Mental Health Apps Market Research Report: Information By Platform Type (iOS, Android, and Others), By Subscription Type (Free Apps and Paid Apps), By Accessibility and Engagement (Mobile Apps, Web-Based Apps, and Gamified Apps), By Application (Depression & Anxiety Management, Meditation Management, Stress Management, Wellness Management, Addiction Disorder, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

Global Mental Health Apps Market Overview

Mental Health Apps Market Size was valued at USD 6.5 Billion in 2022. The Mental Health Apps market industry is projected to grow from USD 7.50 Billion in 2023 to USD 23.77 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2023 - 2032). Growing rates of mental health disorders, rising smartphone adoption, and mobile technology are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mental Health Apps Market Trends

• Rising AI-powered personalization is driving market growth

Artificial intelligence (AI) makes it possible for mental health apps to evaluate enormous volumes of user data, such as preferences, behavior patterns, and reactions to various treatments. As a result, customized treatment programs that address the unique requirements of every user can be developed. Mental health applications work better when personalized solutions are used. Through continuous optimization of the app's capacity to deliver pertinent and effective therapeutic information, AI algorithms can modify and enhance recommendations in response to user feedback. AI-powered personalization raises user engagement by offering features and content that speak to each user's interests. Because of its customized approach, users find the app more engaging and relevant, which promotes consistent use and adherence to treatment regimens.

In addition, depression is a widespread mental illness that affects an estimated 3.8% of people worldwide, including 5.0% of adults and 5.7% of persons over the age of 60, according to the WHO's September 2021 update. Furthermore, according to the Mental Health America 2022 report, 3.6 million Texans will be impacted by mental disease in 2022.

VR treatments improve the therapeutic experience by offering patients realistic and immersive settings. Compared to conventional techniques, this immersive quality can increase the effectiveness and engagement of mental health interventions. Virtual reality (VR) is especially useful in exposure treatment because it gives patients a safe, regulated environment to encounter and handle anxiety-inducing circumstances. For the treatment of ailments including anxiety disorders and post-traumatic stress disorder (PTSD), this software is helpful.

Digital therapies are clinically validated and provide evidence-based treatments for mental health issues. As a result, consumers and healthcare professionals will find mental health apps more credible and enticing. After receiving clinical validation, medical professionals may recommend some digital therapies as part of an all-encompassing therapy strategy. The commercial reach of mental health applications has increased, and they are positioned as valid treatment instruments thanks to their connection with conventional healthcare systems. Thus driving the Mental Health Apps market revenue.

Mental Health Apps Market Segment Insights

Mental Health Apps Platform Type Insights

Based on platform type, the Mental Health Apps market segmentation includes iOS, Android, and others. The iOS segment dominated the market. Individuals can monitor their everyday emotions and moods, which helps them spot trends and triggers. Journaling tools can help people keep a mental health journey log of their experiences and ideas. iOS mental health apps frequently offer instructional materials to improve users' comprehension of mental health issues. They might offer tools, films, and articles to advance mental health literacy.

The Android segment is expected to be the fastest-growing mental health apps market segment during the forecast period. Meditation sessions, relaxation methods, and guided mindfulness exercises are common features of Android mental health apps. These characteristics are meant to lessen tension and anxiety while enhancing mental health in general.

Figure 1:  Mental Health Apps Market, by Platform Type, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mental Health Apps Subscription Type Insights

The  Mental Health Apps market segmentation, based on subscription type, includes free apps and paid apps. The paid apps category has the largest market share. Higher-end tools, expert-led courses, and more extensive and specialized information are frequently accessible through paid membership arrangements. Customers are prepared to spend money on premium features that provide a more comprehensive and customized mental health experience.

Throughout the forecast period, the mental health apps market’s free apps segment is anticipated to grow at the quickest rate. Free basic features and content providers frequently employ free subscription models to drive initial user engagement. Before deciding to purchase a premium membership, this approach lets users become acquainted with the software and see its worth.

Mental Health Apps Accessibility and Engagement Insights

The  Mental Health Apps market segmentation, based on accessibility and engagement, includes mobile apps, web-based apps, and gamified apps. The mobile apps category leads the market. An easy-to-use interface is a top app priority, making navigating simple and intuitive. For consumers who may be seeking simplicity and ease of use due to mental health issues, this is vital information. Apps use reminders and push alerts to promote regular usage. These tools support users in adhering to their interventions and goals for mental health.

During the projection period, the mental health apps market’s web-based apps segment is anticipated to grow at the fastest rate. Web-based applications for mental health use flexible design to make the user interface adjust fluidly to different screen sizes and devices, improving accessibility on tablets, smartphones, and PCs.

Mental Health Apps Application Insights

Based on application, the  Mental Health Apps market segmentation includes depression & anxiety management, meditation management, stress management, wellness management, addiction disorder, and others. The depression and anxiety management category leads the market. As mental health issues have gained more attention, more people are looking for tools and resources to help them manage conditions like depression and anxiety. An understated and convenient method of addressing these issues is through apps.

The meditation management segment of the mental health apps market is predicted to develop at the quickest rate over the projected period. Because they may ease anxiety, help people manage stress, and encourage relaxation, meditation applications are highly sought after. People are using meditation as a technique to develop a sense of peace in today's hectic society.

