Massage Equipment Market Summary
As per MRFR Analysis, the global Massage Equipment Market was valued at USD 10.20 Billion in 2024 and is projected to reach USD 28.46 Billion by 2034, growing at a CAGR of 10.80% from 2025 to 2034. Key drivers include rising health awareness, stress reduction needs, advancements in technology, and the growth of e-commerce. The market is significantly influenced by the increasing demand for both residential and commercial massage equipment, particularly electric devices and neck and shoulder massagers.
Key Market Trends & Highlights
The massage equipment market is experiencing transformative growth driven by digital trends and consumer preferences.
- E-commerce growth is reshaping consumer purchasing behavior, enhancing market accessibility.
- Electric massage equipment dominated the market in 2022, reflecting technological advancements.
- The commercial segment led the market in 2022, driven by increased recognition of massage therapy in healthcare.
- North America held the largest market share at 45.80% in 2022, with a growing focus on health and wellness.
Market Size & Forecast
2024 Market Size: USD 10.20 Billion
2034 Market Size: USD 28.46 Billion
CAGR (2025-2034): 10.80%
Largest Regional Market Share in 2022: North America (45.80%)
Major Players
Key players include Beurer, Panasonic Corporation, LG Electronics Inc., OSIM International Pte. Ltd., MedMassager, and HoMedics.
Rising awareness of health and wellness, stress and anxiety reduction, professional massage therapists, advancements in technology have led to the development of more sophisticated and effective massage equipment, e-commerce and online retailing, home fitness and wellness trend, customization options, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Massage equipment Market Trends
Growing e-commerce and online retailing is driving the market growth
The massage equipment industry has seen significant expansion thanks to e-commerce and online shopping, which have changed how customers find, evaluate, and buy products. The massage equipment industry has also been significantly impacted by this digital revolution, as have many other sectors of the economy. The market for massage equipment is being driven to new heights by the convergence of technology breakthroughs, shifting consumer behaviors, and the convenience of online buying.
With information at their fingertips, customers are empowered in the digital age. Online stores enable prospective customers to make informed judgments by offering thorough product descriptions, specifications, user reviews, and even video demos. Because of the trust and confidence that this transparency creates in the caliber and efficacy of massage tools, conversion rates and client happiness are increased. The value of internet purchasing has also increased because to the capability of comparing goods, attributes, and costs across many brands and merchants.
Consumers now experience ease in a completely new way because to e-commerce. People frequently have little free time in today's busy world to visit physical establishments. This problem is solved by online retailing, which provides a constant buying experience that is accessible from the convenience of one's home or even while traveling thanks to mobile devices. Since items like massage chairs or handheld massagers may be cumbersome or heavy to handle, the convenience component is especially important for massage equipment, making doorstep delivery a very alluring idea.
Retailers of massage equipment have greatly expanded their reach thanks to the power of social media and digital marketing. Companies can engage with their target audience and raise brand awareness through influencer marketing, targeted advertising, and content creation. Interactive platforms also make it possible for brands to communicate with customers directly, which promotes a sense of community and loyalty. The overall shopping experience is improved and repeat business is promoted by this interconnection.
The pandemic's effects on customer behavior highlight the value of online shopping in the massage equipment business. Online sales increased as a result of lockdowns and limitations, as people turned to the web to meet their demands for wellness and self-care. It became a lifesaver for many looking for relaxation and stress reduction during uncertain times to be able to buy massage equipment online. People's continued emphasis on their health and wellbeing suggests that this trend will continue.
Online businesses are embracing innovation to improve the purchasing experience as the Massage Tools & Equipment market develops. Customers can visually "try out" massage equipment before making a purchase thanks to the integration of virtual reality (VR) and augmented reality (AR) technologies. Additionally, personalised shopping journeys created by personalized product recommendations based on browsing patterns and preferences raise conversion rates. Thus, driving the Massage equipment market revenue.
Massage equipment Market Segment Insights:
Massage equipment Type Insights
The Massage equipment market segmentation, based on type, includes electric and non electric. The electric segment dominated the market in 2022. Electric massage equipment technology is constantly evolving, resulting in more sophisticated and efficient products. These developments include upgraded user interfaces, new massage techniques, improved motors, and customizable settings. Electric massage chairs with cutting-edge technologies appeal to consumers.
