1 Report Prologue
2 Introduction
2.1 Definition 14
2.1.1 Matcha Tea 14
2.2 Scope of the Study 14
2.2.1 Research Methodology 14
2.3 Assumptions 15
2.4 Limitations 15
2.5 Market Structure 15
3 Research Methodology
3.1 Research Process 16
3.2 Primary Research 17
3.3 Secondary Research 19
3.4 Forecast Model 20
4 Premium Insights
4.1 Global Matcha Tea Market: History & Evolution 21
4.2 Global Matcha Tea Market: Market Mapping & Research Methodology 23
4.3 Market Overview: Global Matcha Tea Market 24
4.4 Industry Trends and Market Environment: Global Matcha Tea Market 25
4.5 Product Innovation: Global Matcha Tea Market 26
4.6 Product Innovation Market Share (2016): Global Matcha Tea Market 26
5 Market Dynamics
5.1 Introduction 27
5.2 Drivers: 28
5.2.1 Increasing disposable income: 28
5.2.2 Increasing health cost: 29
5.2.3 Increasing Consumer Awareness: 29
5.2.4 Matcha Tea as Super food: 29
5.3 Restraints: 30
5.3.1 Product Awareness: 30
5.3.2 Higher price: 30
5.4 Opportunities: 31
5.4.1 Diverse Application: 31
5.4.2 Innovations and New Product Development: 31
5.4.3 Product promotion: 31
5.4.4 Attractive Packaging: 32
5.5 Challenges: 33
5.5.1 Climatic Changes and environmental impact: 33
5.5.2 Certification along with branding & labelling issues: 33
5.5.3 Certification along with branding & labelling issues: 34
6 Mega Trends 35
6.1 Matcha Tea holds huge potential and ample scope of growth 35
6.2 Trade (Import-export) Analysis 36
6.3 Innovation in product and process 37
6.4 Macroeconomic indicators analysis 37
6 Mega Trends
6.1 Matcha Tea holds huge potential and ample scope of growth 35
6.2 Trade (Import-export) Analysis 36
6.3 Innovation in product and process 37
6.4 Macroeconomic indicators analysis 37
7 Market Factor Analysis
7.1 Introduction 42
7.2 Value Chain Analysis 42
7.3 Supply Chain Analysis 43
7.4 Porter's Five Forces 44
7.4.1 Porter's 5 Forces Analysis: Matcha Tea 44
7.4.2 Threat of New Entrants 46
7.4.3 Threat of Substitutes 47
7.4.4 Bargaining Power of Buyers 47
7.4.5 Bargaining Power of Suppliers 48
7.4.6 Intensity of Rivalry 48
8 Market Analysis
8.1 Introduction 49
9 Market Analysis-By Region
9.1 North America 53
9.1.1 U.S. 54
9.1.2 Canada 56
9.1.3 Mexico 59
9.2 Europe 62
9.2.1 Germany 63
9.2.2 U.K. 65
9.2.3 Poland 68
9.2.4 France 71
9.2.5 Rest of Europe 73
9.3 Asia Pacific 76
9.3.1 Asia-Pacific Matcha Tea Market 76
9.3.2 Japan 77
9.3.3 China 80
9.3.4 India 82
9.3.5 Indonesia 85
9.3.6 Australia & New Zealand 88
9.3.7 Rest of APAC 91
9.4 Rest Of World 94
9.4.1 Latin America 95
9.4.2 Middle East 97
9.4.3 Others 100
10 Market Analysis-By Formulation
11 Market Analysis-By Application
12 Market Analysis-By Distribution Channel
13 Competitive Landscape
14 Major Manufacturers Analysis of Matcha Tea
14.1 Nestle S.A. 118
14.1.1 Company Profile 118
14.1.2 Company Snapshot 118
14.1.3 Product and Specifications 119
14.1.4 Key development 119
14.1.5 Business strategy 119
14.1.6 SWOT Analysis 120
14.2 Tata Global Beverages Ltd. 121
14.2.1 Company Profile 121
14.2.2 Company Snapshot 121
14.2.3 Product and Specifications 122
14.2.4 Key Developments 122
14.2.5 Business strategy 122
14.2.6 SWOT Analysis 123
14.3 Unilever Plc 124
14.3.1 Company Profile 124
14.3.2 Company Snapshot 124
14.3.3 Product and Specifications 125
14.3.4 Key Developments 125
14.3.5 Business strategy 125
14.3.6 SWOT Analysis 126
14.4 AOI Tea Company 127
14.4.1 Company Profile 127
14.4.2 Company Snapshot 127
14.4.3 Product and Specifications 128
14.4.4 Business strategy 128
14.4.5 SWOT Analysis 129
14.5 Aiya Co. Ltd. 130
14.5.1 Company Profile 130
14.5.2 Company Snapshot 130
14.5.3 Product and Specifications 131
14.5.4 Key Developments 131
14.5.5 Business Strategy 131
14.6 ITO EN, LTD. 131
14.6.1 Company Profile 131
14.6.2 Company Snapshot 132
14.6.3 Product & Specification 133
14.6.4 Key Developments 133
14.6.5 Business strategy 133
14.7 Marukyu Koyamaen Co. Ltd. 134
14.7.1 Company Profile 134
14.7.2 Company Snapshot 134
14.7.3 Product and Specifications 135
14.7.4 Business Strategy 135
14.7.5 Key Developments 136
15 List of Tables
TABLE 1 GLOBAL MATCHA TEA MARKET: HISTORY & EVOLUTION HIGHLIGHTS 22
TABLE 2 PRICE COMAPARISON OF GREEN TEA AND MATCHA TEA 32
TABLE 3 PESTLE ANALYSIS-CHINA 39
TABLE 4 PESTLE ANALYSIS-U.S. 40
TABLE 5 PESTLE ANALYSIS-GERMANY 41
TABLE 6 PESTLE ANALYSIS-JAPAN 43
TABLE 7 GLOBAL MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 53
TABLE 8 GLOBAL MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 54
TABLE 9 NORTH AMERICA MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 55
TABLE 10 NORTH AMERICA MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 55
TABLE 11 U.S MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 56
TABLE 12 U.S. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 56
TABLE 13 U.S. MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 57
TABLE 14 U.S. MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 57
TABLE 15 U.S. MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 58
TABLE 16 U.S. MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 58
TABLE 17 CANADA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 58
TABLE 18 CANADA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 59
TABLE 19 CANADA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 59
TABLE 20 CANADA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 60
TABLE 21 CANADA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 60
TABLE 22 CANADA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 61
TABLE 23 MEXICO MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 61
TABLE 24 MEXICO MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 61
TABLE 25 MEXICO MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 62
TABLE 26 MEXICO MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 62
TABLE 27 MEXICO MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 63
TABLE 28 MEXICO MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 63
TABLE 29 EUROPE MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 64
TABLE 30 EUROPE MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 65
TABLE 31 GERMANY MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 65
TABLE 32 GERMANY MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 65
TABLE 33 GERMANY MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 66
TABLE 34 GERMANY MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 66
