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Matcha Products Market Trends

ID: MRFR//3194-HCR | 110 Pages | Author: Snehal Singh| July 2024

Matcha Products Market Overview

The Matcha Products Market is estimated to be USD 3.90 billion in 2032 and is projected to register a CAGR of 7.50% during the forecast period of 2024 to 2032. Matcha is a fine powder of  processed green tea leaves, specially grown in Japan and China. Matcha is traditionally used in Japanese culture. The matcha is traditionally being used as or in tea; however, recently it is being used in various chocolates, candies, desserts, yogurts or various culinary purposes. It has high antioxidant, vitamin, mineral, and amino acids content than regular black and green tea. The health benefits associated matcha and increasing prevalence of lifestyle diseases have propelled the popularity of match products across the globe. The widening application of matcha has opened new opportunities for matcha producers.  



The matcha products market has been segmented based on grade, application, and region.   By grade, the market has been bifurcated into ceremonial, standard, and culinary.   Based on application, the market has been classified as bakery & confectionery, dairy & frozen desserts, sweet & savory snacks, beverages, and others.   The global  market has been studied with regards to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.   The North American market has further been categorized as the US, Canada, and Mexico. The European market has been divided into Germany, France, Italy, Spain, the UK, and the rest of Europe. The market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The market in the rest of the world has been segmented into South America, the Middle East, and Africa.  


Key Players The AOI Tea Company (Canada), Matcha Maiden (Japan), Mizuba Tea Co. (Japan), Kissa Tea GmbH (Austria), AIYA (Japan), Midori Springs Ltd. (Japan), Ippodo Tea Co. (Japan), Andrews & George Co Ltd (Canada), TEAJA Organic (Canada), and ITO EN, LTD (Japan) are some of the key players in the global matcha products industry.  


Regional Market Summary Global Matcha Products Market Share (%), by Region, 2021  Type: Secondary Types and MRFR Analysis The market in Asia-Pacific is expected to dominate the market for matcha products during the forecast period. The traditional use of matcha and matcha tea in Japan and China has contributed significantly to the growth of the market in Asia-Pacific. North America is expected to be the fastest growing regional market for matcha products. 


By Grade

  • Ceremonial

  • Standard

  • Culinary 

By Application

  • Bakery & Confectionery

  • Dairy & Frozen Desserts

  • Sweet & Savory Snacks

  • Beverages

  • Others

By Region

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa

Intended Audience

  • Matcha Products manufacturers

  • Food Processors

  • Dealers and distributors

  • Raw material suppliers and distributors

  • Traders, exporters, and importers

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