Massage equipment Product Insights
The Massage equipment market segmentation, based on product, includes back and body massagers, leg and foot massagers, neck and shoulder massagers, head massagers and others. The neck and shoulder massagers segment dominated the market in 2022. Stress and tension can be effectively relieved using neck and shoulder massagers. Stress-related illnesses are becoming more prevalent in today's fast-paced society, necessitating the development of practical treatments for their symptoms.
Massage equipment End User Insights
The Massage equipment market segmentation, based on end user, includes residential and commercial. The commercial segment dominated the market in 2022. The therapeutic advantages of massage for patients are becoming more and more recognized by medical specialists. Massage therapy equipment is used in hospitals, physical therapy offices, and rehabilitation facilities to speed up patient recovery, manage pain, and lessen stress. The need for commercial-grade massage equipment has increased as a result of the inclusion of massage in medical procedures.
Massage equipment Distribution channel Insights
The global Massage Tools market segmentation, based on distribution channel, includes hypermarket and supermarket, specialty store, online sales channel and others. The hypermarket and supermarket category generated the most income in 2022. These retail behemoths take great delight in providing a wide choice of goods, including different brands, models, and price points of massage equipment. Given the opportunity to compare goods, features, and costs, consumers are better equipped to locate massage equipment that fits their needs and price range.
Figure 1: Massage Equipment Market by Distribution channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Massage equipment Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Massage equipment Market dominated this market in 2022 (45.80%). Residents of the area are becoming more concerned with their health and looking for strategies to maintain their physical and emotional wellbeing. Due to increased awareness, there is an increase in demand for massage therapy tools as a way to unwind and relieve stress. Further, the U.S. Massage equipment market held the largest market share, and the Canada Massage equipment market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Massage Equipment Market Share By Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Massage equipment market accounts for the second-largest market share. With nations like Germany, Austria, and Italy well known for their spa cultures, wellness tourism is a significant influence. This culture places a high value on unwinding and wellness, which stimulates demand for massage equipment in spa settings as well as for in-home use. Further, the German Massage equipment market held the largest market share, and the UK Massage equipment market was the fastest growing market in the European region.
The Asia-Pacific Massage equipment Market is expected to grow at the fastest CAGR from 2025 to 2034. Increased discretionary income is a result of the middle class' quickening growth in APAC nations like China and India. People are more likely to purchase wellness products like massage equipment as their financial capacity increases for relaxation and health maintenance. Moreover, China’s Massage equipment market held the largest market share, and the Indian Massage equipment market was the fastest growing market in the Asia-Pacific region.
Massage Equipment Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Massage Tools & Equipment market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Massage equipment industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global commercial massage equipment industry to benefit clients and increase the market sector.In recent years, the Massage equipment industry has offered some of the most significant advantages to medicine. Major players in the Massage Tools market, including Beurer, Panasonic Corporation, LG Electronics Inc., OSIM International Pte. Ltd., MedMassager, Dr. Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd., JSB WELLNESS, Omron Corporation, Medisana GmbH and others, are attempting to increase market demand by investing in research and development operations.
Samsung Electronics Co Ltd (Samsung), a division of the Samsung Group, manufactures consumer electronics, information technology, mobile communications, and device solutions. The company's product line includes printers, monitors, computers, network systems, digital cameras, televisions, refrigerators, washing machines, air conditioners, medical devices, and more. It also manufactures LCD and LED panels, mobile phones, tablets, smartphones, and other accessories. The government, healthcare, financial, educational, retail, hotel, and transportation industries can all profit from Samsung's solutions. The Asia-Pacific region, the Americas, Europe, Africa, and the Middle East are all locations where the organization conducts business. Samsung's headquarters are in Seoul, South Korea.
Panasonic Holdings Corp. (Panasonic), formerly known as Panasonic Corp., is a global manufacturer, retailer, and service provider of a wide range of electric and electronic products. Individual room air conditioners, TVs, landlines, digital cameras, home audio and video equipment, rice cookers, lamps, wiring devices, air conditioners, air purifiers, and bicycles are just a few of the things Panasonic offers. In addition, it sells PCs, tablets, batteries, electric motors, mounting machines, semiconductors, LCD panels, electronic materials, electronic components, and electronic materials. The company manages and operates facilities and R&D locations in Europe, Asia, the Americas, and Japan. Panasonic's corporate headquarters are in Kadoma-shi in the Japanese city of Osaka.
Key Companies in the Massage equipment market include
- OSIM International Pte. Ltd.
