition, and others, are attempting to increase market demand by investing in research and development operations.
Nutrafol is a health and wellness company dedicated to revolutionizing hair health with its scientifically formulated supplements. Founded in 2015, Nutrafol focuses on addressing hair growth from within by combining nutraceutical ingredients backed by clinical research. The company's supplements are designed to support overall hair wellness, targeting underlying factors such as stress, hormones, and nutrition. Nutrafol's commitment to innovation and evidence-based solutions has earned it recognition in the beauty and wellness industry, making it a trusted choice for individuals seeking natural and effective solutions to hair-related concerns. In October 2021, Natrafol launched Growth Activator, a revolutionary hair serum, that utilizes plant-derived exosomes from Ashwagandha seeds to combat stress-related hair loss, addressing immediate signs of thinning for thicker-looking, stronger-feeling hair.
ArtNaturals is a beauty and wellness brand known for its natural and organic products. Founded in 2014, the company offers a wide range of skincare, haircare, and aromatherapy products made with high-quality, cruelty-free ingredients. ArtNaturals emphasizes the use of botanical extracts and essential oils to promote holistic well-being. The brand is committed to providing eco-friendly and sustainable options for personal care. With a focus on clean beauty, ArtNaturals aims to enhance customers' self-care routines while maintaining ethical and environmentally conscious practices. In September 2021, ArtNaturals unveiled a revolutionary 'No Waste, Dual-Opening' shampoo bottle at the CosmoProf Show in Las Vegas. The patented design features a hand pump on top and an innovative second flip lid on the bottom, allowing consumers to use every last drop of product and reduce waste.
Key Companies in the Hair Loss Supplement market include
Hair Loss Supplement Industry Developments
January 2023: Nutrafol, a pioneering hair wellness brand, announces a partnership with Sephora U.S., making its hair growth products available on Sephora.com. Nutrafol's clinically effective hair growth supplements and physician-formulated hair care products, including a new Women's Vegan Hair Growth Nutraceutical, will be part of this collaboration, marking a significant step for the brand's continued growth following Unilever's majority stake acquisition in May 2022. Nutrafol's holistic approach to hair health has set industry standards, and the Sephora partnership aims to expand its reach and support customers in their hair health journeys.
January 2023: Amyris, Inc. debuts 4U by TiaTM, an exclusive clean haircare range at Walmart in partnership with actress Tia Mowry. Comprising eight products catering to 2A to 4C hair, the line incorporates Amyris' sustainable ingredient, Hemi15TM, using precision fermentation via the Lab-to-Market platform. Emphasizing clean beauty, the products are vegan, silicone-free, sulfate-free, and paraben-free. The collaboration seeks to provide affordable access to clean beauty, aligning with Walmart's innovation commitment and Amyris' mission to democratize sustainability.
January 2021: St. Botanica, an Indian brand, has launched the "GO Range," a novel series of hair care products featuring India's inaugural purple shampoo and conditioner, offering distinctive and efficient solutions for hair care.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 1.3 Billion |
| Market Size 2023 | USD 1.5 Billion |
| Market Size 2032 | USD 3.5 Billion |
| Compound Annual Growth Rate (CAGR) | 11.60% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Application, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Nutrafol, Komplete Balance, ArtNaturals, Lia Wellness, Inc., BioProsper Labs, Naturenetics Inc., Nature’s Wellness, Nourish Beaute, Pure Results Nutrition |
| Key Market Opportunities | The rising consumer awareness about hair health and increasing demand for natural and organic supplements |
| Key Market Dynamics | the growing prevalence of hair-related issues and increasing consumer focus on preventive healthcare |
Frequently Asked Questions (FAQ) :
The Hair Loss Supplement market size was valued at USD 1.3 Billion in 2022.
The market is projected to grow at a CAGR of 11.60% during the forecast period, 2023-2032.
North America had the largest share of the market
The key players in the market are Nutrafol, Komplete Balance, ArtNaturals, Lia Wellness, Inc., BioProsper Labs, Naturenetics Inc., Nature’s Wellness, Nourish Beaute, Pure Results Nutrition.
The Tablets category dominated the market in 2022.
The Individuals category had the largest share in the market.
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