Global Mints Market Overview
Mint’s Market Size was estimated at 3.73 (USD Billion) in 2022. Mints Industry is expected to grow from 3.88(USD Billion) in 2023 to 5.6 (USD Billion) by 2032. The Mints Market CAGR is expected to be around 4.15% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Mints Market Trends Highlighted
The market for mints is influenced by several key drivers, including the growing demand for natural and healthy products, the increasing popularity of sugar-free options, and the expanding use of mints in oral hygiene. The market is also witnessing a surge in the demand for functional mints that offer additional benefits such as teeth whitening, breath freshening, and stress relief.With the rising consumer awareness about the harmful effects of sugar, sugar-free mints have emerged as a preferred alternative. Innovations in flavor and ingredient combinations have further contributed to the market growth. Moreover, the rising demand for convenient and portable oral care solutions has driven the popularity of mints as they offer a quick and easy way to maintain fresh breath and oral hygiene.Recent market trends indicate a shift towards natural and organic mints as consumers seek healthier and more sustainable options. Additionally, there has been a growing demand for mints with unique flavors and combinations, as well as those containing functional ingredients that provide additional benefits. The market is expected to continue its growth trajectory in the coming years, driven by these key market trends and the expanding consumer base.
Mints Market Drivers
Growing Consumer Preference for Natural and Organic Mints
Nowadays, more and more people are turning to natural and organic products; mints are no exception. There are some reasons for such changes. First and foremost, people have started to understand the benefits of natural products and are trying to avoid synthetic food. Second, the health properties of these items also play a crucial role. For example, natural and organic mints are often made of essential oils, herbs, and other plants, which can help to improve digestion, decrease the level of inflammation, and boost the immune system.Therefore, the demand for such a product is likely to increase in the years to come.
Rising Popularity of Sugar-Free and Low-Calorie Mints
The increased prevalence of obesity and diabetes has caused an extended demand for sugar-free and low-calorie products. Sugar-free and low-calorie mints are, in most cases, flavored with either natural or artificial sweeteners. Therefore, they are free from calories accumulated by using sugar soft mints. They are ideal for anyone trying to avoid putting on extra weight. The Mints Market Industry is likely to grow extensively due to the increased recommendation or consumption of sugar-free and low-calorie mints to increase the general freshness of the mouth.
Increasing Demand for Premium and Specialty Mints
In modern times, such vagaries are already available in the food market – for example, premium and specialty mints – delicious, fragrant, refreshing mints. Premium and specialty mints are made of the best premium, high-quality ingredients and unusual flavor combinations. In addition to their beneficial properties, these mints also have excellent packaging and are often minted luxury presents available on the market at a relatively high price. The growing demand for such mints will drive growth in the mint market Industry over the next few years.
Mints Market Segment Insights
Mints Market Mint Type Insights
The Mint Type segment is considered one of the important segments that have an impact on the overall dynamics and consumer preference of the Mints Market. Peppermint, one of the mint types, has one of the market shares across all other segments owing to its refreshing flavor and aroma. The Peppermint segment is valued at USD 1.2 billion in the year 2023, and it is expected to reach about USD 1.6 billion in 2032 with a CAGR of 4.5%. The factors contributing to the market growth are the increase in demand for natural and refreshing flavors of food and beverages.Another mint type, Spearmint, is also one of the popular ones in this segment. The Spearmint segment is valued to be more than USD 850 million in 2023, and it is expected to reach USD 1.1 billion in 2032 with a CAGR of 4.2%. The factor that is responsible for the growth of this market is the increase in the demand for sugarless gums and candies. Another mint type, Wintergreen, known for its cooling sensation, is an important player in the Mint Type segment. This segment is valued at about USD 650 million in 2023, and it is expected to reach around USD 850 million in 2032 with a CAGR of 4.3%.This is often used to create freshness and excitement in products such as mouthwash and toothpaste. The Cinnamon segment, with a warm and spicy flavor, is also growing in the mint-type segment. The Cinnamon segment is more than USD 350 million in 2023, and it is expected to reach around USD 450 million in 2032 with a CAGR of 4%. The factor contributing to the growth of this market is the increase in demand for flavored tea and baked goods. The peppermint oil, spearmint oil, and menthol present in other types of mints contribute to the rest of the market share.The other types of mints can be mainly used in pharmaceutical and personal care products.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Mints Market Form Insights
The Form segment of the Mints Market is highly diverse and includes a variety of product types that accommodate different consumer preferences and patterns of use. Chewing Gum is the leading product category in the segment, containing about 38.5 % of total market revenue in 2023. This product is very popular and stimulates and refreshes chewing, not to mention being affordably priced and widely available. Breath Mints is a close second in terms of market share, approaching 26.2%. These conveniently used mint pills are designed to freshen the breath and maintain the oral cavity's health. Hard Candies are brightly colored, flavored, small, and often adapted from old Soviet recipes. These nostalgic products contain 20.1 % of the market share. The liquid product segment includes Mio and other brands in plastic containers with a dispenser that can be attached to the bottle. They are easy to use and contain 10.7 % of the mint market. Other Mints, including sugar-free mints and specialty products, share the remaining 4.5% of the market. All these tend to grow with the market and are likely to evolve to fill this segment's diversity in the future.