TABLE 35 GERMANY MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 67
TABLE 36 GERMANY MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 67
TABLE 37 U.K. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 67
TABLE 38 U.K. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 68
TABLE 39 U.K. MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 68
TABLE 40 U.K. MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 69
TABLE 41 U.K. MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 69
TABLE 42 U.K. MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 70
TABLE 43 POLAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 70
TABLE 44 POLAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 70
TABLE 45 POLAND MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 71
TABLE 46 POLAND MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 71
TABLE 47 POLAND MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 72
TABLE 48 POLAND MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 72
TABLE 49 FRANCE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 73
TABLE 50 FRANCE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 73
TABLE 51 FRANCE MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 73
TABLE 52 FRANCE MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 74
TABLE 53 FRANCE MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 74
TABLE 54 FRANCE MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 75
TABLE 55 REST OF EUROPE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 75
TABLE 56 REST OF EUROPE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 75
TABLE 57 REST OF EUROPE MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 76
TABLE 58 REST OF EUROPE MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 76
TABLE 59 REST OF EUROPE MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 77
TABLE 60 REST OF EUROPE MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 77
TABLE 61 ASIA-PACIFIC MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 78
TABLE 62 ASIA PACIFIC MATCHA TEA MARKET, BY TYPE (2023-2032) VALUE (USD MILLION) 79
TABLE 63 JAPAN MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 79
TABLE 64 JAPAN MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 80
TABLE 65 JAPAN MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 80
TABLE 66 JAPAN MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 81
TABLE 67 JAPAN MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 81
TABLE 68 JAPAN MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 82
TABLE 69 CHINA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 82
TABLE 70 CHINA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 82
TABLE 71 CHINA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 83
TABLE 72 CHINA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 83
TABLE 73 CHINA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 84
TABLE 74 CHINA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 84
TABLE 75 INDIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 84
TABLE 76 INDIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 85
TABLE 77 INDIA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 85
TABLE 78 INDIA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 86
TABLE 79 INDIA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 86
TABLE 80 INDIA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 87
TABLE 81 U.S MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 87
TABLE 82 INDONESIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 87
TABLE 83 INDONESIA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 88
TABLE 84 INDONESIA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 88
TABLE 85 INDONESIA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 89
TABLE 86 INDONESIA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 89
TABLE 87 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 90
TABLE 88 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 90
TABLE 89 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 91
TABLE 90 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 91
TABLE 91 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 92
TABLE 92 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 92
TABLE 93 REST OF APAC MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 93
TABLE 94 REST OF APAC MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 93
TABLE 95 REST OF APAC MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 93
TABLE 96 REST OF APAC MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 94
TABLE 97 REST OF APAC MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 94
TABLE 98 REST OF APAC MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 95
TABLE 99 ROW MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 96
TABLE 100 ROW MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 96
TABLE 101 LATIN AMERICA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 97
TABLE 102 LATIN AMERICA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 97
TABLE 103 LATIN AMERICA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 97
TABLE 104 LATIN AMERICA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 98
TABLE 105 LATIN AMERICA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 98
TABLE 106 LATIN AMERICA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 99
TABLE 107 MIDDLE EAST MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 99
TABLE 108 MIDDLE EAST MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 99
TABLE 109 MIDDLE EAST MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 100
TABLE 110 MIDDLE EAST MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 100
TABLE 111 MIDDLE EAST MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 101
TABLE 112 MIDDLE EAST MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 101
TABLE 113 OTHERS MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 102
TABLE 114 OTHERS MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 102
TABLE 115 OTHERS MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 102
TABLE 116 OTHERS MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 103
TABLE 117 OTHERS MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 103
TABLE 118 OTHERS MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 104
TABLE 119 GLOBAL MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 105