Global Medical Asthetics Market Overview
Medical Asthetics Market Size was valued at USD 27.24 Billion in 2024. The Global Medical Asthetics industry is projected to grow from USD 29.28 billion in 2025 to USD 130.21 Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.44% during the forecast period (2025 - 2035).
Increasing Number Of Obese And Geriatric Population Across The Globe And Rising Demand For Aesthetic And Cosmetic Procedures And Growing Expenditure On Cosmetic Surgeries And Technological Advancements In The Aesthetic Industry is driving the Global Medical Asthetics Market.
As per Analyst at MRFR “The global medical aesthetics market is mainly driven by the increasing number of obese and geriatric population across the globe, rising demand for aesthetic and cosmetic procedures, growing expenditure on cosmetic surgeries, technological advancements in the aesthetic industry, and growing medical tourism industry.”

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Medical Asthetics Market Trends
GROWING ADOPTION OF COSMETIC PROCEDURES IN EMERGING ECONOMIES
There has been an increase in the adoption of cosmetic procedures in emerging economies such as breast augmentation, liposuction, eyelid surgery, abdominoplasty, botulinum toxin, nonsurgical fat reduction, chemical peel, and others. This can be credited to the increasing popularity of cosmetic procedures and increasing disposable income. Moreover, improving healthcare infrastructure in emerging economies further drives the market growth. Furthermore, the increasing number of cosmetic surgeons in the emerging economies is further anticipated to provide significant growth opportunities.
For instance, according to the ISAPS, the list of top 30 countries ranked by the estimated number of plastic surgeons contains several emerging countries, including India, Argentina, Venezuela, Thailand, Saudi Arabia, and more. Moreover, the increasing number of minimally-invasive cosmetic procedures further provides opportunities for market growth. According to the ISAPS, India accounted for about 394,728 total surgical procedures and about 249,024 total nonsurgical procedures in 2019. Likewise, Argentina accounted for about 193,237 total surgical procedures and about 232,584 total nonsurgical procedures in 2019. As a result, the medical aesthetics market is expected to see significant expansion due to the rising adoption of cosmetic procedures in emerging economies.
Medical Asthetics Market Segment Insights
Global Medical Asthetics Product Insights
Advancements in technology have created options for medical aesthetics procedures such as skin tightening, skin resurfacing and rejuvenation, tattoo removal, and body contouring. Based on products, the global medical aesthetics market has been divided into facial aesthetics, body contouring devices, cosmetic implants, hair removal devices, skin aesthetic devices, tattoo removal devices, and others.
The facial aesthetic segment holds the highest market value of USD 7,511.82 billion in 2020, owing to the increased number of facial aesthetic procedures. Hyaluronic acid injections help keep the skin young and healthy. Hence the number of hyaluronic acid injection procedures is increasing. For instance, according to the American Society of Plastic Surgeons, total hyaluronic acid injection procedures performed in the US in 2020 were 2,619,650, and those performed in 2019 were 2,878,201. The body contouring devices segment is expected to be the fastest-growing segment with a CAGR of 6.82% due to the increased adoption of non-invasive body contouring procedures. For instance, as per the American Society for Aesthetic Plastic Surgery, one of the most promising ways to treat cellulite is through laser treatment, which is expected to increase body shaping and skin-tightening procedures in the upcoming years.
Global Medical Asthetics technology Insights
Based on technology, the medical aesthetics market is segmented into invasive, non-invasive, and minimally invasive.
An invasive procedure is a surgical procedure that requires an incision in body parts to perform medical procedures. Rhinoplasty, facial liposuction, facelift, breast augmentation, body lift, thigh lift, and cheek and chin implants are the major procedures that fall under invasive procedures. According to the American Society of Plastic Surgeons, in the US, the number of rhinoplasty procedures performed in 2020 was 352,555.
Non-invasive procedures are fast procedures, have a reduced risk of complications, and are cost-effective treatments in aesthetic procedures. Major procedures include non-invasive facial fillers, laser hair removal, chemical peels, and dermabrasion.
The minimally invasive surgery is performed with a scope. The scope helps the surgeon perform surgery through a tiny opening without the need for a large incision in the skin. Eyelift surgery, laser surgery, and facelift are major surgeries operated through minimally invasive surgery. For instance, according to the American Society of Plastic Surgeons, in the US, the total number of cosmetic minimally-invasive procedures in 2020 was 13,281,235.