Mints Market Sugar Content Insights
The Sugar Content segment plays a crucial role in the Mints Market segmentation. According to market research, the Sugar-Free category holds a significant market share and is projected to witness substantial growth in the coming years. The rising health consciousness among consumers is driving the demand for sugar-free mints, as they offer a guilt-free indulgence without compromising on taste. Moreover, the increasing prevalence of diabetes and obesity is further fueling the growth of this segment. On the other hand, the Reduced Sugar category is also gaining traction, catering to consumers seeking a balance between taste and health.These mints offer a reduced sugar content compared to traditional mints, providing a healthier alternative without sacrificing enjoyment. However, the Full Sugar category still holds a strong position in the Mints Market, driven by consumers who prioritize taste and indulgence. The popularity of traditional mint flavors and the nostalgic appeal of full-sugar mints contribute to the continued demand for this segment.
Mints Market Intended Use Insights
The Mints Market is segmented based on Intended Use into Oral Hygiene, Breath Freshening, Digestive Aid, and Others. The Oral Hygiene segment holds the largest market share due to the increasing demand for products that promote oral health and hygiene. The Breath Freshening segment is also experiencing significant growth as consumers seek convenient and effective ways to maintain fresh breath. The Digestive Aid segment is expected to witness steady growth as mints with digestive enzymes gain popularity for their ability to alleviate digestive discomfort. Other segments include mints intended for weight management, smoking cessation, and as a sugar-free alternative to candy.
Mints Market Target Consumer Insights
The target consumer segmentation for the Mints Market includes children, adults, seniors, and health-conscious consumers. Children are a significant consumer group due to their preference for sweet and flavored mints. The Mints Market revenue generated from the children's segment is expected to reach $1.2 billion by 2024, owing to the rising popularity of sugar-free and naturally flavored mints. Adults represent the largest consumer segment, driven by the increasing demand for mints as a breath freshener and digestive aid. Seniors are another growing consumer group, as they seek mints for oral hygiene and to alleviate digestive issues.Health-conscious consumers are increasingly opting for sugar-free and naturally flavored mints, contributing to the growth of the Mints Market. The data and insights on the target consumer segmentation provide valuable information for businesses to develop targeted marketing strategies and product innovations that cater to the specific needs and preferences of each consumer group.
Mints Market Regional Insights
The regional segmentation of the Mints Market offers valuable insights into the market's geographic distribution and growth potential. North America holds a dominant position in the market, accounting for a significant share of the Mints Market revenue in 2023. The region's well-established confectionery industry, growing demand for premium mints, and presence of major players contribute to its leading position. Europe follows closely behind, driven by a strong demand for sugar-free and functional mints. The APAC region is expected to witness substantial market growth in the coming years, fueled by rising disposable incomes, increasing urbanization, and a growing health-conscious population.South America and MEA are emerging markets with untapped potential, offering opportunities for market expansion.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Mints Market Key Players And Competitive Insights
The Mints Market competitive landscape is highly fragmented, with numerous regional and international players. The leading Mint market players adopt a multi-prong strategy approach, concentrating on innovation, product diversification, geographical expansion, and strategic partnership. Location sites Most of the mints competitors invest heavily in research and development activities to develop differentiated market offerings that align with changing customer demands. Acquisition and collaboration are the other strategic priorities pursued by Mints Market Agribusiness foremost. These strategies are seen as defensive mechanisms that can shield companies from being capped out of the market. The aggregate market share data suggests that from the Mint market players, just a small number control the largest pie of the market.
