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Massage Equipment Market Research Report Information By Type (Electric and Non Electric), By Product (Back and Body Massagers, Leg and Foot Massagers, Neck and Shoulder Massagers, Head Massagers and Others), By End User (Residential and Commercial), By Distribution Channel (Hypermarket and Supermarket, Specialty Store, Online Sales Channel and Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/IA - E/10587-HCR | 128 Pages | Author: Harshita Gorade| April 2024

Global Massage equipment Market Overview:


The Massage equipment market industry is projected to grow from USD 8.3 Billion in 2023 to USD 18.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024 - 2032). Massage Equipment Market Size was valued at USD 7.5 Billion in 2022. Rising awareness of health and wellness, stress and anxiety reduction, professional massage therapists, advancements in technology have led to the development of more sophisticated and effective massage equipment, e-commerce and online retailing, home fitness and wellness trend, customization options, are the key market drivers enhancing the market growth.


Massage equipment Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Massage equipment Market Trends


Growing e-commerce and online retailing is driving the market growth


The massage equipment industry has seen significant expansion thanks to e-commerce and online shopping, which have changed how customers find, evaluate, and buy products. The massage equipment industry has also been significantly impacted by this digital revolution, as have many other sectors of the economy. The market for massage equipment is being driven to new heights by the convergence of technology breakthroughs, shifting consumer behaviors, and the convenience of online buying.


With information at their fingertips, customers are empowered in the digital age. Online stores enable prospective customers to make informed judgments by offering thorough product descriptions, specifications, user reviews, and even video demos. Because of the trust and confidence that this transparency creates in the caliber and efficacy of massage tools, conversion rates and client happiness are increased. The value of internet purchasing has also increased because to the capability of comparing goods, attributes, and costs across many brands and merchants.


Consumers now experience ease in a completely new way because to e-commerce. People frequently have little free time in today's busy world to visit physical establishments. This problem is solved by online retailing, which provides a constant buying experience that is accessible from the convenience of one's home or even while traveling thanks to mobile devices. Since items like massage chairs or handheld massagers may be cumbersome or heavy to handle, the convenience component is especially important for massage equipment, making doorstep delivery a very alluring idea.


Retailers of massage equipment have greatly expanded their reach thanks to the power of social media and digital marketing. Companies can engage with their target audience and raise brand awareness through influencer marketing, targeted advertising, and content creation. Interactive platforms also make it possible for brands to communicate with customers directly, which promotes a sense of community and loyalty. The overall shopping experience is improved and repeat business is promoted by this interconnection.


The pandemic's effects on customer behavior highlight the value of online shopping in the massage equipment business. Online sales increased as a result of lockdowns and limitations, as people turned to the web to meet their demands for wellness and self-care. It became a lifesaver for many looking for relaxation and stress reduction during uncertain times to be able to buy massage equipment online. People's continued emphasis on their health and wellbeing suggests that this trend will continue.


Online businesses are embracing innovation to improve the purchasing experience as the Massage Tools & Equipment market develops. Customers can visually "try out" massage equipment before making a purchase thanks to the integration of virtual reality (VR) and augmented reality (AR) technologies. Additionally, personalised shopping journeys created by personalized product recommendations based on browsing patterns and preferences raise conversion rates. Thus, driving the Massage equipment market revenue.


Massage equipment Market Segment Insights:


Massage equipment Type Insights


The global Massage equipment market segmentation, based on type, includes electric and non electric. The electric segment dominated the market in 2022. Electric massage equipment technology is constantly evolving, resulting in more sophisticated and efficient products. These developments include upgraded user interfaces, new massage techniques, improved motors, and customizable settings. Electric massage chairs with cutting-edge technologies appeal to consumers.


Massage equipment Product Insights


The global Massage equipment market segmentation, based on product, includes back and body massagers, leg and foot massagers, neck and shoulder massagers, head massagers and others. The neck and shoulder massagers segment dominated the market in 2022. Stress and tension can be effectively relieved using neck and shoulder massagers. Stress-related illnesses are becoming more prevalent in today's fast-paced society, necessitating the development of practical treatments for their symptoms.


Massage equipment End User Insights


The global Massage equipment market segmentation, based on end user, includes residential and commercial. The commercial segment dominated the market in 2022. The therapeutic advantages of massage for patients are becoming more and more recognized by medical specialists. Massage therapy equipment is used in hospitals, physical therapy offices, and rehabilitation facilities to speed up patient recovery, manage pain, and lessen stress. The need for commercial-grade massage equipment has increased as a result of the inclusion of massage in medical procedures.


Massage equipment Distribution channel Insights


The global Massage Tools market segmentation, based on distribution channel, includes hypermarket and supermarket, specialty store, online sales channel and others. The hypermarket and supermarket category generated the most income in 2022. These retail behemoths take great delight in providing a wide choice of goods, including different brands, models, and price points of massage equipment. Given the opportunity to compare goods, features, and costs, consumers are better equipped to locate massage equipment that fits their needs and price range.


Figure 1: Massage Equipment Market by Distribution channel, 2022 & 2032 (USD Billion)Massage Equipment Market by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Massage equipment Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Massage equipment Market dominated this market in 2022 (45.80%). Residents of the area are becoming more concerned with their health and looking for strategies to maintain their physical and emotional wellbeing. Due to increased awareness, there is an increase in demand for massage therapy tools as a way to unwind and relieve stress. Further, the U.S. Massage equipment market held the largest market share, and the Canada Massage equipment market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Global Massage Equipment Market Share By Region 2022 (USD Billion)Massage Equipment Market Share By Region 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Massage equipment market accounts for the second-largest market share. With nations like Germany, Austria, and Italy well known for their spa cultures, wellness tourism is a significant influence. This culture places a high value on unwinding and wellness, which stimulates demand for massage equipment in spa settings as well as for in-home use. Further, the German Massage equipment market held the largest market share, and the UK Massage equipment market was the fastest growing market in the European region.