Mental Health Apps Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American mental health apps market area will dominate this market. A considerable increase in mental health awareness has been observed in North America, where there are continuous initiatives to de-stigmatize mental health conditions. A greater understanding of mental health issues motivates people to look for remedies, such as using mental health applications.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  MENTAL HEALTH APPS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Mental Health Apps market has the second-largest market share because many European nations have highly developed universal healthcare systems. This creates a conducive atmosphere for incorporating mental health applications into current healthcare structures, which may result in their acceptance by medical practitioners and establishments. Further, the German Mental Health Apps market held the largest market share, and the UK Mental Health Apps market was the fastest-growing market in the European region.

The Asia-Pacific Mental Health Apps Market is expected to grow fastest from 2023 to 2032. This is because Asia Pacific is rapidly becoming digital, as seen by the rise in smartphone adoption and internet accessibility. The current state of technology makes it easier for the populace of tech-savvy people to use mental health apps widely. Moreover, China’s Mental Health Apps market held the largest market share, and the Indian Mental Health Apps market was the fastest-growing market in the Asia-Pacific region.

Mental Health Apps Key Market Players & Competitive Insights

The Mental Health Apps market continues to grow due to major players investing heavily in R&D to expand their product offerings. Market participants also participate in several strategic initiatives to strengthen their  footprint. The industry has seen significant developments with the launch of new products, agreements, mergers and acquisitions, higher investment, and collaboration with other companies. For the Mental Health app industry to expand and prosper in a market that is becoming more competitive and dynamic, it must offer reasonably priced products.

Manufacturing locally to save operational costs is one of the main business tactics manufacturers adopt in the worldwide Mental Health Apps industry to support clients and expand the market sector. The Mental Health Apps industry has greatly benefited medicine in the last few years. Major players in the Mental Health Apps market, including Calm (USA), Talkspace Network (USA), 7 Cups of Tea (USA), Sanvello (USA), CVS Health (USA), Happify Inc. (USA), Headspace Inc. (USA), BetterHelp (USA), Woebot (USA), NOCD Inc. (USA), Aurora Health Care (USA), Youper (USA), Simple Habit (USA), Shine (USA), Remente (Sweden), Mayo foundation for medical education and research (USA), and others, are attempting to increase market demand by investing in research and development operations.

Headspace provides users with a lifetime of mental health guidance. They enable everyone to get mental health support regardless of background or experience. They offer mindfulness tools for daily living through their flagship Headspace app, such as mindful movement, sleepcasts, meditations, and focus exercises. Together with a human-centered care strategy, their business offerings include coaching, therapy, psychiatry, and EAP services all under one roof. Emmy-winning producers, data scientists, mental health clinicians, and other professionals make up their team of experts who collaborate to make millions of people worldwide better and more productive. In September 2022, the English-American online meditation firm Headspace Health announced that it would purchase the mental health and well-being platform Shine App to provide mental health support to individuals worldwide.

The non-profit Mayo Clinic (Mayo) conducts medical research and practice. It offers extensive medical facilities and programs in terms of patient care, clinical services, research, and medical education. Mayo provides specialized medical care in most major illness categories and health issues through its medical departments and centers. The company performs ongoing and newly approved human research studies at its facilities that an institutional review board has reviewed. The company also runs several medical institutions with various residency and fellowship options. The non-profit American academic medical center Mayo Clinic stated in January 2022 that it would be working with the K Health team to use artificial intelligence to treat hypertension more effectively and appropriately.

Key Companies in the Mental Health Apps market include

• Calm (USA)


• Talkspace Network (USA)


• 7 cups of Tea (USA)


• Sanvello (USA)


• CVS Health (USA)


• Happify Inc. (USA)


• Headspace Inc. (USA)


• BetterHelp (USA)


• Woebot (USA)


• NOCD Inc. (USA)


• Aurora Health Care (USA)


• Youper (USA)


• Simple Habit (USA)


• Shine (USA)


• Remente (Sweden)


• Mayo foundation for medical education and research (USA)


• Others

Mental Health Apps Industry Developments

September 2023: An alliance was formed between Headspace and One Medical, a virtual and in-office primary care provider with headquarters in the United States. The two businesses would collaborate to develop strategies for lowering anxiety and raising awareness of preventive health screenings.

November 2022: The mobile software Wysa for Return to Work was introduced by travelers for injured workers. Travelers' new app will benefit wounded workers who find it difficult to return to work due to psychosocial barriers due to a cooperation with Wysa, an AI-driven provider of digital solutions for mental health.

Mental Health Apps Market Segmentation

Mental Health Apps Platform Type Outlook

• iOS


• Android


• Others

Mental Health Apps Subscription Type Outlook

• Free Apps


• Paid Apps

Mental Health Apps Accessibility and Engagement Outlook

• Mobile Apps


• Web-Based Apps


• Gamified Apps

Mental Health Apps Application Outlook

• Depression & Anxiety Management


• Meditation Management


• Stress Management


• Wellness Management


• Addiction Disorder


• Others

Mental Health Apps Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America