The competitive edge gained through merging two or more Mints Market companies could be used as a strategy to enhance market share. Thus, acquisitions have been a central theme in the reshaping of the Mint market competitive landscape. An important competitor in the Mints Market that would be a motivating factor in the change in the firm's business model is Perfetti Van Melle. This is a confection monopoly with a lead in its mint market segment and boasts of a broad portfolio of mint brands, including Mentos, Vivi dent, Chupa Chups and Fruit-Tella. Perfetti Van Melle also prides itself on having a broad distribution network and extensive brand awareness in the confectionery industry. The company invests in product innovation and is also committed to its customers.The other important competitor in the mints market is Mondelez International. Mondelez is a major food and beverage multinational. The company operates through its Cadbury product, which also has a large market share in the mint candies market. Mondelez also boasts of its massive distribution reach delivery networks and brand loyalty from Cadbury brands. The order points include mass merchandisers, supermarkets, and online locations, including its in-house shops. The company is committed to product innovation.
Key Companies in the Mints Market Include
- Wrigley
- Perfetti Van Melle
- Nestlé
- Ricola
- Cavendish Harvey
- Haribo
- Leaf
- Mars
- Katjes
- Fard
- Ferrero
- Mondelez International
- Bauer
- Hershey
Mints Market Industry Developments
The mints market is projected to reach USD 5.6 billion by 2032, exhibiting a CAGR of 4.15% from 2024 to 2032. The increasing popularity of mints for oral hygiene, breath freshening, and digestive health is driving market growth. In 2023, the market was valued at USD 3.88 billion. The growing awareness of oral hygiene and the rising prevalence of dental problems are major factors contributing to the market's growth. Additionally, the expansion of the food and beverage industry, which uses mints as flavoring agents, is further propelling market growth.Recent developments in the mints market include the launch of innovative flavors and the introduction of sugar-free and vegan options. Key players in the market are focusing on expanding their product offerings and entering new markets. For instance, in 2023, Mondelez International launched its Trident gum with a new flavor, Tropical Twist. Furthermore, the growing adoption of e-commerce platforms for the distribution of mints is providing new opportunities for market growth.
Mints Market Segmentation Insights
Mints Market Mint Type Outlook
- Peppermint
- Spearmint
- Wintergreen
- Cinnamon
- Other
Mints Market Form Outlook
- Chewing Gum
- Breath Mints
- Hard Candy
- Liquid Mints
- Other
Mints Market Sugar Content Outlook
- Sugar-Free
- Reduced Sugar
- Full Sugar
Mints Market Intended Use Outlook
- Oral Hygiene
- Breath Freshening
- Digestive Aid
- Other
Mints Market Target Consumer Outlook
- Children
- Adults
- Seniors
- Health-Conscious Consumers
Mints Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
3.73(USD Billion) |
| Market Size 2023 |
3.88(USD Billion) |
| Market Size 2032 |
5.6(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
4.15% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Wrigley, Perfetti Van Melle, Nestlé, Ricola, Cavendish Harvey, Haribo, Leaf, Mars, Katjes, Fard, Ferrero, Mondelez International, Bauer, Hershey |
| Segments Covered |
Mint Type, Form, Sugar Content, Intended Use, Target Consumer, Regional |
| Key Market Opportunities |
1 Functional Food Development2 Expansion Into Healthcare3 Growing Middle-Class Population4 Increasing Demand For SugarFree Products5 Innovations in Flavoring Techniques |
| Key Market Dynamics |
1 Increasing demand for sugar-free and low-calorie mints2 Growing popularity of natural and organic mints3 Surge in demand for mints in developing countries4 Rise in popularity of mints as a breath freshener5 Growing preference for mints with unique flavors |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Mints Market reached an overall valuation of 3.88 USD Billion in 2023.
The Mints Market is expected to have an overall valuation of 5.6 USD Billion in 2032.
The Mints Market is expected to grow at a CAGR of 4.15% from 2024 to 2032.
The key factors driving the growth of the Mints Market include increasing demand for mints as a breath freshener, growing consumer preference for natural and organic products, and rising disposable income in developing countries.
The major challenges faced by the Mints Market include intense competition from established players, fluctuating raw material prices, and stringent regulatory requirements.
North America is expected to hold the largest share of the Mints Market in 2023, followed by Europe and Asia-Pacific.
The Breath Fresheners segment is expected to account for the largest share of the Mints Market in 2023, followed by the Confectionery segment and the Pharmaceutical segment.
The key competitors in the Mints Market include Mars, Inc., Perfetti Van Melle, Mondelez International, Inc., Hershey Company, and Lotte Confectionery Co., Ltd.
The key trends in the Mints Market include the growing popularity of sugar-free and natural mints, the increasing demand for mints with functional benefits, and the rising popularity of mints in developing countries.
The COVID-19 pandemic had a negative impact on the Mints Market in the short term, due to disruptions in supply chains and reduced consumer spending. However, the market is expected to recover in the long term, as consumers return to their normal purchasing habits.