Figure 1: GLOBAL MEDICAL ASTHETICS MARKET, BY TECHNOLOGY, 2024 & 2035 (USD Billion)

Global Medical Asthetics End-Use Industry Insights
Based on end user, the global medical aesthetics market is segmented into hospitals and clinics, dermatology and cosmetic centers, and others. Hospitals and clinics account for the largest market share due to the increasing number of patients suffering from skin diseases and rising expenditure on cosmetics. According to the Cosmetic Physicians College of Australia, Australian citizens spend about 1 billion dollars on cosmetic procedures annually. Hospitals and clinics are increasingly adopting new and advanced technologies to treat various skin conditions, such as scar treatment, stretch mark treatment, and others. The techniques are based on the abrasion of the upper skin layers to rejuvenate the skin.
There has been a continuous increase in cosmetics costs due to rising per capita income and changing lifestyles. Dermatology & cosmetic centers are the first addressable points for patients suffering from various dermal conditions such as photodamage, acne, hyperpigmentation, and others. The number of dermatology & cosmetic centers is increasing due to the rising demand for skin care services. In 2019, the American Society for Dermatologic Surgery also performed more than 10.3 billion cosmetic treatments, a 14% increase over 2018. Thus, the revenue generated by the segment is likely to increase during the forecast period. The increasing adoption of minimally invasive therapeutic, cosmetic procedures is a major factor in enhancing global market growth. The other segment consists of salons and spas.
Global Medical Asthetics Regional Insights
The report on the Medical Asthetics Market has been segmented on the basis of region as: Americas, Europe, Asia-Pacific, and the Middle East & Africa. The Americas Medical Asthetics market accounted for the largest market share in 2024, and Asia-Pacific is expected to exhibit significant CAGR growth during the study period . The global medical aesthetics market in the Americas is segmented into North America and Latin America. In this region, North America is expected to dominate the market. The Americas is expected to command the largest market share due to the well-developed healthcare sector, growing demand for beauty treatments and other anti-aging-related cosmetic procedures, and leading players.
Additionally, an increasing number of aesthetic surgeries is likely to drive the growth of the medical aesthetics market in these countries. According to the American Society of Plastic Surgeons, 15.6 billion cosmetic procedures were performed in the US in 2020. Moreover, facial rejuvenation procedures continue to experience growth, as 2020 and 2019 marked the highest number of botulinum toxin type A injections to date, with over 4.4 billion and 5.1 billion injections, respectively. Moreover, non-invasive fat reduction and skin-tightening procedures are gaining popularity among patients. For instance, according to the American Society of Plastic Surgeons, in 2020, the number of non-surgical skin tightening procedures was 188,509 in the US. Furthermore, the presence of many noticeable players in this region is the major driving factor of the market in the Americas.
The Asia-Pacific region is the fastest-growing market for the global medical aesthetics market. The presence of a huge patient population, rapid development in technology, and huge opportunities for the development of the market drive the growth of the medical aesthetics market in Asia-Pacific. The government of this region is also looking forward to availing better treatment options from developed nations to improve the quality of life of their citizens. Additionally, the increasing acceptance of facial aesthetics fuels the medical aesthetics market in this region.
According to the Asian Development Bank, Asia's elderly population will reach nearly 923 billion by 2050. India, China, and Japan are the major contributors to the market. Thus, the high cost of aesthetics procedures and lack of awareness may slow the market's growth. Asia-Pacific majorly comprises countries such as Japan, China, India, the Republic of Korea and Australia. Moreover, in 2019, according to the International Society of Aesthetic Plastic Surgery, an estimated 79,248 liposuction procedures were performed in India.
Figure 2: GLOBAL MEDICAL ASTHETICS MARKET, BY REGION, 2024 & 2035 (USD Billion)

Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, France, Italy, UK, Spain, Japan, UAE, South Africa, Saudi Arabia, Argentina, and Brazil.
Global Medical Asthetics Key Market Players & Competitive Insight
Many global, regional, and local vendors characterize the Medical Asthetics Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.
The major players in the market include ALLERGAN PLC, MERZ PHARMA GMBH & CO. KGAA, LUMENIS, HOLOGIC INC, GALDERMA SA, BAUSCH HEALTH (VALEANT PHARMACEUTICALS), ANIKA THERAPEUTICS INC., CUTERA, ALMA LASERS, SYNERON MEDICAL LTD, among others. The Medical Asthetics Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.