- LURACO Technologies Corporation
- Shenzhen Relcare Electronics
- Samsung Electronics Co., Ltd.
Massage equipment Industry Developments
In 2021: HoMedics announced the introduction of their new line of handheld massagers, which includes the "Handheld Shiatsu Massager" and the "Handheld Percussion Massager." These massagers have rechargeable batteries and are made to deliver deep tissue massage while in motion.
In 2021: The "MAJ7" electric massage chair from Panasonic features a 3D massaging technology, heated rollers, and several massage programs. The chair has voice recognition technology as well as has a smartphone app for operation.
In 2021: The "Deep Tissue Percussion Massager," a handheld massager with a strong motor and adjustable massage heads, was introduced by Wahl. The massager's purpose is to give a deep tissue massage and ease aching muscles.
Xiaomi revealed its Mijia Smart Waist Massager in May 2024. This device is meant to relieve fatigue and pain in the lower back. The device retails at an approximate price of USD 70. It comes with lumbar support and dual-sided heating for massage, which also has independent temperature control.
Pristine Care's fit-tech D2C brand Beat XP revealed a new body, arm and leg massager in February 2024. The Drift Power Massage Gun is equipped with a powerful brushless motor with four adjustable frequencies ranging from 1800 to 3200 RPM and operates quietly under 45 dB.
PowerMax LLC, a famous fitness equipment company, debuted two of its new full-body massage chairs, PMC-2000 and PMC-4900, in January of 2024. This launch accentuates the enterprise's opening towards more innovative wellness-providing solutions.
In January 2023 - Ogawa Corporation purchased the assets of Ligne Roset, a Swedish manufacturer of massage chairs. With this purchase, Ogawa aims to expand its portfolio and capture more markets using Ligne Roset’s knowledge and clientele. This diversification has the potential to increase competition and innovation in the massage equipment industry.
In February 2023, HoMedics purchased the assets of Therabody, a company that manufactures personal massage devices. This acquisition allows HoMedics to broaden its product line to include Therabody’s innovative personal massage devices, thereby increasing its market presence and competitiveness. In addition, it helps HoMedics remain a leader in the provision of quality massage equipment as it caters to various consumer segments.
In March 2023, Panasonic purchased the assets of the Japanese massage chair manufacturer Inada. This allows Panasonic to add new designs from Inada’s extensive range of massage chairs to its offerings. It strengthens Panasonic’s competitive position as they are now able to offer a complete suite of high-end massage products that meet varying customer needs.
Massage Equipment Market Segmentation
Massage Equipment Type Outlook
Massage Equipment Product Outlook
-
- Vibrating Massager
- Back and Body Massagers
- Leg and Foot Massagers
- Neck and Shoulder Massagers
- Head Massagers
- Others
Massage Equipment End User Outlook
Massage Equipment Distribution Channel Outlook
- Hypermarket and Supermarket
Massage equipment Regional Outlook
| Report Attribute/Metric |
Details |
|
Market Size 2024
|
10.20 (USD Billion)
|
|
Market Size 2025
|
11.30 (USD Billion)
|
|
Market Size 2034
|
28.46 (USD Billion)
|
|
Compound Annual Growth Rate (CAGR)
|
10.80% (2025 - 2034)
|
|
Report Coverage
|
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
|
|
Base Year
|
2024
|
|
Market Forecast Period
|
2025 - 2034
|
|
Historical Data
|
2019 - 2023
|
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Type, Product, End User, Distribution channel, and Region |
| Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered |
The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |
Beurer, Panasonic Corporation, LG Electronics Inc., OSIM International Pte. Ltd., MedMassager, Dr. Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd., JSB WELLNESS, Omron Corporation, Medisana GmbH |
| Key Market Opportunities |
Massage equipment is increasing used in therapeutic and medical settings. |
| Key Market Dynamics |
Awareness of Ergonomics. |
Massage Equipment Market Highlights:
Frequently Asked Questions (FAQ):
The global Massage equipment market size was valued at USD 10.20 Billion in 2024.
The global market is projected to grow at a CAGR of 10.80% during the forecast period, 2025-2034.
North America had the largest share in the global market
The key players in the market are Beurer, Panasonic Corporation, LG Electronics Inc, OSIM International Pte. Ltd., MedMassager, Dr. Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd., JSB WELLNESS, Omron Corporation, Medisana GmbH.
The Neck and Shoulder Massagers category dominated the market in 2022.
The Hypermarket and Supermarket had the largest share in the global market.