The Asia-Pacific Massage equipment Market is expected to grow at the fastest CAGR from 2023 to 2032. Increased discretionary income is a result of the middle class' quickening growth in APAC nations like China and India. People are more likely to purchase wellness products like massage equipment as their financial capacity increases for relaxation and health maintenance. Moreover, China’s Massage equipment market held the largest market share, and the Indian Massage equipment market was the fastest growing market in the Asia-Pacific region.


Massage equipment Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Massage Tools & Equipment market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Massage equipment industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Massage equipment industry to benefit clients and increase the market sector. In recent years, the Massage equipment industry has offered some of the most significant advantages to medicine. Major players in the Massage Tools market, including Beurer, Panasonic Corporation, LG Electronics Inc., OSIM International Pte. Ltd., MedMassager, Dr. Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd., JSB WELLNESS, Omron Corporation, Medisana GmbH and others, are attempting to increase market demand by investing in research and development operations.


Samsung Electronics Co Ltd (Samsung), a division of the Samsung Group, manufactures consumer electronics, information technology, mobile communications, and device solutions. The company's product line includes printers, monitors, computers, network systems, digital cameras, televisions, refrigerators, washing machines, air conditioners, medical devices, and more. It also manufactures LCD and LED panels, mobile phones, tablets, smartphones, and other accessories. The government, healthcare, financial, educational, retail, hotel, and transportation industries can all profit from Samsung's solutions. The Asia-Pacific region, the Americas, Europe, Africa, and the Middle East are all locations where the organization conducts business. Samsung's headquarters are in Seoul, South Korea.


Panasonic Holdings Corp. (Panasonic), formerly known as Panasonic Corp., is a global manufacturer, retailer, and service provider of a wide range of electric and electronic products. Individual room air conditioners, TVs, landlines, digital cameras, home audio and video equipment, rice cookers, lamps, wiring devices, air conditioners, air purifiers, and bicycles are just a few of the things Panasonic offers. In addition, it sells PCs, tablets, batteries, electric motors, mounting machines, semiconductors, LCD panels, electronic materials, electronic components, and electronic materials. The company manages and operates facilities and R&D locations in Europe, Asia, the Americas, and Japan. Panasonic's corporate headquarters are in Kadoma-shi in the Japanese city of Osaka.


Key Companies in the Massage equipment market include



  • Beurer

  • Panasonic Corporation

  • LG Electronics Inc.

  • OSIM International Pte. Ltd.

  • MedMassager

  • Physio

  • LURACO Technologies Corporation

  • HoMedics

  • Zyllion

  • Shenzhen Relcare Electronics

  • RoboTouch

  • Samsung Electronics Co., Ltd.

  • JSB WELLNESS

  • Omron Corporation

  • Medisana GmbH


Massage equipment Industry Developments


In 2021: HoMedics announced the introduction of their new line of handheld massagers, which includes the "Handheld Shiatsu Massager" and the "Handheld Percussion Massager." These massagers have rechargeable batteries and are made to deliver deep tissue massage while in motion.


In 2021: The "MAJ7" electric massage chair from Panasonic features a 3D massaging technology, heated rollers, and several massage programs. The chair has voice recognition technology as well as has a smartphone app for operation.


In 2021: The "Deep Tissue Percussion Massager," a handheld massager with a strong motor and adjustable massage heads, was introduced by Wahl. The massager's purpose is to give a deep tissue massage and ease aching muscles.


Massage Equipment Market Segmentation


Massage Equipment Type Outlook



  • Electric

  • Non Electric


Massage Equipment Product Outlook



  • Back and Body Massagers

  • Leg and Foot Massagers

  • Neck and Shoulder Massagers

  • Head Massagers

  • Others


Massage Equipment End User Outlook



  • Residential

  • Commercial


Massage Equipment Distribution Channel Outlook



  • Hypermarket and Supermarket

  • Specialty Store

  • Online Sales Channel

  • Others


Massage equipment Regional Outlook




  • North America

    • U.S.

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 7.5 Billion
Market Size 2023 USD 8.3 Billion
Market Size 2032 USD 18.8 Billion
Compound Annual Growth Rate (CAGR) 10.80% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2023
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Product, End User, Distribution channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Beurer, Panasonic Corporation, LG Electronics Inc., OSIM International Pte. Ltd., MedMassager, Dr. Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd., JSB WELLNESS, Omron Corporation, Medisana GmbH
Key Market Opportunities Massage equipment is increasing used in therapeutic and medical settings.
Key Market Dynamics Awareness of Ergonomics.


Frequently Asked Questions (FAQ) :

The global Massage equipment market size was valued at USD 7.5 Billion in 2022.

The global market is projected to grow at a CAGR of 10.80% during the forecast period, 2024-2032.

North America had the largest share in the global market

The key players in the market are Beurer, Panasonic Corporation, LG Electronics Inc, OSIM International Pte. Ltd., MedMassager, Dr. Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd., JSB WELLNESS, Omron Corporation, Medisana GmbH.

The Neck and Shoulder Massagers category dominated the market in 2022.

The Hypermarket and Supermarket had the largest share in the global market.

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