Key Companies in the Medical Asthetics Market include
- ALLERGAN PLC
- MERZ PHARMA GMBH & CO. KGAA
- LUMENIS
- HOLOGIC INC
- GALDERMA SA
- BAUSCH HEALTH (VALEANT PHARMACEUTICALS)
- ANIKA THERAPEUTICS INC.
- CUTERA
- ALMA LASERS
- SYNERON MEDICAL LTD
Medical Asthetics Market Segmentation
Medical Asthetics Market by Product (USD Billion, 2019-2035)
- Facial Aesthetic
- Botulinum Toxin
- Dermal Fillers
- Microdermabrasion Devices
- Others
- Body Contouring Devices
- Nonsurgical Fat Reduction Devices
- Cellulite Reduction Devices
- Liposuction Devices
- Cosmetic Implants
- Breast Implants
- Facial Implants
- Others
- Hair Removal Devices
- Skin Aesthetic Devices
- Laser Skin Resurfacing Devices
- Nonsurgical Skin Tightening Devices
- Micro-Needling Products
- Light Therapy Device
- Chemical Peel
- Skin Lighteners
- Aesthetic Threads
- Tattoo Removal Devices
- Others
Medical Asthetics Market by Technology Outlook (USD Billion, 2019-2035)
- Invasive
- Non-Invasive
- Minimally Invasive
Medical Asthetics Market by End-Use Outlook (USD Billion, 2019-2035)
- Hospitals & Clinics
- Dermatology & Cosmetic Centers
- Others
Global Medical Asthetics Regional Outlook
- Americas Medical
- North America
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- Germany
- UK
- France
- Italy
- Russia
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Taiwan
- Rest of Asia Pacific
- Middle East and Africa
Report Attribute/Metric |
Details |
Market Size 2024 |
USD Â Â 27.24 billion |
Market Size 2025 |
USD 29.28 billion |
Market Size 2035 |
USD 130.21 billion |
Compound Annual Growth Rate (CAGR) |
6.44% (2025-2035) |
Base Year |
2024 |
Market Forecast Period |
2025-2035 |
Historical Data |
2019- 2023 |
Market Forecast Units |
Value (USD Billion) |
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
Segments Covered |
By Product, BY Technology, BY End User, and Region |
Geographies Covered |
North America, Europe, Asia-Pacific, Middle East & Africa, and South America. |
Countries Covered |
The U.S., Canada, Brazil ,Mexico, Rest of Latin America, Germany, UK, France, Italy, Russia, Spain, Rest of Europe, China , Japan , South Korea, India , Australia , Taiwan, Rest of Asia Pacific, Middle East , Africa |
Key Companies Profiled |
 ALLERGAN PLC, MERZ PHARMA GMBH & CO. KGAA, LUMENIS, HOLOGIC INC, GALDERMA SA, BAUSCH HEALTH (VALEANT PHARMACEUTICALS), ANIKA THERAPEUTICS INC., CUTERA, ALMA LASERS, SYNERON MEDICAL LTD, among others. |
Key Market Opportunities |
·        GROWING ADOPTION OF COSMETIC PROCEDURES IN EMERGING ECONOMIES |
Key Market Dynamics |
·        INCREASING NUMBER OF OBESE AND GERIATRIC POPULATION ACROSS THE GLOBE ·        RISING DEMAND FOR AESTHETIC AND COSMETIC PROCEDURES |
Frequently Asked Questions (FAQ) :
The Medical Asthetics Market size is expected to be valued at USD 130.21 billion in 2035.
The global market is projected to grow at a CAGR of 6.44% during the forecast period, 2025-2035.
Americas had the largest share of the global market.
The key players in the market are ALLERGAN PLC, MERZ PHARMA GMBH & CO. KGAA, LUMENIS, HOLOGIC INC, GALDERMA SA, BAUSCH HEALTH (VALEANT PHARMACEUTICALS), ANIKA THERAPEUTICS INC., CUTERA, ALMA LASERS, SYNERON MEDICAL LTD, among others.
The Facial Aesthetic category dominated the market in 2024.
The Hospitals & Clinics ssegment had the largest share of revenue on the global market.