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MEA Smokeless Tobacco Market Size

ID: MRFR//4744-CR | 83 Pages | Author: Snehal Singh| July 2018

The Middle East & Africa's market for smokeless tobacco has shown a consistent trend of demand in recent years and is forecasted to hit a valuation of USD 1,365.9 million, showcasing a Compound Annual Growth Rate (CAGR) of 3.80% by the year 2023 in terms of monetary value. This trajectory indicates a sustained inclination towards smokeless tobacco products in this region.

The escalating inclination towards alternatives to traditional cigarettes has stimulated a notable surge in the demand for smokeless tobacco globally. This shift in consumer preferences has contributed significantly to the increased popularity and consumption of smokeless tobacco products. Moreover, the burgeoning consumption of smokeless tobacco in emerging economies has emerged as a primary driver fueling the sales and market expansion of these products.

The trajectory of the Middle East & Africa's smokeless tobacco market illustrates a persistent and rising demand, signaling a favorable outlook for the industry. This upsurge is propelled by a confluence of factors, including evolving consumer preferences, a growing recognition of alternatives to conventional smoking, and the burgeoning consumption of smokeless tobacco products, particularly in emerging economies.

The projected ascent of the smokeless tobacco market in the Middle East & Africa signifies an increasing acceptance and adoption of these products among consumers seeking alternatives to traditional cigarettes. This shift in consumer behavior underscores a broader trend characterized by a growing demand for smokeless tobacco as a viable substitute for conventional smoking habits.

The trajectory of the smokeless tobacco market is closely linked to the escalating demand for cigarette alternatives, highlighting a global shift towards non-combustible tobacco products. This increasing preference for smokeless tobacco is underpinned by various factors, including changing perceptions of smoking, health consciousness, and a desire for reduced-risk tobacco consumption alternatives.

Moreover, the burgeoning consumption of smokeless tobacco in emerging economies has emerged as a pivotal catalyst propelling the sales and market growth of these products. The high demand witnessed in these regions is indicative of the growing acceptance and adoption of smokeless tobacco as a prevalent choice among consumers, contributing significantly to the market's expansion.

The sustained demand for smokeless tobacco in the Middle East & Africa signifies a noteworthy trend characterized by a persistent inclination towards these products among consumers seeking alternatives to traditional cigarettes. This consistent demand underscores the evolving landscape of tobacco consumption preferences, where smokeless alternatives gain traction as a preferred choice for consumers mindful of health implications associated with traditional smoking.

The anticipated growth of the smokeless tobacco market is underpinned by the increasing consumer preference for cigarette alternatives and a growing awareness of the potential risks associated with conventional smoking. This evolving consumer sentiment towards reduced-risk tobacco products positions smokeless tobacco as a prominent contender in the tobacco industry, driving its rising demand and market expansion.

Furthermore, the surge in smokeless tobacco consumption in emerging economies accentuates the pivotal role played by these regions in driving the sales and market growth of smokeless tobacco products. The substantial demand observed in these economies underscores the evolving consumer dynamics and preferences, emphasizing the significance of smokeless tobacco as a viable alternative in the global tobacco market landscape.

The trajectory of the Middle East & Africa's smokeless tobacco market portrays a sustained demand pattern, underpinned by a rising inclination towards cigarette alternatives and the growing popularity of smokeless tobacco products globally. The market's projected growth at a CAGR of 3.80% by 2023 signifies the increasing acceptance and adoption of smokeless tobacco, particularly in emerging economies, as consumers seek reduced-risk alternatives to traditional smoking habits.

Covered Aspects:

Report Attribute/Metric Details

Market Snapshot


Smokeless tobacco currently represents a small percentage of the overall tobacco industry in the Middle East & Africa. The market size for Smokeless Tobacco in the region is expected to surpass USD 980 Mn by the year 2030. This indicates that the market is likely to capture a compound annual growth rate of 3.80% during the forecast period (2022-2030). In 2021, Africa accounted for more than 55% share of the market and this trend is likely to continue throughout the review period. Consumption of tobacco is high in DR Congo in particular, which also accounts for a significant market share in Africa. The popular ways in which smokeless tobacco is consumed in the region are by sniffing or chewing. The rural parts of Africa exhibits more market opportunities as tobacco bas been traditionally consumed by natives in the region.


Report Overview


This report delivers a market perspective on Smokeless Tobacco Market in the Middle East and Africa. It includes an unbiased assessment of the market, which covers analysis of historical growth trends, current market scenario and forecast for the next five years. Key macro and micro-economic factors influencing the market are also discussed in the report. The report users will gain information on key supply-side and demand trends. The market sizing offered in the report also covers revenue analysis based on type, form and route. By type, chewing tobacco, dipping tobacco, dissolvable tobacco has been discussed in the report. By form, revenue share of moist and dry smokeless tobacco has been assessed. Moist tobacco in the form of snuff is widely consumed in African countries such as Algeria, Sudan, Madagascar, Zimbabwe, and Cameroon. By route, oral consumption is preferred more as compared to nasal consumption across the region.


Key Players


Philip Morris International, Inc. (United States), British American Tobacco PLC / RJ Reynolds Tobacco Company (U.K), Japan Tobacco, Inc. (Japan), and Swedish Match AB (Sweden).


The report offers comprehensive profiles on these market players and assesses their current standing in the smokeless tobacco market in the MEA. The scope of the research covers company history, annual turnover, segmental share, SWOT analysis, growth strategies, new product launches, M&A activities, and latest R&D initiatives.


Research Methodology


At Market Research Future, we aim to provide quality analysis on a wide range of markets.  Our reports hold an unbiased market perspective and provide fact-based insights that help our clients with critical decision making. Our reports are prepared by analysts who have ample experience in the relevant field and employ various methods to present an accurate picture of the market. Our reports incorporate both primary and secondary data to maintain the objectivity of the reports. Primary data collection involves first-hand interviews and surveys with key level industry insiders, while secondary data is acquired from credible sources such as white papers, annual reports, and publication by relevant associations to provide reliable market insights. Top-down and bottom-up approaches have been adopted for estimation and validation of market size to view the market from different perspectives and ensure accuracy in our approximations. Our reports reflect a truly comprehensive view of the market and is prepared after analyzing every parameter that corresponds to the market.


Analysis Period



  • Base Year- 2016

  • Projection Period- From 2017 to 2023

  • Currency- USD Million


For the scope of the research, MRFR’s report offers a comprehensive segmental analysis of the Middle East & Africa smokeless tobacco market


By Type



  • Chewing Tobacco

  • Dipping Tobacco

  • Dissolvable Tobacco


By Form



  • Moist

  • Dry


By Route



  • Oral

  • Nasal


By Region



  • Middle East

  • Yemen

  • Saudi Arabia

  • Iraq

  • Rest of Middle East

  • Africa

  • DR Congo

  • Madagascar

  • Sudan

  • South Africa

  • Algeria

  • Rest of Afric


Intended Audience



  • Smokeless tobacco manufacturers

  • E-commerce

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